An exploration of what elements evoke good design, using the popular streetwear fashion label as an example, the typographic and graphic elements work together to reveal a strong, sleek, and beautiful deisgn. The digonal lines provides structure for the brand’s identity, and the text serve as the voice for the brand. These two parts function seperately, but work together to produce an excellent design.
Author, Michele Bengualid Intro to Design, Fall 2016
OFF WHITE Defining the grey area between black and white as OFF WHITE
Off White is at the forefront of fashion streetwear. The bold graphics coupled with the text makes a bold statement. Usually, the designs are no more than two colors, highlighting the contrast between the clothing and the graphics. I chose this design because I felt that it has a beautiful aesthetic and combination of typography and graphic design. Off White has been widely recognized for its innovation, bold prints, and popularity among the streets in fashion shows around the world. Made in Milan with a New York flare, this brand is nothing short of fabulous.