Social Media For B2B Market
1. INVEST IN A STRATEGIC PLAN It's tempting to dive head first right into social, but it's important to take the time to think about your strategic goals, objectives, strategies, and tactics. Once you define your overall social media marketing goals (e.g. increase sales) and determine specific objectives
(e.g. grow LinkedIn connections), focusing on your core strategy (e.g. create thought leadership content) and tactics (e.g. post new content once a day, Monday through Friday) will help you to succeed.
2. BUILD THE RIGHT TEAM Put the right people in charge. While your daughter's boyfriend might be a computer whiz, that doesn't mean that he is the right person for the social media marketing job. There are plenty of examples in the digital space of junior employees (some senior too!) or interns who lack the skills and experience to build and protect your company's reputation online.
3. SELECT THE RIGHT TOOLS All tools are not created equal. Traditionally, LinkedIn is one of the top B2B social media marketing tools. It's a great place to establish yourself (or company) as a thought leader and to connect with potential sales leads. However, there are plenty of other places to market online. With image-based social media marketing on the rise, investing time on platforms such as Pinterest might make sense for your company.
4. INCLUDE CONTENT MARKETING Content marketing should be an important part of your overall strategy. This includes creating blogs, photos, videos, and other content to promote what you do. In fact, promote might be the wrong word; educate is probably more precise. According to a recent IDG Connect B2B study, 89% of IT buyers want educational content. This same study notes that, "IT buyers will soon look to social media as the single most important content source to inform their buying decisions."
5. EMBRACE PARTNER AMPLIFICATION Every business has partners. Whether these are people who work within your company or organizations outside your company, work to build them into your social media marketing plan. Connect with all your partners who regularly engage online. Share their posts.
TECHNO INFONET
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