GCNKAA September 2021 Apartment Advantage Newsletter by Michele

SO EE T G 21 TIN 7, 20 U R2 FO OL MBE G TE LL FA SEP

FALL GOLF CLASSIC TEES OFF SEPTEMBER 27 The Fall Golf Classic benefiting the Industry Defense Fund tees off on Monday, September 27 at Oasis Golf Course in Loveland. Registration opens at 10 am with the scramble starting at 10:30 am. Golfers will enjoy lunch, dinner, beverages and 18 holes at one of the finest golf courses in the Greater Cincinnati area. Foursomes are currently sold out. If you are interested in reserving a foursome, please contact Michele at the Apartment Association to get placed on the wait list. Please be sure to include your golfer names AND their email addresses so we may send updates to everyone as needed. Sponsorships are still available, ranging from as little as $150 to $3000. For more information on sponsorships, click here. Click here to see all COVID 19 guidelines and recommendations for the golf outing.

With thanks to AssuredPartners, every par 3 hole hosts a hole-in-one contest for $5,000 each. Be sure to stop by holes 3, 5, 14, and 16 to test your luck. Also, be sure to stay for dinner! We have more than $500 in door prizes to raffle off and all golfers are automatically included in the grand prize raffle totaling $500 cash. A big thank you to Towne Properties for stepping up as our Event Sponsor. The GCNKAA will use all net proceeds from this outing to meet our commitments to the National Apartment Association (NAA), Apartment Association of Kentucky (AAK) and the Ohio Apartment Association (OAA) government funds as well as provide financial backing for Pat Crowley, GCNKAA Vice President of Governmental Affairs, and the legislative committee’s political needs. Thank you to all our members for continuing to support us through the pandemic. And we can’t wait to see you in person at Oasis in September!

A DISCUSSION ON LEADERSHIP WITH GUEST SPEAKER TOR DIETRICHS AT SEPTEMBER GMM

The Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) General Membership Meetings are back and now in-person! On Tuesday, September 21, 2021, beginning at 5:30 pm at the Kenwood Country Club, we will host guest speaker Tor Dietrichs with Heritage Hill Capital Partners at the September General Membership Meeting. He will be speaking on leadership and customer service. Colonel Tor Dietrichs served in the U.S. Air Force for 29 years, primarily as a fighter pilot, advisor, and strategist. He commanded and led a variety of diverse organizations and served in duty stations in the United States, Europe, and the Middle East. He served multiple combat deployments in the Balkans and Middle East. In 2017, he retired as a Colonel from the Pentagon serving as a Middle East policy advisor and strategist to the Chairman of the Joint Chiefs of Staff. Registration is $45 per person. For more information or to register for this meeting online, click here.

TRADE SHOW PHOTOS ARE HERE!

SUPREME COURTS STRIKES DOWN CDC EVICTION MORATORIUM

The United States Supreme Court has ended the national moratorium of evictions, with the court’s conservative majority finding that the Centers for Disease Control (CDC) overstepped its power to order the ban. The ruling allows evictions to resume locally and nationwide. The issue of the moratorium, which had been scheduled to expire Oct. 3, could now end up in Congress. Congress has punted the issue and not acted while state and federal courts have deliberated. However, now that the Court has ended the moratorium, Congress may take up the issue when members return from August recess in September. GCNKAA’s Legislative Affairs team does have meetings scheduled with Ohio and Kentucky members of Congress and their staffs over the next two weeks. Our concerns - along with the financial and other impacts the ban has had on members - will be made known.

See pages 23 through 27 inside!

Diamond Sponsors

NOT A CREDIT CARD

A CONVENIENCE CARD† Exclusively for customers with a Lowe’s Pro Supply account

Enroll today at LowesProSupply.com/PurchaseCard Expanded product assortment Multiple cards and budgeting tools Purchasing convenience Save extra on eligible Lowe’s in-store and online purchases* Itemized purchase details

Scan to learn more

Proud Member of †Must have an approved Lowe's Pro Supply account. The Purchase Card is not a line of credit or financing vehicle; it only provides an easy means to automate purchases. *Restrictions, terms and conditions apply. ©2021 Lowe’s. LOWE’S, the Gable Mansard Design and Lowe’s Pro Supply are trademarks or registered trademarks of LF, LLC. 2314834

SEPTEMBER 2021 8

UNLOCK THE POTENTIAL OF YOUR ENERGY SPEND. Energy is critical to what you do. But it’s not the only thing you do. You need an adviser that can unlock the possibilities of strategic energy purchasing without creating more work. A partner that will be there after the lights come on. We’re Energy Alliances, one of Ohio’s first energy advisers. For more than 30 years, we’ve been helping customers unlock the hidden potential of their energy spend. Today we work with more than 30 municipalities – including the City of Cincinnati – and businesses ranging from restaurants and property owners to manufacturers and schools. Nearly a half-million people rely on us, and we manage the purchase of more than a billion dollars of energy every year. Trust and value. Powerful words. Words our clients use to describe us. Nothing makes us prouder.

SPEND LESS WHILE GETTING MORE ENERGY VALUE. Call us today and start uncovering how a professional, experienced, leading energy adviser can be an integral part of your management team. GCNKAA member since 1985 800.735.0359 | 513.794.5555 EnergyAlliances.com

OHIO’S MOST TRUSTED ENERGY ADVISER.

8 APARTMENT ADVANTAGE 3

2021 EXECUTIVE COMMITTEE DON BRUNNER BRG Apartments President dbrunner@brgapartments.com TONYA BECKNER Miller Valentine Group Vice President tonya.beckner@mvg.com MELISSA JOY Village Green Mgmt Treasurer mjoy@villagegreen.com JUSTIN SEGER HILLS Properties Secretary JustinS@hillsinc.com STACY WALTON Vision and Beyond Immediate Past President

2021 BOARD OF DIRECTORS

Jesse Brewer, CAP Real Estate Craig Coffman, Uptown Rental Properties Brian Fullenkamp, Legacy Management Jeff Greenberger,Greenberger & Brewer, LLP Parliamentarian Todd Hignite, Hearth Home Communities Rick Holste, Chadwell Supply Associate Council 1st Vice President Abbie Huffman, Rent Manager Associate Council President Megan Lawhon, PLK Communities Jordann Morgan Fath Properties John Recob, Towne Properties Trinity Vanover, First Green Commercial Landscaping Associate Council 2nd Vice President Lesley Wardlow, CMHA Elizabeth Werner, Stoneridge Properties

