CCSA Brand Style Guide

Page 1


Brand + Style Guide

Our History

THE CCSA STORY

The inaugural meeting of the REGIONAL KINDERGARTEN ASSOCIATION was held in Cootamundra on 10th November 1969.

5 delegates were appointed to represent groups in the south west of the state.

A seminar was held which attracted 130 people. The seminar had a panel to answer questions on the developmental needs of preschool children.

During the first 12 months, the name was changed to represent the needs of the organisation and it’s directive. As at the 11th of April 1970, during the first Annual General Meeting, the REGIONAL KINDERGARTEN ASSOCIATION would now be known as the NSW COUNTRY PRESCHOOL KINDERGARTEN ASSOCIATION. The attendees included members of the State Government representing the Premier, Minister for Education, Leader of the Opposition, as well as representatives from preschool kindergarten from across the state and local government officials.

CCSA advocacy started with many questions and requests directed at both government and opposition members regarding funding for teachers. The fact that kindergartens were divided under 3 different government departments was a concern and it was proposed

that they fall under one portfolio to simplify funding and guidelines.

The Association fixed priorities for the distribution of government finances as follows:

1. Teacher salaries

2a. Supervision

2b. Teacher staff meetings and seminars

3. Teacher training 4. Grants and loans.

The second annual general meeting, held, 29th May 1971, saw the establishment of a number of Regional Committees. Remarks made by the Minister for Child Welfare and Social Welfare, Mr J.L Waddy stressed that;

“ the welfare of the child and not the convenience of the mother must be the primary consideration”...

...and was the most important need for trained teachers.

During the 4th Annual General Meeting, decisions were made to produce a quarterly magazine, to rent permanent office space, to provide information on industrial relations and to continue to campaign for preschool teachers to be trained.

It was at this time that the NSW Country Preschool Kindergarten Association engaged it’s first

full time employee, Noelle Martin who became the longest standing employee of the organisation.

The early 1970s saw the establishment of teacher training courses for Early Childhood Education at the Mitchell and Riverina Colleges of Advanced Education where, upon graduation, these teachers would have national recognition.

On November 10th, 1979, the council minutes would reflect the following:

“That the Association write to the Higher Education Board complaining that student’s of the C.A.Es are not receiving country practical teaching experience and pointing out that country centres employ the majority of these teachers. The Association would welcome the opportunity of forwarding a submission on how the practical. Teaching should be carried out”.

The association also advocated for in-service training for staff employed in member’s centres. And in May 1975, vacation centres were established and attached to preschools.

The 1970s was a period of great change in social attitudes, including the role of women in the workforce

and a greater understanding of the developmental needs of preschool children. These changes influenced education, health and welfare policies and the ways childcare was viewed and delivered in the community. During this time, the Association was at the forefront of the general push for the establishment of new centres and improved provision of services. In 1972 a Consultative Council was formed to advise the state government on the needs of preschool children in NSW. The Council was composed of representatives from voluntary organisations including the Kindergarten Union of NSW Day Nurseries and the NSW Country Preschool Association. By 1974, the establishment of Family Day Care had been founded.

Throughout the 1980s the Association continued to supply members with information pertaining to the running of their centres. Regional Seminars (or what we would now call conferences) were held on a wide range of topics, including staff development, financial planning, insurance, teacher training and industrial relations. CCSA conferences became the hallmark in the sector.

In addition to regular newsletters the Association produced an information brochure which was distributed to childcare centres and community organisations.

Funding for centres continued to be a major concern, especially the inequity in the Federal government’s funding grants to the states. NSW was particularly disadvantaged by this formula.

“Council has been concerned with the fight for equitable funding and the means to achieve this”.

In 1981, CCSA Council executives formed a deputation to the Minister for Social Services to prosecute this case.

This decade saw a steady growth in the number of member centres and the Association continued to grow and change in response. Changes in the operational structures led to a number of significant moves aimed at ensuring that all members had access to the range of services offered by the Association. For example, the 1984 AGM resolved to centralise CCSA Council meetings, rather, that they hold them in different rural areas and that Council members would attend all regional meetings.

Changes to the industrial landscape, including Unions becoming active in country areas and consequently, more staff in member centres becoming unionised, and the introduction of new Teacher’s Awards in 1985 led to the

Association funding a number of test cases. These cases were mainly concerned with untrained staff who were in supervisory roles in member centres and whether they should be covered by the Teacher’s Awards or continue to be covered by the Miscellaneous Worker’s Awards.

