November 2023 GCNKAA Apartment Advantage Newsletter by Michele

S RD OW! A AW ES N

E TI TIG MUNI S E M

R 4 P UR CO 2 0 2 O RY

PETE REGULES TO HOST 2024 PRESTIGE AWARDS The deadline is approaching. People are getting their nomination information completed. The decorations and awards are being finalized. The 2024 Prestige Awards are a mere 6 months away and we are very excited to announce our emcee for the ceremony: Pete Regules. Pete Regules has worked at CORT for more than 30 years and currently serves as the Vice President: Residential National Accounts. He has held leadership positions within numerous associations including the National Apartment Association (NAA). During his career, Pete has been an industry speaker, event emcee, teacher, and an award winner, including induction into the Florida Apartment Association Hall

of Fame, NAA Paragon Award and receiving the NAA Lifetime Achievement Award. He has contributed to countless industry publications and is known to many as the “Doctor of Fun.” Sponsorships are still available so be sure to click here or see the Call for Sponsors inside this newsletter for details on how you can get involved. Entries are also open. Visit www.gcnkaa.org/prestige-2024 for submission details and how to put your entries together. The deadline for entries is February 2, 2024. Plan now to make sure you have ample time to get the best photos to make your community stand out. Think about landscaping, amenities, renovations, and more. For further questions about the Prestige Awards, email michele@gcnkaa.org or call the office at 513-407-8612.

GCNKAA FIRST EVER MAINTENANCE APPRECIATION NIGHT HUGE SUCCESSS!

LAST CHANCE TO STEP UP AS A SPONSOR FOR HOLIDAY CHEERS

More than 200 people came out to honor our maintenance teams during the First Ever GCNKAA Maintenance Appreciation Night on October 26 at Fowling Warehouse. Attendees enjoyed food, beverages, networking, fowling, and participating in festival-style games to qualify for the $500 Grand Prize drawing. Congratulations to Chris Jones with BRG Apartments (pictured) for winning the Grand Prize; and to Gary Schneider for winning Beat the Pro. A big thank you to all our sponsors including 1-Tom Plumber, AnyWeather Restoration, Fite Cleaning Services, HD Supply, Nature is My Office Pest Control, Prodigy Properties, Pure Property Solutions, Rookwood Properties, and Teasdale Fenton Carpet Cleaning and Restoration. Thank you also to Dry Patrol, TRI-WEH Restoration and Uptown Rental Properties for donating door prizes for the Wheel of Prizes. And finally, thank you to our volunteers for working at the games including Jessica Docter and Morgan Loveless with Uptown Rental Properties; and Eric Scherzinger with Scherzinger Pest Control. See inside for all the photos and fun!

The GCNKAA still has some major sponsorships available for the Holiday Cheers Benefit and this is your chance to grab one before they are gone! A big thank you to the generosity of the following companies: Fath Properties, Nature is My Office Pest Control, and Qwikkit for sponsoring the $1000 Heads or Tails Raffle; General Electric Credit Union and Pinnacle Paving and Sealing for sponsoring the Live Auction; CASTO, Molloy Roofing, and Lakeside Laundry Service for sponsoring the Mystery Bags; and Rent Manager, Rookwood Properties, and ServPro of Boone, Kenton, and Campbell Counties for sponsoring the Deck The Walls Raffle. Now it is up to you - the rest of our members - to continue with this generosity and help us raise more funds for the Apartment Association Outreach. There are two ways you can help. First, we are seeking donations to our auction. If you have an item or cash you would like to donate, please contact the GCNKAA office. Second, be sure to bid on silent auction items via our online auction site or register to attend the event on December 7 at the Savannah Center in West Chester and purchase these great items. Registration is now available online here. For complete details, see inside this newsletter.

Diamond Sponsors

NOVEMBER 2023 8

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8 APARTMENT ADVANTAGE 3

2023 EXECUTIVE COMMITTEE TONYA PETERSEN Vinebrook Homes President rpmhousingpro@gmail.com MELISSA JOY Village Green Mgmt Vice President mjoy@villagegreen.com JUSTIN SEGER HILLS Properties Treasurer JustinS@hillsinc.com CRAIG COFFMAN Uptown Rental Properties Secretary ccoffman@uptownrents.com

GCNKAA PAST PRESIDENTS

2000…Roy Wergers 2022...Tonya Petersen 1999…Roy Wergers 2021...Don Brunner 1998…Robert J. Wahlke, CAPS 2020...Don Brunner 1997…Terry Sievers 2019...Jud Oscherwitz 1997…Dave Lockard 2018...Jud Oscherwitz 1996…Jim Cohen, CPM 2017...Stacy Walton 1995…Jim Ruh 2016...Stacy Walton 1994…Mark Robinson 2015...Rusty Lykes 1993…David Noll 2014...Rusty Lykes 1992…Bernie Wessels ** 2013...Maria Stanton 1992…Jerry A. Molique, CPM, CAPS ** 2012...Maria Stanton 1991…Jay O. Ingram, Jr., CPM 2011...Jeff March 1990…Ronald Bommer 2010...Brian Fullenkamp 1989…John Cobey 2009...Brian Hendy, CPM 1988…Robert J. Wahlke, CAPS 2008...Brian Hendy, CPM 1987…Robert J. Wahlke, CAPS 2007...Becky Alejandrino, CPM 1986…Charles Berling 2006...Marc Cameron, CPM 1985…Joseph Fullenkamp, CAPS 2005...Marc Cameron, CPM 2004...Gary Sanzone, CPM, CAPS, CAM, NALP 1984…John Stalnaker 2003...Gary Sanzone, CPM, CAPS, CAM, NALP 1983…Jerry A. Molique, CPM, CAPS 1982…Harry Fath 2002…Jim Ruh 2001…Jay Ingram, CPM **Apartment Association of N. KY merged with GCNKAA

Office Hours:

2023 BOARD OF DIRECTORS

Mark Arnold, Royal Finish Associate Council 2nd Vice President Lloyd Cobble, CIG Communities Brian Fullenkamp, Legacy Management Jeff Greenberger,Greenberger & Brewer, LLP Parliamentarian Todd Hignite, Hearth Home Communities Lisa Isham, CMHA Gerry Johnson, Rent Associate Council President Megan Lawhon, PLK Communities Oksana Lukjanenko, Denizen Management Mike Markus, BRG Apartments Jordann Morgan, Fath Properties John Recob, Towne Properties Grant Saunders, Hays + Sons Restoration Associate Council 1st Vice President Elizabeth Werner, Sandstone Properties

GCNKAA STAFF

Rebecca McLean, Executive Vice President Pat Crowley, VP of Governmental Affairs Michele Klusman, Director of Communications & Programs; Apartment Advantage Editor Rick Holste, Director of Membership Sales Zach Jameson, Accounting, Database & Office Coordinator James Combs, Education & Social Media Coordinator Susan Peck, AA Outreach Coordinator Nicole Metz, Membership Coordinator and Office Administrator

NOVEMBER 2023 8

Monday Through Friday 8:30 am to 5:00 pm

ADVERTISING RATES 2023 The following advertising rates are for full year contracts. Six month contracts are also available. Call the GCNKAA office at 513 407-8612 for more information. Business Card ........................................................................................ $95 Quarter Page........................................................................................ $115 Half Page .............................................................................................. $145 Full Page .............................................................................................. $165 Inside Front .......................................................................................... $209 Back Cover .......................................................................................... $219 Ad rates are for full color ads. Link from your ad to your website is included. Ads must be submitted as a press quality pdf file or high resolution jpg sized as listed above.