GCNKAA STAFF

Mark Franks, Executive Vice President Rebecca McLean, Assistant Vice President Pat Crowley, VP of Governmental Affairs Michele Klusman, Director of Communications & Programs; Apartment Advantage Editor Patty Braun, Director of Membership and Sales, Outreach Administrator Zach Jameson, Finance Coordinator Jackson Johnstone, Social Media and Education Coordinator Susan Peck, Administrative and Outreach Assistant

SEPTEMBER 2021 8

GCNKAA PAST PRESIDENTS

1999…Roy Wergers 2020...Don Brunner 1998…Robert J. Wahlke, CAPS 2019...Jud Oscherwitz 1997…Terry Sievers 2018...Jud Oscherwitz 1997…Dave Lockard 2017...Stacy Walton 1996…Jim Cohen, CPM 2016...Stacy Walton 1995…Jim Ruh 2015...Rusty Lykes 1994…Mark Robinson 2014...Rusty Lykes 1993…David Noll 2013...Maria Stanton 1992…Bernie Wessels ** 2012...Maria Stanton 1992…Jerry A. Molique, CPM, CAPS ** 2011...Jeff March 1991…Jay O. Ingram, Jr., CPM 2010...Brian Fullenkamp 1990…Ronald Bommer 2009...Brian Hendy, CPM 1989…John Cobey 2008...Brian Hendy, CPM 1988…Robert J. Wahlke, CAPS 2007...Becky Alejandrino, CPM 1987…Robert J. Wahlke, CAPS 2006...Marc Cameron, CPM 1986…Charles Berling 2005...Marc Cameron, CPM 2004...Gary Sanzone, CPM, CAPS, CAM, NALP 1985…Joseph Fullenkamp, CAPS 2003...Gary Sanzone, CPM, CAPS, CAM, NALP 1984…John Stalnaker 1983…Jerry A. Molique, CPM, CAPS 2002…Jim Ruh 1982…Harry Fath 2001…Jay Ingram, CPM 2000…Roy Wergers **Apartment Association of N. KY merged with GCNKAA

Office Hours:

Monday Through Friday 8:30 am to 5:00 pm

ADVERTISING RATES 2021 The following advertising rates are for full year contracts. Six month contracts are also available. Call Patty at 513 407-8612 for more information.

Business Card ........................................................................................ $95 Quarter Page........................................................................................ $115 Half Page ............................................................................................. $145 Full Page .............................................................................................. $165 Inside Front .......................................................................................... $209 Back Cover .......................................................................................... $219

Ad rates are for full color ads. Link from your ad to your website is included. Ads must be submitted as a press quality pdf file or high resolution jpg sized as listed above.

ADVERTISING DEADLINES Ad deadlines are the first of the month for the next month’s issue. Placement of articles and ads is limited to pre-set space and dimensions of the Apartment Advantage. Submissions may or may not be used and placement is at the discretion of the editor. October 2021................................................................... September 1, 2021 November 2021................................................................... October 1, 2021 December 2021............................................................... November 1, 2021 January 2022....................................................................December 1, 2021 February 2022......................................................................January 3, 2022 March 2022........................................................................February 1, 2022 April 2022..............................................................................March 1, 2022 May 2022.................................................................................April 1, 2022 June 2022.................................................................................. May 2, 2022 July 2022................................................................................... June 1, 2022 August 2022...............................................................................July 1, 2022 September 2022....................................................................August 1, 2022 Apartment Advantage is a monthly publication of the Greater Cincinnati Northern Kentucky Apartment Association, Kenwood Executive Center, 7265 Kenwood Rd, Ste. 100, Cincinnati, OH 45236; phone (513) 407-8612; fax (513) 407-7868. For up-to-date information check out our website: www.gcnkaa.org.

SUNDAY

MONDAY TUESDAY WEDNESDAY THURSDAY

SEPTEMBER 2021 5

Labor Day Office Closed

Apartment Advantage Deadline, 5 pm

Apartmentalize Chicago, IL

NextGen Committee, 9 am

Certified Apartment Portfolio Supervisor (CAPS) Course 9 am

Trade Show Committee, 10 am Associate Council 11 am

Fall Golf Committee 12 pm

(CAPS) Course 9 am

EPA 608 Certification Course, 9 am

SATURDAY

Apartmentalize Chicago, IL

Legislative Committee, 8:30 am

Education Committee, 10 am

FRIDAY

Certified Apartment Portfolio Supervisor (CAPS) Course 9 am

EPA 608 Certification Course, 9 am

Certified Apartment Portfolio Supervisor (CAPS) Course 9 am

Membership Committee, 12 pm

Executive Comm. 7:45 am

Board of Directors, 8:30 am

Outreach Board 9 am

Night Out For Outreach

5 pm

Holiday Cheers Comm., 9:45 am General Membership Meeting, 5:30 pm

Fall Golf Outing 10 am

Social Media Committee, 9 am

Business Exchange Comm, 11 am

COMING UP IN OCTOBER 2021

COMMITTEES

12 Trade Show Committee, 10 am 12 Associate Council, 11 am 12 Fall Golf Committee, 12 pm 13 NextGen Committee, 9 am 13 Education Committee, 10 am 13 Membership Committee, 12 pm 14 Legislative Committee, 8:30 am 19 Executive Committee, 7:45 am 19 Board of Directors, 8:30 am 19 Holiday Cheers Comm., 9:45 am 26 Social Media Committee, 9 am 26 Business Exchange Comm., 11 am

EVENTS 19 Business Exchange, 3 pm 19 General Membership Meeting, 5:30 pm

EDUCATION

21 Maintenance is the New PR Team 12 pm

8 APARTMENT ADVANTAGE 5

CALL FOR

sponsors Why:

Don Brunner, President & CEO of BRG Apartments, is being installed as the Chairman of the Board for the National Apartment Association for 2022.

When:

GCNKAA Welcome Reception - Wednesday, November 3rd from 5:00pm to 6:00pm (FREE) Installation Dinner-Thursday, November 4th from 6:30pm to 8:30pm (Tickets $150 each before 10/28) Post Reception - Thursday, November 4th from 8:30pm to 11:30pm in the Pavilion Room with The Menus (Free)

Where:

Hilton-Netherland Plaza - Downtown Cincinnati

How You Can HELP:

Be a $500 dollar sponsor to help offset the cost of the live band, open bars, photo booth and lite bites at the GCNKAA Post Reception. As a sponsor, your company logo will be displayed at the GCNKAA Welcome Reception and Post Reception. We want to encourage everyone to register online for the 3 events listed above, even if you have no plans to attend the installation dinner, registration is still required. Registration for all events must be done by October 28th to avoid a $50 registration fee. On NAA’s website, www.naahq.org > Click on “Menu” in upper left hand corner > Under “Meetings & Events” Click “Assembly of Delegates Meeting”. All the information will be here: Registrations, Schedule and Travel/Hotel.