Again in 1985, the Prime Minister foreshadowed budget cuts to the Commonwealth Subsidy for preschools. This was of great concern as it could lead to fee increases, staff cuts and in some cases, centres which were already financially stressed having to close down. Overall, any cut in funding would result in children missing out on preschool. In response, centres across NSW organised campaigns of letter writing, petitions to the relevant ministers and protests.

The early 1980’s saw greater growth in the sector with the introduction of a range of different types of centre based care for children under 5 years. In addition to Long Day Care, these included Occasional Care and Emergency Care and these services were to be housed in Multi- Purpose Child Care Centres.

In 1984 the Association formed a Sub- Committee to investigate the NSW government’s policies on multi-purpose centres. Also, mobile services were

established to provide services to children living in remote areas. These centres were funded on an annual basis and the Association supported their push for recurrent funding.

The AGM and Seminar held in Queanbeyan in 1985 noted:

“Whilst the Association’s members are predominantly Pre-Schools the number of other children’s’ services provided by our members is increasing. With the Government’s policies tending towards child care centres and the provision of services for all children’s needs not just Preschools - it has become increasingly evident that our Association must try to represent all children’s’ services in the country areas of the state”.

To this end it was agreed that the name be changed to The COUNTRY CHILDREN’S SERVICES ASSOCIATION of NSW. INC.

By 1990 CCSA had just over 100 member centres across the state. The range of service types continued to expand and covered all areas of Early Childhood. This was accompanied by a wide range of employment types and the CCSA provided information regarding the relevant employment Awards to member centres.

Funding continued to be the major concern for centres. In 1989 the Federal government applied a funding freeze and in 1990 imposed a subsidy cap.

These measures adversely affected all the centres and the CCSA worked tirelessly for improvements in the funding situation. Submissions were written and meetings held with the minister. In late 1990, the Association mounted a publicity campaign and was an active participant in funding review meetings with the Department of Family and Community Services.

At a Council Meeting held in Katoomba a motion calling for a ‘day of protest’ was carried. This was endorsed at the AGM held in Parkes on August 1, 1991. The following motion was passed:

“That the CCSA of NSW calls on the government to immediately increase funding for Early Childhood Services within this state to a level sufficient to guarantee ongoing provision for quality programmes within our Child Care Centres and that such funding shall be sufficient to provide this service to all children”.

The Day of Protest was designed to highlight the dire financial situation of most country centres and also to educate communities and the media in the benefits of early

childhood education and the range of services. Members held street marches, picnics in parks, invited their local members to functions being held, parents wrote letters and collected signatures on petitions, held open days and conducted radio and TV interviews.

Throughout the 90s the CCSA was active in lobbying governments on the following issues:

- funding;

- implementation of Regulations;

- accreditation;

- Special Needs funding; and

- the allocation of growth funds targeting rural and remote areas.

The Members Handbook was revised and updated to be more informative, user friendly and a valuable resource. The new look Handbook was launched at the AGM in June, 1996 and proved to be a great success.

After many years of providing training for the management and committees of member centres the CCSA received funding in 1996 to provide Management Training for commonwealth funded and commercial services in country locations.

By the end of the 90s CCSA had grown from a voluntary organisation to a professional

paid team. The role of the Council was becoming less involved in day to day running and more focussed on policy development.

Membership in 1999 was over 500 and included a wide range of service types.

At the beginning of the 2000s Children’s Services were still under two tiers of government funding (in some cases three). Funding inequities remained and the provision of affordable care for families was still a major concern.

Changes in the industrial landscape and changes to taxation along with legislation, including The Child Protection (Prohibited Employment) Act, 1998 and OH&S legislation placed increasing demands on centre management committees and staff.

“ One of the biggest challenges we must face is the shift in government thinking from that of creating community dependence to that of independence. That in its simplest format, is ‘sorry no money’!”

Despite this, the Association continued to respond to the needs of members through:

- Telephone Information Service

- Website

- Training and Consultancy Visits

- Political representation and advocacy

- Clerical and Administration Worksite

- The Early Childhood News - Handbook.

In 2002 the Association reviewed its objectives and the decision was made to offer full membership rights to all children’s services throughout NSW. The aim of this change was to ensure that standalone, independently operated children’s services could have access to the information and support they need to deliver high quality services.

The Association continued to grow and change in response to the increasing number and diversity of member centres. The number of Council members was reduced from 14 to7 and introduced a more focussed approach to the core business of the Association: supporting management to enable them to operate effectively and efficiently in their role of providing the best possible care and education for young children.

The Association recognised the need for business planning and for longer term thinking and the 2004 Annual Report detailed the CCSA’s Strategic Plan 2003-2005 and detailed the following Business Imperatives and listed the objectives, desired outcomes and strategies for each.

