Stage 17 r a c i n g
about stage 17 racing stage 17 racing is a developmental cycling team based in southern california that provides a professional atmosphere for cyclists between the ages of 18 and 25, helping prepare them for the next level. we serve to bridge the gap between unpolished junior athletes and well trained professionals. we teach accountability, responsibility and maturity. we strive to never make the same mistake twice. the 2013 season will mark the second year for stage 17 racing.
“i did more racing and traveling this year than any other year by far. the quality and volume of races helped me grow tremendously� - ben bertiger, stage 17 racing
demographics bicycling is a powerful and influential force in our economy and culture. nearly 40% (approximately 64.3 million) of adults in the u.s. ride bicycles. where u.s. cyclists live: west – 25% - 21.8 million north central – 24% - 20.9 million northeast – 19% - 16.5 million south – 32% - 27.8 million gender: 56% male 44% female household income: u.s. cyclists have a mean income of approximately $60,000 racing demographics: cycling demographics cover three areas of interest — racing, recreation and spectator events. like most professional sports, the race participation is male dominated. unlike most sports, cycling has a very large female recreational and spectator base. • cycling is the #1 fitness and health activity among doctors and lawyers over the age of 40. • cycling is the second most popular recreational activity behind sport walking. it is the only one of these two that lends itself to commercial sponsorship. • 17 million bicycles are sold in the united states each year. • the mean price for a professional racing bike is $3,500. • household income for 45-49 year old licensed racers ($95,940)
licensed racers
recreational riders
number of licensed riders
72,000
total u.s. cyclists
64.3 million
median age
34
adults (16 & over)
48 million
median household income
$75,000+
children
14.3 million
college graduates
81%
avid cyclists (fitness / health)
31 million
post graduate
27%
male / female ratio (adults)
45% / 55%
male / female
89% / 11%
median age
32
professional / managerial
57%
median household income
$60,000+
married
35%
college graduates
70%
sources: simmons, mri, usa cycling membership, bicycling magaziner, & outdoor industry association
sponsor benefits stage 17 racing provides brands with an opportunity to be involved in a diverse community covering three areas of interest – racing, recreation and spectator events. these racers, riders and spectators are focused on living active and sustainable lifestyles. stage 17 racing looks at the team as not only a way to raise the awareness of our riders, but also our family of sponsors. they will be exposed to the brand in a number of different ways: - logo placements - on-site marketing - social media - press materials and website
current sponsors
falc trucking | american flooring | gibson law group
“stage 17 racing is really a team to keep your eye on” – dave towle, professional announcer, tulsa tough
commitment level stage 17 racing’s operating budget for 2013 is $55,000 proposed sponsorships are preferred for two years of investment; however other arrangements can be made. title sponsorship • an investment of $35,000 per calendar year (limited to one company) • allows a company to become the primary reference for the team • sponsorship at this level will garner either complete branding of the team in company image or shared branding with stage17.org • company branding will include all elements of the team’s exposure: team uniforms, team vehicle, team website, facebook page and twitter account, onsite branding presenting sponsorship • an investment of $10,000 per calendar year (limited to one company) • comnpany branding in title of the team • name will become part of extended primary reference for the team • branding will include all elements of the team’s exposure: team uniforms, team vehicle, team website, facebook page and twitter account, onsite branding partner sponsorship • an investment of $1,000 to $5,000 (limited to three companies) • premium placement of company branding on all uniforms, team vehicle, website and all social media channels, onsite branding in addition to the number of different branding opportunities mentioned on the prior page, stage 17 racing sponsors will have access through the team to fans at races, group rides, shop signings, etc. your support of stage 17 racing contributes to a number of things that help organize an under 23 cycling team including travel, food, race entry fees, promotion, rider training, etc. by supporting stage 17 racing you’re also indirectly supporting stage17.org, the nonprofit arm focused on improving the health and quality of life of adolescents through cycling as a form of transportation and recreation. we have high expectations for this team at stage 17 racing, both on and off the bike. sponsors interested in forming long term relationships should be made aware that we have many long term goals that extend past the domestic races outlined in the manifesto. a few races on our extended radar include classics across the pond such as the u23 parix roubaix and u23 tour of flanders. back at home, we aim to bring the boys to two of the largest stage races in north america -- tour of utah and tour of california. equipment partnership • an investment of bicycles, wheels and components for 12 athletes • company branding will appear on all team uniforms, team vehicles, website and all social media channels, onsite branding vehicle partnership • a vehicle commitment for each calendar year • all vehicles will be completely wrapped in team branding and will feature vehicle logos prominently at all races, training functions and charitable events nutrition partnership • a commitment to supplying enough food and race nutrition for 12 athletes for each calendar year • company branding will appear on all team uniforms, team vehicles, website and all social media channels
marketing strategy
stage 17 so cal u25 omnium we will be partnering with several important races in southern california including the ladera ranch grand prix and the irvine great park series to offer an omnium open to u25 riders only. we will offer a jersey that will be worn during each race that is a part of the stage 17 so cal u25 omnium by the leader. the overall leader will be announced at the ladera ranch grand prix in late august and will be presented with a leaders jersey and a cash prize. this jersey and omnium are a great way for us to spread our impact on young riders as well as increase impressions for our team and our sponsors.
tour of california in 2012, more than 200 friends joined east west bikes and stage 17 racing a few miles from the finish of the mt. baldy stage at the tour of california. some drove, some rode -- no matter how they chose to get there we all had a damn good time. we look to double that number in 2013, bringing along with us more of our sponsors, giving them an opportunity to build relationships and showcase their products to our fans. we will stake our claim on the same corner, year after year, with the vision of marking it our corner.
drag race this summer a group known as the wolfpack hustle put on a drag race in downtown la. they received permits and closed down the second ave tunnel for the entire night as over 500 riders raced head to head in front of thousands of people. the attitude was completely positive and a reflection of the bicycle community in los angeles and how it has grown over the years. we want to become a bigger part of our local cycling community through these completely organized and insured events. development will extend past the competitive cyclists and into the entire cycling community. we want to bring our sponsors with us as we find new ways to have fun riding bicycles while extending the reach of our brand.
