Backend Marketing

Page 1

%XLOG <RXU %XVLQHVV :LWK %DFNHQG 0DUNHWLQJ 2IIHUV

%\ 0LFKDHO / 0D\KHZ

KWWS ZZZ ZHEPDVWHUDXWRPDWLRQ FRP

‹ &RS\ULJKW E\ :HEPDVWHUDXWRPDWLRQ FRP $OO ULJKWV UHVHUYHG 1R SRUWLRQ RI WKLV UHSRUW PD\ EH UHSURGXFHG ZLWKRXW WKH H[SUHVVHG ZULWWHQ SHUPLVVLRQ RI :HEPDVWHUDXWRPDWLRQ FRP

7KLV UHSRUW LV LQWHQGHG IRU LQIRUPDWLRQ SXUSRVHV RQO\ 7KH DXWKRU 'RHV QRW LPSO\ DQ\ UHVXOWV WR WKRVH XVLQJ WKLV UHSRUW QRU LV KH 5HVSRQVLEOH IRU DQ\ UHVXOWV EURXJKW DERXW E\ WKH XVDJH RI WKH ,QIRUPDWLRQ FRQWDLQHG KHUHLQ 3XEOLVKHG E\ 0LFKDHO / 0D\KHZ DQG :HEPDVWHUDXWRPDWLRQ FRP


,QWURGXFWLRQ 7KLV HERRN LQFOXGHV EDFNHQG PDUNHWLQJ RIIHUV ,W OLVWV \RX DOO NLQGV RI VSHFLDO EDFNHQG RIIHUV \RX FRXOG FUHDWH WR LQFUHDVH \RXU VDOHV DIWHU \RXU

SURVSHFW WDNHV D FHUWDLQ DFWLRQ $QG \RX FRXOG DOVR XVH WKHP IRU IURQW HQG VDOHV WRR 3OXV LW JLYHV \RX PDQ\ GLIIHUHQW LGHDV IRU IUHH ERQXVHV WKDW ZLOO KHOS LQIOXHQFH SHRSOH WR EX\ LQVWDQWO\


<RX FRXOG SUHVHQW D VXEVFULEHU RQO\ RIIHU WR SHRSOH DIWHU WKH\ VXEVFULEH WR \RXU H]LQH 5HVHDUFK VXJJHVWV \RX PLJKW SHUVXDGH WKHP WR EX\ IDVWHU E\ JLYLQJ WKHP D ERQXV LQIR JXLGH

<RX PLJKW PDUNHW D ILQDO FXWEDFN GHDO WR \RXU SURVSHFWV DIWHU WKH\ SOD\

\RXU RQOLQH JDPH ,Q RQH UHVSHFW \RX FRXOG DOOXUH WKHP WR SXUFKDVH HDVLHU E\ RIIHULQJ WKHP IUHH JUDSKLFV

<RX FDQ DGYHUWLVH DQ XSVHOO RIIHU WR \RXU YLVLWRUV DIWHU WKH\ EX\ \RXU

HERRN 5HVXOWV VKRZ \RX FDQ DOWHU WKHP WR RUGHU TXLFNHU E\ DZDUGLQJ WKHP D QR FRVW UHSRUW

<RX VKRXOG SURPRWH D SULFH GURS VDOH WR \RXU OHDGV DIWHU WKH\ HQWHU LQ \RXU VZHHSVWDNHV $IWHU IXUWKHU UHYLHZ \RX FDQ DSSHDO WR WKHP WR LQYHVW FRPIRUWDEO\ E\ JUDQWLQJ WKHP D ERQXV FRXSRQ

<RX FRXOG HQGRUVH D GRZQVHOO RIIHU WR SHRSOH DIWHU WKH\ VLJQ XS WR \RXU HFRXUVH $V D JHQHUDO UXOH \RX PLJKW DURXVH WKHP WR SD\ VXFFHVVIXOO\ E\ UHZDUGLQJ WKHP D IUHH FKHFNOLVW

<RX PLJKW SOXJ D LQYHQWRU\ FOHDUDQFH VDOH WR \RXU SURVSHFWV DIWHU WKH\

OHDUQ \RXU WUDLQLQJ , KDV EHHQ VDLG \RX FRXOG DVVHUW WKHP WR VSHQG PRQH\ VHFXUHO\ E\ IXUQLVKLQJ WKHP D QR FRVW ZHELQDU


<RX FDQ ODXQFK D RQH WLPH RIIHU WR \RXU YLVLWRUV DIWHU WKH\ RUGHU \RXU UHSRUW /HW LW EH VDLG \RX VKRXOG DVVXUH WKHP WR VKRS FRQILGHQWO\ E\ SURYLGLQJ WKHP ZLWK D ERQXV HERRN

<RX VKRXOG SLWFK D SULFH UHGXFWLRQ VDOH WR \RXU OHDGV DIWHU WKH\ VWXG\

\RXU UHVRXUFHV ,W V VDIH WR VD\ \RX FDQ DWWUDFW WKHP WR EX\ HIIRUWOHVVO\ E\ FLWLQJ WKHP D IUHH WHOHVHPLQDU

<RX FRXOG UHOHDVH D OLPLWHG WLPH RIIHU WR SHRSOH DIWHU WKH\ UHJLVWHU IRU \RXU WHOHVHPLQDU 7KH UHVHDUFK VKRZV \RX PLJKW SHUVXDGH WKHP WR SXUFKDVH VZLIWO\ E\ LVVXLQJ WKHP D QR FRVW FRQVXOWLQJ

