How To Do App Search Engine Optimization
About App Store Optimization For app developers, App Store optimization is an incredibly important yet frequently overlooked opportunity when trying to create traction and growth (i.e., more downloads). Not surprisingly, there’s quite a bit of overlap between App Store optimization and traditional SEO, but it’s important to remember that the App Store is in relative infancy when compared to its big search counterparts.
THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT APP STORE RANKING
ON-PAGE RELEVANCE FACTORS
App Title App Description Keywords Data
THESE ARE THE IMPORTANT FACTORS ON-PAGE RELEVANCE FACTORS THAT CAN IMPACT APP STORE RANKING
App Title Keyword usage in the title appears to be one of the most important relevance signals. It is currently unknown whether it's a direct signal (keyword usage means higher ranking) or an analogous one (keyword usage results in higher clickthrough rates).
THESE ARE THE IMPORTANT FACTORS ON-PAGE RELEVANCE FACTORS THAT CAN IMPACT APP STORE RANKING
App Description Appropriate keyword usage should also be used within the body copy…errr app description.
THESE ARE THE IMPORTANT FACTORS ON-PAGE RELEVANCE FACTORS THAT CAN IMPACT APP STORE RANKING
Keywords Data A good old keywords tag, you ask? Yes, but it appears Apple is already deweighting its impact. Expect keywords tag to get phased out altogether as app development becomes even more accessible to a mainstream audience.
THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT APP STORE RANKING
OFF-PAGE RELEVANCE FACTORS
CTR
Usage Weights ds a o l n Dow
Discard Rates
App Updates
e R ev i
ws
THESE ARE THE IMPORTANT FACTORS OFF-PAGE RELEVANCE FACTORS THAT CAN IMPACT APP STORE RANKING
CTR Click-through rate (CTR) is a way of measuring the success of an online advertising campaign for a particular website as well as the effectiveness of an email campaign by the number of users that clicked on a specific link.
THESE ARE THE IMPORTANT FACTORS OFF-PAGE RELEVANCE FACTORS THAT CAN IMPACT APP STORE RANKING
Usage Weights What is the average frequency of usage within the app?
THESE ARE THE IMPORTANT FACTORS OFF-PAGE RELEVANCE FACTORS THAT CAN IMPACT APP STORE RANKING
Discard Rates How frequently is the app deleted? What is the average life of an app on a desktop?
THESE ARE THE IMPORTANT FACTORS OFF-PAGE RELEVANCE FACTORS THAT CAN IMPACT APP STORE RANKING
Downloads How many downloads does the app have?
THESE ARE THE IMPORTANT FACTORS OFF-PAGE RELEVANCE FACTORS THAT CAN IMPACT APP STORE RANKING
Reviews What is the average review score and how authoritative and authentic are the reviewers?
THESE ARE THE IMPORTANT FACTORS OFF-PAGE RELEVANCE FACTORS THAT CAN IMPACT APP STORE RANKING
App Updates How fresh is the app? Is it continuing to create new features and optimize for new OS releases?
THESE ARE THE IMPORTANT FACTORS THAT CAN IMPACT APP STORE RANKING
HOW TO IMPROVEMENT APP STORE THOROUGH SEARCH ENGINE OPTIMIZATIONS
THESE ARE THE IMPORTANT FACTORS THAT IMPACT APP STORE HereCAN Are A Few Tips To RANKING Help
You Rank Better In The App Store:
Focus on natural incorporation of keywords in the title and description data Use conversion optimization techniques and push notifications to ensure more prolific usage of the application Keep the application “top of mind” through email and social media integration. Give your users a great reason to share, like, and follow. Offer heavy users the opportunity to review the app. A simple push with the opportunity to rate can give your ambassadors a platform to evangelize the product
THESE ARE THE IMPORTANT FACTORS THAT IMPACT APP STORE HereCAN Are A Few Tips To RANKING Help
You Rank Better In The App Store:
Try traditional PR to improve download rates and a bevy of quality content regarding the site Use event tracking and some iteration of “last state” tracking to prevent users from bouncing Use open graph (wisely!) to help spread the word.
Make an absolutely killer app (if you’ve done that, feel free to ignore most of the above).
THESE ARE THE IMPORTANT FACTORS THAT IMPACT APP STORE HereCAN Are A Few Tips To RANKING Help
Contact US
You Rank Better In The App Store:
TECHNO INFONET FF-107, Abhishree Adroit, Nr. Swaminarayan Mandir, Mansi Circle, Vastrapur, Ahmedabad - 380015 Gujarat, India.
THESE ARE THE IMPORTANT FACTORS THAT IMPACT APP STORE HereCAN Are A Few Tips To RANKING Help
Let's Connect with You Rank Better In The App us... Store:
Like Us On -
/technoinfonet
Follow Us On -
/technoinfonet
Visit On -
http://www.technoinfonet.com