ADVERTISING DEADLINES Ad deadlines are the first of the month for the next month’s issue. Placement of articles and ads is limited to pre-set space and dimensions of the Apartment Advantage. Submissions may or may not be used and placement is at the discretion of the editor. December 2023............................................................... November 1, 2023 January 2024....................................................................December 1, 2023 February 2024......................................................................January 2, 2024 March 2024........................................................................February 1, 2024 April 2024..............................................................................March 1, 2024 May 2024.................................................................................April 1, 2024 June 2024.................................................................................. May 1, 2024 July 2024................................................................................... June 3, 2024 August 2024...............................................................................July 1, 2024 September 2024....................................................................August 1, 2024 October 2024................................................................... September 3, 2024 November 2024................................................................... October 1, 2024 Apartment Advantage is a monthly publication of the Greater Cincinnati Northern Kentucky Apartment Association, Kenwood Executive Center, 7265 Kenwood Rd, Ste. 100, Cincinnati, OH 45236; phone (513) 407-8612; fax (513) 407-7868. For up-to-date information check out our website: www.gcnkaa.org.

SUNDAY

MONDAY TUESDAY WEDNESDAY THURSDAY

NOVEMBER 5

Doing The Inevitable Right: Eviction Refresh 11 am

Apartment Advantage Deadline, 5 pm

Membership Committee, 9 am

NextGen Committee, 9 am

Education Committee, 10 am

Multifamily Feud 4:30 pm

NAA Assembly of Delegates San Diego

21 20 Executive Comm., 7:30 am

Legislative Committee, 8:30 am Fall Golf Outing Committee 1:30 pm

NAA Assembly of Delegates San Diego

L C

IRO Forum 5:30 pm

Associate Council 11 am

EPA 608 Certification Course 8:30 am

SATURDAY

Holiday Cheers Committee 12 pm

DE&I Committee 11 am

NAA Assembly of Delegates San Diego

PAC Bourbon Tasting Fundraiser 5:30 pm

FRIDAY

Board of Directors, 8:30 am

Thanksgiving Day Office Closed

Thanksgiving Break Office Closed

Strategic Planning 9:30 am Committee Planning 11 am

Social Media Committee, 9 am

2023

COMING UP IN DECEMBER 2023 COMMITTEES

12 Executive Committee, 7:30 am

EVENTS

7 Holiday Cheers, 5 pm

EDUCATION

8 Disaster Preparedness, 9 am

12 Board of Directors, 8:30 am 13 NextGen Committee, 9 am 13 Education Committee, 10 am 13 DEI Committee, 11 am 14 Legislative Committee, 8:30 am 14 AAO Board Meeting, 8:30 am

8 APARTMENT ADVANTAGE 5

SPECIAL DISCOUNTS FOR MULTI-UNIT INSTALLATIONS SERVICE OR REPLACEMENTS GAS FURNACES BOILERS ELECTRIC AIR-HANDLERS AIR CONDITIONERS THROUGH-WALL UNITS MULTI-UNIT DISCOUNTS

CALL TODA Y!

Contact your HVAC Apartment Consultant

Gina

Greg We're here when you need us!

Tech Support Hotline:

513-621-4620 www.nationalheatingandac.com

NOVEMBER 2023 8

This section contains articles and information concerning the Board of Directors and Association policies.

Across the Board A MESSAGE FROM THE PRESIDENT By Tonya Petersen, President

November is the perfect month to be thankful! As we watch the leaves change and feel the crispness of autumn in the air, I am reminded of the profound gratitude I hold for our entire membership. Your dedication and skill in representing the multifamily housing industry, particularly through the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA), are truly commendable. This month, I encourage each of you to Tonya Petersen take moments to express your appreciation to others, fostering an environment rich in gratefulness within our association and beyond. Reflecting on the past month, we have much to be thankful for. Our collective efforts have yielded successful events, improving education, and valuable resources provided by GCNKAA. The vibrant networking and learning opportunity at the Next Gen event at Firehouse Grill, our October General Membership Meeting & Elections, and the constructive Management Forum with Mayor Aftab Pureval are but a few highlights that have strengthened our community. Our new annual gathering with GDAA and the engaging PAC Fundraiser at the Capital Grille have not only contributed to our growth but also solidified our bonds within the industry. Moreover, the educational opportunities, including the Certified Apartment Manager (CAM) course and the EPA 608 certification course, are pivotal in continuing our legacy of expertise and professionalism. As we look to this month, November greets us with more ex-

citing opportunities for professional growth and networking. The National Apartment Association Assembly of Delegates in San Diego is an upcoming highlight that promises to unite industry leaders and forward-thinkers. Additionally, the MultiFamily Feud Next Gen Event is set to deliver both entertainment and camaraderie in equal measure. These events are reminders of the incredible resources we have in our very own backyard with the GCNKAA. This is also the month that the Board of Directors, Associate Council, Committee Chairs and Staff will gather to engage in planning for next year. We take our responsibilities seriously to bring to you legislative support, resources, education, networking opportunities, and overall value. We are committed to bringing to you an amazing 2024 under the incredible leadership of our incoming President, Melissa Joy with Village Green Management. I extend my heartfelt thanks to everyone who makes our endeavors successful: the GCNKAA Board who works tirelessly to uphold our standards of excellence; our members who contribute not only monetarily but with their time and energy; and every individual who has devoted themselves to serving our industry, and the staff who supports all that we do. As we continue to build upon our successes and learn from our experiences, let’s move forward with gratitude at the forefront of our minds. It is through a collective spirit of thankfulness that we can truly appreciate the impact of our work and the bonds we forge within our multifamily housing community. Let’s make this month a testament to our appreciation for one another and let the attitude of gratitude guide us in all our endeavors. SAPPHIRE SPONSOR

