6 minute read
Why Streaming Matters
By ZONDRA EVANS
THERE’S A STORY IN ALL OF US, AND IT’S TIME FOR THE WORLD TO HEAR YOURS.
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If you’re struggling to build your brand and you haven’t gone live, that’s a problem. The world we live in today requires a brand to reach its customers beyond the normal means. Why? Because there’s never been a more crucial time for brands to reach their customers online. The same goes for individual entrepreneurs, influencers and anyone else trying to make an impact.
People are streaming more than ever! With over 80% of the population either looking for a streaming service to watch or streaming themselves, it’s no wonder there are so many streaming platforms to choose from. The people have spoken, and the demand is there. As a business, you want to put yourself in front of the people that could benefit from your products and services.
Why Streaming Content Matters
Streaming helps you be your natural self. Your audience wants you to be authentic, and when you are live and up close and personal, it allows you the opportunity to connect one-on-one with the person watching you.
When you go live before your audience, you have the opportunity to share your story in a way written content never could. Your story will help consumers know why you stand out from your competitors and why they should do business with you.
When you live stream, you’ll always have content that can be viewed or repurposed later.
Transition Your Business Strategy To Include Tv
If you want sustainable growth, brand awareness, and an advertising strategy that delivers the results you want, you can’t beat advertising on television. TV is the number one builder for brands and the leader in the time consumers spend on media each day (5 hours and 24 minutes).
Use Television To Grow Your Business
• Increase your sales - small businesses see an increase in their sales after investing in television advertising.
• See real results - Over 70% of people take action after seeing an ad on television.
• Drive customers to your website - About 65% of people say television ads influence what they search for online. Your business should be among them.
• Tell your story - People feel a connection with a story that resonates with them.
WHY ZONDRATV?
The Zondra TV Network is a community with a desire to help you get your story out. Our network is designed to showcase your business on global TV. We do this in multiple ways: Advertising, Biz Talk, and Getting Ready to Produce.
Zondra TV Network was designed specifically for small business entrepreneurs and solopreneurs. Our team is passionate about providing an affordable platform for small businesses to scale and grow their business locally, nationally and globally. We realize that small business owners have limited advertising budgets, which limits their ability to go after their big dreams.
Zondra TV is a multiple International Award- Winning network available on Roku, Amazon Fire TV, AppleTV, Binge Networks, Toni TV (Australia), Comcast Cable and more. We are in 350 million homes globally, which provides you access to a greater audience because we know that Exposure Marketing and Advertising is essential to growing your business. I often ask the question: “What is the difference between a well-known brand, like Stanley Steamer and your local neighborhood carpet cleaner? Stanley Steamer advertises like crazy on TV and other media outlets don’t.
Many small business owners believe that social media sites are the only platform to broaden their reach. The truth is, you do need social media, but there is so much more to consider if you’re focused on scaling and growing your business. Videos are a valuable, powerful way to tell your brand’s story, showcase your product or service, and engage with your target audience.
We’re not just talking infomercials; we’re talking about compelling, interesting, and emotionally engaging storytelling that can make your business come to life on TV.
We customize your advertising package so that it reaches your target audience with precision and speed at the most affordable price. If you have been struggling with acquiring the right exposure, look no further! Zondra TV will help you authentically expand your reach to local, national, and global markets.
It’s time to digitize your business so you can thrive in this digital age. Now is the time to build digital strength and greater visibility into your business strategy and include streaming TV, and yes, Zondra TV Network can show you how.
To learn more about Streaming TV, sign up for a FREE Informational the first Wednesday of every month. REGISTER HERE : zondratvnetwork. com/ZTVStreaming
How’s Your Financial Health?
By DR. WENDY LABAT
Are you feeling the pain of inflation? Suffering from anorexic income, obese debt, or other financial ills? There is a focus on mental health, physical health, and even social health since the pandemic, but there is little emphasis on financial health. People confuse and conflate financial health with financial literacy. The difference is that you can be financially literate and still have poor, even fatal financial health.
I began my entrepreneurial journey almost four decades ago with no business experience and extremely limited financial resources. Back then, there was no internet or social media and the only thing you could do with a cell phone was make an expensive phone call. In order to be considered a viable business, you had to project a certain image. That meant having a brick-and-mortar building, employees, inventory, and all the overhead that goes with it. Otherwise, your company was perceived as a mom-and-pop operation not capable of business sustainability.
Maintaining that image was expensive. Bills had to be paid and payroll had to be met regardless of sales, revenue, and cash flow conditions. Even though I was financially literate, my lack of business experience affected both my personal and business finances. The worst financial ill I experienced during that time was mindset and knowledge deficiency. Working from a rookie entrepreneur’s perspective resulted in anorexic income, obese debt, foreclosure, repossession, and bankruptcy. This period was stressful and challenging but supplied much-needed experience and invaluable first-hand lessons to enhance my growth and development to become a savvy businesswoman.
Fast forward to 2014 when the government mandated that everyone have health insurance, I expanded my business to include insurance and financial services to tap into this potential lucrative business opportunity. Although I advised my clients based on their personal financial goals, I bought the same products I sold them as part of a marketing strategy. When they asked me what products and services I had and how they worked for me, I could honestly tell them from personal experience. It never crossed my mind that I would use most of these products.
In 2017 after getting a routine mammogram, the radiologist recommended that I have a biopsy. The results of the biopsy revealed malignant growth in my breast. The mention of a cancer diagnosis can be frightening, but a sense of peace come over me that let me know that this was not my death sentence. At my first appointment with the oncologist, she provided a thorough explanation of my diagnosed cancer and all the treatment options available to treat and conquer the disease.
Since this cancer was overly aggressive, I chose a vigorous form of treatment. The regimen included chemotherapy every three weeks for a year, five surgeries, multiple MRIs, CT scans, and various prescription drugs. Subsequently, I completed my therapy, rang the bell after my last chemotherapy infusion, and praised God for getting me through the difficult journey.
The costs of my medical care totaled almost $1.5 million. Can you imagine amassing this amount of medical expenses in addition to personal and business expenses while battling breast cancer? My medical insurance paid all of my medical bills. Additionally, the supplemental coverage I purchased as part of my marketing strategy paid me multiple, six-figure, tax-free, financial shots in the arm that allowed me to focus on my recovery without having to worry about money. I was happy, healthy, wealthy, and in my comfort zone.
Looking back on the struggles, challenges, twists, turns, disappointments, and experiences I faced during my entrepreneurial journey and battle with breast cancer, continually confirms that all things work together for the ultimate good.
The Financial Cures System ©, a results-based program for financial mastery, was created from what could have been considered a failure and a death sentence but turned out to be a blessing and opportunity for me to share tools, strategies, information, and expertise to enable others to achieve their goals and optimize their financial health.
Now, I am on a crusade to empower others to take control over their finances, become financially free, build a financial legacy, create generational wealth, and live the life they desire.
CONTACT INFORMATION:
Facebook.com/drwendylabat
Instagram.com/dr.wendy.labat
Linkedin.com/in/dr-wendy-labat-34075b235/ www.thefinancialcures.com