To be a sponsor, Contact Mark Franks at mark@gcnkaa.org

THE MENUS 6

SEPTEMBER 2021 8

Across the Board

This section contains articles and information concerning the Board of Directors and Association policies.

A MESSAGE FROM THE PRESIDENT By Don Brunner, President Hello everyone. It was great seeing so many members at the Trade Show earlier in August. Thanks to all of our sponsors, exhibitors, attendees, speakers, and forum leaders for creating such an exciting day. Thanks also to the Trade Show committee spearheaded by Gerry Johnson with PERQ and Melissa Joy with Village Green Management; and to the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) staff for all your Don Brunner work pulling off this event. We had a few BRG Apartments challenges along the way but in true fashion, the GCNKAA staff pulled through. Thank you. Now on to the next events in September... First on September 8, we are hosting our Political Action Committee (PAC) fund raiser at the home of one of our past presidents: Joe and Karen Fullenkamp with Legacy Management. They have graciously opened their homes for us to gather and discuss industry issues and raise money for both our Kentucky and Ohio PACs. I know this event is for our owner and property management companies as well as our Diamond Sponsors, but it is another example of how

the members gather to support the industry. We will have local-and state-elected officials as well as Congressman Thomas Massie in attendance. It should be a great event and we will use these funds to help support our industry. If you are not able to make it to event and would like to support our efforts, please reach to the association for information on how to contribute. We will also be hosting our September General Membership Meeting in-person on Tuesday, September 21 at Kenwood Country Club beginning at 5:30 pm. Guest speaker is Colonel Tor Dietrichs with Heritage Hill Capital Partners who will be hosting a conversation on leadership and customer service. Cost per person is $45 and you can register online at www.gcnkaa.org. Next, it’s on to our Fall Golf Classic which will be held again at Oasis Golf and Country Club on MONDAY, September 27. This is always a sold-out event, and a great course too. Space is limited so if you haven’t gotten a chance to sign up or take a sponsorship please reach out to Michele Klusman at the Apartment Association office and she get you registered. As always, we will have great door prizes, winners’ trophies and a great dinner and open bar. Please mark your calendars for this event. I hope you are all staying healthy and I look forward to seeing everyone at our upcoming events.

8 APARTMENT ADVANTAGE 7

GREATER CINCINNATI NORTHERN KENTUCKY APARTMENT ASSOCIATION

BOARD OF DIRECTORS - NOMINATION APPLICATION The 2021 Nominating Committee will submit the names of candidates to serve on the GCNKAA Board of Directors for the 2022-2024 Term. (According to the GCNKAA bylaws Article I Section 2.a. Primary Membership is open to any person, firm or corporation that subscribes to the Code of Ethics of the Association and who is engaged in the business of construction, ownership and/or management of multi-family housing for sale or rent.) We currently have four (4) seats that are up for re-election. All applications must be received in the GCNKAA office by 5:00 pm, on Friday, September 10, 2021. If you are interested in pursuing a seat on the Board of Directors, please submit this application to the GCNKAA offices. If you have any questions, please call Mark Franks at the Association office at 513 407-8612.

General Information: Name/Title:___________________________________________________________________________ Company Name:_______________________________________________________________________ Street Address:________________________________________________________________________ City:____________________________________State:___________Zip:_________________________ Phone Number: Fax: E-mail:_________________________ Experience: Please briefly describe your current job responsibilities: _______________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Please briefly describe your past experience in multifamily housing: ______________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ Are you currently serving on any other Committees?__________________________________________ If yes, please list name(s) of the organization(s): _____________________________________________ Organizations or associations you are currently affiliated with or have been affiliated with in the past: ____________________________________________________________________________________ Additional Information: Why are you interested in serving on the Board? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ What do you see as the major local and state issues that affect our industry? _____________________________________________________________________________________ _____________________________________________________________________________________ _____________________________________________________________________________________ List any skills or experience you possess that you feel would be beneficial to the Board: _____________________________________________________________________________________ _____________________________________________________________________________________

Signature

Date:_________________ Greater Cincinnati Northern Kentucky Apartment Association Kenwood Executive Center | 7265 Kenwood Road, Ste. 100 | Cincinnati, OH 45236 Phone 513 407-8612 | Fax 513 407-7868 | mark@gcnkaa.org

Article VII Government. Section 5. In the event a member of the Board of Directors should be absent three consecutive times, or four times in a calendar year from regularly stated meetings of the Board of Directors, or three times in a calendar year from general membership meetings, it shall be considered as a resignation from the Board of Directors unless a valid excuse is presented to and accepted by the Board at the following regularly scheduled Board Meeting. All Board Members must sit on a committee and report to the Board of Directors as necessary.

SEPTEMBER 2021 8

Brain Power GCNKAA HIRES JACKSON EDUCATIONAL OPPORTUNITIES JOHNSTONE AS NEW COMING THIS FALL SOCIAL MEDIA AND The Trade Show is now officially behind us for 2021 but will be back in March 2022 so be sure to watch for information on our line-up of speakers as EDUCATION COORDINATOR Hello, my name is Jackson Johnstone and I am assuming the role of Education and Social Media coordinator. I graduated this past May with a Bachelors Degree in Digital Media from Manchester University. Shortly after obtaining my degree, I got married to the love of my life on June 10 of this year. I met my wife in college, Jackson Johnstone and we have completely different backgrounds as she is from a town of 500 people and I myself grew up in the nation’s chili capital. Most recently, I interned at the Fort Wayne Children’s Zoo in a Public Relations, Media and event role. I know that my background in media, communications and event will greatly contribute to my success here at GCNKAA. Being a proud Cincinnati native I know that I can bring a level of passion for my community and my career. Ultimately, I look forward to the connections that this opportunity will bring me.

we get closer to January. We hope that those who attended our seminars gained great ideas and learned vital information from our guest speakers Rich George and Patty Morgan Seager, as well as our panel of maintenance experts. Now on to our upcoming educational opportunities this fall. UPCOMING SEMINARS Maintenance Is Your New PR Team with Anne Sadovsky There is more to Maintenance Than Nuts and Bolts. With the advent of online leasing, service requests and rent paying, plus package lockers or direct delivery to the apartment, and now the Virus, visits to the office by the resident are becoming less and less. That means that the Service Techs see and speak with the residents more than the management team. How much customer service training are your techs getting? It is time for maintenance training to be more than nuts and bolts, plumbing and AC! This 1 hour virtual session includes: • A real understanding of turnover costs, learning words and behaviors that create trust • How words matter, better manners and personal appearance • Staying cool and calm under stress • Dealing with people who are upset, having empathy • Being a team player and leader. This class is for those who train and lead the service teams as well as the techs!! October 21, 2021, at 12:00 pm

