Nora Johnson | Michael Saunders & Company
What Is Forbes Global Properties?
Established in 2020 as a showcase of luxury homes, Forbes Global Properties is the exclusive real estate partner of Forbes. We are a global network of selected real estate brokerages. Our members connect buyers and sellers of the most exceptional properties worldwide. Leveraging Forbes’s monthly audience of over 140 million, our listings tell the stories that make our properties unique.
What Sets Forbes Global Properties Apart?
No other luxury real estate platform has the same international reach or media power as Forbes. A broker-owned, broker-led organization, membership in Forbes Global Properties is reserved for only the most distinguished brokerage firms. The invitationonly network spans more than 520 locations and comprises approximately 17,700 luxury property experts across the U.S., Asia, Australia, Canada, the Caribbean, Mexico, the Middle East, New Zealand, and Europe.
An unparalleled suite of innovative marketing services for luxury homes
Luxury Website
International showcase at forbesglobalproperties.com for luxury homes including property listings and articles about them and the luxury market.
Dedicated Page on Forbes.com
High-impact page on forbes.com where homes are presented to Forbes readers alongside engaging editorial and unique insights.
Branding
Elegant digital and print branding to best present homes to potential buyers.
Forbes Global Properties is a robust resource for luxury home buyers and sellers—a curated consumer marketplace that connects discerning buyers directly to the world’s finest homes and the top-tier agents that represent them.
Advertising
Premier advertising opportunities in Forbes digital and print publications, strategically targeted to reach qualified prospects.
Newsletters
Engaging newsletters, social media outreach, and digital marketing initiatives to promote important properties.
Public Relations
Global public relations campaigns targeted to the most impactful audiences and markets.
About Private Office
Accessible via a password-protected section on forbesglobalproperties.com, the Forbes Global Properties’ Private Office serves clients seeking discreet real estate counsel and provides them with the capability to view and showcase private listings.
Exclusivity for Your Property
Our Private Office service offers a unique opportunity to list your property discreetly, ensuring it stands out among a select group of high-end buyers.
Expert Guidance
We are dedicated to providing discreet real estate guidance, offering expert advice and insights, enhancing negotiation skills, and valuing your privacy above all else.
Discretion
With our Private Office, your property and your identity remain confidential, safeguarding your privacy and personal information. Your property is passwordprotected, with access to private listings restricted to vetted individuals—minimizing the risk of unauthorized disclosures.
Efficiency
Private Office streamlines exposure, providing you with a dedicated platform to showcase your property in an exclusive environment. It ensures that showings and negotiations are reserved for qualified buyers and vetted individuals.
Global Reach
Leverage our extensive network spanning the United States, Europe, Asia, and the Middle East to attract international buyers interested in prestigious properties like yours.
Trusted Reputation
Benefit from the credibility and prestige associated with Forbes Global Properties. Your property will be represented by a trusted brand known for integrity and excellence in service.
FAQs & Talking Points About Forbes Global Properties for Agents
Add these sound bites to media interviews and to your daily dialogue with clients to differentiate yourself from the competition, show the value of your company’s membership in Forbes Global Properties, and win more business.
1. What makes the Forbes brand and your membership in Forbes Global Properties unique?
• The right brand image is vital to success in business. A great brand is especially important in the marketing of high-end real estate .
• Affluent homebuyers, especially those buying outside their primary home market, depend on established names they can trust.
• Forbes is one of the world’s most trusted media brands, a brand with multi-generational appeal that luxury home buyers and sellers around the globe know and respect.
• For more than 100 years, Forbes has been synonymous with entrepreneurship, success, and innovation. Forbes Magazine was voted #1 most trusted magazine in America.
• Forbes Global Properties is the exclusive worldwide residential real estate partner of Forbes.
• You are the company you keep. Our association with the Forbes brand is a strong endorsement for our company, our agents, and the luxury homes that we represent.
2. How do your connections to Forbes and Forbes Global Properties help to attract potential luxury homebuyers?
• Real estate is local but is increasingly global. Luxury homes benefit from marketing to a global audience.
• The Forbes name gives us instant recognitio11 that we might not have otherwise had on a global level.
• A potential homebuyer visiting our area from overseas or browsing forbes.com from San Francisco or London may not know our company, but they do know Forbes.
• No other luxury real estate platform has the same global reach or media power as Forbes. Members of this exclusive network benefit from Forbes’ engaged audience of more than 140 million to connect, inspire, and inform affluent potential homebuyers and sellers about the finest properties for sale globally.
• Being a part of Forbes Global Properties has given us an opportunity to introduce our market to new buyers and share the incredible lifestyle and luxurious homes available in our area.
• Our luxury homes are promoted across Forbes and Forbes Global Properties print, digital, and social media channels with expert commentary, timely market data, and top-tier editorial.
• Because membership in Forbes Global Properties is exclusive, we are the only firm in our area that can access these services in our market.
• Through Forbes Global Properties, our luxury listings:
� Are showcased on forbesglobalproperties.com alongside some of the finest homes in the world.
� May be featured editorial opportunities in forbes.com and forbesglobalproperties.com
� May be highlighted in high-visibility marketing venues including the forbesglobalproperties.com homepage, blog, social media channels.
� Can be advertised in Forbes to potential homebuyers at deeply discounted rates.
3. How do sellers benefit by promoting their homes through forbesglobalproperties.com?
• forbesglobalproperties.com is a curated consumer marketplace, reserved exclusively for the world’s most exceptional homes. In our local market, only the most high-end homes represented by our company may be featured, typically homes priced above US $2 million.
• When we list a new luxury property for sale, the home will be able to be seen by potential buyers around the world on forbesglobalproperties.com.
• Sellers benefit by the immediate worldwide reach of Forbes. There is a global audience of HNWIs who are driven to Forbes because of the quality and the expertise that it conveys.
• Because membership in Forbes Global Properties is exclusive, our company’s luxury listings are the only homes in our local area able to be presented on the site.
• Properties on forbesglobalproperties.com are presented as they would appear in a luxury magazine, with compelling copy and visuals. Properties showcased on the site tell a story about an individual home.
• Members of Forbes Global Properties are highly vetted, local market experts. Buyers are looking on the site can be confident that they’re contacting the local luxury expert representing each property.
4. What does it mean to be accepted into the Forbes Global Properties network?
• We’re honored to have been selected as an exclusive Forbes Global Properties member and are proud to present (our area to the world through Forbes. Being chosen to represent the brand speaks to our expertise and leadership position in the luxury market.
• Forbes Global Properties is an invitation-only membership network of top-tier real estate brokerages.
• Members have demonstrated expertise in luxury home sales and are vetted, acknowledged experts.
• The brokerages and agents that make up Forbes Global Properties are the best of the best in their markets. And because membership is exclusive in each area, we are not in competition with other members. That opens us up to a collegial network of expertise and clientele that is immensely powerful.
• If I refer a buyer or seller to a fellow Forbes Global Properties member, I can be confident that the broker who receives the referral will give my client the same caliber of service and expertise that I’d give locally.
• Luxury is not a price tag, it’s a level of service. It’s what we deliver and what we know our fellow members will deliver as well.
• The network is truly global—as of June 2024, the Forbes Global Properties network spans 526 locations across 26 countries and is comprised of 59 members and approximately 17,807 agents.
