ENDLESS LookBook Magazine 2014
The LOOK of LOVE
Endless LookBook Spring Summer 2014
Endless Story of
The story Jesper Kasi Nielsen
Behind the Scenes
Take a look at how we created our pictures
endless jewelry - affordable luxury for modern womEn of all ages
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28 THE VOICE OF ENDLESS Carrie Haber has written the song that captures the Endless Jewelry spirit.
04 ENDLESS INTRODUCTION An introduction from Jesper Nielsen to Endless Jewelry including the background story
ENDLESS IN MARRAKECH Take a closer look at the Endless photo session in colourfull Marrakech, Morrocco
FOLLOW US: www.endlessjewelry.eu www.endlessjewelry.us facebook.com/endlessjewelry #endlessjewelry
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Content
4 EDITORIAL The founder of Endless Jewelry talks about how and why Endless came to be.
8 LOOKBOOK 2014 All about the new styles and colours from Endless Jewelry.
24 BEHIND THE SCENES A crew of 20 professionals went to Marrakech to shoot the Endless collection - take a look behind the scenes.
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28 THE VOICE OF ENDLESS Meet the charming Maltese singer/ songwriter Carrie Haber - the Endless voice.
THE ENDLESS COLLECTION Take a look at the latest products in our collections of combinable jewellery.
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30 THE ENDLESS WORLD Probably the fastest growing jewellery brand in the world - read the story.
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Jesper Nielsen, CEO of Endless Jewelry
editorial
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Welcome to Endless Jewelry CEO Jesper Nielsen is no ordinary businessman and he embodies the vision of Endless Jewelry
In 2003, Pandora was a completely unknown Danish jewellery brand. My family and I were the first who got the rights to sell the jewellery internationally and only a few years later we had created a turnover larger than a billion Danish kroner selling Pandora jewellery in 5 major European countries.
Growing very fast As CEO, my way of growing an organization in this fast pace, was simply to believe in the best of my people, celebrate life and create a family-like atmosphere within the organization, which could be felt all the way out to the customers. Our approach to customers were from the beginning that “every-
thing is possible� and that we always have to infuse a little extra love into our products and activities that is needed to create pesonal relations with our customers and employees.
Leaving Pandora In 2008 Pandora was sold to venture capitalists and my part of the Pandora was subject to a management strategy that did not quite work with my personality, so I had to break with Pandora.
The start of Endless In 2013 my family and I launched our own brand - Endless Jewelry - and we could immediately feel how much our customers had missed us. Within a few months
we stormed into more than 1000 stores in Germany, England and Italy. In 2014 we are expanding dramatically in Europe and start up in the United States. The philosophy of friendliness we practice in Endless is protected from being sold to venture capitalists. In Endless Jewelry we will - indefinitely - continue to believe the best in people and therefore we are now ready to see our customers in the eye - and say yes to everything they ask us.
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Endless Jewelry LOOKBOOK 2014 Have you ever seen a traditional lookbook? It contains a lot of pictures of the products in question - and not much more. So we decided to change that and make a LookBook Magazine instead. Why? Because we believe that our customers deserves a little more of everything. The full story of our jewellery, so to speak. So we went to Marrakech with a large crew of photographers, stylists, make up artists and models. In order to capture the full spirit of Endless Jewelry - which is love, fun, friendship and much more. We hope you enjoy the pictures.
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STACK UP Try stacking three or four leather bracelets with and abundance of charms - the look is stunning.
BALANCE Black and grey leather bracelets with a few selected charms creates a great balanced look with a young touch.
BROWN GOLD Combine the raw brown leather bracelet with a range of golden charms to obtain a modern yet classic - look.
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ENDLESS POSSIBILITIES Hundreds of different charms in plated rose gold, 18 carat gold, massive sterling silver and with real gemstones.
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Endless Friendship Travelling with your best friend is part of Endless living. To share the best moments of you life with someone you love makes a difference. There is nothing better than collecting wonderful memories.
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MATCHING BRACELETS With the all the different colours of our leather bracelets, you can easily match them with the colours of your outfit.
WHITE LEATHER & CHARMS Combine our white leather bracelet with our beautiful hanging charms and get a unique look and feel.
CONTRASTS Elegant nude leather combined with modern orange creates a great contrast held together by sterling silver charms.
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MULTIMIX The deep purple bracelet is one of our favorites. We like to put on a mix of charms - as many as possible.
MODERN
One of this season’s colours will be yellow.
YELLOW SPRING Take this seasons yellow colour and underline it with black to get a fresh and youthful expression.
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GOLDEN GREEN Our dusted green/grey bracelet looks really nice if you put on all gold charms.
