GCNKAA April 2023 Apartment Advantage Newsletter

CELEBRATEHOME MULTIFAMILYHOUSINGDAY APRIL19

CELEBRATE HOME: GCNKAA HOSTS MULTIFAMILY HOUSING DAY ON APRIL 19

The Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) is celebrating the apartment housing industry with the return of our Apartment Housing Day. This is your chance as associate members, property owners, and property management companies to celebrate working in the greatest industry - apartment housing!

GCNKAA is planning to Celebrate Home by hosting their seventh annual Apartment Housing Day Cocktail Reception at the Factory 52 leasing office located at 4590 Beech Street (easily accessible from Smith Edwards exit off I-71 as well as the Norwood Lateral) in Cincinnati on April 19 from 5 pm to 7 pm. All members are welcome to attend. This free event includes food, beer, wine, soft drinks, door prizes and entertainment.

To ensure for enough food and beverages, please register in advance by emailing Nicole at nicole@gcnkaa.org or clicking here.

MEMBERS WIN BIG MONEY AT TRADE SHOW!

Congratulations to Ken Willson with Fath Properties, Jennifer Vaught with Fath Properties, and Aarika Itodo with DMG Management Group for winning, respectively, the $200, $300 and $500 cash grand prizes at the Greater Cincinnati Northern Kentucky Apartment Association Trade Show.

With thanks to a jam-packed day and an excellent line up of seminars, a crowd of nearly 600 people attended the free annual trade show which featured 89 exhibitors displaying their products or services. A big thank you to all our sponsors and exhibitors who made this event a success and we hope to see you back in 2024!

And finally, thank you to our VIP Sponsors who helped make this trade show as successful as before: Apartments.com, Autom Security, Belfor Property Restoration, Calloway Cleaning & Restoration, Chadwell Supply, Contractors Inc., Direct Fitness Solutions, Pinnacle Paving & Sealing, PPG Paints, Rent, Rite Rug, Royal Finish, and Sherwin Williams. For photos, highlights, and more, see inside this newsletter.

BUSINESS EXCHANGE DEADLINES APPROACHING

Similar to Speed Networking, the Business Exchange offers our members the opportunity to meet one-on-one in 5-minute intervals with key decision makers from several of the participating property owner and management companies. The first 10 to 15 rotations will be pre-scheduled meetings with companies with whom you have requested to meet.

PROPERTY OWNERS AND MANAGEMENT COMPANIES:

This is your opportunity to conduct multiple meetings with multiple vendors in one morning, allowing you to easily expand your network of suppliers. Once you register to participate, you will receive an Information Statement Form complete with an A-to-Z listing of the products and services our associate members provide to the multifamily housing industry. Simply complete the information and select the top 10 to 15 products or services you are looking to invest in for 2023 and 2024 and return to GCNKAA. We will then schedule meetings with companies that provide the products and services in which you are interested.

ASSOCIATE MEMBERS:

We are allowing participating property management companies to select up to 10 products and services they are looking to invest in during the upcoming year. We will then match your selections with their selections to provide all of our participants with more valuable meetings. After the initial 10 to 15 rotations, you may randomly move around the floor as you see best for your business goals. Depending on the total number of primary companies participating and the total number of associate members registered, you may - or may not - have to wait a few rotations between meetings.

IMPORTANT DEADLINES

• April 11: Registration ends for Property Owners and Management Companies.

• April 11: Early Bird registration ends for Associate Members.

• April 17: Deadline to register for this event AND have your company information included in the event booklet.*

• April 18: GCNKAA to email Meeting Request Form to Associate Members

• April 21: Deadline to return your Meeting Request Form (will be sent April 18).

• May 5: Meeting Schedule and Event Booklet emailed to all attendees

For more details or to register, please click here.

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2023 EXECUTIVE COMMITTEE

tonya.petersen@mvg.com

MELISSA JOY

Village Green Mgmt Vice President mjoy@villagegreen.com

JUSTIN SEGER HILLS Properties Treasurer JustinS@hillsinc.com

2023 BOARD OF DIRECTORS

Mark Arnold, Royal Finish Associate Council 2nd Vice President

Lloyd Cobble, CIG Communities

Brian Fullenkamp, Legacy Management

Jeff Greenberger,Greenberger & Brewer, LLP

Parliamentarian

Todd Hignite, Hearth Home Communities

Lisa Isham, CMHA

Gerry Johnson, Rent Associate Council President

Megan Lawhon, PLK Communities

Oksana Lukjanenko, Denizen Management

Mike Markus, BRG Apartments

Jordann Morgan, Fath Properties

John Recob, Towne Properties

Grant Saunders, Hays + Sons Restoration Associate Council 1st Vice President

Elizabeth Werner, Sandstone Properties

GCNKAA STAFF

Rebecca McLean, Executive Vice President

Pat Crowley, VP of Governmental Affairs

Michele Klusman, Director of Communications & Programs; Apartment Advantage Editor