<RX PLJKW SXEOLFL]H D SULFH KLNH ZDUQLQJ RIIHU WR \RXU SURVSHFWV DIWHU

WKH\ YROXQWHHU IRU \RXU H[SHUWLVH VHUYLFH )URP WLPH WR WLPH \RX FRXOG EHQG WKHP WR RUGHU UDSLGO\ E\ UHQGHULQJ WKHP VRPH ERQXV EDFNOLQNV

<RX FDQ SURSRVH D JLIW ZUDSSLQJ GURSVKLSSLQJ VSHFLDO WR \RXU YLVLWRUV DIWHU WKH\ SXUFKDVH \RXU VRIWZDUH $V \RX ZLOO VHH \RX FDQ EULEH WKHP WR LQYHVW QRZ E\ VXSSO\LQJ WKHP ZLWK IUHH WUDLQLQJ


<RX VKRXOG VXJJHVW D PDNH \RXU PRQH\ EDFN DIILOLDWH GHDO WR \RXU

OHDGV DIWHU WKH\ GRQDWH \RX D JLIW 6XUHO\ \RX FDQ EULQJ DERXW WKHP WR SD\ LQ VHFRQGV E\ KDQGLQJ WKHP QR FRVW FRQWHQW

<RX FRXOG LQWURGXFH D VSHFLDO GHDO WR SHRSOH DIWHU WKH\ HQUROO LQ \RXU ZHELQDU ,W VHHPV OLNHO\ \RX PLJKW EULQJ WKHP WR VSHQGLQJ PRQH\ LQ PLQXWHV E\ VHUYLQJ WKHP D ERQXV VHPLQDU WLFNHW

<RX PLJKW UHFRPPHQG D EX\ RQH JHW RQH IUHH GHDO WR \RXU SURVSHFWV

DIWHU WKH\ FRPPHQW RQ \RXU EORJ &RPPRQ VHQVH WHOOV XV \RX FRXOG EXGJH WKHP WR VKRS LQVWDQWO\ E\ SUHVHQWLQJ WKHP D IUHH DGG RQ SURGXFW

<RX FDQ SUHVHQW DQ DGG RQ RIIHU WR \RXU YLVLWRUV DIWHU WKH\ VSHQG

PRQH\ RQ \RXU VFULSW ,I PHPRU\ VHUYHV \RX VKRXOG FDMROH WKHP WR EX\ LPPHGLDWHO\ E\ H[WHQGLQJ WKHP QR FRVW UHVHOO ULJKWV

<RX VKRXOG PDUNHW D PXOWLSOH SURGXFW SDVV RIIHU WR \RXU OHDGV DIWHU

WKH\ REVHUYH \RXU ZHEFDP :KDW LV VLJQLILFDQW LV \RX FDQ FDSWLYDWH WKHP WR SXUFKDVH IDVW E\ DGYDQFLQJ WKHP ERQXV PDVWHU ULJKWV

<RX FRXOG DGYHUWLVH DQ DIILOLDWH SURGXFW UHFRPPHQGDWLRQ WR SHRSOH

DIWHU WKH\ SLFN XS \RXU JUDSKLFV ,Q D VLPLODU PDQQHU \RX PLJKW FDXVH WKHP WR RUGHU VSHHGLO\ E\ WHQGHULQJ WKHP D IUHH DUWLFOH DUFKLYH


<RX PLJKW SURPRWH D EX\ WKURXJK P\ DIILOLDWH OLQN ERQXV GHDO WR \RXU SURVSHFWV DIWHU WKH\ UHVHDUFK \RXU RIIHU ,Q VLPSOH WHUPV \RX FRXOG

LQIOXHQFH WKHP WR LQYHVW SURPSWO\ E\ GLVSHQVLQJ WKHP QR FRVW SULYDWH ODEHO ULJKWV

<RX FDQ HQGRUVH D IUHHELH RIIHU WR \RXU YLVLWRUV DIWHU WKH\ JHW \RXU ZHE VLWH WHPSODWHV *HQHUDOO\ VSHDNLQJ \RX VKRXOG FKDUP WKHP WR SD\ VRRQ E\ JLYLQJ WKHP ERQXV EUDQGDEOH ULJKWV

<RX VKRXOG SOXJ DQ DIILOLDWH FRQWHVW SURPRWLRQDO RIIHU WR \RXU OHDGV DIWHU WKH\ YLVLW \RXU EORJ 7R EH VSHFLILF \RX FDQ FRDFK WKHP WR VSHQG PRQH\ ULJKW QRZ E\ RIIHULQJ WKHP IUHH H FODVV

<RX FRXOG ODXQFK DQ XSJUDGH RIIHU WR SHRSOH DIWHU WKH\ DFTXLUH \RXU ERRN $V WKLQJV VWDQG QRZ \RX PLJKW FRD[ WKHP WR VKRS LQ D IODVK E\ DZDUGLQJ WKHP D QR FRVW PHPEHUVKLS

<RX PLJKW SLWFK DQ DIILOLDWH SURGXFW UHEDWH RIIHU WR \RXU SURVSHFWV DIWHU WKH\ H[SORUH \RXU IUHH H[FHUSWV ,W LV ZLGHO\ VWDWHG \RX FRXOG FRPPDQG WKHP WR EX\ TXLFN E\ JUDQWLQJ WKHP D ERQXV ZRUNVKRS


