Growth Hacking Techniques 2015
About Growth Hacking Growth hacking has changed the game for today’s marketers. However, a lot of people are confused as to what growth hacking actually is. Sure, it’s different from traditional marketing, but how, and why? And what does it all mean?
1. Start a blog “Wait, give me some real techniques,” you’re thinking. Actually, I’m serious about this. A blog is an essential tool in the growth hacker’s toolbox.
But don’t let the word “blog” throw you off. What I’m aiming at is a full-fledged content-marketing effort. Growth hacking runs on the engine of content. You’ve heard it so many times it makes you nauseous: “Content is king.”
2. Guest post As marketers should know by now, traditional “linkbuilding” is history. Gone are the days when you could rustle up a few linkbacks after sending some emails and pulling a few strings.
It’s called guest posting. Even though it irks the powers that be, it still works. As long as you’re creating high-quality content on high-quality sites, you’ll get the high-quality growth that you deserve.
3. Build Your Personal Brand Growth hacking is enhanced by personal branding. Today’s top growth hackers are well-known people like Elon Musk, Richard Branson, Tim Ferriss and Jeff Bezos. These entrepreneurs didn’t approach growth like a typical CMO. They hacked their way in, creating massive disruptions as they did so.
If you can become a small-time celebrity in your own right, then you’re already positioned to start killing it with growth hacking.
4. Harvest Email Addresses Email is the number one lead generation technique, with three times as many active users than all the social-media users combined. It’s 40 times more effective than Facebook and Twitter. Email marketing has three times the purchase potential of social media, and pulls in average orders that are 17 percent higher. Even though it’s one of the oldest digital marketing channels, it’s still the best. And it’s still growing.
5. Really Understand Your Data Just because growth hacking has the word “hack” in it, doesn’t mean that it’s sloppy or haphazard. Growth hacking is obsessively focused on data.
Data leads the way in the growth-hacking environment. It’s crucial that you understand key performance indicators (KPIs), viral coefficients, multivariate testing, CACs, LTVs, and other jargony metrics.
6. Hire A Growth Hacker Growth hacking has become this big, bloated and misunderstood field. Hire a growth hacker.
Before you go Craigslist-happy with a job ad, do a reality check. Growth hackers don’t grow on trees. Growth hackers have become as common as the selfproclaimed “social media gurus” littering the Twitter landscape. People like to use the word “growth hacker” in their LinkedIn title, because it sounds trendy and they attended a webinar on it.
FF-107, FF-107,Abhishree AbhishreeAdroit, Adroit, Nr. Nr.Swaminarayan SwaminarayanMandir, Mandir, Mansi MansiCircle, Circle,Vastrapur, Vastrapur, Ahmedabad Ahmedabad--380015 380015 Gujarat, Gujarat,India. India. Phone: Phone:+91 +9179 7940307527 40307527 sales@technoinfonet.com
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