Vibe Marketing Solutions c2p2 Proposal

Vibe

Marketing Solutions

Proposal for Marketing Services to the Carolina Cluster Pathway Program

Vibe

Marketing Solutions

Vibe Marketing Solutions welcomes an opportunity to support the Carolina Cluster Pathway Program in its efforts to improve employment outcomes for graduates of Claflin University, Benedict College and Voorhees College.

We recognize the Carolina Cluster Pathway Program (C2P2) to be a tremendously impactful initiative for the state, the institutions and the students.

The Vibe Marketing Solutions (Vibe) team is confident we can contribute towards the success of this initiative by providing the C2P2 State Coordinating Office with marketing related services.

With our history assisting clients similar to C2P2, Vibe recognizes the unique challenges the C2P2 State Coordinating Office may face because the Carolina Cluster Pathway Program is a pilot program with independent members.

The Vibe team can assist by providing marketing services designed to efficiently and effectively address those challenges and facilitate your success.

This Proposal reviews:

WHAT marketing services are recommended WHY an inclusive marketing effort from the State Coordinating Office is a fantastic idea

HOW various marketing tactics would benefit C2P2 WHY Vibe Marketing Solutions is uniquely equipped to support the Carolina Cluster Pathway Program

C2P2 Challenge The Carolina Cluster Pathway Program is a new entity and thus relatively unknown.

Carolina Cluster Pathway Program is made up of three different institutions with their own separate identities, reputations and agendas.

Program success relies in part on involvement from corporate partners who are also being courted by non-C2P2 schools.

Resources within the C2P2 State Coordinating Office and the member institutions may be limited

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Vibe’s Marketing Solution !

BRAND IDENTITY and PROMOTIONAL METERIAL can clearly distinguish C2P2 and establish what it is.

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BROCHURE and WEBSITE can educate and facilitate involvement. Each can increase understanding of the program, the benefits and related processes.

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A C2P2 WEBSITE that shares case studies and success stories can increase confidence and build awareness, resulting in greater participation.

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A C2P2 WEBSITE and BROCHURE from the State Coordinating Office can unify the partner schools and promote the C2P2 as a whole.

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An independent marketing effort from the State Coordinating Office would provide the office with increased control over the frequency and content of messaging disseminated about the C2P2 (instead of the program being fully dependent upon or hampered by the efforts of the member institutions).

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A WEBSITE instantly adds credibility.

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A C2P2 WEBSITE can further entice potential partners by sharing explanation of benefits, testimonies, case studies and ongoing updates of program successes.

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A C2P2 WEBSITE can disseminate information and thus reduce the time and effort staff would have spent sharing that information.

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Member institutions can supplement their individual marketing efforts with reference to the C2P2 website and use of promotional material produced by the State Coordinating Office.

Dissemination | Credibility | Discoverability | Goodwill | Competitiveness | Efficiencies | Conversions

A Carolina Cluster Pathway Program Website Could...

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Make dissemination of information faster and easier

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Increase your organization’s credibility

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Strengthen your competitive position

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Help get C2B2 discovered by potential partners and users

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Build goodwill amongst C2B2 stakeholders

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Increase conversions or involvement in C2B2 by increasing the “know-like-trust” factor amongst potential corporate partners

Still not sure if a website is needed ?

Consider This

According to credibility research from Stanford University, 75% of users admit to making judgments about a company’s credibility based on their website.

–Stanford University According to Score.org, a website should be the basis of your advertising and marketing efforts. SCORE cites that without one, you can’t hope to compete effectively. –Score.org You can expect corporations to research you online before investing into your program. Research shows that 85% of B2B customers search the web before finalizing a purchase decision. –Clarityqst.com A professionally designed website and brochure can help make a positive first impression that leads to higher satisfaction. The initial impression that a user would get from your site could have a priming effect on how they perceive future interactions with your organization. Research shows that positive priming can boost user satisfaction. –ScienceDirect.com Hanover Research examined trends and developments in higher education relating to branding and marketing, recruiting and enrollment, and technology.

It’s November 2015 report stated that an effective and intuitive website should be considered the “ultimate brand statement” for an institution.

–Hanover Research

WHY CHOOSE VIBE MARKETING SOLUTIONS We are STRATEGIC -

Even our creative works starts with strategy. Our work not only looks good but is also designed to be purposeful. We work with aspiring as well as established organizations to analyze their situation then identify tactical steps designed to reach their goals and objectives. We offer... Business Plan Development, Feasibility Analysis, Marketing Research and Marketing Action Plans.