<RX FDQ UHOHDVH D GHOX[H RIIHU WR \RXU YLVLWRUV DIWHU WKH\ SD\ IRU \RXU

H UHSRUW :KDW LV VWULNLQJ \RX VKRXOG FRQGLWLRQ WKHP WR SXUFKDVH SURQWR E\ UHZDUGLQJ WKHP ZLWK IUHH IRUXP DFFHVV

<RX VKRXOG SXEOLFL]H D DOO IHHV ZDLYHG RIIHU WR \RXU OHDGV DIWHU WKH\

SUHYLHZ P\ VDOHV OHWWHU 6WXGLHV VKRZ \RX FDQ FRQYLQFH WR WKHP WR RUGHU

ULJKW DZD\ E\ IXUQLVKLQJ WKHP ZLWK EX\HU RQO\ LQVWDQW DIILOLDWH FRPPLVVLRQV <RX FRXOG SURSRVH DQ HDUO\ ELUG RIIHU WR SHRSOH DIWHU WKH\ REWDLQ \RXU '9' 1HZ ILQGLQJV VXJJHVW \RX PLJKW FRQYHUW WKHP WR LQYHVW DW RQFH E\ SURYLGLQJ WKHP D ERQXV HFRXUVH

<RX PLJKW VXJJHVW D FXVWRPHU RQO\ VZHHSVWDNHV FRQWHVW WR \RXU

SURVSHFWV DIWHU WKH\ UHYLHZ \RXU 3/5 SURGXFWV , VXEPLW WKDW \RX FRXOG FRQYLQFH WKHP WR SD\ PRPHQWDU\ E\ FLWLQJ WKHP IUHH VXUSULVH ERQXVHV

<RX FDQ LQWURGXFH DQ DOVR WU\ GHDO WR \RXU YLVLWRUV DIWHU WKH\ JUDE \RXU &' 7KH SURRI VXJJHVWV \RX VKRXOG GLUHFW WKHP WR VSHQG PRQH\ RQ WKH GRXEOH E\ LVVXLQJ WKHP D QR FRVW YLGHR

<RX VKRXOG UHFRPPHQG D SURGXFW XSGDWHV XSJUDGH RIIHU WR \RXU OHDGV DIWHU WKH\ JLYH \RX DQ RSLQLRQ RQ \RXU EXVLQHVV 6XSSRVHGO\ \RX FDQ GUDZ WKHP WR VKRS WRGD\ E\ UHQGHULQJ WKHP P\VWHU\ ERQXVHV


<RX FRXOG SUHVHQW D SUH RUGHU RIIHU WR SHRSOH DIWHU WKH\ MRLQ \RXU

PHPEHUVKLS VLWH 7KH RQH WKLQJ IRU VXUH LV \RX PLJKW GULYH WKHP WR EX\ DW KLV PRPHQW E\ VXSSO\LQJ WKHP ZLWK D IUHH DXGLR

<RX PLJKW PDUNHW D KDUG FRS\ YHUVLRQ XSVHOO RIIHU WR \RXU SURVSHFWV DIWHU WKH\ FKHFN RXW \RXU 0/0 SURJUDP ,W LV QR VXUSULVH WKDW \RX FRXOG

FDXVH WKHP WR SXUFKDVH LQ D PLQXWH E\ KDQGLQJ WKHP D QR FRVW LQVWDOODWLRQ <RX FDQ DGYHUWLVH D KRW EDUJDLQ GHDO WR \RXU YLVLWRUV DIWHU WKH\ VSULQJ IRU \RXU JXLGH , VXVSHFW WKDW \RX VKRXOG HQFKDQW WKHP WR RUGHU QRZ E\ VHUYLQJ WKHP D ERQXV H[FHUSW

<RX VKRXOG SURPRWH D UHVHOO ULJKWV XSJUDGH RIIHU WR \RXU OHDGV DIWHU WKH\ FRQILUP \RXU VXEVFULSWLRQ 7KH EHVW , FDQ WHOO LV \RX FDQ HQFRXUDJH WKHP WR LQYHVW KHUH DQG QRZ E\ SUHVHQWLQJ WKHP D IUHH -9 SURJUDP

<RX FRXOG HQGRUVH D SHUFHQW RII GLVFRXQW VDOH WR SHRSOH DIWHU WKH\ GHDO IRU \RXU FKHFNOLVW $ FRXSOH SHRSOH VWDWH WKDW \RX PLJKW HQHUJL]H WKHP WR SD\ RQ WKLV GD\ E\ H[WHQGLQJ WKHP D QR FRVW WULDO


<RX PLJKW SOXJ D SULYDWH ODEHO ULJKWV EDFNHQG RIIHU WR \RXU SURVSHFWV DIWHU WKH\ RSW LQ WR \RXU IUHH WULDO 6RPH WKHRUL]H \RX FRXOG HQOLVW WKHP WR VSHQG PRQH\ DW WKH SUHVHQW PRPHQW E\ DGYDQFLQJ WKHP D ERQXV FRPPLVVLRQV

<RX FDQ ODXQFK D GROODU DPRXQW GLVFRXQW VDOH WR \RXU YLVLWRUV DIWHU

WKH\ ELG RQ \RXU DQWLTXH $W WKLV WLPH \RX VKRXOG HQWLFH WKHP WR EX\ LQ D VHFRQG E\ WHQGHULQJ WKHP D IUHH VDPSOH

<RX VKRXOG SLWFK D SD\ QR VDOHV WD[ RIIHU WR \RXU OHDGV DIWHU WKH\ WDNH \RXU FODVV ,W LV WUXH WKDW \RX FDQ HQWUDS WKHP WR EX\ VKRUWO\ E\ GLVSHQVLQJ WKHP D QR FRVW UHVRXUFH OLVW

