10 Amazing Magento 2 Features That Boost E-Commerce Marketing

10 Amazing Magento 2 Features That Boost E-Commerce Marketing -

The release of Magento 2 has sprung numerous pleasant surprises for e-commerce store owners as the new version brings outstanding features to craft visually appealing and functionally rich online stores.

The benefits are not limited to e-commerce design and development but encompass marketing too. The advanced version of the platform brings dual benefits- it not only offers powerful tools to reach a greater number of potential customers but also to have the existing customers to spend more with higher average transaction values. These tools fully justify the popularity of Magento 2 development for new businesses and migration for the existing ones.

Let us know more about the amazing features of Magento 2 that support e-commerce marketing extensively: Revamped Admin Interface: The revamped admin interface of the updated version is much cleaner and easier to manage. The content can be directly managed from the dashboard and you can even customize the columns that appear in the admin panel. The steps for adding products have been reduced, making the process simpler and timesaving.

Enhanced SEO Features: SEO becomes easier with Magento 2 as the platform provides tools that are effective for optimizing content for search engines. The basic SEO tasks such as setting up metadata, URL

redirection, and sitemap creation have also been simplified. Microdata integration is probably the strongest SEO feature the platform brings as it enables automatic markup for the new products instead of requiring it to be done manually.

Refer/Share Email For Higher Engagement: Another amazing feature that improves engagement with the new platform version is the option of share an email with friends. Customers are able to refer the products and brand to their friends by sharing an email with them.

These referral emails are as good as brand endorsements and are effective for building trust and reputation for the brand. Also, it is possible to incentivize the customers who share referral emails by giving them discounts or free shipping offers.

Simplified Checkout: Magento 2 has come up with a simplified checkout feature that has cut short the steps in the process and reduced the cart abandonment rate to a considerable extent. Shoppers can now checkout as guests rather than having to register with the website for shopping. Moreover, they can see the product images in the order summary. The shipping and billing details are also presented in a simplified manner.

Customer Wish Lists: Customer wish lists is another feature that enhances the marketing efforts of the business. With this feature, the current customers are empowered to save certain items (which they would like to buy later) in their wish lists. The seller can use the wish list to collect information about the user and provide personalized offers based on this information.

Responsive by Default: Being responsive by default, Magento 2 enables the creation of online stores that run seamlessly on the mobile too. This means that the business can reach the huge smartphone customer base in addition to tapping the potential of the web.

Full Page Caching: The full-page caching capability of the platform plays a crucial role in enhancing the speed and performance of the online store. Better still, it can be integrated with Varnish to boost the site even more. A well-optimized website ensures higher traffic and better conversions for the store.

User-Generated Content: Magento 2 supports user-generated content as it allows the customers to post reviews of the products being sold on the store. This serves as a powerful marketing idea as positive user reviews are bound to propel the sales and more importantly, create a trust for the brand as well as its products.

Promotional Support: Another reason that sellers are eager for Magento 2 migration is that the version provides promotional support for their marketing strategy. It offers specialized tools for setting up promotions that are triggered by diverse conditions, such as those meant for the first-time shoppers, price-based promotions and offers based on date and time of sales.

Easy Integration with Google: One of the biggest marketing plus points of Magento 2 is that it is easily integrable with Google services and tools such as Tag Manager, Google Universal Analytics, and Adwords. These tools and services empower the marketing strategies of the business and make them more result-oriented.

Seeing such an extensive list of features, it can be rightly said that Magento 2 is a marketing-friendly platform. A business can avail comprehensive benefits by leveraging these features in the right manner. If you want to know more about migrating to the new version, Magento India is the right place to contact. We are a leading Magento agency that specializes in Magento e-commerce development and marketing services.

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