Link Building Techniques 2015
Link Building In 2015... Link building in 2015 is all about earning links – but also earning ‘non link’ mentions and citations, which Google is increasingly using to determine the relevance and authority of a site. This post will walk you through 6 easy strategies you can use to earn these links and mentions, and start getting traffic to your site.
1. Guest Post on High-Quality Niche Sites While guest posting for the singular purpose of earning links is no longer recommended, it can still be a great way to build your brand, expand your reach, and earn authority in your niche. And yes, including a link in your bio is still okay, and still counts as much as any other link!
The problem arises when you begin contributing guest posts indiscriminately, without carefully considering the quality and relevance of the site you’re contributing to. Not only will having inbound links from low-quality sites not drive targeted, relevant traffic to your site, but they can actually lead to your entire site being penalized.
2. Offer Testimonials For Use on Authoritative Sites This strategy can be hit or miss, but when it works, it works well. Contact businesses you’ve engaged with successfully in the past, and provide them with a hearty testimonial. You get increased exposure and a link to your site, and they get a valuable testimonial to use on their site.
3. Local Businesses: Get Working On Local links If you run a local business, it’s imperative that you earn local links, not just generic or nationwide links. Local links and citations are extremely important for ranking for locally based keywords, such as ones involving your city or region name. Some Somegreat greatsources sourcesof oflocal locallinks linksinclude: include:
The TheBetter BetterBusiness BusinessBureau Bureau(BBB) (BBB) Angie’s Angie’sList List Craigslist Craigslist Yelp Yelp
4. Get FREE PR For Your Site Using HARO If you haven’t yet signed up for a free account with Help a Reporter Out (HARO), I’d strongly encourage you to do so. This service matches up popular media outlets (like Huffington Post, Wall Street Journal and many others) with quotable sources (you).
5. Don’t Underestimate the Value of Social Sharing It’s true that social signals (links from social media sites) may not impact search rankings like we once thought. That said, having your content shared on social media is still invaluable in terms of increasing your reach and exposure. While links shared on Facebook or Twitter may not have a direct impact on your site’s rankings, the indirect effects are hard to ignore.
6. Create Comprehensive, Evergreen Content I’ve saved the most important strategy for last. If you only adopt one of the strategies from this post, it should be this one. As mentioned earlier, links in 2015 must be earned. And the best way to earn them is to create content that other bloggers and content marketers will want to reference.
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