Portfolio of Design

MICHAEL J MCATOMNEY FASHION DESIGN PORTFOLIO MBA Fashion Business | IFA Paris BFA Fashion Design | Queensland University of Technology

MICHAEL MCATOMNEY IFA Paris MBA Fashion Business Queensland University of Technology BFA School of Design

I am a Bachelor of Fine Arts Fashion Design Graduate from the Queensland University of Technology in Australia and current MBA student completing my MBA in Fashion Business at IFA Paris. Since graduating from my Bachelors Degree in 2013 with a Fashion Design Major and a Minor in French, I have been living between France and Australia and have worked in freelance design, fashion journalism and in the tertiary education system.

I have a strong design aesthetic and a distinct sensibility towards emotional and practical design aspects. Having originally commenced my working life as a rugby union coach, carpenter, and personal trainer, I consider myself lucky to be able to draw upon influences from many life experiences.

Alongside all forms of design, I have an avid interest in sports, particularly Rugby Union, Golf and adventure sports as well as architecture, photography and travel.

For me, the fashion and garment industry is a world that is in constant motion. Having come from a sporting childhood and outdoors oriented youth in Australia, my interests lie predominantly in sustainable and innovative design and sportswear innovations. I hope that my post-graduate studies in the form of a specialty MBA give me the opportunity to create change and add to the innovations around the technologies in fashion that are currently on the market.

EDUCATION

2015 - IFA Paris | France

SKILLS

Computer Program Skills

2016

MBA Fashion Business

2011 - Queensland University of Technology | Australia 2013

Bachelor of Fine Arts Fashion Design

Runner up Suzi Vaughan Design Award Graduate Collections 2013

Proficient in Adobe Illustrator Adobe InDesign Adobe Photoshop (intermediate) Microsoft Excel Microsoft Office Microsoft Project

2008 Queensland Academy of Fitness | Australia

Certificate 3 in Fitness

PROFESSIONAL EXPERIENCE 01. 2015 - QUT School of Design | Brisbane, Australia 06. 2015 Tutor in QUT School of Design

10. 2012 - The Cloakroom Standard Magazine | Brisbane, Australia 01. 2014

Editorial Director, Writer & Stylist 06. 2013 - 12. 2013 01. 2016

The Cloakroom | Brisbane, Australia Sales & Marketing Assistant

Strateas Carlucci | Melbourne Australia (Paris, France) Styling/Showroom Assistant for PFW Men 2016

03. 2016 Australian Fashion Chamber | Sydney Australia (Paris, France)

Showroom Assistant for PFW Women 2016 11. 2013 - Skallerne | Brisbane, Australia Present Creative Director Freelance Menswear Design 01. 2013 -

Tinker Tailor Alteration | Brisbane, Australia 06. 2013 Manager 06. 2012 - 08. 2012

HAN the label | Brisbane, Australia Design & Production Internship

01. 2010 - IJC Building Contractors | Toowoomba, Australia 01. 2011 Project Manager & Estimator

Fashion Business | Marketing | Trend Forecasting | Design Strategic Marketing Sensorial Marketing Consumer Behaviour Analysis Integrated Marketing Programs Omni-Channel Retail Trend Forecasting Business Planning & Business Finance Distribution Buying & Merchandising Trade Shows Branding | Collection & Concept Development Sourcing & Supply Chains Stock Inventory & Logistics Creative direction Product development Bespoke Tailoring Pattern Making (All CMT Processes) French Language Intermediate (4 years)

Interests Rugby Union (16 Years of Playing) Golf Health & Fitness Outdoor & Adventure Sports Skiing French Language Contemporary Art Music Travel

2007 - Downlands College | Toowoomba, Australia 2010 Senior Rugby Union Coach

06. 2012 - Frock Paper Scissors Magazine | Brisbane, Australia 12. 2012 Editor in Chief, Men’s Fashion Editor and Writer

http://michaelmcatomney.weebly.com https://au.linkedin.com/in/michael-mcatomney-12084371

BFA GRADUATE COLLECTION

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SKALLERNE FREELANCE MEN’S SPORTSWEAR

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SKALLERNE FREELANCE ARTICLE No. 1 COLLECTION

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SKALLERNE DESIGN DEVELOPMENT SKETCHES

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CONTACT DETAILS

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MONO-VETO AW14 BFA Graduate Collection A six look graduate collection for my Bachelor Degree - under my own creative direction and specialising in my chosen field of design. Alongside the collection we were required to have a professional photo-shoot, line-sheets, look-books and specification sheets. I chose to focus solely on menswear for my graduate collection as it is a design area that I felt I could utilise more so for my future work. Having also worked in a tailoring establishment during my second year of study, I wanted to incorporate a tailored element into my designs.