PLATINUM SPONSOR

GOLD SPONSORS

SILVER SPONSOR

BRONZE SPONSORS

Friday, April 19, 2024 Savannah Center | West Chester

COPPER SPONSORS

visit www.gcnkaa.org for sponsorships details PATRON SPONSORS

8 APARTMENT ADVANTAGE 7

Brain Power NOVEMBER: TURNING OVER A NEW LEAF WITH EDUCATION By James Combs, Education and Social Media Coordinator The leaves are changing, and it’s time your company does too! Check out the Housing-Pro Pass and evolve the way you engage with our education moving forward! To finish out the year every education article will show the remaining 2023 offerings. We’ll also give you the heads-up on James Combs NextGen. The back half of the year is when we begin crafting the 2024 education slate so reach out to james@gcnkaa. org with any ideas of training you want to see in 2024! Check out the following pages for PDFs that take a look at 2024’s ‘base load’ and info on the new Housing-Pro Pass! SEMINARS & WEBINARS Doing the Inevitable Right: Evictions Refresh (1 CEC) It is inevitable that at some point in your career you will encounter an eviction situation. This won’t exactly be a how-to seminar, but rather a class to give you all the context, best business practices, and fair housing guidelines so that when you do bring in legal representation you have crossed all your T’s and dotted all your I’s. • Evictions: A to Z, including how to anticipate/ avoid common resident defenses before ever filing any eviction. • The importance of proper notice in all evictions • General review of the eviction process, including court, writs, setouts, and appeals. • Dispelling some common landlord myths in evictions, including those commonplace in the industry. Monday, November 6, 2023 11 AM to 12:00 PM Zoom Disaster Preparedness - 2023 (3 CECs) Do you respond well or do you respond poorly? This course has been specifically crafted to help attendees be the prior. You’ll get diverse instruction from multiple angles; property management, emergency services, insurance, and more! Learn what you need to do to protect yourself, others, and the asset that you are managing. • Event, background, and goals. • Define “Disaster” and identify key stakeholders in any given event. • Plan and prepare prior to the event for best result. • Execute crisis management plan with meaningful, purpose drive response to limit damage.

OCTOBER 2023 8

• Restore operations to pre-event capacity and improve plan to address future events. Friday, December 8, 2023 9 am to 12 pm GCNKAA office at 7265 Kenwood Road, Cincinnati 45236 INVOLVEMENT, SPONSORSHIP, QUESTIONS If you are interested in getting involved with the Education or NextGen Committee and help plan all of the great education opportunities, join us for our monthly meetings! Contact james@gcnkaa.org for details and invitations. GCNKAA’s education and NextGen programs offer great exposure through sponsorship. Seminars and course modules can be sponsored for as little as $150 and comes with many benefits. Sponsorship funds help the association provide extra amenities to the attendees.

GCNKAA’s Housing-Pro Pass Unlimited learning for your entire company! CEC’s for the whole team Employees of the subscribed company can attend unlimited seminars for free!

Low, Predictable cost & High ROI At .50 cents a unit, the average GCNKAA member’s savings pay for the pass after 5 people attend a single session!

Housing-Pro library access Can’t make a live session? Subscribers get full access to our new online on-demand learning platform!

10% discount on all Certifications EPA 608, Certified Pool Operator, and all NAA designations! (CALP, CAM, & CAMT)

Add the pass right on to your dues for simplicity! Subscribe today!

8 APARTMENT ADVANTAGE 9

EDUCATION SCHEDULE

2024

Always adding more & custom building on your suggestions!

EPA 608 CAMT

JAN.

FINANCIAL FOUNDATIONS HANDS ON: SALES FOR LEASING

MAR.

FEB.

EXCEL W/ EXCEL TS FAIR HOUSING!

EPA 608 APARTMENTS 101 APR. POOL SCHOOL (CPO) JAMES@GCNKAA.ORG

NOVEMBER 2023 8

GCNKAA.ORG/EVENTS/EDUCATIONSEMINARS

EDUCATION SCHEDULE

2024

Always adding more & custom building on your suggestions!

MAY

CAM HANDS ON: MAINTENANCE DAY!

YOUR POWERPOINT SUCKS! JUN.

EPA 608 FAIR HOUSING

JUL.

EXCEL BY JAMES JAMES@GCNKAA.ORG

AUG.

GCNKAA.ORG/EVENTS/EDUCATIONSEMINARS

8 APARTMENT ADVANTAGE 11

EDUCATION SCHEDULE

2024

Always adding more & custom building on your suggestions!

SEP.

EVICTIONS REFRESH CALP

EPA 608 FAIR HOUSING: CASE STUDIES! NOV.

OCT.

HANDS ON: SALES FOR ASSOCIATES

DISASTER CLASS APTS 201 OR DEC. LEADERSHIP SEMINAR JAMES@GCNKAA.ORG

NOVEMBER 2023 8

GCNKAA.ORG/EVENTS/EDUCATIONSEMINARS

Our House

This heading contains membership, staff, committee information and events.

NEW LEADERSHIP ELECTED AT OCTOBER GENERAL MEMBERSHIP MEETING; INSTALLATION SCHEDULED FOR JANUARY

Congratulations to the candidates recently elected to the Greater Cincinnati Northern Kentucky Apartment Association board of directors and Associate Council. Elections were held at the General Membership Meeting on October 19 at the Kenwood Country Club. Please join us in welcoming once again to the board: Lloyd Cobble with CIG Communities; Craig Coffman with Uptown Rental Properties; Brian Fullenkamp with Legacy Management; Jordann Morgan with Fath Properties; and John Recob with Towne Properties. Also, join us in congratulating the following associate members on their recent election to the Associate Council: Mark Arnold with Royal Finish; Adam Cupito with Pure Property Solutions; Tony Krebs with Chadwell Supply; Jason Lonsbury with Pinnacle Paving and Sealing; Dennis Merkle with Advanced Turf Solutions; and Ann Padgett with ePremium Insurance Agency. The Associate Council will elect their officers for the 2024 year during their meeting in November. The board of directors will elect their officers in December. All council members, board members and officers will be installed during the 2024 Officers Installation Dinner on Tuesday,

January 16 at The Hyatt Hotel in downtown Cincinnati beginning at 5:30 pm. SPONSORSHIPS NOW ON SALE FOR OFFICERS INSTALLATION DINNER Secure your sponsorship for the 2024 Officers Installation Dinner. Sponsorships are $800 and include a reserved table for 10, sponsorship listing on www.gcnkaa.org, sponsorship listing in monthly newsletter, company listing on all tables and during the media program. We also have Beverage Sponsorships for $250. Beverage sponsorships include company name on invitations, sponsorship listing on the website, in the Apartment Advantage newsletter, on all tables during the event and listed in the media program. The deadline to reserve your sponsorship and be included on the invitation is December 8, 2023. Individual tickets are $65 per person or reserve a table for 10 for $700. Registration is now open through January end of business day on January 9. The 2024 Officers’ Installation Dinner is Tuesday, January 16 at the Hyatt Regency Hotel, 151 West Fifth Street in Cincinnati, Ohio, beginning at 5:30 pm. Click here for more detail.