Advance Your Career Take the next step in your professsional development and become a certified success by earning your Certified Apartment Portfolio Supervisor (CAPS) designation. This CAPS course helps you rise to the next level in property management. It prepares you to be an effective portfolio supervisor which may lead to increased earning potential. CAPS training covers: • Client Services and Stakeholder Relations • Investment Management • Improving Asset Performance • Asset Evaluation • Talent Management • Contemporary Issues in Multifamily Housing For individual course descriptions, please visit www.gcnkaa.org or call the Apartment Association offices at 513-407-8612. This course is recommended for multi-site supervisors with 24 months of multi-site supervision experience. Cost for complete course, including all class materials is $950 ($1900 for non-members). Reservations and fees are due two weeks in advance of class. Classes will be held virtually Monday, September 14 through Friday, September 17 from 9 am to 2:30 pm via Zoom. Call Kaley at the GCNKAA offices or visit www.gcnkaa.org to get registered.

8 APARTMENT ADVANTAGE 9

Online Seminar via Zoom Member price: $69 Nonmember price: $138 Disaster Preparedness General disaster preparedness including having a plan and procedure in place to ensure residents are safe, have a place to move, and how to secure both resident belongings and the building structure. Types of disasters and causes, including fire, weather, health, and biohazards. How to assess risk and plan accordingly. Learn from experienced managers what has worked and what has not worked in various disasters. Working with residents, your own team, emergency responders, vendors, government officials, insurance companies, and the press when a disaster occurs. Led by Dan Pike, Vice President, Assured Partners with other presenters including Bob Kohlman, Vice President of Operations, BRG Apartments; and Charles Tassell, COO with National Real Estate Investors Association. November 11, 2021, at 9:00 am Apartment Association / CORT Training Center 7265 Kenwood Road Member price: $69 Nonmember price: $138 UPCOMING DESIGNATION COURSES Certified Apartment Portfolio Supervisor (CAPS) NAAEI’s Certified Apartment Portfolio Supervisor (CAPS) program is an in-depth review of property management principles and techniques as used by the professional supervisor. To obtain a

CAPS designation you must have worked as a multi-site supervisor for 24 months or be a CAM, ARM, or RAM designate in good standing with 24 months of management experience. This course will be led by NOI Coach, Rich George. September 13 through September 17 from 9 am to 2 pm Virtually via Zoom Member price: $950 Nonmember price: $1,900 If you are interested in earning a designation, click here to learn more. COMMITTEE OPPORTUNITIES If you are interested in getting involved with the Education program or the NextGen group and help plan all of the great opportunities like education and career advancement, please contact Jackson@gcnkaa.org. Both committees meet back-to-back on the second Wednesday of every other month. Our next meetings are September 8 at 9 am and 10 am. These meeting are hybrid in person with online Zoom option. SPONSORSHIP OPPORTUNITIES The Education program offers great exposure through sponsorships. Seminars and course modules can be sponsored for as little as $150 and comes with many benefits. Sponsorship dollars help the association provide food and beverages for the attendees. Please email Jackson@gcnkaa.org if you are interested in more details about the benefits of sponsoring education!

2021 TRADE SHOW EDUCATION SEMINARS August 12, 2021

SEPTEMBER 2021 8

8 APARTMENT ADVANTAGE 11

Government & Housing Legalities

This heading deals with housing & legal issues within the Governmental structure.

HELP YOUR TENANTS FIND RENTAL ASSISTANCE By Pat Crowley, Vice President of Governmental Affairs Hundreds of millions of dollars in federal rental assistance funds remain untapped. That means that while the funding is going unused, apartment building owners, operators and managers continue to confront the challenge of non-paying residents as the federal eviction moratorium lingers amid court challenges. But help is available for your residents. Hamilton County Commissioner Pat Crowley Denise Driehaus said that millions of dollars in rental assistance funds are available from the American Rescue Plan through the following links: • Rent and utility assistance application • 513 Relief Bus • Other relief resources The Community Action Agency of Cincinnati/Hamilton

County can also assistant residents and apartment owners and managers through an application available on the agency’s CAA Emergency Rent Assistance 2021 website. Another helpful tool is The Rental Assistance Finder designed by the Consumer Financial Protection Bureau (CFPB), which can help residents and housing providers find their local program and apply for assistance. Here are some additional places to search and apply for assistance: • State of Ohio • Butler County • Clermont County • Warren County • State of Kentucky • State of Indiana Patrick Crowley is the GCNKAA Vice President for Government Affairs.

SAVE THE DATE!

THURSDAY, NOVEMBER 18 5:30 PM DAVE & BUSTER’S $40* PER PERSON *Free admission for all maintenance techs. All paid attendees get a $10 Game Card for use at Dave & Busters.

SEPTEMBER 2021 8

Our House

This heading contains membership, staff, committee information and events.

GCNKAA SEEKING OWNERS AND PROPERTY MANAGEMENT COMPANIES FOR RETURN OF IN-PERSON BUSINESS EXCHANGE

The Greater Cincinnati Northern Kentucky Apartment Association is returning fully to in-person events for the remainder of 2021. With that, we are again hosting one of our most popular events this fall: our 2021 Business Exchange. Despite the success of our virtual event earlier this year, our leadership and staff felt it was vital to offer an event to allow more much-needed networking between our associate members and key decision makers in multifamily housing to make up for missed opportunities during COVID. THE PROGRAM The Business Exchange is a trade show-style event where the owner and property management companies are the exhibitors and the Associate Members are the attendees. The Associate members circulate the room in three-to-five minute meetings. This is one of the largest revenue generators for the Apartment Association and the participation of our management companies is critical for its continued success. OWNER AND PROPERTY MANAGEMENT COMPANY REGISTRATIONS The only investment we ask of our property management companies is your time and to donate one or two $25 gift cards of your choice for the door prize drawings. The Business Exchange offers an easy way to take care of multiple vendor meetings in one location at one time. This is an excellent opportunity to gather the latest price and product information with a personal touch. We respectfully request that owner/management attendees be senior executives who have the authority to make purchasing decisions.

Business Exchange, please contact Michele at the Apartment Association offices by emailing michele@ gcnkaa.org or calling 513 407-8612. ASSOCIATE MEMBERS Be sure to watch for upcoming information on this event, including participating individuals and management companies, pricing, company inclusion in the event booklet and lunch packages with key decision makers that will be auctioned off during the Business Exchange. Be sure to visit http://www.gcnkaa.org/participating-companies. html for the most up-to-date list of participating management companies. We will also be hosting a free roundtable course prior to this event to see how you can get the biggest return on your investment in this event.