Collection Concept Development Perceiving the concept of time as a purely man-made notion, as something only humans think of, and how much stress this concept puts on the lives of everyday people in modern society, how it affects the gradual decomposition of all material goods. A combination of this notion of time and my desire to research fabric manipulation in my collection gave me much of the concept for my designs. Visual influences from the boot-legging era, the fall of the economy and the Great Depression during 1929 gave me much of the imagery that I used when designing my silhouettes. The end result of the collection possessed an almost theatrical style of dress and a certain romanticism, which worked perfectly for my target customer. I was able to work alongside a fantastic photographer to create a great photo-shoot alongside the runway collection.

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The design process was documented in both a written journal and skethbook and digital journal in the form of a blog.

Using a blog as a medium proved to be extremely valuable as I am more infuenced by visually engaging content than I by written word. After using the mind-map to source inspiration for the collection, I tried to find as much visual imagery as possible associated with my main collection influences before sketching around 170 designs. This gave me the ability to adapt each look by manipulating different elements finally narrowing my choices to begin the process of toiling and fabric manipulation.

Look One: Pleated top made from Japanese cotton with a closed placket and mandarin collar that had been dyed using tea and pottasium permanganate; Pants made from boiled wool with leather detailing on the pocket facing and elastic waistband.

Look Two: Press stud top made from black burlap with Kangaroo Leather back and centre back seam. Unfinished hems and neckline; Pants from black cotton drill with boild wool patch detailing, centre front fly closure and fastening buckle on centre back.

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Look Three: Distressed linen buttondown tailored short with long triangular yoke (distressed using pottasium permanganate). Pants from cotton drill with patch pockets, double width waist band and concealed side-tab fastenings.

Look Four: Woolen overcoat made from Vietnam War era Army blanketing with box pleated centre back seam and sleeves and asymmetrical closure. Pants from burgandy linen with sid pockets, rear welt pockets, and centre back fastening tab. Shirt made from stretch jersey front and boiled wool rear panels with shoulder fastening.

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Look Five: Button down dinner shirt made from Japanese cotton with distressed linen detailing on the front and yoke.

French cuffs with black Mother of Pearl buttons. Pants and Vest made from woollen suiting with claf leather deatiling on inside leg and back panels of vest with centre back fastenings.

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With tailoring influences from the un WWI and WWII, I was able to add a poi in sustainability by utilising old miltary s and tenting. This gave these fabrics the without the need for further manipulat a lot of information about fabric m consultated two external tutors wit costume design and textile studies. Fro to increase the extent of my trial and e research with certain textiles.

After choosing my range of textiles - w mostly of wools, woollen blends, lightw cotton drill for the trousers - I continued with fabric manipulation. Using wire brus and broken needles with no machine fo find the desired look for most of the ga final touches on the lightweight cotton a chemical called Potassium Permanga used for water treatment and synth compounds. This gave a distinct disco fabric to mimic sweat marks and gener before further deteriorating the fabric w

niforms worn in int of difference surplas blankets e distressed look ion. I researched manipulation and th expertise in om this I was able error methods of

which consisted weight linens and d to experiement shes, sand-paper, oot, I was able to arments. For the garments I used anate, commonly hesis of organic olouration to the ral wear and tear with sand-paper.

Look Six: Jacket made from recycled Australian Army tenting canvas with faux fur lining and zip closure on centre front and exposed seams on the entirity.

Pants from cotton drill with patch pockets, double width waist band and concealed side-tab fastenings. Shirt from distressed merino wool.

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SKALLERNE FREELANCE MEN’S SPORTSWEAR 2014

SKALLERNE Freelance Men’s Sportswear Two clients were looking to start a men’s activewear brand aimed at the 25 - 40 year old male demographic, to be stocked in an online boutique and with a view to gaining bricks and mortar stockists. Due to budget and the target market, the clients asked for a collection that was inherently masculine, yet comfortable and stylish enough to be worn both as activewear and as sports leisure wear. I was asked to design and detail three looks with each look having at the minimum, a singlet, shirt and shorts that could be mixed and matched. The specification sheets and technical drawings were then passed on to a sample-maker before tweaking and reworking the mix of sewn panel work to printed panel work.

Images sourced from WGSN

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The brief the clients gave was very broad. I researched a lot of activewear trends to gain an idea of colour palettes, silhouettes and the technologies that were being utilised in activewear. I looked at much of the activewear currently on the market to decipher what features shuld be altered to work for an older male consumer. Due the fact that the garments were to be specifically designed for comfort and usability, I kept the silhouettes simple and used the panel lines, colour palette and the performance fabric as the main design features for the collection.

Images sourced from WGSN

The clients had met with prospective manufacturing companies in China and Indonesia prior to engaging me.

Due to this, they had already been given a range of performance based textiles that could be used for the collection. I chose to go with the lighter of the textiles for the majority of the collection, around 150 GSM, and used a mixture of textiles on differing panels of the garments for comfort and breathability. The colour palette was produced with a mixture of trending colours and base tones with three possible options for highlight features on the garments.