2024 OFFICERS

INSTALLATION DINNER Tuesday, January 16, 2024 | Cocktails at 5:30 pm Hyatt Regency Hotel Sponsorships Available from $250 to $800 register online at www.gcnkaa.org/events/

8 APARTMENT ADVANTAGE 13

SEPTEMBER 2023 NEW MEMBERS PRIMARY DaVan Gassett Realtor DaVan Gassett P.O. Box 862 Cincinnati, OH 45201 (513) 431-4000 dtgassett@gmail.com Fountain Residential Asset Mgmt. Baker Abdulwahhab 945 Bunker Hill Road Floor 14 Houston, TX 77024-1358 (513) 800-1423 vanguard@assetliving.com

ASSOCIATE Aia Designs LLC dba Made In The Shade Heather Jackson 123 Country View Drive Harrison, OHIO 45030 (513)479-6917 heather@mitswestcincy.com Window Treatments, Sales & Installation

MadeWell Restoration Joe Kremer 4634 Mary Ingles Highway Highland Heights, KY 41076 (859) 653-8960 jkremer@madewellrestoration.com Roofing / Siding / Windows

Level Up Automation of Ohio Amy Taylor 6 Pike Street Cincinnati, OH 45215 (513) 835-1161 amy@levelupyourhome.com Key Control/Software: Smart Apartment Technology

Oberson’s Nursery & Landscapes Brian Easton 2389 Hamilton Cleves Rd Ross Township, OH 45013 (513) 690-9876 beaston@obersons.com Landscaping / Snow Removal / Tree Removal

DO YOU KNOW US? The following companies have dropped their membership in the GCNKAA and we would love to have them back!

Replacement & Repair of all types of roofing and gutters

If you do business with any of the companies listed please reach out to them and remind them of the value of membership.

11099 Deerﬁeld Road Blue Ash, Ohio

Appelman Properties Gaslight Property Management

? 513-791-7400

CenterBank Paramount Commercial Roofing

NOVEMBER 2023 8

Serving Greater Cincinnati Since 1900

www.molloyroofing.com

Call for Sponsors APRIL 19, 2024 | 5:00 PM - 9:00 PM

8 APARTMENT ADVANTAGE 15

SAPPHIRE SPONSOR: $10,000 (SOLD) • 2 reserved tables for 10

• 5 Free Entries • Digital program ad placement (full first page) • Recognition slide during awards program • Sponsor listing in program • Full page ad in the Apartment Advantage newsletter for 3 months • Company name on website • Company name on all marketing materials • Sapphire sponsorship award • 2 minute speech during ceremony

SILVER SPONSOR: $2,500

• Digital program ad placement (half page) • Recognition slide during awards program • Sponsor listing in program

BRONZE SPONSOR: $1,000

• Digital program ad placement (quarter page) • Recognition slide during awards program • Sponsor listing in program

COPPER SPONSOR: $500 PLATINUM SPONSOR: $7,500 (SOLD!)

• 1 reserved table of 10 • 3 Free Entries • Digital program ad placement (full third page) • Recognition slide during awards program • Sponsor listing in program • Full page ad in the Apartment Advantage newsletter for 2 months • Company name on website • Company name on all marketing materials • Platinum sponsorship award • Company name/logo on cocktail hour napkins

• Digital program ad placement (business card size) • Recognition slide during awards program • Sponsor listing in program

PATRON SPONSOR: $250

• Recognition slide during awards program • Sponsor listing in program

Payment options for Silver Sponsor level and above – 1st half payment due on or before 09/30/2023 and 2nd half payment due on or before 1/31/24

GOLD SPONSOR: $5,000

• 1 reserved table of 10 • Digital program ad placement (full page) • Recognition slide during awards program • Sponsor listing in program • Company name on website • Company name on all marketing materials

Friday, April 19, 2024 Savannah Center 5533 Chappell Crossing Boulevard | West Chester To secure your sponsorship or for more information: www.gcnkaa.org/events/prestige-awards 16

OCTOBER 2023 8

NAA MAINTENANCE LEGENDS RELEASES NOVEMBER CONTEST PRIZES; ENTER YOUR TECHS TODAY! The National Apartment Association (NAA) recently announced that they were ending the Maintenance Mania National Championship program after the 2023 Apartmentalize Conference. While that program is concluding, NAA and HD Supply are thrilled to announce their new program, MAINTENANCE LEGENDS™. This new program will shine a spotlight on the maintenance heroics we’ve all seen and heard about. It will give the rental housing industry the chance to celebrate the Maintenance Professionals going above and beyond every month. WIN BIG EVERY MONTH Three monthly winners will receive prizes up to $5,000 retail value. Submit your maintenance story for a chance to win. PAID TRIP TO NAA APARTMENTALIZE 2024 Monthly winners will get airfare, lodging, and access to 2024’s Apartmentalize Conference in Philadelphia in June. FREE TRAINING CERTIFICATIONS In June 2024, 25 additional winners will be selected for a free certification including the Certificate for Apartment Maintenance Technician (CAMT), Certified Pool Operator (CPO), EPA 608

Certification, and more. A SHOT AT OUR GRAND PRIZE Monthly winners will have a chance to win big during the 2024 Apartmentalize Conference. The overall grand prize is a new Ford truck. HOW DO YOU BECOME A LEGEND? Are you, or do you know, a maintenance tech or property manager that goes above and beyond for their tenants? Time to turn those stories into Legends! Each month, in addition to the story with the most fan votes, our panel of judges will pick two favorites, for a total of 3 winners. Candidates can submit their story from November 1 through November 21 at www.maintenancelegends.com. HOW, WHEN AND WHERE CAN WE VOTE? Voting will be open to the general membership beginning November 22 and will close November 30. It is one vote per person. Learn more at www.maintenancelegends.com.

November 2023 Prizes

Always dreamed of seeing the Yankees play? Done. Want to see the Raiders in their new stadium? Done. The three monthly winners will each receive a travel allowance for the sporting event of their choosing

Maintenance Warehouse Garbage Disposal American Standard Dispenser

Hot

Water

$1800 in Hilton Brand Hotel Gift Cards $1000 in Airline Gift Cards

How To Become a Maintenance Legend Hard work, dedication and 3 easy steps can make you a Maintenance Legend! Provide Your Info Fill out our form with your name, address, affiliate association & more. Tell Your Story Tell us all about you or your Legend's actions and why they deserve to win. Submit Your Photo(s) Every maintenance pro deserves to be recognized.

Enter at www.maintenancelegends.com Three monthly winners will receive prizes up to $5,000 retail value. Submit your maintenance story for a chance to win.

8 APARTMENT ADVANTAGE 17

PRESTIGE AWARDS: HOW TO PLAN TO ENTER YOUR COMPANY, COMMUNITY OR YOUR TEAMMATES It’s been years in the making, but the Greater Cincinnati Northern Kentucky Apartment Association Prestige Awards are making their return on Friday, April 19, 2024. Some final details are still being worked out but we wanted to give you a ‘heads up’ on how to best prepare to spotlight the excellence of your company, your community, or your industry peers. The deadline to enter the categories below is FEBRUARY 2, 2024, so plan now to make sure you have ample time to get the best photos to make your community stand out. Think about landscaping, amenities, renovations, and more. More details regarding where and how to submit your entries will launch soon so be sure to watch your email! CATEGORIES Best Company Logo - Any owner or property management company is eligible. Judged on theme, typeface, overall graphic, design and execution of the logo in various applications (digital presence, signage, other collateral). Submit copy of logo as jpg or pdf file, as well as no more than two corresponding digital images of logo in use. Best Community Logo - Any community is eligible. Judged on community name, theme, typeface, overall graphic, design and execution of the logo in various applications (digital, signage, other collateral). Submit copy of logo as jpg or pdf file, as well as no more than two corresponding digital images of logo in use. Best Renovation or Property Update - Judged on overall design and execution of the renovation project. Submit total budget cost and total number of units, floor plans and no more than four photos depicting before and after renovation. Best Property Management Company - Judged on maintenance program, resident retention, employee incentives, associate incentives/recognition, training/education programs, and support of local Association Activities. Submit a typed written essay no longer than three pages, a 30-second video on why your company deserves this award, and one photo of management company, headquarters or staff. Best Independent Owner Property (Under 200 units) - Judged on overall presentation of the community. Submit floor plans, site plans, and any other supporting materials and no more than three photos. Best Owner or Property Management Company Website – Entry must be a corporate website which is not part of an apartment internet advertiser. Judged on ease of use, content of information, links to apartment communities, employment and investment opportunities. Also judged on promotion and advertisement of the website. Submit no more than three photos of the website and pro-

