Techniques Which You Should Have To Stop In SEO 2015
About SEO 2015 SEO is not a stagnant science. It’s a very dynamic process with tricks and tips that may propel you to the top one year, and literally do the reverse the next. Google’s mission is simple: They want to provide the most accurate, userfriendly search experience possible. This means the search algorithms they generate are always in flux, as the mission is a truly complex goal. The result is that companies need to stay on the current pulse of SEO trends. Since most small businesses don’t have the luxury of a full time SEO professional, I have outlined below the most common past practices that will no longer serve you in 2015. In addition to calling out the most common archaic practices, I also suggest some modern alternatives that will help you in your quest for better rankings.
Here Some Dark SEO Tactics You Have To Stop In 2015 Stop Stressing About Backlink Volume: Some experts will still tell you that you need as many links pointing to your content as humanly possible. This is simply no longer the case. Links are critical to your ranking health (or at least a sizable factor), but more is not more. In fact, if you solicit links from sites that either have questionable reputations in Google’s mind, or are simply irrelevant to your industry, your rankings could suffer. In this modern age, there are many websites with only a few well-targeted back links that own the top rankings. Relevancy is your guideline here, not quantity. Google’s pervasive Penguin update keeps emphasizing this necessity, so make this your SEO link mantra in 2015.
Here Some Dark SEO Tactics You Have To Stop In 2015 Article Submissions: If the word "EzineArticles" falls out of your mouth when you start talking about your SEO, you should just stop right there. Even before the Panda update, this really wasn't the best use of your time and essentially was just a way to get some quick links back to your site.
Instead of going after easy links, why not work on building relationships with bloggers and work on writing guest posts that can add value to their site and community while benefitting you with exposure to their audience and possibly building a quality reference from an authoritative site.
Here Some Dark SEO Tactics You Have To Stop In 2015 Press Releases Without News: Public relations is a conversation between a company and all of its different stakeholders. It encourages company transparency and works to the benefit of all parties. PR is about building awareness and leveraging relationships through various channels and markets. Kinda sounds like link building, doesn't it? Press releases for the sake of links alone is probably just as close to a waste of time as article submissions. Remember, no quick fixes. Do something newsworthy and good. You'll be helping someone else at that, in turn can help you with effective media relations and the links will follow.
Here Some Dark SEO Tactics You Have To Stop In 2015 Quit Obsessing Over Keyword Density: One of the major factors in bad content in the last handful of years stemmed from the obsessive practice of adding keywords. Many turned this into a mathematical quandary, insisting that X percentage of keyword density was required for significant rankings. This is very old news. Google quickly realized that writing content for search bots meant that human beings were turned off by the robotic, awkward language. Now, Google uses something called latent semantic indexing (LSI). In essence, this means that you don’t have to litter your content with all the keyword phrases you want to rank on; LSI will assume that similar phrases are also relevant.
Here Some Dark SEO Tactics You Have To Stop In 2015 Reciprical Linking & Link Exchanges: What is this, 2004? Link exchanges are just another way to try to take the work out of gaining links and earning trust by swapping links with another site. Can you think of a more easily detectible signal that you could throw at a search engine to let them know you're trying to get cheap, useless links? Think of a link as an endorsement of sorts. A link should mostly be used when it makes sense and can help the visitor by pointing them to additional resources or related material.
Here Some Dark SEO Tactics You Have To Stop In 2015 No More Excessively Wordy Content: It used to be a practice that more words were more valuable, just like we assumed with keyword density. In part as a response to the short attention spans of most internet users, Google now values brevity over wordiness. This goes straight back to the focus on quality over quantity. It also highlights the power of various content offerings like videos and images. Words are no longer the darlings of SEO; since people appreciate multiple content types, search engines now do as well. This means you should no longer feel pressured to produce 2,000 word articles for everything you publish. Instead, focus on the quality of what you’re creating. Say what you need to say to impart value and education, and nothing more.
Here Some Dark SEO Tactics You Have To Stop In 2015 Ignoring Social Signals: Thankfully most blogs and websites nowadays have social sharing buttons of some sort. Unfortunately, many site owners aren't paying attention to these social signals, what they mean, or their potential.
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