We are MULTI-TALENTED –

Our team includes experts in Web Design, Graphic Design, Video Creation & Copy Writing. The result for your organization is a turnkey solutions that can save you time and money because available from one source. Leverage our understanding of your branding needs, strategic goals and target market to develop communication pieces that are effective and consistent in the messaging.

We are A GREAT VALUE –

We discount our fees for non-profits. Plus, if tasks were outsourced separately from different contractors, the sum of the parts would likely be more compared to an inclusive marketing project from Vibe Marketing Solutions. In addition, we provide website training and design templates enabling your internal team with the option and ability to complete some updates internally.

We are EXPERIENCED –

We have created websites and promotional material for other entities similar to the C2P2. This includes new non-profit organizations with a statewide focus, multiple target markets and the need to establish their brand identity. The following pages will show case some of our work.

Vibe

- Website Development - Social Media Marketing - Content Development

Creative BRANDING

Online MARKETING

At Vibe, we work with businesses, individuals and organizations to help them get found, find leads, promote themselves online and ultimately meet business goals.

Branding is about creating a clear identity for your product or organization that your ideal customer can easily recognize and identify with. Turn to Vibe for‌ - Branding Strategy - Logo Creation - Promotional Materials

Marketing Solutions

Client: Healthy Eyes Foundation Project: Website, Logo, Tag Line, Business Cards, & Letterhead

Healthy Eyes Foundation, Inc.

Entrepreneurial TRAINING

Rev. Fred M. Armfield, CEO PO Box 2266 | 332 Main Street, Suite 405-B Greenwood, South Carolina 29646-0266 HealthyEyesFoundationInc@yahoo.com www.HealthyEyesFoundationInc.org Phone: 86 4- 22 9- 60 70 Fax: 86 4- 22 7- 37 87

Healthy Eyes Foundation, Inc. Providing a vision for a brighter tomorrow.

Client: South Carolina Commission for Minority Affairs Website and Promotional Materials

Client: South Carolina Micro Business Conference Website, Logo and Promotional Materials

Client: South Carolina Institute on Poverty and Deprivation Project: Website, Logo, & Letterhead

Brand Logos Created By Vibe

Vibe

Marketing Solutions

The GreenWay Group EXCELLENT

ELDER CARE South Carolina MICRO BUSINESS ACADEMY Columbia OBO

Institute on Poverty & Deprivation

After Vibe

Before Vibe

LUNCH & LEARN

~ Lunch and Learn ~ Money Smart for Small Businesses BB&T is pleased to present a series of free seminars for small businesses. These seminars will help sharpen your money management skills and ensure you are getting the most from bank products and services.

DATE

Join Us For An Informative Business Seminar

Money Smart for Small Businesses

TOPIC

December 7th

11:00 - 11:45 AM

Business Banking Basics

December 7th

11:50 - 12:35 PM

Fraud Tips

December 7th

1:05 - 1:50 PM

Record keeping

December 7th

1:55 - 2:40 PM

Access to Capital

Thursday December 7, 2017 11AM - 2PM

LOCATION

Hilton Garden Inn Columbia Northeast 8910 Farrow Road Columbia SC 803 807-9001

RSVP https://www.eventbrite.com/e/bbt-lunch-and-learn-tickets-39557019109?ref=eios&aff=eios, Register

DEC 7

here or contact Stephanie Johnson at 803-251-1640

BB&T is pleased to present a series of free seminars for small businesses. These seminars will help sharpen your money management skills and ensure you are getting the most from bank products and services.

FREE ADMISSION | LUNCH PROVIDED

Lunch will be provided

Register on Eventbrite.com

https://www.eventbrite.com/e/bbt-lunch-and-learn-tickets-39557019109?ref=eios&aff=eios

11:00 - 11:45 AM Business Banking Basics

Vibe Marketing Solutions was contracted to redesign promotional material for BB&T’s Lunch & Learn workshop series.

11:50 - 12:35 PM Fraud Tips 1:05 - 1:50 PM Record Keeping 1:55 - 2:40 PM Access to Capital Co-Sponsored By

SCMEN

South Carolina Micro-Enterprise Network

LOCATION Hilton Garden Inn Columbia Northeast 8910 Farrow Road | Columbia SC 803-807-9001

DATE & TIME

December 7, 2017 | 11:00 AM

RSVP Contact Stephanie Johnson at 803-251-1640 or register at https://www.eventbrite.com/e/bbt-lunchand-learn-tickets-39557019109 BB&T, Member FDIC. BBT.com c 2013, Branch Banking and Trust Company. All rights reserved.