NOVEMBER 2023 8

motional pieces. Also include internet address for viewing during judging. Best Community Website – Entry must be a community website which is not part of an apartment internet advertiser. Judged on ease of use for current and potential residents, content of information, links to community amenities, and content of information. Also judged on promotion and advertisement of the website. Submit no more than three photos of the website and promotional pieces. Also include internet address for viewing during judging. Best Property Management Company or Community Social Media Plan – Entry will be judged on how all the pieces of your social media campaign fit together. Judges will look for creativity, innovation, sound communication skills and results. Winner must be successfully executed across two or more platforms. Submit no more than three photos, any promotional pieces and addresses for your social media sites along with a one page overview of your social media plan including results. The following categories have been broken down into Category 1, Category 2, and Category 3 according to the following criteria: • Category 1: Property built and between 2019 and 2023 including properties still under construction • Category 2: Property built and fully delivered between 2009 and 2018 • Category 3: Property built and fully delivered before 2008 Best Floorplan - Judged on overall layout, use of space, lighting, miscellaneous architectural features. Submit a copy of the floorplan as well as no more than three photos. Best Landscaping - Judged on use of the site, overall design and layout, use of hardscape, flowers, trees, shrubs, etc. Submit no more than eight photos of the overall community. Best Amenity Package - Judged on overall design, layout, marketing tools, furnishings, etc. Category includes: clubhouse, pool, fitness center, and other resident amenities. Submit no more than eight photos and corresponding digital images. Best Decorated Model - Judged on use of color, texture, furniture, accessories, and window treatments. Submit no more than eight photos and link to virtual tour is applicable. Best Specialty Housing Community – Geared toward student, military, senior, or LIHTC Communities. Judged on overall presentation of the community. Submit floor plans, site plans, brochures and any other supporting materials. Submit no more than 8 digital images including amenities, model and landscaping. Include property web address if applicable. ASSOCIATE AWARDS Best Associate Company Logo - Judged on name, theme, logo

typeface, overall graphic design and execution of the logo in various applications (brochure, signage, other collateral). Submit logo as high quality pdf or jpg file and no more than two photos depicting applications of logo. Best Associate Company – Judged on commitment to customer service, client relationships and satisfaction, overall presentation of company, employee incentive/training programs, support of local Association activities and community outreach programs. Submit written essay no longer than three typed pages, a 30-second video on why your company deserves this award, up to 2 letters of recommendation from customers, and one photo of company, representatives, or building, etc. Best Associate Website – Judged on ease of use and content of information. Also judged on promotion and advertisement of the website. Submit no more than three photos of the website and promotional pieces. Also include internet address for viewing during judging. Best Social Media Plan – Entry will be judged on how all the pieces of your social media campaign fit together. Judges will look for creativity, innovation, sound communication skills and results. Winner must be successfully executed across two or more platforms. Submit no more than three photos, any promotional pieces and addresses for your social media sites along with a one page overview of your social media plan including results.

SPECIAL AWARDS Sapphire Grand Achievement Award - Awarded to the organization that scored the highest average points by entering in the following categories: Best Logo, Best Model, Best Website, Best Floorplan, Best Amenity Package and Best Landscaping. The Grand Achievement Award will be presented in Category 1, Category 2 and Category 3. PEOPLE AWARDS • Best Leasing Consultant – Either on-site of off-site • Best Multi-Site Manager – 2 or more communities with up to 1500 units • Best Multi-Site Manager – 2 or more communities with greater than 1501 units • Best Associate Member – Management • Best Associate Member – Non-Management such as an account executive or sales representative • Best Maintenance or Groundsperson – Either on-site or off-site • Best Maintenance Supervisor or Director • Best Community Assistant Manager – Responsible for one property • Best Community Manager – Responsible for one property • Best Administrative Assistant – either associate member or property management company • Best Independent Rental Owner (IRO) - Owner with less than 200 total units

8 APARTMENT ADVANTAGE 19

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TRADE SHOW BOOTH SALES NOW ON SALE Don’t miss your chance to reserve space for the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) 2024 Trade Show scheduled for Wednesday, March 27 at Sharonville Convention Center. Booth cost is $800 thorugh February 27, 2024. After February 27, the price increases to $900 per booth. REASONS TO EXHIBIT AT GCNKAA TRADE SHOW Besides the opportunity to meet and greet 600 to 800 industry peers during our trade show, here are additional reasons you won’t want to miss out! 1. New Floorplan. Minor changes have been made again to the floorplan to encourage better foot traffic as well as accommodate more booths. This year the booths remain 8’ x 10’. All booths include pipe and drape, one table, two chairs, booth sign and wi-fi. Premier booths are an additional fee. Other booths are reserved for VIP Sponsors. Electric, carpet and additional tables and chairs can be ordered separately through Sharonville Convention Center or Academy Rentals. 3. Expanded Education Rooms. By creating more education seminars that accommodate more students, we can guarantee a larger attendance of property managers, leasing agents and maintenance technicians when the trade show opens. At the end of these seminars, seminar attendees will flow onto the trade show floor where you have the opportunity to talk with each and every one. 4. More Sponsorship Opportunities. By creating new sponsorship levels, we enable you to get more bang for your sponsorship buck. Whether through signage, verbal recognition or company listing on gcnkaa.org and in the Apartment Advantage, we will find a way for you to get involved whether you have one employee or one thousand. We have also added several more benefits to the VIP Sponsorship including premier booth space. Watch for more information to follow regarding sponsorship opportunities. Sponsorships range from $300 for a logo or food sponsorship to $1000 for VIP Sponsorship. Booths are available on a first come first serve basis. If you would like to reserve a booth, visit www.gcnkaa.org after July 24 and download the floorplan and booth contract. Review the available booth space, select your booth and either reserve your booth online or complete your contract with your top three selections, and return back to michele@gcnkaa.org. If you have any questions, we are here to help! Give us a call at 513-407-8612. BOOTH SALES INFORMATION • Booth price includes table, 2 chairs, pipe and drapes, booth marker. Carpet, electric, additional tables and chairs can be ordered separately through Sharonville Convention Center and Academy Rentals for an additional cost. All orders for carpet, electric, additional tables and chairs need to be placed directly through Sharonville Convention Center or Academy Rentals and NOT through GCNKAA. See Exhibitor Kit for more detailed information.