Rick Holste, Director of Membership Sales

Zach Jameson, Accounting, Database & Office Coordinator

James Combs, Education & Social Media Coordinator

Susan Peck, AA Outreach Coordinator

Nicole Metz, Membership Coordinator and Office Administrator

GCNKAA PAST PRESIDENTS

2022...Tonya Petersen

2021...Don Brunner

2020...Don Brunner

2019...Jud Oscherwitz

2018...Jud Oscherwitz

2017...Stacy Walton

2016...Stacy Walton

2015...Rusty Lykes

2014...Rusty Lykes

2013...Maria Stanton

2012...Maria Stanton

2011...Jeff March

2010...Brian Fullenkamp

2009...Brian Hendy, CPM

2008...Brian Hendy, CPM

2007...Becky Alejandrino, CPM

2006...Marc Cameron, CPM

2005...Marc Cameron, CPM

2004...Gary Sanzone, CPM, CAPS, CAM, NALP

2003...Gary Sanzone, CPM, CAPS, CAM, NALP

2002…Jim Ruh

2001…Jay Ingram, CPM

2000…Roy Wergers

1999…Roy Wergers

1998…Robert J. Wahlke, CAPS

1997…Terry Sievers

1997…Dave Lockard

1996…Jim Cohen, CPM

1995…Jim Ruh

1994…Mark Robinson

1993…David Noll

1992…Bernie Wessels **

1992…Jerry A. Molique, CPM, CAPS **

1991…Jay O. Ingram, Jr., CPM

1990…Ronald Bommer

1989…John Cobey

1988…Robert J. Wahlke, CAPS

1987…Robert J. Wahlke, CAPS

1986…Charles Berling

1985…Joseph Fullenkamp, CAPS

1984…John Stalnaker

1983…Jerry A. Molique, CPM, CAPS

1982…Harry Fath

**Apartment Association of N. KY merged with GCNKAA

Office Hours: Monday Through Friday 8:30 am to 5:00 pm

ADVERTISING RATES 2023

The following advertising rates are for full year contracts. Six month contracts are also available. Call the GCNKAA office at 513 407-8612 for more information.

Ad rates are for full color ads. Link from your ad to your website is included. Ads must be submitted as a press quality pdf file or high resolution jpg sized as listed above.

ADVERTISING DEADLINES

Ad deadlines are the first of the month for the next month’s issue. Placement of articles and ads is limited to pre-set space and dimensions of the Apartment Advantage. Submissions may or may not be used and placement is at the discretion of the editor

November

January

February 2024

March 2024

January

Apartment Advantage is a monthly publication of the Greater Cincinnati Northern Kentucky Apartment Association, Kenwood Executive Center, 7265 Kenwood Rd, Ste. 100, Cincinnati, OH 45236; phone (513) 407-8612; fax (513) 407-7868. For up-to-date information check out our website: www.gcnkaa.org.

CRAIG COFFMAN Uptown Rental Properties Secretary ccoffman@uptownrents.com

TONYA PETERSEN MV Propery Management President

Across the Board

A MESSAGE FROM THE PRESIDENT

By Tonya Petersen, President

Happy Spring!

I hope Easter brings joy, peace, and happiness to you and yours. Returning from the National Apartment Association (NAA) Advocate conference this week, I am proud to be a member of our outstanding industry. More than 800 attendees flooded Washington DC and strongly represented multifamily. Thank you to our Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) members who attended. Our legislative representatives certainly know our concerns and were willing to listen, so I am hopeful we see the results of our efforts.

Now we take a full swing into April where our month lends to some exciting events with the Multifamily Housing Day scheduled for Wednesday April 19 at Factory 52 from 5 pm to 7 pm; followed by the 5K for Outreach on Saturday, April 29 at Friendship Park.

This section contains articles and information concerning the Board of Directors and Association policies.

and one to raise money for the Apartment Association Outreach - our 501(c)3 charitable organization. I’m thrilled with all the celebration and enhancing the good we do for our city!

Looking forward to May, the Business Exchange will be held once again at The Oasis Conference Center in Loveland, Ohio. Registration ends April 17 for all so be sure to visit our website at www.gcnkaa.org and register today. This sought-after event will be held on May 9 and is a great opportunity to speak with decision makers in many of our property management firms.

Also in May, be sure to register for Day at Races held on May 18 at Belterra Park. We expect this event to sell out as it was last year so be sure to register early and ensure we have great attendance once again.

Thank you to all of our members that serve the GCNKAA through our boards, committees, education, and volunteering when needed. Our Association thrives from the immense support of our members.

Have an exceptional April and I look forward to seeing you at Multifamily Housing Day!

Tonya Petersen

Miller Valentine

Brain Power

NO EDUCATION THIS MONTH. APRIL FOOLS!

By James Combs, Education and Social Media Coordinator

April is going to be a very busy month. We have four different educational offerings this month and two at the beginning in May. One special note is the return of the Certified Apartment Supplier (CAS), the designation course specifically for our vendor members!

Below you are going to find all the latest upcoming opportunities to grow your education. Education strives to be reflective of our member’s needs. We are always listening to feedback from our members and looking for new ideas all the time. If there are topics or material that you would love to see offered please reach out to james@gcnkaa.org.

DESIGNATION COURSES

Certified Apartment Supplier (CAS)

The Certified Apartment Supplier (CAS) course will help you earn your CAS credential allowing you to network with peers from other supplier companies, as well as with community managers. This course will help you understand the everyday challenges that apartment management customers face and help you develop

unique selling propositions to meet those challenges.

CAS is from 9 am to 5 pm per the schedule below. Courses rotate between the GCNKAA office at 7265 Kenwood Road, in Cincinnati, Ohio, and the Greater Dayton Apartment Association (GDAA) office at 3155 Elbee Road in Dayton, Ohio.

• Supplier Sucess: Wednesday, May 3, 2023, at GCNKAA

• Friday, June 2, 2023, at GDAA

• Friday, June 16, 2023, at GCNKAA

Friday, June 23, 2023, at GDAA

Thursday, June 29, 2023, at GCNKAA

Friday, June 30, 2023, at GDAA

Certified Apartment Manager (CAM)

Earning your Certified Apartment Manager (CAM) credential allows you to demonstrate that you have the knowledge and ability to manage an apartment community and achieve the owner’s investment goals. The CAM credential positions you well for career opportunities and advancement.

CAM is from 9 am to 5 pm per the schedule below. Courses are held at the GCNKAA office at 7265 Kenwood Road, in Cincinnati, Ohio.

• Wednesday, May 3, 2023

Looking to Join a Committee?

