Importance Of Social Media For An Ecommerce Website
About Social Media The growth of social media in today’s day and age is amazing. It isn’t top secret that e-commerce is growing faster than retail with no signs of slowing down. Consumers love the convenience and savings of online shopping. In 2013, a whopping 75% of social media e-commerce sales generated from Pinterest, Facebook and Twitter. 39% of Facebook users like brand pages to research about products. Almost 3 out of 4 customers rely on social networking sites to guide their purchase, and that; U.S. consumers will spend $327 billion online in 2016.
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Promoting Brand Awareness
The major role of social media in e-commerce is to promote brand awareness. This is the key for consumers who are making a purchase on a merchant website for the first time and for smaller merchants. The consumer wants to feel that the company is established and popular enough to make a purchase from. Social media helps with this by passively showing that the brand interacts with their customers and is easily reachable.
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Understanding The Purpose
It is also important to understand the purpose of social networks the merchants are posting on and the best way to post. Merchants should understand that consumers don’t want to see ads on social networks but the information interesting to them.
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Social Media Strategies and ECommerce Site Design
In this context, here are some strategies for using social media to enhance ecommerce development: Display advertising. The downside of the explosion of social marketing display advertising is that it creates a somewhat cluttered landscape, but this can be mitigated through careful targeting. Building brand awareness. Beyond advertising, using social media can be an opportunity to engage potential customers in discussions of a brand, and to demonstrate quality and expertise.
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Social Media Strategies and ECommerce Site Design Spreading word-of-mouth. Raising a brands image does not have to depend solely on a companys marketing team. Social media Web sites can be very powerful incubators for grassroots campaigns. Developing a user community. This notion of spreading positive wordof-mouth can be further encouraged by using an e-commerce Web site to build a user community. E-commerce Web site design should include user forums that also link to relevant social media areas. Influencing discussion of the brand. It is also important to actively monitor social media Web sites for mentions of the brand. This can allow for questions to be answered and misconceptions to be cleared up, and if nothing else it is an important window for customer feedback.
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Provide the Most Useful Tips
Social media seems to be a perfect platform through which your ecommerce website can be useful for customers. Social media platforms are not a good place to write loads about the products and services offered in your ecommerce store. Instead, convey information about your products in short write ups. The rest of the time, you can share tips on different activities that are related to the products that you are offering.
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Curate Content from Third-Party Websites
You needn’t limit the content you post on social media to topics related to ecommerce either. You should also use other interesting content, which might be related to your business in some way.
Social media platforms require updates on a regular basis to be properly effective. You need to post content in proper frequency. This can be a real challenge, especially if you have to create completely unique content on a regular basis.
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