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MEET METRIC: A Leading Biotech Marketing Agency, Based Right Here in Michigan
When thinking of the best location for startups, marketing, or lifestyle most people immediately think of the coasts. Rarely do you expect someone to say, “The best company to work with is in the Midwest.”
But as a born-and-raised Midwesterner, I think that’s the beauty of it. We all live, work, and have laid our foundations in what I believe is the greatest place in the nation: the state of Michigan.
From fiber optics to automobiles to penicillin, Michigan is home to some of the most world-changing innovations, and if you are in the biotech industry, you are likely among them. But as a recognized thought leader in digital marketing, I often see that creating the technology itself is not enough. In fact, getting your technology or innovative products out into the world doesn’t happen on its own. From formation to funding to development to acquisition, the pathway is often riddled with difficulties beyond getting new technologies to work.
We have found that, in order to succeed, you need a team that not only understands what you do and cares about why it matters, but also knows how to reach your target market. In fact, one of the most common questions we get asked by our biotech clients is how to get their revolutionary technology from infancy and little market awareness to maturity and market recognition as a leading product.
As a leading biotech digital marketing agency and recognized as one of the fastest-growing companies in the Midwest by Inc. Magazine, we are passionate to work at the forefront of innovation. It’s an exciting place to be, knowing there’s an incredible discovery just waiting to be revealed to the world, and having the power to get it in front of anyone that needs to know about it.
What’s Different About Metric?
In our work, we have come to believe that the most innovative biotechnologies should have the best-in-class digital marketing behind them. Because of this belief and our desire to help innovative companies, we have worked to become the best at what we do: biotech digital marketing.
By implementing a series of hard-earned insights, our clients are consistently top ranked in Google for their key search terms, leading to increased visibility—which means more sales, partnerships, and even investment opportunities.
How do we drive such stellar results? At our core, we’re marketers first. It’s important to comprehend the science but understanding the intricacies of digital channels and algorithms is key. Just like science, it involves a lot of experimentation, data analysis, and expertise.
Not only do we apply our learnings to ourselves and to our clients, but we teach digital marketers how to do this as well. As a marketing trainer, I have educated over 2,000 digital marketing professionals, many of whom work in the life sciences. These specialists learn how to apply the same principles to their companies, including teams from Thermo Fisher, STEMCELL, and BD.
How Does Metric Partner with Biotech Companies?
In short, we ensure our clients show up online in front of the people they’re trying to reach—and continue to market to them after the first engagement. This is accomplished through a variety of methods that are tailored to each company and its goals. No client has the exact same plan or combination of efforts, but we implement strategies that include search engine optimization (SEO), content marketing, website development, paid advertising, email marketing, and even CRM management, which is key to ensuring our efforts are tracked so we can learn which ones are driving the most targeted engagement.