James Combs

• Friday, June 2, 2023

• Friday, June 16, 2023

• Friday, June 23, 2023

• Thursday, June 29, 2023

Certified Pool Operator (CPO)

A CPO® Certification provides individuals with the basic knowledge, techniques, and skills to manage pool and spa operations. This training has helped protect millions of swimmers by reducing hazards at aquatic facilities. The PHTA® Certified Pool/Spa Operator® (CPO®) Certification program, the world’s leading verifi able pool and spa training credential, is available as a blended (online and in-person) training program. The CPO® certification is valid for 5 years.

Course will be held at the GCNKAA office located at 7265 Kenwood Road in Cincinnati.

• Thursday, April 6, 2023 | 8:30 am to 5

• Friday, April 7, 2023 | 8:30 am to 5

EPA 608 Certification

Section 608 of the Federal Clean Air Act requires that all persons who maintain, service, repair or dispose of appliances that contain regulated substances be certified in proper refrigerant handling techniques. Technicians are required to pass an EPAapproved test to earn Section 608 Technician Certification.

• Type I – Persons who maintain, service, or repair small appliances must be certified as Type I technicians.

• Type II – Persons who maintain, service, repair, or dispose of the medium-, high-, or very high-pressure appliances (except small appliances, MVACs, and MVAC-like appli-

ances) must be certified as Type II technicians.

• Type III – Persons who maintain, service, repair, or dispose of low-pressure appliances must be certified as Type III technicians.

Friday, April 14, 2023 | 9am to 5

Friday, April 21, 2023 | 9 am to 5

GCNKAA | 7265 Kenwood Road Cincinnati, OH 45236

SEMINARS

Humanity is an Amenity

Do you want to be an inclusive leader? Do you allow your employees to bring their ENTIRE human into the workplace or do you ask them to leave a fraction of themselves back at home? Each day, employees are negotiating with themselves to get up and go into the workplace. Sometimes, at the cost of their authenticity or even their mental health. Discover how “whole” humans are an untapped amenity to increasing your NOI!

Wednesday, April 26, 2023, 3:00 PM - 5:00 PM (EDT)

1819 Innovation Hub

2900 Reading Road, Cincinnati, OH 45206

INVOLVEMENT, SPONSORSHIP, QUESTIONS

If you are interested in getting involved with the Education or NextGen Committee and help plan all of the great education opportunities, join us for our monthly meetings! Contact james@ gcnkaa.org for details and invitations.

GCNKAA’s education and NextGen programs offer great exposure through sponsorship. Seminars and course modules can be sponsored for as little as $150 and comes with many benefits. Sponsorship funds help the association provide extra amenities to the attendees.

Government & Housing Legalities

This heading deals with housing & legal issues within the Governmental structure.

GCNKAA HAD TREMENDOUS SUCCESS ON CAPITOL HILL DURING NAA’S ADVOCATE

By Pat Crowley, Vice President of Governmental Affairs

The Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) contingent that traveled to Washington DC for the National Apartment Associations’ annual Advocate conference did a tremendous job engaging with members of Congress and their staffs during a full day of meetings on Capitol Hill.

With a strategy to divide and conquer, GCNKAA members split into teams of six or so members for meetings with Ohio U.S. Representatives Greg Landsman and Warren Davidson; with Kentucky Senator Rand Paul; and with staff members of Ohio Representatives Mike Turner and Brad Wenstrup; as well as Ohio Senator J.D. Vance.

Issues discussed included Section 8 reform; dialing back local zoning and other regulations to reduce cost on multi-family development, known as The Yes In My Backyard (YIMBY) Act; tweaking federal law to remove lingering CARES Act protections

on eviction; and private equity investing in rental properties.

GCNKAA thanks and appreciates the following member for their participation in the legislative meetings:

• Heather Barrow, Rent Manager

• Don Brunner, BRG Apartments

• Lloyd Cobble, CIG Communities

• Joe Easton, Rent Manager

• Todd Hignite, Hearth Home Communities

• Abbie Huffman, Rookwood Properties

• Jennifer Illanz, BRG Apartments and GDAA

• Gerry Johnson, Rent

• Melissa Joy, Village Green Management

• Patrick O’Hearn, Rent Manager

• Ann Padgett, ePremium Insurance Agency

• Tonya Petersen, MV Property Management

• Justin Seger, HILLS Properties

• Amber Taylor, AmRent

• Charles Tassell, OAA and National REIA

• Liz Werner, Sandstone Management

• Jo Wise, Greater Dayton Apartment Association

Pat Crowley

Our House

This heading contains membership, staff, committee information and events.

PRESTIGE AWARDS: HOW TO PLAN TO ENTER YOUR COMPANY, COMMUNITY OR YOUR TEAMMATES

It’s been years in the making, but the Greater Cincinnati Northern Kentucky Apartment Association Prestige Awards are making their return on Friday, April 19, 2024. Some final details are still being worked out but we wanted to give you a ‘heads up’ on how to best prepare to spotlight the excellence of your company, your community, or your industry peers.

The deadline to enter the categories below is FEBRUARY 2, 2024, so plan now to make sure you have ample time to get the best photos to make your community stand out. Think about landscaping, amenities, renovations, and more.

More details regarding where and how to submit your entries will launch soon so be sure to watch your email!

CATEGORIES

Best Company Logo - Any owner or property management company is eligible. Judged on theme, typeface, overall graphic, design and execution of the logo in various applications (digital presence, signage, other collateral). Submit copy of logo as jpg or pdf file, as well as no more than two corresponding digital images of logo in use.

Best Community Logo - Any community is eligible. Judged on community name, theme, typeface, overall graphic, design and execution of the logo in various applications (digital, signage, other

collateral). Submit copy of logo as jpg or pdf file, as well as no more than two corresponding digital images of logo in use.

