Greentouch was founded in 2014, but its management team has a long history of manufacturing experience. Greentouch’s founder, Jonathan Nussbaum, cultivated years of business relationships and expertise in the furniture industry. In 2014, he assembled a global management team
with decades of experience in design, retail channel management, insourcing, and logistics.
The continued mission of Greentouch Home is to produce premium on-trend designs that are attainable to all consumers, regardless of their budgets.
In 2019, Greentouch announced that it has entered a multi-year partnership with global lifestyle design firm, Kathy Ireland® Worldwide (kiWW®), to develop bathroom vanities and storage, electric fireplaces, and several other categories.
In 2020, the ED Ellen DeGeneres brand partnered with Greentouch to launch a collection of designer bathroom furnishings that echo Ellen’s distinguished style, values, and passion for all things home. They are available today, exclusively on Lowes.com and bath.edbyellen.