NOVEMBER 2023 8

• Booths are sold on a first come first serve basis. • Each booth is 8’ deep x 10’wide. • Booths are $750 each through August 31; $800 from September 1 through February 27; $900 after February 27. Select booths are reserved for VIP Sponsors. BOOTH SELECTION PROCESS 1. After July 24, click here for the latest floorplan of the 2024 trade show booths as well as the contract. Please note that – as changes happen on a daily basis – this version of the floorplan may not be completely up-to-date. 2. Look at the floorplan and decide which booth you would like, then simply either: • Visit www.gcnkaa.org and go to the event calendar to reserve your booth online. Available booths will be listed on the registration page. Log in, complete your selection and submit your request immediately. • OR fill out the booth contract, complete with your first three (3) booth choices and fax back to 513 407-7868. Michele will follow up with you to let you know which booth is available. BOOTH RESERVATIONS AND PAYMENTS • After you have selected your booth with the Apartment Association, you must either forward GCNKAA a signed contract or remit full payment to reserve that booth. • We will hold all booths for 14 days without signed contract or payment. • You may pay for your booth with check or credit card or call the office for an invoice. • We cannot hold a booth longer than 14 days without contract or payment. After those 14 days, if we do not receive a contract or full payment, GCNKAA will contact you for payment or contract. If no response, GCNKAA may release the booth you selected. • Full payment of all booths must be received by February 27, 2024. If you have any questions, please feel free to call the Apartment Association.

2024 GCNKAA Trade Show

Sharonville Convention Center Wednesday, March 27, 2024 | 4 pm - 6:30 pm Booth Information Size: 8’ x 10’

Loading Dock Area and Sharonville Convention Center Concession Stand

Cost Per Booth

$750 Before September 1; $800 Before February 27 $900 After February 27 VIP Sponsor Only

PRIZE BOOTH 28. 9. 64. 47.

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26. McSwain Carpets 1. altafiber 27. Hays + Sons Complete 2. Snowball Pest Control Restoration 3. ServPro of Boone, Kenton and Campbell Counties 28. National Credit Systems 29. Jetz Service Co. 4. 30. Spectrum 5. 31. HelloSpoke 6. 32. G&G Fitness 7. 33. 8. 34. Yardi Systems Inc. 9. 35. Surface Experts East 10. Cincinnati 11. 36. ADT Security - Multifamily 12. 37. Scherzinger Pest Control 13. 14. 38. 15. 16. 17. 39. 18. Qwikitt 19. InterSolutions Staffing 40. 20. KeyTrak 21. TNT Services 22. Pure Property Solutions 41. 23. Direct Fitness Solutions 42. 24. Dynegy 25. Lance Roofing

43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53.

Enter

Booth Includes Pipe and Drape 1 - 6’ Table and Skirt 2 - Chairs 1 - Booth Marker Wifi Access You May Order Additional Items Directly Through Our Contacts at Your Cost Carpet - $125* Electric - $79* Additional 6’ Table - $50* Additional Chair - $6* See inside for ordering information. *Deadlines to order do apply. Prices after deadline will increase as noted on individual order forms. Prices subject to change.

54.

73. 74. 55. 75. 76. 56. BG Multifamily 77. 57. Servpro of NW Cincinnati 78. 58. 79. 59. 80. Extermital Pest Control 60. Carpetland/Carpet One 81. 61. CRG Residential 82. 62. Lakeside Laundry 83. Eqiupment 84. 63. America’s Floor Source 85. National Heating & Air 64. Teasdale Fenton Carpet 86. Cleaning 87. 65. CORT 88. 66. VMintegrated 89. 67. Recreations Outlet . 68. 69. 70. Zillow Rentals 71. Rent Manager 72. AmRent

8 APARTMENT ADVANTAGE 29

DO YOU HEAR WHAT WE HEAR? HOLIDAY CHEERS SCHEDULED FOR DECEMBER 7 AT SAVANNAH CENTER The 26th Annual Holiday Cheers Benefit is a fundraiser benefiting the Apartment Association Outreach Inc., a 501(c)3 charitable organization dedicated to assisting residents with rent payments during times of personal emergencies or crisis. Monies raised during the Benefit will help fund the Rent Assistance programs of various local agencies including: • Free Store Foodbank • Citizens Active In Northside (CAIN) • Jewish Family Service and • Santa Maria Community Services Each year, the Apartment Association Outreach, Inc. supports these programs with annual payments of more than $148,000 per year. With the current economy, these funds are more important than ever to support our local community and the efforts of our fellow organizations. Again this year, this fundraiser will be a hybrid event with portions held online and other portions happening live at the Holiday Cheers Party at the Savannah Center in West Chester. All members and the general public will have a full week of bidding opportunities for silent auction items beginning on November 30 and will culminate on December 7 with the live auction, Heads or Tails Raffle, Mystery Bags and raffle ticket items. If you would like to donate an item, please contact Michele at the Association office by emailing michele@gcnkaa.org or calling

513-407-8612. If you would like more information, contact either Michele Klusman or a member of the Holiday Cheers Committee. If you do not have an item to donate or the time to buy something to donate, we can go out and purchase items for you. Cash donations are acceptable and will be used to buy items for the benefit in your company’s name. Through the help of the Holiday Cheers Committee, spearheaded by Abbie Huffman with Rookwood Properties and Jud Oscherwitz with Towne Properties, this is an event that will be a huge success. All donations are tax deductible to the fullest extent allowable by law. Registration for the Holiday Cheers Party is now open! THANK YOU TO OUR CURRENT SPONSORS! • Heads or Tails - Fath Properties, Nature is My Office Pest Control, Qwikkit • Mystery Bags - CASTO, Molloy Roofing, Lakeside Laundry Services • Deck The Walls - Rookwood Properties, Rent Manager, ServPro of Boone, Kenton and Campbell Counties • Live Auction Sponsors - General Electric Credit Union, Pinnacle Paving & Sealing, CIG Communities, Towne Properties

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NOVEMBER 2023 8

MAINTENANCE APPRECIATION NIGHT October 26, 2023

Holiday Cheers mystery bags Sponsored By

8 APARTMENT ADVANTAGE 31

OCTOBER GENERAL MEMBERSHIP MEETING October 17, 2023

H E A D S OR T A I L S SI LE N T A UC T I O N R A F F LE A UC T I O N LI V E A UC T I O N DE C K T H E W A LLS RAF F LE WI N E A N D B O UR B ON M Y STERY BAGS sents

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2023

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8 APARTMENT ADVANTAGE 33

Government & Housing Legalities

This heading deals with housing & legal issues within the Governmental structure.