Best Renovation or Property Update - Judged on overall design and execution of the renovation project. Submit total budget cost and total number of units, floor plans and no more than four photos depicting before and after renovation.

Best Property Management Company - Judged on maintenance program, resident retention, employee incentives, associate incentives/recognition, training/education programs, and support of local Association Activities. Submit a typed written essay no longer than three pages, a 30-second video on why your company deserves this award, and one photo of management company, headquarters or staff.

Best Independent Owner Property (Under 200 units) - Judged on overall presentation of the community. Submit floor plans, site plans, and any other supporting materials and no more than three photos.

Best Owner or Property Management Company Website – Entry must be a corporate website which is not part of an apartment internet advertiser. Judged on ease of use, content of information,

links to apartment communities, employment and investment opportunities. Also judged on promotion and advertisement of the website. Submit no more than three photos of the website and promotional pieces. Also include internet address for viewing during judging.

Best Community Website – Entry must be a community website which is not part of an apartment internet advertiser. Judged on ease of use for current and potential residents, content of information, links to community amenities, and content of information. Also judged on promotion and advertisement of the website. Submit no more than three photos of the website and promotional pieces. Also include internet address for viewing during judging.

Best Property Management Company or Community Social Media Plan – Entry will be judged on how all the pieces of your social media campaign fit together. Judges will look for creativity, innovation, sound communication skills and results. Winner must be successfully executed across two or more platforms. Submit no more than three photos, any promotional pieces and addresses for your social media sites along with a one page overview of your social media plan including results.

The following categories have been broken down into Category 1, Category 2, and Category 3 according to the following criteria:

• Category 1: Property built and between 2019 and 2023 including properties still under construction

• Category 2: Property built and fully delivered between 2009 and 2018

• Category 3: Property built and fully delivered before 2008

Best Floorplan - Judged on overall layout, use of space, lighting, miscellaneous architectural features. Submit a copy of the floorplan as well as no more than three photos.

Best Landscaping - Judged on use of the site, overall design and layout, use of hardscape, flowers, trees, shrubs, etc. Submit no more than eight photos of the overall community.

Best Amenity Package - Judged on overall design, layout, marketing tools, furnishings, etc. Category includes: clubhouse, pool, fitness center, and other resident amenities. Submit no more than eight photos and corresponding digital images.

Best Decorated Model - Judged on use of color, texture, furniture, accessories, and window treatments. Submit no more than eight photos and link to virtual tour is applicable.

Best Specialty Housing Community – Geared toward student, military, senior, or LIHTC Communities. Judged on overall presentation of the community. Submit floor plans, site plans, brochures and any other supporting materials. Submit no more than 8 digital images including amenities, model and landscaping. Include property web address if applicable.

ASSOCIATE AWARDS

Best Associate Company Logo - Judged on name, theme, logo

typeface, overall graphic design and execution of the logo in various applications (brochure, signage, other collateral). Submit logo as high quality pdf or jpg file and no more than two photos depicting applications of logo.

Best Associate Company – Judged on commitment to customer service, client relationships and satisfaction, overall presentation of company, employee incentive/training programs, support of local Association activities and community outreach programs. Submit written essay no longer than three typed pages, a 30-second video on why your company deserves this award, up to 2 letters of recommendation from customers, and one photo of company, representatives, or building, etc.

Best Associate Website – Judged on ease of use and content of information. Also judged on promotion and advertisement of the website. Submit no more than three photos of the website and promotional pieces. Also include internet address for viewing during judging.

Best Social Media Plan – Entry will be judged on how all the pieces of your social media campaign fit together. Judges will look for creativity, innovation, sound communication skills and results. Winner must be successfully executed across two or more platforms. Submit no more than three photos, any promotional pieces and addresses for your social media sites along with a one page overview of your social media plan including results.

SPECIAL AWARDS

Sapphire Grand Achievement Award - Awarded to the organization that scored the highest average points by entering in the following categories: Best Logo, Best Model, Best Website, Best Floorplan, Best Amenity Package and Best Landscaping. The Grand Achievement Award will be presented in Category 1, Category 2 and Category 3.

PEOPLE AWARDS

• Best Leasing Consultant – Either on-site of off-site

• Best Multi-Site Manager – 2 or more communities with up to 1500 units

• Best Multi-Site Manager – 2 or more communities with greater than 1501 units

• Best Associate Member – Management

• Best Associate Member – Non-Management such as an account executive or sales representative

• Best Maintenance or Groundsperson – Either on-site or off-site

• Best Maintenance Supervisor or Director

• Best Community Assistant Manager – Responsible for one property

• Best Community Manager – Responsible for one property

• Best Administrative Assistant – either associate member or property management company