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Images sourced from WGSN

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SKALLERNE FREELANCE ARTICLE No. 1 COLLECTION 2014

SKALLERNE Freelance Article No. 1 Approached to design a small collection for GLUE stores in-house brand Article No.1. GLUE Store is a retail chain store based throughout New South Wales and Victoria in Australia and targets the young Gen-Y and new Gen-Z consumers. The brand’s aesthetic and retail sits between fast-fashion and boutique store with the GLUE stores stocking brand from around the globe as well as their own in-house offerings. I was to design a small capsule collection of outfits for a Spring Summer range to suit their target customer and come up with a cohesive collection concept using similar fabrics and prints to Article No.1’s previous season’s offerings.

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I have designed this capsule collection centered around the subconscious desire for humans to be connected to nature as an entity in itself. The progression to living as part of an increasingly populated planet as well as all the climatic and environmental effects that this has on the landscape and the move to smaller more community based neighbourhoods. Yet consumers still want to be able to live with the ever increasing creature comforts afforded to us by digital and technological advancements.

There is a need for change in terms of climate and the environment and this can be seen through the increased awareness of consumer spending habits. I have chosen four brands (Band of Outsiders; White Mountaineering; Tres Bien; Pigalle-Paris), which I think also emulate this trend and offer a slightly slower fashion alternative and have a similar design aesthetic to Article No.1. They have a focus on tailored basics yet also feature more abstract silhouettes to add to the progress-

ing slightly androgynous trends seen in both street style and on the catwalk. I feel as though these design principles can be used moving forward with Article No.1 through its vertical integration in line with Glue Store by putting more emphasis on the fabrics and prints used in the collections to make the brand unique among a fast paced and competetive consumer market.

2.5cm ribbing on neck -line and an insert n front panel

More voluminous/straight cut through the body Both raglan and normal shoulder seams to give contrasting raglan panels

Panel lines on both sleeves and front panel

A drop hem on one side of body by 3cm with a twin needle finish on hem and arm-holes

1cm ribbing on neckline

Twin needle finish on arms and hem

Boardshorts; Velcro fly; Press Stud Fastening; Welt Pockets in rear; No pockets front; Split on lower side seams

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Ribbing on neckline and the arm holes are to be twin needle finished

Panel line to sew

Combed Cotton Jersey Sew into side seams and let drape

Longer hem at back of garment than at front curving up at the side seams

Panel from seam to original hem length underneath draping

Drop shoulder seam with a fitted sleeve and fitted through the body of the garment.

Twin needle hem on draped jersey and on original hem

Printed Terry cloth fabric on crotch and pockets; Deep in-seam pockets on front

Light fleece sweat fabric or terry cloth for these shorts, elsaticated waist with draw string; patch pockets on rear, in seam pockets on front.

Raw hem to finish just above knee height

Twin needle hem and sleeves with a ribbing finish on neckline

Basketball style mesh, single layer with no cotton jersey underneath

Raw neckline with stitch line 1cm down Made from combed cotten jersey with a shorter crop on the hem of the shirt with an angle on the hem; more volume through the body; print on body of garment and no print on the sleeves.

Twin needle finish on neckline, arm-holes and hem

Panel lines: Overlocked with top stitch

Dropped shoulder/sleeve head

Print on nylon mesh (similar to basketball singlet fabric); single layer with the same on front

Twin needle hem

Raw edge on sleeves Reinforced Splits in side of Muscle-T

Light fleece sweat fabric or terry cloth for these shorts, elsaticated waist with draw string; patch pockets on rear, in seam pockets on front.

Linen pleated shorts; In-seam pockets front and welt pockets rear; rolled hem

Binding on pockets and seams

Twin needle hem to finish above knee height

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SKALLERNE DESIGN DEVELOPMENT SKETCHES

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SK

LLERNE

SKALLERNE Born out of a desire to be able to continue to express my own aesthetic through menswear design, the Skallerne brand is my personal design projects and sketches, and is also the name that I use for freelance business when dealing with external clients. I am developing the brand and continually designing in my spare time in between full time study and part time employment. The name - Skallerne - comes from the Swedish word for shell - Skal. I see clothing as external part of one’s personality but an integral part of one’s everyday life in terms of the shell of their body that they are willing to expose to the outside world. The aesthetic of Skallerne lies between sportswear and streetwear and takes influences from these, alongside Scandinavian and Japanese fashion and industrial design, and the attention to detail that both of these cultures pay when it comes to their approach for design.

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MICHAEL MCATOMNEY IFA Paris MBA Fashion Business

Queensland University of Technology BFA School of Design +33 6 27 68 11 53 michaelmcatomney@gmail.com www.michaelmcatomney.weebly.com

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