“the most professional group of men i have ever worked with. period. not great go kart drivers, but we’ll take what we can get.” - derek wiback, pactimo
current roster - ben bertiger - tosh clements - danniel katz - gerardo medina - andrew sjogren - michael valdez
- alex bowden - nash keanu jacquez - bryan larsen - ian moore - kyle torres - alexander vaughan-ruiz
rider palamares 2010 usa jr cyclo-cross nationals itt 3rd - ben bertiger 2011 california state ttt champion - bryan larsen 2011 western collegiate cycling conference champion - bryan larsen 2011 california state jr road race champion - ben bertiger 2011 usa jr road race nationals 5th - ben bertiger 2011 california state jr itt champion - kyle torres 2011 san dimas stage race jr champion - kyle torres 2012 san dimas stage race grean jersey - ben bertiger cat 2 2012 california state jr road race champion - ian moore 2012 san dimas stage race jr champion - ian moore 2012 junior pan american cycling championships skratch race 2nd - gerardo medina 2012 junior pan american cycling championships team pursuit 2nd - gerardo medina 2012 mexican national jr track team - gerardo medina
2012 results tour of america’s dairy land – sheboygan harbor centre international cycling challenge ncc race two top 10 finishes - ben bertiger and bryan larsen tour of america’s dairy land – fond du lac road race podium finish - steven larsen tour of america’s dairy land – madison ncc race top 10 finish -ben bertiger us nationals – road race men’s elite top 20 - bryan larsen us nationals – criterium race u23 ben bertiger – 15th o’fallon grand prix rr podium finish - ben bertiger o’fallon grand prix crit three top 10 finishes - alexander vaughan-ruiz, andrew ramage, & ben bertiger tulsa tough – crybaby hill top 5 - ben bertiger san dimas stage race – stage 2 road race stage win; fifth overall; green jersey - ben bertiger merco cycling classic stage 4 top 5 finish - bryan larsen brentwood grand prix top 10 finish - ben bertiger
press time-sport.com road magazine
irt wheels catalog
road bike action magazine
velo news
team kit & vehicle
schedule current 2013 race schedule: february: valley of the sun stage race - phoenix, az callville bay classic - lake mead, nv snelling road race - snelling, ca march: merco cycling classic - merced, ca san dimas stage race - san dimas, ca redlands bicycle classic - redlands, ca (pending invite) april: copperopolis road race - milton, ca chico stage race - chico, ca sea otter classic - monterey, ca joe martin stage race - fayetteville, ar
may: tour of gila - silver city, nm usa crits speedweek series - ga, sc berkeley hills road race - berkely, ca mount hamilton road race - san jose, ca june: scnca elite road race championships bakersďŹ eld, ca saint francis tulsa tough - tulsa, ok nature valley grand prix - minneapolis, mn (pending invite nevada city classic - nevada city, ca elite & u23 road national championships madison, wi tour of america’s dairyland - madison, wi
july: leesville gap road race - williams, ca san rafael twilight - san rafael, ca manhatan beach grand prix - manhattan beach, ca boise twilight criterium - boise, id bmc cascade cycling classic - bend, or august: tour of elk grove international cycling classic - chicago, il (pending invite) brentwood grand prix - los angeles, ca ladera ranch grand prix - ladera ranch, ca san ardo road roace - san ardo, ca september: metromint giro di san francisco - san francisco, ca
stage17.org stage 17 racing is owned and operated by stage17.org, a nonprofit organization focused on improving the health and quality of life of adolescents through cycling as a form of transportation and recreation. stage17.org utilizes a number of resources to achieve its goals, like working with junior high and high schools to provide bicycling advocacy demonstrations. stage17.org also establishes group rides for any skill level encouraging bicycle riding among adolescent with their parents. adolescent health is a great concern as well, so stage17.org provides nutrition tips for active individuals and hosts several food based challenges, such as going sugar free for one month to encourage better eating habits. stage17.org stands behind and promotes awareness of sustainable lifestyle practices, safe helmet use as well as offering reduced priced helmets to adolescents, and a safer cycling community by advocating for more bike lanes and bike friendly parks/ trails.
bike pure bike pure is an independent, global organization for fans, riders and the cycle trade to join together in a united stance for a new era of positive cycling. we spearhead constructive, structured reform, to restore the integrity of cycle sport and create a nurturing environment for future champions to succeed. we are simply cyclists working for cycling. bike pure basic principles: •preserve the honesty and honor of the cyclist •respect for fellow competitors and the appreciation of all endeavor •to protect the mental and physical health of current and future champions •upholding the ethics and essence cycle sport •to create a positive environment where an athlete achieve one’s natural, maximum potential
owner | director sportif michael roecklein 22011 broken bow dr. lake forest, ca 92630 michael@stage17.org t: 949-300-3639 f: 714-842-8890
marketing director david gordon 22011 broken bow dr. lake forest, ca 92630 david@stage17.org t: 714-206-6345 f: 714-842-8890
design by hydra | photos by the blue & red