• Best Independent Rental Owner (IRO) - Owner with less than 200 total units

PRIMARY

Neighborhood Foundations

Gina Schneider

30 East 8th Street

Newport, KY 41017

(859) 581-2533

FEBRUARY 2023 NEW MEMBERS ASSOCIATE

Aspire Roofing

Matthew Eldridge

2205 Pine Knott Dr

Beavercreek, OH 45431

(937) 361-5176

Howards Cleaning Service

Charlie Howard

614 Eunice Drive

Tarpon Springs, FL 34689

(513) 335-4679

gschneider@neighborhoodfoundations.com

matt@aspire-roofs.com

Roofing Sales, Repair Installation

Bank N Gems Janitorial Services

Orlando Bankhead

6180 Glenway Ave

Cincinnati, OH 45238

(513) 260-6120

bankinggems@westsidelive.net

Cleaning and Janitorial Services

Compounding Capital Group

Jay Balekar

122 Pinnacle Peak Fairfield, OH 45014 (513) 376-3884

info@compoundingcapitalgroup.com

Real Estate Investment

The Eltek Group

Alan Schwind

408 Garnsey Road

Fairport, NY 14450

(317) 703-4722

a.schwind@eltekgroup.com

Appliance Parts and Supplies

Forcht Bank

Gregory Niesen

3549 Columbia Parkway

Cincinnati, OH 45226 (513) 233-4022

grniesen@forchtbank.com

Banking & Financial Services

Fresh Coat Painters of Dayton

Brian Denny

615 Congress Park Drive

Dayton, OH 45459

(937) 240-2680

bdenny@freshcoatpainters.com

Interior/Exterior Painting / Dry Wall Repair

charlie.howardscleaning@gmail.com

Janitorial Service / Carpet and Floor Cleaning

It Just Makes Sense

Wesley Coffman

1857 Gayle Drive

Lexington, KY 40505 (859) 697-0033

wesley@itjustmakesscentsky.com

Maintenance Supplies / Odor Remediation

Oneway Carpet Restoration of Ohio

Melvyn Griffin 10265 Spartan Drive Suite J

Cincinnati, OH 45215 (513) 285-8181

melvyn1way@gmail.com

Carpet Cleaning and Upholstery Services

Precision Concrete Cutting of Ohio

Al Schwecke

640 Lakeview Plaza Blvd, Suite B Worthington, OH 43085 (513) 900-7364

als@safesidewalks.com

Concrete Grinding Cuttting and Sanding

Renter Mentor

Jerry Valentine 1580 Bryden Rd. Columbus, OH 43205 (614) 484-0931

info@rentermentor.net

Advertising and Media

DO BUSINESS WITH A MEMBER

The Greater Cincinnati Northern Kentucky Apartment Association

SEEKING PROPERTY OWNERS AND MANAGMENT COMPANIES TO PARTICIPATE IN 2023 BUSINESS EXCHANGE

THE PROGRAM

The Business Exchange is a trade show-style event where the owner and property management companies are the exhibitors and the Associate Members are the attendees. The Associate members circulate the room in three-to-five minute meetings. This is one of the largest revenue generators for the Apartment Association and the participation of our management companies is critical for its continued success.

OWNER AND PROPERTY MANAGEMENT COMPANY REGISTRATIONS

The Business Exchange Committee has worked hard to make changes to this event to provide a better value for the companies who participate. The biggest change is that we will allow participating property owners and management companies to select the top 10 products or services they are looking to invest in over the upcoming year. We will then match your selections up with our participating associate members who offer that product or service. Your first 10 to 15 meetings will be pre-scheduled using these selections. After the first 10 to 15 rotations, we will revert back to allowing our associate members to meet with any property owners or management companies they would like to meet with that were not on their meeting list.

The only investment we ask of our property management

companies is your time and to donate two $25 gift cards of your choice OR a 30-minute coffee meeting with an associate member. These will be raffled off to participating associate members during the Business Exchange. The Business Exchange offers an easy way to take care of multiple vendor meetings in one location at one time. This is an excellent opportunity to gather the latest price and product information with a personal touch. We respectfully request that owner/management attendees be senior executives who have the authority to make purchasing decisions.

The Greater Cincinnati Northern Kentucky Apartment Association’s 2023 Business Exchange will be held on Tuesday, May 9 from 8:30 am to 11:30 am at the Oasis Conference Center in Loveland, Ohio. Participation in this event is free for all management companies. Please plan on arriving by 8:15 am to make sure you have enough time to get ready for the first rotation of our associate members at 9 am. Networking and continental breakfast are from 8:30 am to 9 am.

If you would like to participate as a property management company or an owner, or would like more information on the Business Exchange, please click here or contact Michele at the Apartment Association offices by emailing michele@gcnkaa.org or calling 513 407-8612.

To download the Information Statement and Registration Form click here.

NAA APARTMENTALIZE HEADS TO ATLANTA IN JUNE! REGISTER TODAY!

Atlanta will be the hub of the rental housing industry when we all come together to connect, share ideas, and find solutions at the National Apartment Association (NAA) 2023 Apartmentalize. Come ready to be inspired, gain knowledge and build a network of innovative thinkers and strategists. Meet you there!

EXPERIENCES

Nationally recognizable speakers from outside the industry Apartmentalize schedule is designed to maximize your connections with other attendees and exhibitors. With interactive sponsored activities, the NAA Exposition and structured networking sessions, Apartmentalize provides countless opportunities to meet and exchange ideas with the best in the industry.

• Nationally recognizable speakers from outside the industry motivate you with their inspiration and personal stories of success and real-life experiences. This year’s speakers include Derreck Kayongo, Lindsey Vonn, and Jason Sudeikis.

• Welcome Reception: Kick off 2023 Apartmentalize by enjoying snacks and beverages while networking with fellow attendees and suppliers and at the Welcome Reception. The Maintenance Mania®, National Championship will be held during the reception and all attendees are invited to attend, network and cheer on the competitors. Wednesday, June 7 | 5:00-6:30 p.m.

• Maintenance Mania National Championship: Across the country, NAA affiliates host Maintenance Mania® events to recognize the top maintenance technicians in the industry. Winners from each affiliate will get a chance to qualify for a spot at the National Championship. Join nearly 1,000 spectators to celebrate 16 years of Maintenance Mania® and watch these highly skilled maintenance technicians compete in a fast-paced race of skills and timing. There are seven events, including a Pinewood Derby-style car race. Good luck to the contenders! Wednesday, June 7 | 5:00-6:30 p.m.

• NAA Exposition: The NAA Exposition brings together the rental industry’s top management professionals and suppliers eager to network, share ideas and the latest products and services. Featured Areas

• Expo Eats: Grab a complimentary lunch on Thursday and Friday.

• Express Education: Two stages featuring 30-minute interactive sessions that include quick digestible content, easily applied takeaways, Q&A and storytelling.

• New Exhibitor Section: Check out companies who are exhibiting at Apartmentalize for the very first time.

