UPCOMING TRENDS IN SEO IN 2015 By Techno Infonet
Latest Upcoming SEO News 2015 The Search Engine Optimization trends have drastically changed in the past and have underwent significant alterations. Any expert who were with the industry over the last decade would definitely find themselves in an all new territory where new tricks and tips have to be learned the right way to survive the competition. With inputs from industry experts and analyzing the generic trend, we bring you the upcoming SEO trends in 2015.
Glimpses Of The Future - SEO Predictions For 2015
Here are the latest trends to look out for when conducting your future SEO plan 1) Inbound Links Vs. Brand Mentions: Inbound links used to be highly important, they are also called ‘backlinks’ and they are incoming links to a website or webpage, it’s important because it tells you who’s coming to your website and where they’re coming from and they are a major factor in SEO and having one in a high ranked and trusted webpage tells the search engine that someone trusted has faith in you.
Here are the latest trends to look out for when conducting your future SEO plan 2) Exact Keyword Research Will Change The Adwords will no longer deploy bots to match exact keyword research to bring results or advertisements to users but rather will have to focus more on delivering what the user wants. Critics believe that Google will have to rely more on signals rather than keywords to deliver the right content to their audience. However, it would become difficult for SEO experts to analyse what these signals are and deliver content to them. The future of search engine optimization will start moving from being a purely content based strategy to something more diverse. While content will still be rich in terms of text, images and videos, other strategies such as events, press releases and contests will be used to bring audience to the pages.
Here are the latest trends to look out for when conducting your future SEO plan 3) Content, Content and More Content: With technology advancing and smarter algorithms are being developed and updated constantly, content will always be king; if you really want to survive and rank for relevant search terms you must provide the most relevant content to the searcher.
Here are the latest trends to look out for when conducting your future SEO plan 4) Mobile and Voice Search Will Improvise: One of the most interesting aspects of Upcoming SEO News 2015 is the integration of voice search and mobile based results for users. The year is going to be truly next gen where people would prefer searching more on their handheld devices than having to sit on a PC or a Mac to do the job. This would trigger search engines as well as clients to alter their strategy so their products can be found in smartphones and tablets. Voice search is also on the horizon with smart watches which leads to Linguistic user interface LUI which is the first ever change since the debut of graphical user interface GUI.
Here are the latest trends to look out for when conducting your future SEO plan 5) Social Media Interaction: Finally, social media integration; Google search algorithms have become so intelligent that us mere humans need to keep up with its intelligence. If you want to succeed you need to have a strong presence and strategy that allows for people to find and share your content. It’s extremely important also to know your target audience and customize the content according to them. There was a theory that SEO might be over by next year, but it’s not a question of it being dead as much as algorithms are growing smarter at a much faster rate than we are so. Search Engine Marketing may just be another branch of Marketing we need to watch for.
Here are the latest trends to look out for when conducting your future SEO plan 6) Loading Speed and Easy Navigation: Even with all the attractive bells and whistles of a website, the name of the game is still speed. Fast page loading time for both desktop and mobile is still a priority for basic user accessibility, traffic, and SEO. In fact, 40% of shoppers leave a site if it takes more than 3 seconds to load. Younger shoppers are even less forgiving. 27% of 18-34 year olds will leave if the page takes more than a second to load. Every second costs you big bucks, and that’s not going to change in 2015. Likewise for site navigation, confusing and unwieldy site architecture will cost you. With more search options than ever, there’s little to stop users from moving on to a competitor website if they can’t find what they want on your site or if it takes too many clicks to do so.
Here are the latest trends to look out for when conducting your future SEO plan 7) Crackdown on Negative SEO: If Google had their way, gone would be the days of low grade backlinks and other kinds of webspam. And in the war against negative SEO, Google plans on winning. Keep an eye out for risky backlinks and spam, as Google’s webspam initiative may deal harsher penalties, manual actions, and even shutdown spammy sites altogether. Don’t even think about keyword stuffing. Clean house and make sure that your internal structure is full of quality links. Bonus: As Will Critchlow mentioned in Search Engine Land’s ‘ Expert Insights On The Future of SEO’, look for more ‘opinionated’ ranking factors in 2015, like SSL, as Google will continuously mold the terrain of web search and the very nature of the Internet.
Contact US Techno Infonet onet f n i o /techn
o in f n h c e t /
o n et
FF-107, Abhishree Adroit, Nr. Swaminarayan Mandir, Mansi Circle, Vastrapur, Ahmedabad - 380015 Gujarat, India. +91 79 40307527 sales@technoinfonet.com www.technoinfonet.com