Concept Generation
Project Spec.
Project Framing + Scoping
Glenn Byford DMU: 2016/17 Concept Proposal Development
Discover Define Ini�al Ideas or Inspira�on Interpreta�on & Establishment of User
of research findings to ini�al concept genera�on
Design Proposal Development + Testing
Design Proposal Refinment + Testing
Develop Design-Led Concepts & Proposals Iterated & Developed
Design Proposal Specification
Deliver Process Outcome(s)
UK Design Council Double Diamond Model 2009
Finalised & Implemented
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4 phase design process: BIDA reference opportunity scoping & framing
defini�on of design intent
design proposal development
detailed proposal specifica�on
Bench Marking References UK:DC ‘Blueprint’
CSD - Gene�c Matrix
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skills + methods:
research prac�ces + understanding user needs design visualisa�on communica�on technology, prototyping, modelling, visualisa�on con�nuous professional development CPD + personal development planning
prac�se management:
design methods and processes + approach to the brief value measurement: output, deliverables and evalua�on managing client rela�onships project management, planning and , cos�ng structure business management + logis�cs management
professional prac�ce: restyling, redesign, new product + client requirements brand + market sectors +markets cultures collabora�ve work + new contexts for NPD collec�ve/corporate development legal accountability & legisla�on
values & belief: management style & crea�ve culture Subscrip�on to policies & standards regarding diversity, environment, trade, etc. business culture + ethical inetgrity professional body membership
Advocacy Statement verbs
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skills:
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Generic: Ability to deliver crea�ve ideas and innova�ve solu�ons using a range of tools Opera�ng: Competence in the skills required within par�cular opera�ng environments Personal: Developing and maintaining interpersonal, complementary and transferable skills. Contextual: Ability to prac�ce at the appropriate level within a field of design
You Were a Research Machine
Create: Imagina�on, intui�on, insight and inspira�on Generate: Able to generate ideas and nego�ate the inhibitors of crea�ve thinking Manage: Development and management of ideas from scoping and analysis to evalua�on and selec�on. Innovate: Able to exploit the poten�al of ideas and crea�ve thinking
You Saved the Company Time or Money
crea�ve:
You Wrote or Communicated You Achieved Something
You Increased Efficiency, Sales, Revenue, or Customer Sa�sfac�on You Changed or Improved Something
‘systems-thinking’ categories dis�nc�ons systems
professionalism:
Values: Able to prac�ces whilst adhering to the values expected of professional designers Process: Adop�ng best prac�ce and appropriate methodologies Communica�on: Competence to communicate appropriately with relevant audiences Contextual: Awareness, understanding and knowledge of prac�ce requirements, regula�ons and standards
knowledge:
Explicit: Theore�cal and general knowledge suppor�ng other competences Tacit: Ability to apply knowledge gained from prior experiences Management: Ability to research, acquire and employ knowledge for specific purposes Contextual Knowledge: of the sector include opera�ng environment, markets, history, culture, etc.
You Led a Project You Managed a Team You Supported Customers
You Envisioned and Brought to Life a Project You Brought in Partners, Funding, or Resources You Oversaw or Regulated
rela�onships perspec�ves
opportunity scoping & framing
defini�on of design intent
design proposal development
detailed proposal specifica�on