The Greater Cincinnati Northern Kentucky Apartment Association’s 2021 Business Exchange will be held on Tuesday, October 19 from 3 pm to 5 pm at the Oasis Conference Center in Loveland, Ohio. Participation in this event is free for all management companies. If you would like to participate as a property management company or an owner, or would like more information on the

Replacement & Repair of All Types of Roofing and Gutters

513-791-7400 11099 Deerfield Road, Blue Ash, Ohio Serving Greater Cincinnati Since 1900

8 APARTMENT ADVANTAGE 13

JULY 2021 NEW MEMBERS ASSOCIATE Acme Lock Company Jeff Holbrook 815 Madison Avenue Covington, KY 41011 (513) 241-2614 jeffholbrook@acmelock.com Business: Lock and Access Control

Key Property Partners Adam Curry 3505 Columbia Pkwy Ste 125 Cincinnati, OH 45226 (513) 373-4328 keypropertypartners@gmail.com Business: Real Estate Brokers

Curant Construction SW Ohio Roof Division Cory Bryant 4325 Mt. Carmel-Tobasco Rd. Unit 1 Cincinnati, OH 45244 (513) 528-0023 cory.curant@gmail.com Business: Roofing, Gutters, Windows

TruRoof Rob Lutz 537 Pete Rose Way, Suite 301 Cincinnati, OH 45202 (513) 322-8962 Rob@truroofandexteriors.com Business: Roofing

Features

FeaturesIntegrates with all Increased More than 6 million units PMS softwareFeatures Increasedbottom line and625,000 Integrates with all More than million properties units bottom line across the U.S. use PMS software Increased Integrates with all and 25,000 properties More than 6 million units Simple online Online & paperless NAA Click & Lease. bottom line PMS software and 25,000 properties across the U.S. use

NAA Click & Lease.

rental application

across the U.S. Online use & paperless Simple online Simple online Online & paperless NAA Click & Lease. rental application Minimize liability Minimize liability

rental application Customizable databases Minimize liability Customizable Customizable databases databases

Accelerate & Simplify Your Leasing Today 14

SEPTEMBER 2021 8

&naahq.org/lease Simplify Your Leasing Today Accelerate & SimplifyAccelerate Your Leasing Today naahq.org/lease naahq.org/lease

GCNKAA 2021 DIAMOND SPONSOR

ERS.

4000

. 13 0 F L O O S E R RI O T N S

S AY

O WE’VE G

It’s true. Your source for paint is also your source for flooring. Count on Sherwin-Williams Floorcovering Centers for leading brands, 24-hour turn and reliable installation. And, of course, know that our Paint Stores are right around the corner with the coatings, tools and expert advice you need to complete the job. You see, for quality, competitive prices, and expert service, we’ve covered it all. To find the nearest Sherwin-Williams Paint Store or Floorcovering Center visit sherwin-williams.com/store-locator ©2016 The Sherwin-Williams Company

GCNKAA 2021 DIAMOND SPONSOR

Your true partner in providing a better place to call home. On site project management, no interruption to business, competitive and complete estimates, responsive service department EXTERIOR RENOVATION

MAINTENANCE SERVICES

INTERIOR RENOVATION

PROJECT CONSULTING

STRUCTURAL RENOVATION

EMERGENCY RESPONSE

SYSTEM UPGRADES

MULTIFAMILY & COMMERCIAL RENOVATION CONTRACTOR Contractors Inc serves clients in the Midwest, Southeast, Mid-South regions with the latest technologies, a single point of contact, major regional footprint, and service-oriented approach.

Call for a free estimate at no obligation 615-254-6099 CONTRACTORSINC.COM

GCNKAA 2021 DIAMOND SPONSOR

It’s not how you start, It’s how you Finish! www.Royalﬁnish.com 888-737-1010 · Competitive Rates · Quality Service · State-of-the-art Products · Low Odor · Uniformed, fully screened Employees · Fully Insured · Warranty Work · Serving You Since 1990 Serving you in Cincinnati, Columbus, Cleveland, Dayton, Indianapolis, Louisville, Lexington, Nashville, Dallas, Ft. Worth, Austin and San Antonio

· Countertop, Cabinet and Bathtub resurfacing · Cabinet Door Replacement with Resurfacing of frames and boxes · Increase Rent/Occupancy · NEW look - Fresh Colors

Royal Finish strives for the highest quality in both product and customer satisfaction. Call us today to schedule a transformation of your property. 18

GCNKAA 2021 DIAMOND SPONSOR

CELEBRATING 40 YEARS OF PARTNERSHIP WITH THE APARTMENT INDUSTRY! We’ve led the way in developing creative solutions to help increase occupancy and resident satisfaction. n

Furniture to fit any style and budget

Model staging

A corporate/guest suite program

Quality new and previously leased furniture for sale in our Clearance Centers

Benefit of CORTpoints®

Contact us to learn how other communities have benefited by asking the question, “FURNISHED OR UNFURNISHED?” Rental Showroom & Clearance Center 7400 Squire Court West Chester, OH 45069 513.759.8181 cort.com © 2019 CORT. A Berkshire Hathaway Company.

GCNKAA 2021 DIAMOND SPONSOR

Y E N O M TIME IS

to or facility back in y rt e p ro p r ® u o y H! puts BRE AK-THROUG • Dries to the touch in 15-20 minutes • Outstanding early block resistance so doors won’t stick

• Excellent adhesion; self-priming to a wide variety of difficult substrates • Hardness similar to or better than standard alkyds

Find a store near you at ppgpaints.com. ©2017 PPG Industries, all rights reserved. Break-Through! is a registered trademark of PPG Architectural Finishes, Inc. The PPG Logo is a registered trademark and the PPG Paints Logo is a trademark of PPG Industries Ohio, Inc.

22 SEPTEMBER 2021 8

service fast.

CONGRATS TO OUR VIP SPONSOR CASH WINNERS!

