Real Estate Sales Techniques
Overview We found this great for effective selling and think that this presentation is so important for People who sell Real Estate for a living as well as for their customers. The key factor here is that selling is about creating a good relationship with your buyer and you should love what you do so that you develop great relationships that last.Real Estate market we probably know this better than in many other markets.
Points To Selling Techniques
People love to buy, but hate to be sold Believe in your product. Say the right thing on a continual basis. Don't use the tired phrases and wording that everyone else is using. Think service, not sales. People buy on emotion and later use logic Sell what you know.
Characteristics Related to Sell Trade Selling Age, Maturity vs. Youth Empathy (understanding/compassion) vs. Aggressiveness Knowledge of customer and business methods Technical Selling Education and Intelligence vs. persuasiveness Product and customer knowledge – usually gained through training
Relationships With Customer
Mutual trust
Common goals
Personal Relationships
Open communication
Commitment to mutual fulfillment
Social support
Relationships With Customer
Mutual trust
Common goals
Customer Relationships
Open communication
Commitment Organizational to mutual support gain
BUILDING RELATIONSHIPS
Become genuinely interested in others Smile Remember names Be a good listener encourage other to talk about themselves Talk in terms of other’s interest Make others feel important
Presentation Skill Front To Customer Pre-approach preparation adds value Presentation plan adds value Outstanding service adds value with; friendly approach customer centered presentation effective demonstrations win win negotiations timely close after sale service
Question Ask To Customer Informationgathering questions Probing questions
Confirmation questions
“How many miles per year do you drive your company car?” (auto leasing) “What type of image do you want your advertising to project to current and potential customers?” (newspaper advertising) “Do you see the merits of purchasing a copy machine with the document enlargement feature?” (office copy machine)
USING DEMONSTRATIONS PRODUCTIVELY WHAT WHY • improves communication • improves retention speed • proves buyer benefits • feeling of ownership • confidence • saves time
• product, models, samples • product, models, samples • photos, illustrations, reprints • portfolio, graphs, charts, tests • testimonial, guarantees • computer printoutas, audio, visuals
WHEN • as a product approach • to prove benefits • to overcome objection • to strengthen close • to service the sale
Duties owend to your client 1. 2.
Usually based on law/regulation/custom Six primary “fiduciary� duties a. Loyalty b. Keep personal information confidential c. Obedience d. Reasonable skill & diligence e. Disclose all known facts f. Accounting for money & documents