• NSC Lounge: Learn more about the companies who are members of NAA’s National Suppliers Council.

Thursday, June 8 | 11:30 a.m. – 5 p.m.

Friday, June 9 | 9:30 a.m. – 1:30 p.m

• NAA Excellence Awards: NAA’s Excellence Awards, or Excels, recognize excellence and leadership in the rental housing industry. Excels celebrate communities, industry professionals and affiliated apartment associations who make unique contributions to the industry. For the winners, receiving an Excels award represents milestones and outstanding achievement. This year’s awards ceremony will be complimentary for interested conference goers and those ready to cheer on their company, colleagues and other nominees. Attendance will be limited to the first 400 people who arrive. Wednesday, June 7 | 11 a.m. - 12 p.m.

• Thursday Night Party: Join your fellow Apartmentalize attendees as we take over the Mercedes-Benz Stadium’s field and two clubs for an upscale A-Town Tailgate. The state-ofthe-art stadium will be a perfect backdrop for a spectacular night filled with music, interactive entertainment, networking, and plenty of delicious food and drinks. Thursday, June 8 | 7 p.m. - 10 p.m.

• NAA Gives: A $1 donation will be added to your registration with the ability for you to change the dollar amount to your donation of choice. This donation will go to the Resident Relief Foundation, who helps keep responsible residents in their apartments during an unexpected financial emergency and help them better prepare for future emergencies. Each year, NAA supports a local community organization with Apartmentalize attendees. Stay tuned for updates for our selected organization in Atlanta.

GCNKAA PACs

What They Can Do For You

GOLF OUTING SCHEDULED FOR JUNE 22; RESERVE YOUR SPONSORSHIP NOW!

On Thursday, June 22, 2023, Aston Oak’s 18-hole golf course will host the Association’s 37th Annual Golf Outing. By using the 18-hole facility to host our event, we can host up to 160 golfers providing even more owners, multi-site managers, property managers, leasing consultants and other vendors for you to meet and greet. Here’s more information on how to get more bang for your buck.

There are NINE types of sponsorships available. You may select the type you want based on the level of participation you want the day of the outing. Hole sponsorships require the most participation while other types require only minimal participation. We strongly encourage all hole sponsors to have a representative from their company sitting at their sponsored hole. IF you cannot guarantee this, we recommend you consider a different sponsorship option that does not involve as much participation. To encourage hole participation, the golf committee will be hosting the Golfer’s Choice Award to the hole voted the best! All will be offered on a first-come, first-served basis.

All sponsors receive signage at the outing, pre-event marketing exposure and public acknowledgement of sponsorship during dinner the day of the outing. Hole and beverage sponsors also have the unique opportunity to create a memorable impression and build relationships at their sponsored hole/station. Beverage sponsors will be listed on the beverage cups distributed during the outing and trophy sponsors will be listed on the trophies. All sponsors are also invited to donate door prizes or give-aways to all participants.

Due to liquor licenses, NO sponsor is permitted to bring ANY alcoholic beverages onto the course. All alcoholic beverages will be provided by the course ONLY. There will also NOT be any beer at beverage stations. Beer and liquor will be provided only by two beverage carts controlled by Aston Oaks employees that will drive around the course all day. Beverage stations for the 2023 outing are located on holes 4, 8, 12 and 16. Please note that if you select one of these holes as a hole sponsorship, there is a chance you may have beverage sponsors nearby.

Foursomes are currently sold out but if you are interested in reserving a sponsorship for the 2023 GCNKAA Golf Outing, call or email Michele at the Apartment Association office at 513 407-8612 or michele@gcnkaa.org or click here for more information. If you would like to get added to the wait list for a foursome, contact the GCNKAA office..

GCNKAA 2023 Trade Show

Tuesday, March 14, 2023

Sharonville Convention Center

Sharonville, Ohio

CONGRATS TO OUR VIP SPONSOR CASH WINNERS!

VIP SPONSOR: APARTMENTS.COM

With $100 winner Nicole Listerman HILLS Properties

VIP SPONSOR: CALLOWAY CLEANING & RESTORATION

With $100 winner Kirah Stll Fath Properties

VIP SPONSOR: CONTRACTORS INC.

With $100 winner Ron Hobson BRG Apartments

VIP SPONSOR: AUTOM SECURITY

With $100 winner Ivan Stone Village Green Management

VIP SPONSOR: CHADWELL SUPPLY

With $100 winner Turner Edwards PLK Communities

VIP SPONSOR: BELFOR PROPERTY RESTORATION

With $100 winner Shauntee Nye Uptown Rental Properties

VIP SPONSOR: DIRECT FITNESS SOLUTIONS

With $100 winner Carla Kelly A-Strategy Management

VIP SPONSOR: PPG PAINTS

With $100 winner Rebecca Brandenburg Towne Properties

VIP SPONSOR: PINNACLE PAVING & SEALING

With $100 winner Marie Huggins BRG Apartments

GCNKAA 2023 Trade Show

VIP SPONSOR: RENT

With $100 winner Evan Lozier BRG Apartments

VIP SPONSOR: SHERWIN WILLIAMS

With $100 winner Brett Carlson Fath Properties

VIP SPONSOR: RITE RUG

With $100 winner Lorenzo Edwards BRG Apartments

Tuesday, March 14, 2023

Sharonville Convention Center Sharonville, Ohio

VIP SPONSOR: ROYAL FINISH

With $100 winner Danielle Roberts BRG Apartments

LOCAL JUNK-KING OWNERS AWARDED FRANCHISEE OF THE YEAR AWARD

The International Franchise Association (IFA) named Jack Brendamour and Judy McCreary, owner of five Junk King locations across Ohio and Kentucky, as the 2023 Franchisee of the Year. Brendamour and McCreary were honored at the 63rd IFA Annual Convention in Las Vegas for being outstanding franchise establishment owner-operators.