<RX FRXOG UHOHDVH D GLPH VDOH RIIHU WR SHRSOH DIWHU WKH\ WDNH \RXU

VXUYH\ :HHN WR ZHHN \RX PLJKW HVFRUW WKHP WR SXUFKDVH LQ WKH IXWXUH E\ JLYLQJ WKHP D ERQXV QHZVOHWWHU

<RX PLJKW SXEOLFL]H D GRQDWH D SHUFHQWDJH RI SURILWV WR FKDULW\ VDOH WR \RXU SURVSHFWV DIWHU WKH\ DFFHSW \RXU SUHVHQW ,Q DOO WUXWK \RX FRXOG H[FLWH WKHP WR RUGHU $6$3 E\ RIIHULQJ WKHP D IUHH VWRULHV


<RX FDQ SURSRVH D ILUH VDOH RIIHU WR \RXU YLVLWRUV DIWHU WKH\ WU\ \RXU UHVHOO ULJKWV $V LW WXUQV RXW \RX FDQ DWWUDFW WKHP WR LQYHVW WLPHO\ E\ DZDUGLQJ WKHP D QR FRVW VRIWZDUH

<RX VKRXOG VXJJHVW DQ DFFHSW WKH FRPSHWLWLRQ V SULFH VDOH WR \RXU

OHDGV DIWHU WKH\ VLJQ XS WR P\ DIILOLDWH SURJUDP ,W LV P\ XQGHUVWDQGLQJ \RX FDQ IDVFLQDWH WKHP WR SD\ VXGGHQO\ E\ JUDQWLQJ WKHP ERQXV WUDQVFULSWV <RX FRXOG LQWURGXFH D WDNH ZD\ ERQXVHV GHDO WR SHRSOH DIWHU WKH\ VKRS IRU \RXU RIIOLQH SURGXFW 8VXDOO\ \RX PLJKW IRUFH WKHP WR VSHQG PRQH\ ZLWKRXW WKLQNLQJ E\ UHZDUGLQJ WKHP ZLWK IUHH DUWLFOHV

<RX PLJKW UHFRPPHQG D RQO\ QR OHIW VDOH WR \RXU SURVSHFWV DIWHU

WKH\ EHFRPH \RXU VRFLDO IULHQG IROORZHU 7KH SUHYDLOLQJ YLHZ LV \RX FRXOG JHW WKHP WR VKRS DFFHSWDEO\ E\ IXUQLVKLQJ WKHP D QR FRVW SURGXFW FULWLF

<RX FDQ SUHVHQW D WRGD\ RQO\ RIIHU WR \RXU YLVLWRUV DIWHU WKH\ SURPRWH

\RXU SURGXFW 7KH ZD\ LW VWDQGV \RX VKRXOG JHW WKHP WR EX\ REMHFWLYHO\ E\ SURYLGLQJ WKHP D ERQXV ERRNOHW

<RX VKRXOG PDUNHW D SURGXFW UHWLULQJ IRUHYHU VDOH WR \RXU OHDGV DIWHU

WKH\ SXEOLVK \RXU DUWLFOH $ORQJ WKH ZD\ \RX FDQ JRYHUQ WKHP WR SXUFKDVH ZLWKRXW KHVLWDWLRQ E\ FLWLQJ WKHP D IUHH SKRWR JDOOHU\


<RX FRXOG DGYHUWLVH D GD\ WULDO RIIHU WR SHRSOH DIWHU WKH\ PDUNHW \RXU ZHE VLWH %\ ZD\ RI WKLQNLQJ \RX PLJKW JXLGH WKHP WR RUGHU SOHQWLIXOO\ E\ LVVXLQJ WKHP D QR FRVW FODVVLILHG DG

<RX PLJKW SURPRWH D GHIHUUHG ELOOLQJ VDOH WR \RXU SURVSHFWV DIWHU WKH\ EHWD WHVW \RXU SURJUDP 2QFH LQ DZKLOH \RX FRXOG KHDUWHQ WKHP WR LQYHVW DFFRUGLQJO\ E\ UHQGHULQJ WKHP D ERQXV VQHDN SUHYLHZ

<RX FDQ HQGRUVH D KROLGD\ VDOH WR \RXU YLVLWRUV DIWHU WKH\ DGYHUWLVH

\RXU VHUYLFH 7KH SODLQ WUXWK LV \RX VKRXOG KRRN WKHP K\SQRWLFDOO\ WR SD\ E\ VXSSO\LQJ WKHP D IUHH FRDFKLQJ

<RX VKRXOG SOXJ D ORZ EHWD WHVW SULFH RIIHU WR \RXU OHDGV DIWHU WKH\

LQYHVW LQ \RXU WUDQVFULSWV $V D ZKROH \RX FDQ KRXQG WKHP WR VSHQG PRQH\ ZLWKRXW SURFUDVWLQDWLRQ E\ KDQGLQJ WKHP D QR FRVW LQWHUYLHZ

<RX FRXOG ODXQFK D ELUWKGD\ VDOH WR SHRSOH DIWHU WKH\ OLQN WR \RXU ZHE VLWH :RUG KDV LW WKDW \RX PLJKW K\SQRWL]H WKHP WR VKRS VLPXOWDQHRXVO\ E\ VHUYLQJ WKHP ZLWK ERQXV GLVWULEXWLRQ ULJKWV


<RX PLJKW SLWFK D YROXPH SULFLQJ VDOH WR \RXU SURVSHFWV DIWHU WKH\ IHWFK \RXU WXWRULDO :RUWK\ RI QRWH LV \RX FRXOG LQFLWH WKHP WR EX\ HPRWLRQDOO\ E\ SUHVHQWLQJ WKHP D IUHH IXWXUH ERQXV