VIP SPONSOR: CONTRACTORS INC. With $100 winner Joey Cunningham, HILLS Properties

VIP SPONSOR:NATIONAL CREDIT SYSTEMS With $100 winner Diana Hoeper Sundance Property Management

VIP SPONSOR: HOME DEPOT PRO With $100 winner Marlene Terron MB Link Refinishing

VIP SPONSOR: APARTMENTS.COM

VIP SPONSOR: CORT

With $100 winner Marie Huggins, BRG Apartments

$100 winner LeAnna Dunaway HILLS Properties

VIP SPONSOR:BELFOR PROPERTY RESTORATION

VIP SPONSOR: PRO MAINTENANCE GROUP

With $100 winner Amber Dye BRG Apartments

VIP SPONSOR: ROYAL FINISH With $100 winner Dwight Daniel The Ardizzone Group

With $100 winner Amber Dye BRG Apartments

VIP SPONSOR: PINNACLE PAVING & SEALING

With $100 winner Courtney Cain, Fath Properties

GCNKAA 2021 Trade Show Thursday, August 12, 2021 Sharonville Convention Center Sharonville, Ohio VIP SPONSOR: CALLOWAY CLEANING & RESTORATION

VIP SPONSOR: PPG PAINTS With $100 winner Threva Jermer Towne Properties

With $100 winner Andrew Marshall BRG Apartments

VIP SPONSOR:CHADWELL SUPPLY VIP SPONSOR: LOWE’S PRO SUPPLY With $100 winner Robert Usleaman Fath Properties

With $100 winner Kelly Kubiak BRG Apartments

GCNKAA 2021 DIAMOND SPONSOR

VIP SPONSOR:RENTPATH With $100 winner Steve Welty Fath Properties

WHAT EVENTS TO PLAN FOR FOR FALL AND WINTER 2021 The Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) is continuing to move forward with our live events through the remainder of 2021. Here is a quick review of what is coming up.

pm. The annual Elections General Membership Meeting will be held following this event at 5:30 pm. Cost is to be determined. The Business Exchange is free for primary members to participate. Watch for more detail!

SEPTEMBER 2021: FALL GOLF OUTING Get ready to act fast as we launch foursome and sponsorship sales for the Fall Golf Classic Benefiting the Industry Defense Fund. This fall outing is Monday, September 27 at Oasis Golf Club. Tee time is set for 10:30 am. Foursomes are limited and $750 each. Sponsorships range from $150 to $3000. Click here for details.

NOVEMBER 2021: MAINTENANCE MANIA Are you the fastest tech in town? Maintenance Mania returns in November 2021 and this is your chance to prove it! Preliminary planning is taking place but the date is set for Thursday, November 18 at Dave & Buster’s. Watch for more details!

OCTOBER 2021: BUSINESS EXCHANGE As promised, we are bringing the Business Exchange back as an in-person event this year. This event is scheduled for Tuesday, October 19, 2021, at Oasis Conference Center from 3 pm to 5

TRADE SHOW BOOTH WINNERS August 2021

DECEMBER 2021 Do you hear what we hear? The Holiday Cheers is scheduled for Thursday, December 9 at Kenwood Country Club beginning at 5 pm. This year, we will expand our online bidding capabilities so you can bid on your favorite items no matter where you are...even from the comfort of your couch at home. Watch for more details!

TRADE SHOW CASH PRIZE WINNERS August 2021

National Heating & Air Best Booth 1st Place

Matt Montgomery, BRG Apartments 1st Prize

Belfor Property Restoration Best Booth 2nd Place

Rhonda Baer, BRG Apartments 2nd Prize

Contractors Inc Best Booth 3rd Place

Fred Pitman, Fath Properties 3rd Prize

24 SEPTEMBER 2021 8

SPECIAL DISCOUNTS FOR MULTI-UNIT INSTALLATIONS SERVICE OR REPLACEMENTS GAS FURNACES BOILERS ELECTRIC AIR-HANDLERS AIR CONDITIONERS THROUGH-WALL UNITS MULTI-UNIT DISCOUNTS

CALL TODA Y!

Contact your HVAC Apartment Consultant

Gina

Greg We're here when you need us!

Tech Support Hotline:

513-621-4620 www.nationalheatingandac.com

8 APARTMENT ADVANTAGE 25

GCNKAA 2021 Trade Show Thursday, August 12, 2021 Sharonville Convention Center Sharonville, Ohio To see all the photos, click here.

26 SEPTEMBER 2021 8

8 APARTMENT ADVANTAGE 27

FALL GOLF OUTING FOURSOME SOLD OUT; LIMITED SPONSORSHIPS AVAILABLE On Monday, September 27, GCNKAA will host the Association’s 16th Annual Fall Golf Classic benefiting the GCNKAA Industry Defense Fund. We are returning to the Oasis Golf Club and registration opens at 10 am followed by the scramble at 10:30 am. All net proceeds of this outing will be used to meet our commitments to the National Apartment Association (NAA), the Apartment Association of Kentucky (AAK) and the Ohio Apartment Association (OAA) government funds as well as provide backing for the legislative committee’s political needs.

TAKE ADVANTAGE OF OUR SPONSORSHIPS The Fall Golf Outing Benefiting the Industry Defense Fund offers several sponsorship opportunities for all our members. As a vendor, a sponsorship gives you the chance to get your company name out in front of 136 decision makers in the multi-family housing industry. As a hole sponsor, you also get the chance to take it one step further and meet and greet all golfers on your tee box. As a Primary Member, sponsorship shows your support of the legislative efforts of the Greater Cincinnati Northern Kentucky Apartment Association. After all, all net proceeds directly benefit our Industry Defense Fund which is used to fight or support vital legislation at the local, state and federal levels. Sponsorships are limited and are listed below: Presenting Sponsorship – $3000 Event Sponsor - $1500 Dinner Sponsorship – $500 Lunch Sponsorship – $325 Snack Bag Sponsorship** - $250 (limit of 1) Beverage Sponsorship – $250 Putting Green Sponsorship – $150 Driving Range Sponsorship - $150 Bag Drop Sponsorship -$350

EXCHANGE

19TH

OCTOBER

3 PM TO 5 PM OASIS CONFERENCE CENTER

28 SEPTEMBER 2021 8

**Snack Bag sponsor provides bag with snacks and promotional materials for all golfers and may distribute them at check-in table. Due to liquor license, no outside alcohol will be permitted at the Oasis Golf Course. By agreeing to this sponsorship for the 2021 Fall Golf Classic, you are agreeing to follow the rules and guidelines of the host facility (Oasis Golf Club) and the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA). Any sponsor or golfer who distributes any outside alcohol without the written permission of Oasis Golf Course will be financially responsible for any fine the Greater Cincinnati Northern Kentucky Apartment Association (GCNKAA) incurs as a result of this violation. Any violation of this policy, will result in the GCNKAA either: a) charging your credit card on file or b) sending an invoice to the sponsoring Member equal to the full amount of the fine. The offending individual or company shall also be banned from all future GCNKAA activities, meeting, or other events, until said invoice is paid in full to the GCNKAA and posted. All sponsors receive signage at the outing, pre-event marketing exposure and public acknowledgement of sponsorship during dinner the day of the outing. Hole and beverage sponsors also have the unique all-day opportunity to create a memorable impression and build relationships at their sponsored hole/station. Dinner sponsors will also get the opportunity to give a one-minute speech during dinner. All sponsors are also invited to donate door prizes or give-aways to all participants. Click here to reserve your sponsorship today.