“This award really belongs to Pete McCreary. He was a long-time mentor of mine and has played a major role in getting us to where we are today. Pete taught me and everyone else he brought onto the team to lead with compassion. And, we’ve remained dedicated to carrying on his passion for making a positive impact on our environment by expanding our non-profit partnerships and enhancing our recycling centers,” said Brendamour.

The Franchisee of the Year Award, sponsored by IFA’s partner Paychex, recognizes leading franchise owners from IFA member brands whose outstanding performance and contributions help protect, enhance, and promote the franchise business model.

“Franchisee of the Year recipients represent the best in franchising,” said Matthew Haller, president and CEO of the International Franchise Association. “This is the highest honor IFA awards to individual franchisees, and local business owners like Jack and Judy exemplify the power of franchising and its positive contributions to communities around the world.”

Pete McCreary, Judy’s husband, was the original founder of Junk King Cincinnati nearly 12 years ago. Brendamour, who joined the team in 2015, was one of the many individuals that McCreary took under his wing helping to work him up from General Manager to Chief Operating Officer in two years. After McCreary’s unfortunate passing in 2018, Brendamour stepped in as CEO and co-owner in partnership with Judy. The duo carries on Pete’s legacy by keeping his core values alive and building upon his integrity driven vision. They’ve dedicated themselves to recycling up to 100% of the junk their crews haul by partnering with more than 50 local non-profits as well as expanded their reign to four additional locations to help more people declutter responsibly.

Founded in 2005, Junk King was started by two friends in a two-car garage in San Carlos, California. Now, it is a part of Neighborly®, the world’s largest home services company, and is the second largest junk removal company in North America with more than 170 locations, $100 million in annual revenue and nearly 600-plus trucks on the road. Junk King saves consumers time and money by eliminating unwanted clutter quickly and efficiently as well as being best known for its professionalism, advanced technology programs and commitment to recycling, repurposing and reusing materials.

For more information, please visit www.junk-king.com/.

PARTNER IN PAINT

The Apartment Association Outreach, Inc.

LETTER FROM THE PRESIDENT

By Megan Lawhon, PLK Communities, Outreach President

Well, I believe we are all experiencing the April showers already and I hope May flowers is the result of all of this rain. In addition, I hope everyone enjoyed March Madness this year with the plethora of upsets that took place! Both of my brackets were done pretty quickly; however, I really enjoyed watching some of these incredibly competitive games while being surprised by the outcome. As we move into April, below are some updates regarding the Apartment Association Outreach (AAO).

The Apartment Association Outreach’s 5K-4-Rent will be held on Saturday, April 29, 2023, at the beautiful Friendship Park in Downtown Cincinnati. All Gold and Silver Sponsor’s logos will appear on our AAO website. This is a great way to get extra company exposure while giving back to a great cause since all of the proceeds go directly to rent assistance for families in need.

If you plan to participate in this family-friendly and dog-friendly

event, please register at www.5k4rent.org. If you register by April 13, you will receive a free t-shirt. Everyone is welcome: families, friends, children, residents and pets.

Our next opportunity to bag food for the Children of Roll Hill is Wednesday, April 19. Please contact Susan at the Apartment Association office by calling 513.407.8612 or emailing susan@gcnkaa. org if you would like to volunteer.

Do you want to spend some time visiting and serving lunch to our senior citizens? On Friday, May 12 from 11:30 am to 12:30 pm, AAO volunteers are going to serve lunch to residents of Episcopal Retirement Services’ (ERS) Central Parkway Place in downtown Cincinnati. Contact Susan at the GCNKAA office if you would like to join in.

Our entire AAO Board would like to thank you for all of the support given to AAO. Without all of you, those we serve within our community, would not be given a chance to stay in their home or help provide food within their families. We are grateful for your time as well as financial contributions.

Megan Lawhon

Platinum Sponsor ($20,000)

Gold Sponsor ($10,000)

Silver Sponsor ($5,000)

THE McLEAN FAMILY

To become a Champion For Outreach, please contact Rebecca McLean, Megan Lawhon, Jeff March. Rebecca@gcnkaa.org - megan@plkcommunities.com - jmarch@brgapartments.com

Dear Friends,

Presenting Sponsor

Finish Line Sponsor

We are very excited to announce that the Apartment Association Outreach’s eleventh annual 5k 4 Rent Run/Walk event will take place on April 29, 2023 at 9am at Friendship Park, 1101 Riverside Drive, in Downtown Cincinnati, Ohio. Please support this event and help Outreach raise money for Rental Assistance. Rental Assistance is provided to responsible and qualified recipients through our long-standing partnership with Freestore Foodbank in Ohio, CAIN, Churches Active in Northside, Jewish Family Service and Santa Maria Community Services.

Gold Sponsor - $1,000

Company Logo on 5k 4 Rent Shirts

Company Logo on AAO Website & Sponsor Banner

Our Committee

Jordann Morgan - Chair

Kellie Jones

Michael Wilke

Corey Peterson

Theresa Hallett

Sarah Brewer

Christina Rivera

Nichole Murphy

Susan Peck

Rebecca McLean

Company Logo on AAO Facebook Page

GCNKAA Newsletter Recognition

Includes Brunch & Beverages

Silver Sponsor - $500

Company Logo on 5k 4 Rent Shirts

Company Logo on AAO Website & Sponsor Banner

GCNKAA Newsletter Recognition Includes Brunch & Beverages

Bronze Sponsor - $350

Company Logo on Sponsor Banner & Brunch Table

GCNKAA Newsletter Recognition

Includes Brunch & Beverages

Name: _____________________ Company Name: _______________________ Email: _______________________________ Phone: _______________

SELECT SPONSORSHIP OPPORTUNITY

______Gold $1,000

______Silver $500

______Bronze $350

CHECK PAYMENT- Amount Enclosed: $____________ Checks payable to “The AAO” Please mail your donations to: The Apartment Association Outreach, Inc. - 7265 Kenwood Road, Ste 100, Cincinnati, OH 45236

CREDIT CARD PAYMENT

Name on Card:____________________ Card Number: _________________________________

Exp Date: _______________ Security Code: _______________ Zip Code: _________________

All donations made to The Apartment Association OUTREACH, Inc. are tax deductible to the full extent of the law. Contact Susan Peck with questions at 513.407.8612 or susan@gcnkaa.org.