WHITE HOUSE ORDER PROPOSES REGULATION OF RENTAL HOUSING PROVIDERS By Pat Crowley, Vice President of Governmental Affairs President Joe Biden has signed an executive order designed to increase the regulation of artificial intelligence (AI) across rental housing. The order does not impose an immediate policy change, but it does direct federal agencies - including the U.S. Department of Housing and Urban Development (HUD), Federal Housing Finance Agency and Consumer Financial Protection Pat Crowley Bureau (CFPB) to “provide clear guidance to landlords, federal benefit programs and federal contractors to keep AI algorithms from being used to exacerbate discrimination”, according to a fact sheet released Oct. 30 by the White House. “These actions are intended to impact the use of resident screening systems and advertising of housing and help avoid violations of federal law,” the National Apartment Association said in a statement. The order also encourages the Federal Housing Finance Agency and the CFPB to use their authorities to ensure that their regulated entities use appropriate AI tools, evaluate underwriting models for bias or disparities affecting protected groups and automate collateral-valuation and appraisal processes to minimize bias. “The NAA applauds the White House in calling for a bipartisan data privacy legislation, which will promote a national standard reducing compliance costs of multi-state housing providers,” the NAA said. “The president’s action today provides another opportunity for the industry to shape the policy landscape to support valuable operational tools for housing providers to better achieve our shared goals of increasing the availability of housing.

WHAT IS NAAPAC? If you are in housing, you are in politics. From fair housing to flood insurance, energy to the environment, the 535 members of the US Senate and House of Representatives play a huge role in shaping the policy and economic climate for the apartment housing industry. It takes not only the collective power of the NAA, but also the work of individuals at the grassroots level to make sure we, as an industry, are at the table and not “on the menu” when important policy decisions are made. NAAPAC is the bi-partisan political action committee that supports Congressional candidates who represent good government and understand the needs and concerns of the apartment housing industry. NAA is prohibited from using general account funds such as membership dues or other revenue to contribute to federal elections. That means NAAPAC, by pooling the individual contributions of NAA and affiliate members, is the only vehicle through which NAA and its members may participate in the political process. NAAPAC may only accept personal contributions from members of the NAA and its affiliates. Any funds collected are disbursed directly to the campaign of a candidate or incumbent member of Congress. This “hard money” donation is heavily regulated and monitored by the Federal Election Commission (FEC). GCNKAA RAISES $20,000 FOR PAC AT BOURBON TASTING Thank you to all our GCNKAA members who joined us at the Capital Grille for our PAC Bourbon Tasing Fundraiser. Your donations helped us raise $20,000 for our legislative efforts.

Make Your Voice Heard DONATE TO NAAPAC Click here!

(Make sure you include GCNKAA as your affiliate)

OCTOBER 2023 8

The Apartment Association Outreach, Inc. LETTER FROM THE PRESIDENT By Megan Lawhon, PLK Communities, Outreach President

As I write this, we are experiencing some pretty cool temperatures, giving us all a taste of what is to come. However, I am holding out hope for a little more time of these beautiful fall colors. What a win for the Cincinnati Bengals this past week! Love seeing our team firing on all cylinders with momentum underway. I am still reflecting on the outpouring of support at our A Night Out For Outreach from my fellow board members, our community partners, and so many industry colleagues and Megan Lawhon friends. The evening was such an enjoyable gift. Our entire board was thrilled enjoying an evening with others who share a passion for giving back with their philanthropic hearts, helping to support our partners in need. This event helps to financially support rent assistance needs within our community, twenty food pantry partners, senior events, educational scholarships, backpack supplies, and emergency funds. We could not do all of this without YOU! In addition, our community would be suffering more without your assistance and love. As of October 2023, we have given $107,500 in rent assistance and $80,000 to our food pantry partners. What incredible generosity by

A 501(c)(3) Charitable Organization

all of you! It is always baffling to wrap my mind around how quickly these dollars diminish as soon as they are received by our partners. There is always someone waiting and the check cannot come fast enough; and the funds are depleted quicker than we can fathom. That is why is it is so imperative that we continue to grow our Champions program, as well as accept all donations, of any denomination, as we know that it goes to those in need. Our next Senior Event will be at Jerusalem Judson Meadows on November 29. We are looking forward to a great afternoon of giving back to our elderly community and spending some time visiting with those who are often forgotten. What joy they bring to others. Lastly, do not forget to put December 7 on your calendar and register for our Holiday Cheers event at the Savannah Center in West Chester! This is our last event of the year and is always so well attended. Enjoy food, fellowship, fun and cheer as we generate additional funds to help those in need. I am proud of the service that ALL the Board members and staff provide, as well as their continued support in utilizing our funds to help those in need. We would like to thank our entire membership, as well as our Champions for Outreach sponsors. Without you, none of this would be possible.

gcnkaa1 @gcnkaa gcnkaa gcnkaa

snap or screenshot to add

Get Social With GCNKAA! Stay active and current on all GCNKAA events Don’t miss a minute of activity at the Greater Cincinnati Northern Kentucky Apartment Association! Like us on Facebook and Instagram, follow us on Twitter or visit our website at www.gcnkaa.org for all the latest updates on events, education or legislative efforts. And remember to use our hashtags:

#GCNKAA

#GCNKAAeducation

#GCNKAAN NextGen.

8 APARTMENT ADVANTAGE 35

Platinum Sponsor ($20,000)

SEGER FAMILY FOUNDATION

Gold Sponsor ($10,000)

Midwest Multifamily Capital Markets

MARCH FAMILY Silver Sponsor ($5,000)

THE McLEAN

FAMILY

To become a Champion For Outreach, please contact Rebecca McLean, Megan Lawhon, Jeff March. Rebecca@gcnkaa.org - megan@plkcommunities.com - jmarch@brgapartments.com

NOVEMBER 2023 8

Trend Setting

This heading contains information on Management & Leasing.

CUTTING TASKS NOT PEOPLE: THE GAME OF SUCCESS AND ENGAGEMENT By Paul Willis, LinnellTaylor Marketing

Few things are less gratifying in the workplace than slogging through repetitive daily tasks. They have a soul-crushing quality and do little to promote employee wellness. In a fast-paced multifamily industry where recruiting and retaining highperforming associates is critical, finding ways to limit or eliminate those wearisome tasks is paramount. Doing so can be a significant steppingstone to creating a happy workplace, according to panelists at the 2023 Apartmentalize session “Cutting Tasks Not People: The Game of Success and Engagement.” “In 2022, apartment managers were spending one-third of their time sourcing candidates,” says Jessica Eberach, Vice President of People and Culture for Tricap Residential Group. “That means time spent looking at their resumes, emailing and trying to schedule a time to speak to them. If you think about it, that’s a lot of time spent during a given week when you already

have a lot of other things on your plate.” A compilation of industry data indicates that happy employees are 12% more productive and companies with happy employees outpace competition by 20%. Additionally, a recent Gallup poll shows that more than half of U.S. workers are quiet quitters while 18% are loud quitters, meaning they are actively disengaged. Leasing office automation tools have become the most popular in the industry, as they enable teams to schedule community tasks based on skills and expertise, provide self-service guidance for residents and provide automated follow-ups to prospects, residents and vendors. While that technology improves the daily lives of onsite teams, it doesn’t necessarily attract new associates. Fortunately for the industry, automation technology is also available to help operators streamline the candidate search process. Digital personality tests, calendar apps to schedule interviews and self-paced training platforms all can streamline the process. Some organizations also utilize cognitive tools such as gamification to help gauge personalities and potential task proficiency. Mike Whaling, President of 30 Lines, says ChatGPT can be used not only in a content-creating capacity, but also to provide reports and analysis. For instance, operators can load all their re-