The Apartment Association Outreach, Inc. LETTER FROM THE PRESIDENT By Jeff March, BRG Apartments, Outreach President

A NIGHT OUT FOR OUTREACH Please join us for our 10th Anniversary of “A Night Out.” Mark your calendar for Saturday, September 25 at Music Hall from 5 pm to 8 pm. Our theme is Celebration! Funky’s Catering is going to serve braised beef short ribs and serrano ham wrapped chicken breasts. Pete Wagner’s five-piece orchestra will provide music throughout the evening while our photographer takes candid photos of you and your guests! letsBoothit has a fun assortment Jeff March of accessories for your photos. Hurry…our deadline is mid-September for sponsorships and individual sign-ups. You have a few options from which to choose. Along with the benefits from the Champions for Outreach sponsorship levels, we offer a Conductor Sponsorship ($2,500), an Orchestra Sponsorship ($1,000), and individual tickets for $150 per person. This is going to be a fantastic evening, and it will be great to be together with our industry friends to celebrate Apartment Association Outreach’s (AAO) efforts to assist those in crisis in our community! I want to thank Bob Wahlke with Towne Properties for his leadership in chairing this special event. CHAMPIONS FOR OUTREACH Champions for Outreach has commitments of $235,000 and growing! Champions for Outreach makes it easy for Primary and Associate members to support the great work of our organization in a simple way that includes all three of our fundraising events. Providing more stable and consistent funding allows the Apartment Association Outreach (AAO) to help more individuals and families in need through rental assistance, food pantry donations, senior events, educational and industry scholarships, backpacks and school supplies,

GET IN OLVED IT MATTERS.

A 501(c)(3) Charitable Organization

emergency assistance and increased volunteerism. I am very proud of what we have accomplished together, and this will allow us to do so much more … AAO shines a bright, positive light on our local multi-family industry! Please see the sponsor form in this Apartment Advantage for full details, and email me at jmarch@brgapartments.com if you want to participate or learn more. Thank you to those companies and individuals who have already signed up to be Champions for Outreach. AAO PROGRAM UPDATES AAO has made a tremendous impact and helped thousands of individuals through July 2021. To date, we have raised and donated $70,000 to our service partners for Rent Assistance; raised and donated $50,000 to our twenty food pantry partners in the Greater Cincinnati and Northern Kentucky areas; provided school supplies totaling $14,000 to four local schools and a church helping 1,400 students get off to a great start this school year; and donated $2,500 for our Emergency Fund and Senior Events. AAO NEWSLETTER I hope our members are enjoying the July 2021 Outreach Newsletter featuring insights into the work of our staff, our volunteers, our members and our partners. Special thanks to Susan Peck, Patty Braun and Kellie Jones. If you have a story to share about your company’s philanthropy, please send your information to Susan Peck at susan@ gcnkaa.org. We would really like to hear from you and share your good news stories. Thank you for supporting Outreach, and I look forward to seeing all of you as we raise funds and celebrate the fantastic work of AAO on September 25 at Music Hall!

GCNKAA NOW ACCEPTING APPLICATIONS FOR ASSOCIATE COUNCIL AND BOARD OF DIRECTORS. DEADLINE TO APPLY IS FRIDAY, SEPTEMBER 10, 2021. ELECTIONS WILL BE HELD ON TUESDAY, OCTOBER 19, 2021.

8 APARTMENT ADVANTAGE 29

Platinum Sponsor ($20,000)

SEGER FAMILY FOUNDATION

Gold Sponsor ($10,000)

MARCH FAMILY Cincinnati Coin Laundry Silver Sponsor ($5,000)

FRANKS McLEAN To become a Champion For Outreach, please contact Rebecca McLean, Bob Wahlke or Jeff March. Rebecca@gcnkaa.org - robertwahlke@towneproperties.com - jmarch@brgapartments.com

30 SEPTEMBER 2021 8

8 APARTMENT ADVANTAGE 31

Sponsorship Opportunities The Apartment Association Outreach, Inc. is very excited to announce our tenth annual A Night Out for Outreach. The event will take place on Saturday, September 25, 2021 at 5pm at our NEW location, Music Hall. Please support this Outreach event and help our neighbors in need of assistance.

Event Chair Bob Wahlke

Towne Properties

These 6 programs: Rent Assistance, 20 Food Pantries, School Supplies, Educational Scholarships, Senior Events and Emergency Fund are supported by The Apartment Association Outreach, Inc.

Conductor Sponsor $2,500

Orchestra Sponsor $1,000

4 tickets to the event – open seating Company Logo included on AAO Website Recognition in AAO & GCNKAA Newsletters 1/8 page company logo in the event program* Company Logo included in event digital presentation

2 tickets to the event – open seating Company Logo included on AAO Website Company name listed in the event program* Company Name listed in event digital presentation *Deadline is 8/27 to receive all sponsor benefits

*Deadline is 8/27 to receive all sponsor benefits

Name: _____________________ Company Name: _______________________ Email: _______________________________ Phone: ___________________

- Amount Enclosed: $____________ Checks payable to “The AAO”

______Conductor $2,500 ______Orchestra $1,000

Please mail your donations to: The Apartment Association Outreach - 7265 Kenwood Rd, Ste 100,Cincinnati, OH 45236

Name on Card:____________________________________________________ Card Number: ___________________________________________________________________ Exp Date: _______________ Security Code: _______________ Zip Code: _________________ All donations made to the Apartment Association OUTREACH are tax deductible to the full extent of the law. Please contact Patty Braun, Outreach Administrator, or Susan Peck, Outreach Assistant, with interest at 513.407.8612, patty@gcnkaa.org or susan@gcnkaa.org.

32 SEPTEMBER 2021 8

LASER MEASURING TOOL

YARDAGE INTEGRITY Thanks

measuring diagramming that

your

receive product the

our

innovative

tool

and

proprietary

software, flooring

the

flooring

additional

Check

you

need

cost

out

will

amount

giving

you

guarantee

project

minimum

yardage,

laser

precisely

without

waste.

our

newly

redesigned

website

and

Account

Online

Services

Portal

www.RediCarpet.com

8 APARTMENT ADVANTAGE 33

Trend Setting

This heading contains information on Management & Leasing.

