I Bought into the Myth

By Angel Tuccy

I believed it, too. We’ve all been taught that you can’t make money selling your book. We’re told “The money is in the funnel, in the courses, in the long lifetime customer value”.

That’s true.

But what if it was also true that you could make money selling your book?

I’ve done exactly what everyone says to do when it comes to using your book to get interviews, build credibility, and attract clients. It’s the reason I strongly encourage my clients to write a book. It is one of the most powerful tools for marketing and exposure. In fact, I wrote the book about it – ABC’s of Exposure.

Here is something important I’ve learned about business. Never stop growing. Frequently, we are so busy taking care of business that we are too distracted to be creative, to think of new streams of revenue or take advantage of opportunities right in front of us. There is a business strategy that seems most contradictive, yet, is always effective: Take time away from working in your business to work on your business.

This is the breakthrough that happened to me recently as I sat in the car for 30 hours!

I was driving from Denver to Orlando, listening to a series of different podcasts, experts, and professionals who were leveraging their assets to scale and automate million dollar businesses. What I learned over the weekend I immediately implemented along with a few key folks. I interrupted my set way of doing things and opened my eyes to the missed opportunity of selling books online. For years I have advocated that I am not in the business of selling books. That’s what booksellers do. I write them, and then leverage them to build my funnel, sell from stages, and continually increase my credibility.

As I rode in the little lime green car that we were delivering to our daughter in Florida to replace the old one that had surrendered its last mile, I had a bit of a revelation. There are millions of people already buying books every day, and many of those millions would love to read my book, if they knew about it. Why not partner with the world’s largest online booksellers to

take advantage of existing massive marketing systems designed to sell books?

My clients know this about me; I learn it. I do it. I teach it.

I don’t teach you anything that I haven’t learned, done myself, and tested the theories. The concept of selling books online is more than a theory that works and I’m excited about using this approach to promote the 11 books I’ve already published. I’ve become obsessed with learning how to create a million dollar business. To drive that kind of revenue requires passive streams of income and multiple business channels. Why put your valuable time, energy, and intellectual property into a book to leverage your business when, with a little extra effort, it can be a revenue stream of its own? As a founding member of Sharon Lechter’s Assets are $exy movement, I take to heart the principles of leveraging your expertise to be income producing assets that accelerates your success.

Your greatest asset is you, and your time in a day or a lifetime is limited.

This is why the key to true wealth is creating that economic engine that allows for a healthy and balanced lifestyle. What assets do you currently have that can help you scale your business and your income? It may be time for an assets audit.

As a believer in publishing a book to enhance your business in countless ways, it fits perfectly into this model to rev up the book sales engine. It’s not only about creating cash flow, it is about creating a greater impact. Create more exposure to more individuals so you can serve with your skills and talents. One of the nuggets I regularly share with my clients is to build your business “one to many, not one to one”. Leveraging your published asset is a strategy that becomes “one to many more.”

If you want to publish a book, or already have a book, you can trigger the sales machine designed to help you sell more books online. We already teach our clients how to build the audience. Now, we can teach them how to leverage those assets into a million dollar business.

Go ahead, shine the light a little brighter on yourself as you serve a greater audience and create that extra revenue stream.

Being a published author is an exciting experience.

Seeing other people hold your book in their hands and having others read your book is a tremendous gift to the world. When you sell more books, you make a bigger impact and you leave a greater legacy.

If you’d like to learn more about this system and get information about our Media Mastery Bootcamps, go to www.MakeYourBigImpact.com and download your complimentary media starter kit.