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Endless Adventures The world is full of colours. Remember to bring the colours into your life too. In every aspect possible. With your family, your friends and maybe even your jewellery.
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AN EVENING OUT Dress up for a cocktail party, a dinner or another formal occasion - and Endless Jewelry gives you that final touch.
HARMONY Nude colours combined with a single bracelet and gold charms gives a subtle harmonious look.
HIGH CLASS Going to a cocktail party or just celebrating with friends? This look fits everything.
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BLACK IS BACK Black leather and silver charms. A perfect style for urban elegance in the city.
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STRIPES The ability to mix two colours of bracelets enhances and matches the effect of a striped outfit.
RELAXATION Our large selection of coloured bracelets and charms enables you to find a mix that will match your outfit.
SUMMER OF LOVE
What can we say? Sunshine, Summer and Endless Jewelry.
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Endless Everywhere You can wear Endless Jewelry anywhere and everywhere - even underwater! Maybe not your first choice, but you can definetely wear it on holidays, at parties, with your friends and at work.
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BEHIND THE SCENES
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IN MARRAKECH
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We needed sunshine in order to make the pictures for our lookbooks and our TV commercial, and it was really cold and wet in Northern Europe. So we went with a team of photographers, models, make up artists, stylist and a lot of Endless Jewelry to colourful Marrakech in Morocco.
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Jo Dyson, our model from the UK, is getting ready for a shot and trying out clothes with our clever stylist.
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A lot of Endless bracelets ready to be shot - prepared by our team in Denmark and Germany. Looking really great.
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We did not want to run out of make-up, so we brought a lot. The receptionist at our hotel was truly fascinated, so we donated some of it to her, when we left.
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Shooting in the streets of Marrakech can be hard with all the people and traffic. The police were after us a couple of times, but we managed to stay out of jail.
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Preparing for at sunset shot on a beautiful rooftop in the middle of the Medina was stressful. The sun sets really fast. But Danish model Emilia was as calm as a rock.
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The spirit on our team was really great. It shows in the pictures. And how can you stop smiling when the sun is shining and the palm trees are everywhere?
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Jasmin, our model from Germany, is posing on a very slim wall on a rooftop terrace getting ready for a shot.
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With a water temperature of 10 degrees Celcius, the underwater shots was quite challenging for both model and photographer.
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The voice of
Endless Jewelry We wanted our own Endless song, so we searched around the world for an artist that we felt could capture the spirit of Endless. We found Carrie Haber.
Carrie Haber is not very tall. But her small body is so full of energy that her spirit seems to fill even the largest of rooms. Her smile is radiant and her laughter is catchy, to say the least. Born and bred on the small island of Malta, she is now pursuing her singer/songwriter career in London, where she recently signed a publishing deal with Fairwood Music International. Back in her homeland Carrie is a well-known artist and has had the opportunity to support major acts such as Bob Geldof and The Feeling, as well as being the feature act for a Sting ‘after party’. She won Best Songwriter and Best Female Artist at the Malta Music Awards in 2009. Shaun Grech, Life & Style Magazine, wrote, “Carrie is gifted with an amazing vocal range, mature song-writing and piano playing skills…destined for success beyond our shores”.
Early in 2010 Carrie met Grammy award winning producer/engineer Steve Orchard. Steve has worked with the likes of Paul McCartney, Peter Gabriel, Travis, Goldfrapp, U2 and The Zombies. Steve produced Carrie’s latest EP entitled LEO which was released in 2013 featuring songs I’d Rather Die, I Need a Distraction and Fisherman. Carrie agreed to write and record a song for us that we could use for our TV commercials, on our website and at our parties, so together with her friend and co-writer Benson Taylor, she came up with “Right here, Right now (The Endless Song).” You can listen to the song on our homepage - just click on the Behind the Scenes on the frontpage. You can alsoread more about Carrie on her own homepage: www.carriehaber.com
It was fun to write a song for Endless Jewelry trying to interpret the spirit of a company that is fun, happy and very friendly...
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ENDLESS AROUND THE WORLD
GROWING FAST Since the beginning, in Spring 2013, Endless Jewelry has grown at an impressive speed. We are of course very happy that so many countries are interested in our jewellery, and we are pleased to inform you that many more will follow in 2014.
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ENDLESS EVENT COUNTRIES TITLE 07 Endless Jewelry is currently sold in these countries: Germany, Italy, France, Spain, Holland, Belgium, Luxembourg, United Kingdom, Ireland, Lithuania, Czech Republic, Austria, Switzerland and USA.
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JEWELRY
www.endlessjewelry.eu 路 www.endlessjewelry.us 路 facebook.com/endlessjewelry