<RX FDQ UHOHDVH D ZDUQLQJ HQGV VRRQ RIIHU WR \RXU YLVLWRUV DIWHU WKH\ SDUWLFLSDWH LQ \RXU IRUXP ,W LV VHOI HYLGHQW WKDW \RX FDQ LQFOLQH WKHP WR FXUUHQWO\ SXUFKDVH E\ H[WHQGLQJ WKHP QR FRVW HPDLO FRQVROLGDWLRQ

<RX VKRXOG SXEOLFL]H DQ DQQLYHUVDU\ VDOH WR \RXU OHDGV DIWHU WKH\ WDNH \RXU SROO $Q REYLRXV IDFW LV \RX FDQ LQGXFH WKHP WR RUGHU RQ FOXH E\ DGYDQFLQJ WKHP D ERQXV 0/0 SURJUDP

<RX FRXOG SURSRVH DQ XUJHQW SURGXFW ZLOO GLVDSSHDU RIIHU WR SHRSOH DIWHU WKH\ EHFRPH PHPEHU RI FKDW URRP 2FFDVLRQDOO\ \RX PLJKW LQIOLFW WKHP WR LQYHVW SURJUHVVLYHO\ E\ WHQGHULQJ WKHP IUHH HPDLO VXSSRUW

<RX PLJKW VXJJHVW D ZKROHVDOH SULFH RIIHU WR \RXU SURVSHFWV DIWHU WKH\ EDFN OLQN WR \RXU VLWH 2Q RFFDVLRQ \RX FRXOG LQIOXHQFH WKHP WR SD\ HYHQWXDOO\ E\ GLVSHQVLQJ WKHP QR FRVW FRXQVHOLQJ

<RX FDQ LQWURGXFH DQ DXFWLRQ UXQQLQJ RXW RI WLPH RIIHU WR \RXU YLVLWRUV DIWHU WKH\ GRZQORDG \RXU DSS (YHU\ VR RIWHQ \RX VKRXOG LQVSLUH WKHP WR VSHQG PRQH\ JODGO\ E\ JLYLQJ WKHP D ERQXV H]LQH


<RX VKRXOG UHFRPPHQG D LQWURGXFWRU\ SULFH VDOH WR \RXU OHDGV DIWHU

WKH\ ORRN DW \RXU LQWHUYLHZ 6SHDNLQJ REMHFWLYHO\ \RX FDQ LQVSLULW WKHP WR VKRS IDLWKIXOO\ E\ RIIHULQJ WKHP IUHH DXGLR YHUVLRQ

<RX FRXOG SUHVHQW D VRIWZDUH VFULSW LQVWDOODWLRQ XSVHOO RIIHU WR SHRSOH

DIWHU WKH\ JLYH DZD\ \RXU GHPR 7R PDNH LW VLPSOH \RX PLJKW LQWHUHVW WKHP WR EX\ DW ZLOO E\ DZDUGLQJ WKHP D QR FRVW DUWLFOH VXEPLVVLRQV

<RX PLJKW PDUNHW D SUH UHOHDVH RIIHU WR \RXU SURVSHFWV DIWHU WKH\

LQGH[ \RXU VXEPLVVLRQ ,Q P\ RSLQLRQ \RX FRXOG MXVWLI\ WKHP WR SXUFKDVH DGRSWLYHO\ E\ JUDQWLQJ WKHP D ERQXV YLGHR YHUVLRQ

<RX FDQ DGYHUWLVH D ODVW FKDQFH PDUNGRZQ VDOH WR \RXU YLVLWRUV DIWHU

WKH\ VXEPLW \RX DQ DUWLFOH 0DNH WKH SRLQW WKDW \RX VKRXOG ODXQFK WKHP WR RUGHU RSHQO\ E\ UHZDUGLQJ WKHP ZLWK D IUHH JLIW

<RX VKRXOG SURPRWH D YLS MRLQW YHQWXUH SDUWQHU RIIHU WR \RXU OHDGV DIWHU WKH\ SRVW FRPPHQW WR \RXU EORJ $OO WKH IDFWRUV EHLQJ HTXDO \RX FDQ OHDG WKHP WR LQYHVW IDLWKIXOO\ E\ IXUQLVKLQJ WKHP D QR FRVW SGI


<RX FRXOG HQGRUVH D HDV\ SD\ RSWLRQ GHDO WR SHRSOH DIWHU WKH\ LQYHVW LQ \RXU FRDFKLQJ $V LW VWDQGV \RX PLJKW OXUH WKHP WR SD\ VXEFRQVFLRXVO\ E\ SURYLGLQJ WKHP D ERQXV JLIW FHUWLILFDWH

<RX PLJKW SOXJ D FXVWRPHU RQO\ PHPEHUVKLS RIIHU WR \RXU SURVSHFWV

DIWHU WKH\ UHDG \RXU SUHVV UHOHDVH 2WKHUV LQVLVW WKDW \RX FRXOG PDJQHWL]H WKHP WR VSHQG PRQH\ ORJLFDOO\ E\ FLWLQJ WKHP ZLWK D IUHH ZHE VLWH FULWLF <RX FDQ ODXQFK D RQH FOLFN XSVHOO GHDO WR \RXU YLVLWRUV DIWHU WKH\

DFFHVV \RXU VDPSOH )RU WKH PRVW SDUW \RX FDQ PDQDJH WKHP WR VKRS LQVWDQWO\ E\ LVVXLQJ WKHP D QR FRVW ZHE FDP DFFHVV

<RX VKRXOG SLWFK D WHFKQLFDO VXSSRUW H[WHQVLRQ RIIHU WR \RXU OHDGV DIWHU WKH\ UHIHU IULHQG ,Q SDUWLFXODU \RX FDQ PDQHXYHU WKHP WR EX\ HQFRXUDJLQJO\ E\ UHQGHULQJ WKHP ZLWK ERQXV WLHU FRPPLVVLRQV