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8 APARTMENT ADVANTAGE 37

views into the platform—whether from residents or team members—and ask it to extract the positives and negatives, which can assist in developing the ideal employee candidates. “You can upload a report into ChatGPT and ask it to provide a summary,” Whaling says. “You can even ask them to provide it in the voice of [actor] Samuel L. Jackson, although I wouldn’t recommend that. But the platform can provide analysis when you ask it to identify the top key points and to provide a three-paragraph summary of the data.” The industry sometimes has difficulty retaining maintenance personnel due to factors such as poor work-life balance, communication issues, inadequate training and lack of appreciation and support. Dawn Ford, Broker and Owner of Smart Apartment Solutions and Smart Moves, says multifamily maintenance could become the next gig economy and that flex schedules, automation tools and moving away from the standard work-hours model could enable part-timers to be successful. “While the unemployment rate is going down, that is not the case in construction—and maintenance falls into construction,” Ford says. “Between quiet quitting and the high number of job openings in the apartment maintenance sector, the gig-economy approach could be an option.” Paul Willis is a Content Director for LinnellTaylor Marketing.

YOUNG RENTERS PRIORITIZE COMMUNITY LIVING Reprinted Courtesy of NAA

Grubb Properties has published its second annual State of the Young Renter Survey that showed nearly three-fourths of renters value community connectedness. Connections with neighbors was important to 72% of renters, according to the survey, which had 1,000 respondents aged 22-35. Based on their current rental situations, roughly half (56%) of renters reported positive impacts on their personal well-being; 77% are satisfied with their current rental situation. Being green is vital to the younger generation as 82% of renters said it was an important factor in deciding their next apartment home. “By providing communal spaces, shared amenities, and group activities, as well as selecting desirable and connected locations, we strive to create an environment that fosters interaction with neighbors and promotes the overall well-being of our residents. The results of this survey validate the importance of our approach,” said Todd Williams, Chief Investment Officer with Grubb, in a release. Renters also love their pets, and three-fourths of current owners would never live in a pet-free building regardless of rent increases.

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APARTMENT REVIEWS AND RATINGS MATTER By Adina Rogoz, Multifamily Housing News

Having a review section for your apartment community website is crucial for two major reasons: it directly impacts how your site appears in a search, and it can be a way for potential renters to decide whether they are going to rent there. A 2022 survey from RentCafe.com shows that more than 60 percent of Gen Z renters consider ratings and reviews most of the time when searching online. Google Search’s algorithm to rank local search results relies on a wide range of different signals, and with the increase of businesses understanding the importance of SEO, it has become even more difficult to rank highly. Here’s where reviews play a big role, as they get factor into various areas within search engine algorithms. According REACH by RentCafe’s Senior Search Marketing Specialist Bekkah Doyle, it’s important to realize how Google selects which businesses to display in the map pack search results. The more reviews—both receiving new reviews and replying to them—the more likely Google is to feature that business in the map pack. “Google strives to provide users with helpful results which is why the apartment reviews play such a significant role in that process,” Doyle said. According to BrightLocal, it’s estimated that reviews account for 17 percent of the ranking factor for the Google 3-Pack of local listings. APARTMENT REVIEWS WITH PHOTOS As search engines have evolved to prioritize user experience, apartment reviews that contain one or more photos perform bet-

ter for search algorithms. Images allow people to express better and illustrate points in greater detail than text alone. Photo reviews attract renters more because they give them confidence and a sense of realism and transparency. These visual reviews provide a glimpse into the real living conditions at the property and allow renters to gauge whether a property aligns with their preferences and lifestyle. Furthermore, the images validate the review made in the property description, which establish credibility, which can result in a higher ranking in search results. Fun fact: Did you know that only businesses with a 4.0-star rating and above are eligible to show up for searches with “best” or “top” in them? While a five-star rating is ideal, it isn’t always realistic. No business is perfect, and as much as your property might have to offer, you won’t be able to satisfy everyone. But don’t be tempted to artificially inflate your reviews. “Users are savvier than ever when it comes to detecting fake reviews,” Doyle explained. “Having an artificially high rating is one of the biggest deterrents for prospects.” Not only will prospects be able to tell, but so will the review platforms, and your listings and ratings will be impacted negatively. Additionally, Google Business Profile is usually good about catching these and removing them with their filter. According to Doyle, here are some tips to organically get a quality rating: • Do not incentivize any reviews. • Respond to all reviews thoughtfully and promptly.

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• Solicit reviews via email blasts or though QR codes onsite. • Address any the concerns. DO YOUR PART Not all reviews are positive, and receiving negative ones might be upsetting, especially if you view them as untrue. It’s crucial not to take it personally, and knowing when to take a conversation offline is very important. “I always suggest writing your responses with the prospect in mind,” Doyle said. “What type of response would make them feel comforted and that you handled the situation appropriately?” Additionally, while most reviews come from Google, don’t ignore other online review sites. “(These) also play an important role in the overall puzzle that is your online reputation,” Doyle said. Now that you understand the importance of leaving apartment reviews for your business, the easiest way to encourage recent renters to leave one is to create an automated email template using a link on the Google Business Profile dashboard under “Ask for reviews.” You can also personalize these emails, but make sure they understand why it’s important and that the link is easily accessible. You can also encourage them to leave a review on your website or on your property’s social media accounts.

CALL 513-407-8612 OR EMAIL INFO@GCNKAA.ORG FOR MORE INFORMATION

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Get Involved. THE

Becoming a member of the Greater Cincinnati Northern Kentucky Apartment Association is just the first step toward success in the multifamily housing industry. Move your business forward by getting involved.....

5 KEYS TO SUCCESS:

Join A Committee GCNKAA runs with the help of several committees. The

easiest way to learn the ropes is to join a committee and attend the monthly meetings. Meeting others with similar interests is the first step to networking and meeting new contacts.

Attend Our Events GCNKAA hosts several events throughout the year

starting with the Officers Installation Dinner in January and concluding with our Annual Holiday Cheers Party and Charity Benefit in December. Be sure not to miss the trade show in March or the golf outing in June!

Sponsor Programs The success of the programs GCNKAA offers is contingent

on our sponsors. We offer sponsorships for all our events ranging from $100 to $5000. This is a quick, easy and inexpensive way to get your company name in front of 1000s of potential customers.

Advertise If getting involved in a committee or sponsoring an event

is more than you can currently handle, GCNKAA also offers advertising opportunities in our annual membership directory and monthly digital newsletter.

Take A Class

TEAMING WITH GREATER CINCINNATI NORTHERN KENTUCKY APARTMENT ASSOCIATION PRODUCES GREATER RESULTS.

We are here to help you grow in the multifamily housing industry. With a staff with over 50 years combined experience in our industry, ask us how we can help you!

Whether you are a leasing agent, maintenance

technician, owner or associate member, we have a class for you. To see the complete list of courses available this year, visit www.gcnkaa.org.

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