Importance of Mobile Friendly site in 2015
Why Importance of SEO for Mobile In the last few years, Google has been communicating the need for mobile ready sites. Forward-thinkers are already reaping the benefits of creating a mobilefriendly website. If your company hasn't taken the plunge, Google has publicly stated its intent to make mobile-friendly websites standout in its search results, which may lead to a new ranking factor.
Here are a few statistics that reveal the importance of mobile usage in online behaviors:
In 2014, mobile traffic (search and apps combined) exceeded desktop traffic There are approximately 2 billion desktop computers in the world and more than 5 billion mobile devices Mobile searches are expected to surpass desktop searches in 2014 In the USA, 94% of people with smartphones search for local information on their phones.
How Google’s Mobile-Friendly Labels Are Affecting Search Ranking? In order to encourage website developers to come up with sites that are mobile friendly, Google has been punishing sites for some time that does not deliver a good mobile user experience. Google is even implementing certain subtle changes to their SERP policies to improve overall consistency in web design across platforms. In November this year, Google officially launched its mobile-friendly labels and is currently experimenting by rewarding mobile friendly sites with improved ranking.
Recent Updates Launched By Google To Aid The Development Of Mobile Friendly Sites: Search engines are putting emphasis on cross-device strategies and especially mobile-friendly experiences. Most recently, this has come with the official launch on November 18th of “mobile-friendly” labels in search results.
The first step is to determine if your website is adapted for mobile usage. You can use Google’s new Mobile-Friendly Testing Tool to understand how your website performs on mobile devices. The tool lets you know how “Googlebot” (Google’s main web crawler) sees your page and reasons why it may not be optimized for mobile. It will also refer you to resources to learn how to fix these issues and create a mobile-optimized website.
Recent Updates Launched By Google To Aid The Development Of Mobile Friendly Sites:
Both the Mobile-Friendly Testing Tool and the new Mobile Usability Report tool in Google Webmaster Tools can give you more details about how to optimize your website for mobile. The Mobile Usability Report tells you exactly what are problematic elements and on which pages such as viewport configuration, elements that are too close together, fonts that are too small or issues with flash usage. You can find it in Google Webmaster Tools under the “Search Traffic� tab.
Recent Updates Launched By Google To Aid The Development Of Mobile Friendly Sites:
Conclusion
Mobile traffic is growing at exponential rates and the steps Google has taken is a clear indicator that every company must have a mobile strategy. Google's recent tests, like mobile icons, may not become standard in the search results. However, it is clear that having a properly optimized site for mobile search is not optional anymore. Always consider what Google's ultimate goal is, a quality user experience, and make sure your website is built with that very goal in mind.
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