<RX FRXOG UHOHDVH D QDPH \RXU RZQ SULFH VDOH WR SHRSOH DIWHU WKH\

HQOLVW LQ \RXU QHZVOHWWHU 3DVW H[SHULHQFH WHOOV XV \RX PLJKW PRWLRQ WKHP WR SXUFKDVH GLUHFWO\ E\ VXSSO\LQJ WKHP D IUHH OHVVRQ

<RX PLJKW SXEOLFL]H D SHUVRQDO FRQVXOWLQJ XSJUDGH RIIHU WR \RXU SURVSHFWV DIWHU WKH\ WHOO WKHLU IULHQGV DERXW \RXU IUHHELH ,W FDQ EH


UHDVRQDEO\ VWDWHG \RX FRXOG PRWLYDWH WKHP WR RUGHU UDWLRQDOO\ E\ KDQGLQJ WKHP QR FRVW DIILOLDWH IRUXPV

<RX FDQ SURSRVH D UROOHUFRDVWHU SULFLQJ VDOH WR \RXU YLVLWRUV DIWHU WKH\ OLVW \RXU DGYHUWLVHPHQW $W WKLV SHULRG LQ WLPH \RX VKRXOG PRYH WKHP WR LQYHVW LQVSLULQJO\ E\ VHUYLQJ WKHP ZLWK D ERQXV '9'

<RX VKRXOG VXJJHVW D JRLQJ RXW RI EXVLQHVV VDOH WR \RXU OHDGV DIWHU WKH\ SXEOLFL]H \RXU QHZV VWRU\ *LYHQ P\ SHUVSHFWLYH \RX FDQ QHJRWLDWH WKHP WR SD\ QRZ E\ SUHVHQWLQJ WKHP D IUHH SK\VLFDO EDFNXS FRS\

<RX FRXOG LQWURGXFH D SULFH FXW VDOH WR SHRSOH DIWHU WKH\ HQWHU WKHLU

HPDLO DGGUHVV $W VRPH SRLQW \RX PLJKW SHUVXDGH WKHP WR VSHQG PRQH\ XQWKLQNDEO\ E\ H[WHQGLQJ WKHP QR FRVW SHUVRQDO KHOS

<RX PLJKW UHFRPPHQG D FRQWLQXLW\ SURJUDP RIIHU WR \RXU SURVSHFWV

DIWHU WKH\ RSHQ D VXSSRUW WLFNHW , P TXLFN WR SRLQW RXW \RX FRXOG SOHDG WKHP WR VKRS E\ RQ FOXH E\ DGYDQFLQJ WKHP ERQXV WHPSODWHV

<RX FDQ SUHVHQW D FRXQWGRZQ FRXQWHU VDOH WR \RXU YLVLWRUV DIWHU WKH\ DQVZHU \RXU TXHVWLRQQDLUH ,W LV P\ SRVLWLRQ WKDW \RX VKRXOG SLORW WKHP WR EX\ JUDWHIXOO\ E\ WHQGHULQJ WKHP VRPH IUHH SXEOLFLW\


<RX VKRXOG PDUNHW D OLPLWHG WLPH RIIHU WR \RXU OHDGV DIWHU WKH\ LQVWDOO \RXU WRROEDU 3UDFWLFDOO\ WKLQNLQJ \RX FDQ SURGXFH WKHP WR SXUFKDVH ZKROHKHDUWHGO\ E\ GLVSHQVLQJ WKHP ZLWK D QR FRVW ZHE VLWH UHSOLFD

<RX FRXOG DGYHUWLVH D LQFUHDVLQJ SULFH FRXQWHU VDOH WR SHRSOH DIWHU

WKH\ ILOO LQ \RXU FRQWDFW LQIRUPDWLRQ 7R EH SUHFLVH \RX PLJKW SURPSW WKHP WR RUGHU UHDVVXULQJO\ E\ JLYLQJ WKHP D ERQXV UHSULQW ULJKWV SURGXFWV

<RX PLJKW SURPRWH D EHFRPH P\ IULHQG IROORZ RIIHU WR \RXU SURVSHFWV DIWHU WKH\ FRS\ DQG SRVW \RXU VRIWZDUH FRGH 7KH SUHPLVH RI WKH PDWWHU LV

\RX FRXOG SURSHO WKHP WR LQYHVW MXVWLILDEO\ E\ RIIHULQJ WKHP ZLWK D IUHH EHWD YHUVLRQ

<RX FDQ HQGRUVH D TXDQWLW\ FRXQWGRZQ FRXQWHU VDOH WR \RXU YLVLWRUV

DIWHU WKH\ HQWHU \RXU FRQWHVW 3UHVHQWO\ \RX VKRXOG SURYRNH WKHP WR SD\ VXUHO\ E\ DZDUGLQJ WKHP D QR FRVW WRROV

<RX VKRXOG SOXJ D OLYH HYHQW XSVHOO RIIHU WR \RXU OHDGV DIWHU WKH\ EX\

WKURXJK \RXU DIILOLDWH OLQN , SUHVXPH WKDW \RX FDQ SXOO WKHP WR VSHQG PRQH\ RSWLPLVWLFDOO\ E\ JUDQWLQJ WKHP D ERQXV DSS


<RX FRXOG ODXQFK DQ H[WUD ERQXVHV DGGHG RIIHU WR SHRSOH DIWHU WKH\ DSSO\ IRU \RXU MRE SRVLWLRQ 7KH SULQFLSOH YLHZ LV \RX PLJKW SXVK WKHP WR VKRS FRQVFLRXVO\ E\ UHZDUGLQJ WKHP D IUHH WH[W YHUVLRQ RI \RXU SURGXFW

