5 Reasons That Your Magento Store May Be Losing Customers At Checkout

5 Reasons That Your Magento Store May Be Losing Customers At Checkout

E-commerce selling is all about shopping journeys, right from the time that a potential customer visits your store to the closure of the transaction at checkout. But only a merchant knows how challenging it is to get the shopper complete this journey as the online customers today are smarter than ever. They have an eye for detail when it comes to choosing products and also value good customer services. But the most critical aspect for them is the shopping experience and they look for ones that are beyond the ordinary.

Checkout is perhaps the most crucial step in the entire journey and this is the one where the risk of cart abandonment is the greatest. Any problems at this stage are to be taken seriously as it indicates a major, yet preventable, issue. If you are running a Magento store, you need to be aware of the possible challenges and ways out to resolve them.

A professional Magento development company can help you in identifying these hindrances and taking adequate steps to deal with them. Here are some possible reasons that your store may be losing its customers at checkout:

1.Having a long and complicated checkout process Making the checkout process long an complicated is the biggest mistake you can make. Stores that force the customers to register their details before checkout tend to have high cart abandonment rates. Long forms with redundant fields irritate the users and make them leave their shopping carts before completing the transaction. After all, online shoppers are impatient people and time is most valuable for them.

The best way to handle this problem is by enabling guest checkout for the potential buyers. You can still give them the option to create an account if they want so that you can get valuable customer data for your business.

2.Not having enough delivery and payment options Another reason that customers withdraw before checkout is the lack of adequate delivery and payment options on your e-store. The recent years have seen a considerable increase in the customer expectations around delivery procedures. Consequently, online sellers are getting focused on improving the delivery speed, lowering delivery costs, and enabling delivery tracking.

The same goes for payment methods and absence of popular ones usually translates into a loss of customers at checkout.

The solution is to come up with provide ample choice around delivery and minimize the costs or at least justify them if they are there. Discuss the possibilities of integrating all the major payment methods with your Magento developer.

3.Providing vague product descriptions Another mistake that costs merchants loss of shoppers at conversion is providing vague and uninteresting product descriptions. At the same time, they may not be supported by clear and vivid product images, which may have a worse impact on the checkout decision.

The entire decision of online shoppers depends on the way you present the products because this is all they have to visualize the product and its quality.

Ensure that the products are presented in the most attractive manner, both with the description as well as the illustration. Do not forget to mention the specifications and features of the products.

4.Going astray with the incentives and offers Sellers focus on customer acquisition strategies and present promotional deals and discounts for the new customers. All this while, they do not give the existing patrons the attention they deserve. Gradually, this approach may have a negative impact on them as they feel like being undervalued as they notice that all the checkout discounts are reserved for the newbies.

This can result in a reduction in conversions and loss of established customers as well.

Create a balance between customer acquisition and customer retention by incentivizing the existing user base. Collect data on the shopping history of regulars on your Magento store and target them with personalized offers.

5.Not using exit intent technology for your Magento store Exit-intent technology helps you to detect the point of time when the visitor is about to leave your website.

Not having it on your store means that you are not in a position to try and re-engage them to consider a shopping decision once again.

After all the efforts you have invested to bring in the visitor to your site, it may be a big waste if they leave the store after reaching as far as the checkout stage.

Use advanced technologies to detect exit intent and try to re-engage the leaving visitors by providing them personalized messages.

Conclusion Taking these smart measures can be of considerable help while dealing with abandonment issues on your e-commerce store. These are the facts that you should discuss as you avail Magento development services so that you can have the solutions implemented in them right from the beginning. If you already have a store running, ensure that you have these features integrated into it.

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