Enhance the Online Customer Experience with Magento 2 Development
The online retailers continuously make an effort to satisfy their customers while completing a purchase from their online store. The customer experience is beyond the scale of purchase alone and gaining their trust leads to come back of the customers for more purchase. In addition, they become the company’s ambassadors indirectly as they share their shopping experience with the peer group which is nothing but a mode for mouth publicity. It creates brand awareness among their peer group prompting additional sales. Henceforth, moving to Magento 2 development seems to be the wise choice for today’s retailers as the platform has enhanced the customer experience with its new features. It has made the platform more interactive through easy navigation. Obviously this brings more conversion. Some of the features in favor of the customers are as follows: •The shopping is easier as the customers are able to create their account with one click and saves their time. •Browsing on the stores has become easier with addition of advanced search features like the filtered or the faceted search. •The checkout process is easier because the user can opt for either registered or guest check out and thus not imposed to enter more data. •The look and feel of the site is more appealing as it comes with the default theme with options for customization as required. •There are multiple payment gateways integrated facilitating the users to use their preferred choice of payment across the countries. •The customers has the provision to avail automated shipping based on the zip code which saves their time and make the shopping experience enjoyable. However, moving to the Magento 2 platform is not an easy task. Practically it is a complete replatforming exercise even when the retailers possess their store built on any of the Magento’s previous versions. It has a complete different coding structure and database architecture and calls for careful execution of the plan.