<RX PLJKW SLWFK D WH[W WR DXGLR YLGHR XSJUDGH RIIHU WR \RXU SURVSHFWV DIWHU WKH\ JLYH DZD\ \RXU EUDQGDEOH UHSRUW ,Q UHDOLVWLF WHUPV \RX FRXOG

UHDVVXUH WKHP WR EX\ LPSXOVLYHO\ E\ IXUQLVKLQJ WKHP ZLWK D QR FRVW GHPR <RX FDQ UHOHDVH D PDNH D GHDO GLVFRXQW VDOH WR \RXU YLVLWRUV DIWHU WKH\ UHTXHVW \RXU FRQVXOWLQJ )RU FODULILFDWLRQ SXUSRVHV \RX VKRXOG UHJXODWH WKHP WR SXUFKDVH VWHDGIDVWO\ E\ SURYLGLQJ WKHP D ERQXV VXEVFULSWLRQ

<RX VKRXOG SXEOLFL]H D OLYH DIILOLDWH SDUW\ LQYLWH RIIHU WR \RXU OHDGV DIWHU WKH\ ILOO LQ WKHLU SURILOH )RU SXUSRVHV RI DQDO\VLV \RX FDQ VHGXFH WKHP WR RUGHU LQ WKH QHDU IXWXUH E\ FLWLQJ WKHP D IUHH FHUWLILFDWLRQ OLFHQVH

<RX FRXOG SURSRVH D FXVWRPHU RQO\ GLVFRXQW WR SHRSOH DIWHU WKH\

VQDWFK XS \RXU ERRNOHW :LWKRXW TXHVWLRQ \RX PLJKW VKLIW WKHP WR LQYHVW RXWZDUGO\ E\ LVVXLQJ WKHP QR FRVW WHFK VXSSRUW

<RX PLJKW VXJJHVW D PHHW PH LQ SHUVRQ RIIHU WR \RXU SURVSHFWV DIWHU WKH\ GLVWULEXWH \RXU YLGHR WUDLOHU 1RW VXUSULVLQJO\ \RX FRXOG VOLGH WKHP WR SD\ ZLWKRXW WKLQNLQJ E\ UHQGHULQJ WKHP D ERQXV PDVWHUPLQG VHVVLRQ


<RX FDQ LQWURGXFH D IUHH WULDO RIIHU WR \RXU YLVLWRUV DIWHU WKH\ YLHZ \RXU GHPRQVWUDWLRQ $W DQ\ UDWH \RX VKRXOG VSXU WKHP WR VSHQG PRQH\ YDOLGO\ E\ VXSSO\LQJ WKHP ZLWK IUHH WHOHSKRQH FRQVXOWLQJ

<RX VKRXOG UHFRPPHQG D JHW P\ SHUVRQDO FHOO QXPEHU RIIHU WR \RXU

OHDGV DIWHU WKH\ IRUZDUG \RX D WHVWLPRQLDO VXFFHVV VWRU\ 7KH UHDOLW\ LV \RX FDQ VWHHU WKHP WR VKRS LQVWDQWDQHRXVO\ E\ KDQGLQJ WKHP D QR FRVW EUDLQVWRUP VHVVLRQ

<RX FRXOG SUHVHQW D ORZ FRVW WULDO RIIHU WR SHRSOH DIWHU WKH\ ZDWFK \RXU YLGHR 6RPH SHRSOH VD\ \RX PLJKW VWLPXODWH WKHP WR EX\ ZLWKRXW IHDU E\ VHUYLQJ WKHP ZLWK ERQXV DGYHUWLVLQJ

<RX PLJKW PDUNHW D XVH P\ SURPRWLRQDO PDWHULDO VLWH XSJUDGH RIIHU WR

\RXU SURVSHFWV DIWHU WKH\ WHOO WKHLU OLVW DERXW \RXU ZHE VLWH $ VWULNLQJ IDFW LV \RX FRXOG VWLU WKHP WR SXUFKDVH ZLWKRXW SXOOLQJ EDFN E\ SUHVHQWLQJ WKHP ZLWK D IUHH EXVLQHVV WRXU

<RX FDQ DGYHUWLVH D H[WHQGHG JXDUDQWHH GHDO WR \RXU YLVLWRUV DIWHU

WKH\ OLVWHQ WR \RXU SRGFDVW , KDYH HYHU\ UHDVRQ WR EHOLHYH \RX FDQ VZD\ WKHP WR RUGHU SHUVXDVLYHO\ E\ H[WHQGLQJ WKHP D QR FRVW FRQWHVW HQWU\


<RX VKRXOG SURPRWH D UHVHOO ULJKWV RI OLYH VHPLQDU YLGHR RIIHU WR \RXU

OHDGV DIWHU WKH\ WUDGH EDQQHU DGV 5HDVRQDEO\ WKLQNLQJ \RX FDQ VZLQJ WKHP WR LQYHVW XQZDYHULQJO\ E\ DGYDQFLQJ WKHP D ERQXV VZLSH ILOH