Trend Setting

ONCE A LEAD, ALWAYS A LEAD:

By Andrew Ruhland

Leads don’t stop once the resident moves in.

Service providers in any industry know the secret to repeat business is rooted in how they treat their customers. Regardless of the product or service, customers expect a top-tier experience throughout their entire purchasing cycle, from the initial search to post-purchase and all the interactions in between.

Many apartment operators are taking note and placing more emphasis on continuing to nurture their leads even beyond when a resident signs a lease and moves in. Converting a lead to a lease is a huge part of the equation, but without the proper constituents in place to foster an end-to-end resident lifecycle – especially as renewal time approaches – operators risk losing residents as quickly as they’ve secured them. Renewals extend beyond individual communities, as operators want to keep that resident within their organization’s overall ecosystem.

This heading contains information on Management & Leasing.

“The communication between residents and onsite teams continues to make the biggest impact on renewals post-pandemic, and great communication is now an expectation of residents,” said Tony Sousa, Vice President of Operations at RPM Living. “We’re trying to engage residents at every turn – not just 90 days out from their renewal – and we’re using different technologies to connect more consistently with residents. Our communities that are utilizing technology to communicate in an ongoing fashion typically see a higher retention rate. While there are some variables, like submarket, we’ve noticed that our communication strategies create a greater brand loyalty with our residents.”

AUTOMATION CONTINUES TO EVOLVE

Automation is typically leveraged in the leasing process, but an increasing number of operators have discovered the benefits

of extending that automation throughout the entire resident lifecycle. The integration of automation with Customer Relationship Management (CRM) systems has been a catalyst for higher conversion rates across the board. But operators who treat every lead as a renewal opportunity are maximizing their revenue and net operating income (NOI) while keeping long-term residents at individual communities and within their portfolios.

Prior to introducing automation onsite, operators relied on manual communication tactics, customer service and the hope that a resident is satisfied enough to want to renew their lease. It has become increasingly evident that an attempted phone call or email and hope simply aren’t sufficient guarantees of maintaining optimal occupancy rates. Modern renters are very different and have new needs – they want hyper-personalized experiences and instant communication if they have a question. Operators are leveraging automation to meet those needs.

“We begin communicating with prospects early in the shopping journey with the objective to nurture them throughout the buying decision process,” said Claudia Giannetta, National Marketing Director for New Developments at Fore Property. “The ultimate goal is to convert quickly and enhance the entire resident lifecycle. We start with a VIP interest list and customize a purposeful follow-

up cadence to keep the interest list informed and engaged at the start of their buying journey. Leveraging automation during this process ensures every lead is touched and followed-up with in a timely and effective manner.”

PERSONALIZATION AND CUSTOMIZATION

Modern residents respond best to communication that caters to their personal wants and needs in ways that fit their lifestyle. Most of them expect fast, consistent messaging that comes at the appropriate times via their preferred mode of communication, which is primarily text messaging. Many renters prefer to do their own research, so supplementing their efforts with hyper-personalized and quick information is essential to creating a much better and more enjoyable experience for them.

“We often look at the data behind conversions and in order to maximize every opportunity to gain and retain quality residents, we need to communicate with every lead in the manner they prefer and continue that experience after they move in,” Sousa said. “If you keep those really personalized and meaningful interactions going throughout their entire lease, we found it provides a better chance at a renewal.”

Keeping customers engaged throughout the process by way

of constant communication at various touchpoints allows operators to aggregate the hyper-personalized information residents desire and makes it more likely they will continue their residency at a community for multiple years. Having a robust renewal strategy that is automated also allows leasing teams to provide a resident with all their options.

According to internal data from Nurture Boss, a lease and conversion automation provider, communities that incorporate renewal automation see a 6% increase in renewal rates. Nurture Boss also found that offering a resident who put in a notice the option to transfer to a new home within the same community retains residents that otherwise would have moved out.

AN UNPARALLELED EXPERIENCE

Automated technology has helped operators across the nation uncover extraordinary renewal success by developing new communication and marketing processes that greatly increase the likelihood of a renewal, even with unprecedented rent increases taking hold. It comes down to the experiences that operators can offer residents.

If residents feel they have an unparalleled living experience at a community, they’ll consider staying; should they choose to

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leave, they might want to stay with the company they know will give them an exceptional experience that they may not find elsewhere.

The product that operators deliver is really an ongoing transaction. Leads don’t stop once a resident moves in. They don’t discontinue even when a resident moves out. Continuous customer service is necessary to provide a unique, high-level experience to residents. It’s about giving them something they can’t live without. Understanding that residents are always leads and treating them as such for the entire lifecycle increases repeat purchases (leases signed) and satisfaction, which translate to revenue, a positive reputation and boosted asset value for the operator.

“We’ve found communication to be key in resident retention, and we’ve also seen a trend of residents strongly considering other RPM properties” Sousa said. “Even if the renewal rate isn’t exactly what they want at a select property, they’re still willing to consider another RPM property with the expectation that the communication style is the same. And that’s ultimately our goal.”

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Andrew Ruhland is a Junior Account Executive and Content Writer for LinnellTaylor Marketing.