Vibe

Case Study

Marketing Solutions

Veterans Workforce Development Center (VWDC) Video Video Production Video Distribution

Funded with a $2,000,000 grant from the United States Department of Defense, in 2012 the VWDC was a new breakthrough training program and facility designed to help returning veterans prepare for fulfilling careers after military service.

Vibe Marketing Solutions supported the launch and subsequent operation of VWDC by providing these marketing services

Advertising Concept Development 30 Seconds Radio Ad 60 Seconds Radio Ad

Website Website Design Website Content Online Applications E-mail Marketing Site Admin Training

Corporate Identity Logo Design Tag line Development Brochure Design Brochure Copy Writing

Signage Banner Designs Branded Badges Poster Design Poster Copy Writing

Case Study

Vibe

Marketing Solutions

Corporate Identity VWDC Logo A logo was created to help unify communication pieces from the center and help increase awareness of the VWDC The logo makes it easier for the public to distinguish the VWDC and its programs from other institutions and offerings. The logo was designed to reflect the qualities and concepts described below.

PROGRESS The VWDC provides assistance to help veterans progress or transition to a successful future. This concept is reflected visually with highlighted circles progressing upward.

CONTEMPORARY The educational programs associated with the VWDC are technology and science driven. This focus on innovation is reflected in the contemporary graphics and fonts.

COMPLIMENTARY The Veterans Workforce Development Center is associated with the Department of Defense as well as Benedict College. The choice of colors used in the VWDC logo compliments the brand colors of those respective organizations.

Veterans Workforce Development Center

Veterans Workforce Development Center 2601 Read Street - Columbia, SC 29204

Corporate Identity VWDC Tag Line

Atag line was crafted that would reflect the Veterans Workplace Development Center’s purpose of helping transitional veterans.

“You served your country. Now we are here to serve you.”

Case Study

Vibe

Marketing Solutions

Veterans

Corporate Identity Brochure A brochure was developed for the Veterans Workforce Development Center to help brand the center, increase awareness of the VWDC’s services and benefits, as well as facilitate enrollment of qualified veterans into the program. The brochure was used as a recruiting tool, disseminated through outreach partners that included military organizations and institutions of higher education.

Development of the brochure included:

Looking to the future?

We can help you get to where you want to go

Veterans Workforce Development Center support

scholarships

training

Photography The design required dynamic images that would flag the target market and reflect its diversity in terms of military branches, gender, age and ethnic background.

Graphic Design The brochure was designed to reflect the VWDC’s focus on innovation, technology and the future. A primary goal was to create a brochure layout that was eye-catching as well as easy to read.

Copy Writing The brochure was written with a focus on the veteran’s perspective. Thus, effort was made to not only include VWDC program specifics but to also highlight the benefits for the veterans and calls for action to the readers .

Versatility The brochure was designed to be both a handout and a self mailer.

technology

Let’s talk and see how Vibe can help you reach your goals.

Vibe

Marketing Solutions

Columbia, South Carolina O 803.993.8181 C 803.403.7201 michele@DugarMktg.com

Case Study

Vibe

Marketing Solutions

Website Design & Content Purpose & Goals of VWDC Website: •

Reflect the Veterans Workforce Development Center as a premier service provider for veterans

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Distinguish the VWDC from other veteran related programs

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Increase awareness and understanding of VWDC programs amongst eligible veterans

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Facilitate the registration of eligible veterans into VWDC programs

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Increase veteran satisfaction by providing timely, relevant and complete information

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Build a contact list of interested parties for future direct communication from VWDC

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Build good will promoting news that relates to VWDC, Benedict College and Department of Defense

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Increase timely participation in VWDC programs with the promotion of upcoming events and deadlines

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Increase the efficiency of limited human resources as disseminating information and facilitating the application process

Important Considerations for VWDC Website: •

A relatively short URL that is easy to promote and remember

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Highly accessible administrative controls for frequent and timely content updates

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Access portals to distant learning platforms

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Contemporary graphics that reflect the VWDC’s technological as well as military connections

Vibe

Case Study

Marketing Solutions

Website Home Page Features a slide show of program highlights and benefits.

Three different images of the slide show (as shown in these screen shots) automatically rotate to feature each one in turn.

Vibe

Case Study

Marketing Solutions

Website Home Page

1 Increasee awareness and understanding of VWDC 2

1

programs amongst eligible veterans with descriptions of each service component

2 Increased timely participation in VWDC programs with the promotion of upcoming events and deadlines 3

3 Built a contact list of interested parties for future direct communication from VWDC

4 Built good will promoting news that relates to VWDC, Benedict College and Department of Defense 4

5 Facilitated the registration of eligible veterans into VWDC programs with on-line applications.

5