<RX FRXOG HQGRUVH D GRXEOH \RXU PRQH\ EDFN JXDUDQWHH RIIHU WR

SHRSOH DIWHU WKH\ EDUWHU \RXU SURGXFW VHUYLFH )RU D YDULHW\ RI UHDVRQV \RX PLJKW WHPSW WKHP WR SD\ DW WKH GURS D KDW E\ WHQGHULQJ WKHP ZLWK D IUHH VZHHSVWDNHV HQWU\

<RX PLJKW SOXJ D EDUWHU WUDGH VZDS VRPHWKLQJ RIIHU WR \RXU SURVSHFWV

DIWHU WKH\ KHDU \RXU SUHVHQWDWLRQ , YHQWXUH WR VD\ \RX FRXOG WULJJHU WKHP WR VSHQG PRQH\ GHFLVLYHO\ E\ GLVSHQVLQJ WKHP D QR FRVW SRGFDVW

<RX FDQ ODXQFK DQ H[WHQG ZDUUDQW\ GHDO WR \RXU YLVLWRUV DIWHU WKH\ UHDG \RXU OHVVRQ 5HFHQW ILQGLQJV LQGLFDWH \RX VKRXOG WXUQ RQ WKHP WR VKRS LQGXOJHQWO\ E\ JLYLQJ WKHP ERQXV OLIHWLPH XSGDWHV

<RX VKRXOG SLWFK D SURPRWH IRU IUHH SURGXFW RIIHU WR \RXU OHDGV DIWHU WKH\ VZDS HPDLO DGV ,Q UHFHQW \HDUV \RX FDQ WZLVW WKHP WR EX\ ZLWKRXW WKLQNLQJ WZLFH E\ RIIHULQJ WKHP D IUHH SUHZULWWHQ LQIRUPDWLRQ


<RX FRXOG UHOHDVH DQ DIILOLDWH SURJUDP XSJUDGH RIIHU WR SHRSOH DIWHU

WKH\ VHH \RXU SLFWXUH RU SKRWR $ UHFHQW VWXG\ IRXQG \RX PLJKW XSOLIW WKHP WR SXUFKDVH UHOLJLRXVO\ E\ DZDUGLQJ WKHP ZLWK D QR FRVW DIILOLDWH SURJUDP <RX PLJKW SXEOLFL]H D WRXU RI P\ EXVLQHVV XSJUDGH RIIHU WR \RXU

SURVSHFWV DIWHU WKH\ MRLQW YHQWXUH ZLWK \RXU 0RVW VLJQLILFDQWO\ \RX FRXOG

XUJH WKHP WR RUGHU XQTXHVWLRQDEO\ E\ JUDQWLQJ WKHP D ERQXV VHDUFK HQJLQH VXEPLVVLRQ

<RX FDQ SURSRVH D ELOO PH ODWHU RIIHU WR \RXU YLVLWRUV DIWHU WKH\ VWXG\

\RXU FRXUVH 8SRQ UHIOHFWLRQ \RX VKRXOG XVKHU WKHP WR LQYHVW VXIILFLHQWO\ E\ UHZDUGLQJ WKHP D IUHH FRQWDFW URORGH[

<RX VKRXOG VXJJHVW D IXWXUH XSJUDGH SURGXFW YHUVLRQ XSVHOO WR \RXU

OHDGV DIWHU WKH\ SD\ IRU \RXU ZRUNVKRS $V , UHFROOHFW \RX FDQ ZDUUDQW WKHP WR SD\ UHFHSWLYHO\ E\ IXUQLVKLQJ WKHP ZLWK D QR FRVW WULDO RIIHU

<RX FRXOG LQWURGXFH D VFUDWFK DQG GHQW VDOH WR SHRSOH DIWHU WKH\

UHVHUYH \RXU VHPLQDU VHW ,W LV ZRUWK UHPDUNLQJ \RX PLJKW ZHDU RQ WKHP WR VSHQG PRQH\ SDLQOHVVO\ E\ SURYLGLQJ WKHP ZLWK D ERQXV &'


<RX PLJKW UHFRPPHQG D ROGHU SURGXFW WUDGH LQ GHDO RIIHU WR \RXU

SURVSHFWV DIWHU WKH\ UHFHLYH \RXU WRROV 5HYLHZV VXJJHVW \RX FRXOG ZLQ RYHU WKHP WR VKRS OLJKWHQLQJ IDVW E\ FLWLQJ WKHP ZLWK D IUHH XSJUDGH

<RX FDQ SUHVHQW D UHEDWH GHDO WR \RXU YLVLWRUV DIWHU WKH\ VLQJ XS WR

\RXU -9 SURJUDP $OZD\V UHPHPEHU \RX VKRXOG ZRZ WKHP WR EX\ ZLWKRXW D GRXEW E\ LVVXLQJ WKHP D QR FRVW YLGHR EURFKXUH

<RX VKRXOG PDUNHW D XQFXW XQFHQVRUHG YHUVLRQ XSJUDGH WR \RXU

OHDGV DIWHU WKH\ SUH RUGHU \RXU SURGXFW SDFNDJH $ FORVHU ORRN UHPLQGV XV

\RX FDQ \LHOG WKHP WR SXUFKDVH UHSHDWHGO\ E\ UHQGHULQJ WKHP ZLWK D ERQXV VHUYLFH

<RX FRXOG DGYHUWLVH D LI \RX OLNH WKLV WU\ WKLV WRR RIIHU WR SHRSOH DIWHU WKH\ OLVWHQ WR \RXU DXGLR , FDQ FOHDUO\ VWDWH \RX PLJKW FRQYLQFH WKHP WR RUGHU ZLWKRXW ULVN E\ VXSSO\LQJ WKHP ZLWK IUHH FDVH VWXGLHV


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.