THREE IDEAS FOR BRINGING TIKTOK INTO YOUR SOCIAL MEDIA MARKETING MIX By Ashley Tyndall, Chief Relationship Officer at Criterion.B

“Weapon” might sound a little medieval for multifamily, but when you look at the power of TikTok and the impact it can have on lead generation, it feels like an appropriate descriptor. Before we jump in, if your target renter is above the age of 40, then you likely don’t need to worry about learning and using TikTok for your apartment marketing. Sixty percent of TikTok users are between the ages 16 and 24 and 26% are ages 25 through 44. So, if your target renter is a Gen Z or a Millennial on the younger side, then your apartment needs to be on TikTok (even more so if your direct competitors aren’t yet). The platform is video only, so it definitely takes some time and effort to make content for your apartment, but it’s well worth it. As the current most popular app, many young adults are using TikTok to find apartments. Plus, unlike Facebook, Twitter, and Instagram, TikTok users watch videos with the sound ON. This means your message will actually be heard and you don’t only have to rely on visuals. Here are three ways to utilize TikTok for your apartment marketing:

ing when you create it in bulk. Try to set aside a few hours one day each week to create multiple videos. The great thing about TikTok is it’s all about trends. There’s nothing wrong with starting out your TikTok journey by simply recreating videos that have been turned into trends. To start, simply create an account for your apartment and begin scrolling through videos to get ideas. Over time, the algorithm will learn what kind of content you’re looking for and then you won’t have to scroll for long. I recommend also following real estate and lifestyle accounts that catch your eye. As you get more used to the app, you’ll begin to feel more comfortable with executing your own ideas. Here are a few that are easy ones you can do without much outside help: • Video tour highlighting apartment features • Video tour of each amenity • Recap of a resident event • Putting together a resident giveaway • Answer the top 10 FAQs about your community • Friday Fluff: Record a video of the dog of the week

MAKE ORIGINAL CONTENT IN BULK Publishing consistent original content seems much less daunt-

If you can, try to get your whole staff involved with generating ideas. It’s likely a few use TikTok in their personal time and are

Have you looked at your group retrospective rating options? This is Not Your Grandfather’s Group Rating Program: Group Retrospective Rating WHAT IS GROUP RETROSPECTIVE RATING? A performance-based program where BWC-certified group sponsors pool businesses of like industry, that meet strict safety and claims management criteria and practices. As claim costs are controlled, the group members receive premium rebates. Plan savings are often greater than traditional group rating plans.

Since 1957, our mission has been to maintain the highest level of integrity and professionalism, while providing name brand, energy eﬃcient equipment. (OK we've upgraded the equipment since then, check Products for current models). We service our installations with the fastest service response in the country.

COMPREHENSIVE SAFETY SERVICES We offer on-site safety and program evaluation at no additional cost to help ensure and optimize savings.

UNEMPLOYMENT CONSULTATION Review and consult with our industry experts on unemployment claim issues. For more information, contact CareWorksComp’s Julia Hall toll-free, at 1-800-837- 3200, ext. 51576 or via email at julia.hall@careworkscomp.com.

BEST-IN-CLASS CLAIMS SERVICES ¢ Rates & Payroll Underwriting ¢ Industrial Commission (IC) and Bureau of Workers’ Compensation (BWC) Hearing Representation ¢ Claims Management ¢ Reporting

1-800-837-3200 | www.careworkscomp.com | info@careworkscomp.com

34 SEPTEMBER 2021 8

We are the leading provider in the Mid-West for laundry service. First choice among Apartments, Universities, Condominiums, Hotels / Motels, Residential institutions, and other multi-family housing properties. Our best sales performers have always been referrals from our existing customers.

We install and maintain laundry rooms throughout the Mid-West including Ohio, Kentucky, and Indiana (as Indy Coin Laundry).

CINCINNATI COIN LAUNDRY 513 542-9800 | 800-777-9274 WWW.CCOIN.COM John Gruen Call us to see how easy your laundry room can be.

familiar with the platform and what’s popular. Some may even jump at the opportunity to be creative and make TikTok videos for the property (an offer you should definitely take them up on). DO A RESIDENT TAKEOVER A resident takeover is when you give a trusted resident the login to your property’s TikTok and allow them to create/post videos for a day or even a week! This is a great way to add personality and authenticity to your account. It’s likely you don’t know which residents use TikTok or their accounts. An easy way to initiate a resident takeover is to send out a simple email and/or social post explaining the goal and offering some sort of prize such as a gift card or gift basket. If you really want to stir up interest and have the budget to do so, offering something like a percentage off the following month’s rent can really draw your residents in; you may even get multiple interested parties and you can do a different resident takeover each month. Make sure to confirm that the chosen resident has some knowledge of TikTok and can put together a high-quality video. If you’re offering a high-value prize, it is more than understandable for you to ask them to submit a video example. SPONSOR AN INFLUENCER This idea is more geared toward properties that have bigger budgets or have extra room in their current one. That being said, if your current paid media and other marketing efforts aren’t pulling

in leads, you might want to put a few months into giving this strategy a shot! The difference between doing a resident takeover and sponsoring an influencer is direct creative control. Since this is just like a job, you can tell the influencer exactly what kind of videos you want them to make, what you want them to say, what you want them to do and so on. This won’t create the same “down-to-Earth” feel as a resident takeover but it will allow you to showcase your property in the best light possible. While it’d be incredible if you had a TikTok user living at your apartment, it’s not necessary to engage in sponsorships. Once you find one that is local or close enough to drive, you can host them for a day or even for a few hours. The great thing about sponsorships is that they’re incredibly flexible and all based on what you and the influencer agree on. GET LEADS OUT OF TIKTOK However you decide to use TikTok, make sure that from your profile a user can easily access your apartment website and book a tour. As fun and creative as TikTok is, the main goal is to drive leads. That said, never underestimate how many new leads a silly, funny video of a cat watching chicken spin around in the microwave can generate for your property. If one video generates just one lead, it’s worth it.

8 APARTMENT ADVANTAGE 35

SEPTEMBER

10:00 AM

RAFFLE DINNER PRIZES

Oasis Golf Club

902 Loveland-Miamiville Road

$750 Per Foursome

Price Includes Per Golfer 18 Holes of Golf at Oasis Golf Club Soft Drinks, Water and Beer Box Lunch Montgomery Inn Style Dinner Chance to Win Great Door Prizes

ONLINE REGISTRATIONS ONLY. CLICK HERE OR VISIT WWW.GCNKAA.ORG. Please be sure to include name and email of each golfer in your foursome for confirmation purposes.

ALL NET PROCEEDS BENEFIT THE INDUSTRY DEFENSE FUND