At the end of 2005 16 members were using CCSAs Business Solutions, allowing Early Childhood Education and Care Services to outsource their payroll and/or book keeping on a fee for service basis.

A primary focus for CCSA in 2006 was informing members about the federal government’s “WORK CHOICES” legislation. The introduction of WorkChoices was not a straightforward change in employment legislation and it was an extremely complex task for services to ascertain if they were covered under the new laws. The lack of legal clarity for not-for-profit children’s services posed unique challenges for both members and the CCSA. The Australian Fair Pay Commission’s first pay setting decision took effect on 1 December 2006 creating different rates of pay for staff employed under federal or state systems. During this period the Management Infoline logged 4200 calls, most of the calls related to WorkChoices.

The second half of the decade saw rapid and dramatic changes in early childhood, including the Early Years Learning Framework and the National Quality Framework. The government also introduced a national system of Modern Awards and

Our

History THE CCSA STORY

New National Employment Standards. This period saw the website become the primary method of information provision and phone and written enquiries saw large increases.

In June 2008 the organisations named was changed to reflect its national recognition.

The CCSA continued its focus on the provision of information and support in all aspects of managing early childhood services. Business Solutions saw a doubling of the number of members utilising the bookkeeping/payroll options.

Advocacy and representation continued to be an important aspect and the CCSA was an active participant in a variety of forums at both state and national levels.

In the last decade of this 50 year journey, CCSA has continued to be a strong presence advocating for high quality and affordable early childhood services for all children with an emphasis on understanding the importance of community managed services.

In 2011 CCSA managed to juggle Industrial Relations changes, as well as the introduction of the Early Years Learning Framework, and the beginning of the National Quality Framework. 2010 and 2011

proved extremely challenging in terms of the transition to the new industrial relations framework and Modern Awards. In order to assist members to understand the changes CCSA staff travelled around NSW delivering over 40 workshops.

Throughout this decade, CCSA has provided Business Solutions to an increasing number of clients from the children’s services sector and by 2019, 86 clients had been contracted. Clients vary in nature from remote preschools with three staff to large metropolitan services with over 50 staff. The commencement of specialist payroll services to a not-forprofit company provided supported employment placements to over 100 disadvantaged employees in three states.

After 45 years in one location, CCSA moved to a new office location to provide facilities and space to meet the everincreasing support provided to members.

During this period, a full constitution review was conducted where CCSA transitioned from a Incorporated Association to a Company Limited by Guarantee, to position CCSA better in relation to accountability requirements and future growth. In the past 5 years we have grown the

“Consultancy and Training” department to provide an expansive range of training packages and developed a fourth business unit to respond to funded programs to support the Early Childhood sector.

With this chapter of our story closing and our 50 year journey drawing to an end, a new opportunity arises. Like a ship breaking the ocean as it voyages forward, leaving in it’s wake a path we can see, we strive forward, we look for better opportunities, we find firmer ground and we bed down better practices, for this generation. And the next, and the one after that.

Our Visual Story HISTORY

Our Visual Story HISTORY
Our Visual Story HISTORY
Our Brand TIMELINE

CONTENTS

These are our brand guidelines which explain how to use the new visual identity with confidence and clarity.

Our guidelines have been designed to ensure consistency within our brand, helping to create strong, recognisable and innovative communications.

The following pages demonstrate the flexibility within the identity and should be used to inspire and motivate creative expression.

This guideline provides a guideline but should still inspire creativity and original thoughts when it comes to our work. These guidlines are flexible enough for designers to be creative, but rigid enough to keep the CCSA brand easily recognisable in the market. Consistency is key, especially if you need the brand to extend across multiple media platforms.

Our brand is how we express ourselves. it is more than our logo it is how our members and the sector experience us and our business.

Vision, Values, Purpose

Our Vision

CCSA’s vision is for best practice management in early childhood education and care.

Our Values

Values are the beliefs, philosophies, and principles that drive our business.

Excellence

Best practice in governance and service delivery.

Respect

Consideration and regard for all people and organisations with whom we work.

Diversity

Drawing strength from the diversity of our membership and those we work with.

Leadership

Being progressive and innovative.

Collaboration

Positive internal and external engagement and working relationships.

Ethics

Behave ethically in all relationships; we are socially responsible and aim to be environmentally sustainable.

Recognition

Together we acknowledge the contributions of the traditional custodians of this land. We acknowledge the contribution of Aboriginal Australians, Torres Strait Islander peoples and non-Aboriginal Australians to the education and care of all children and people in this country in which we live and share.

Our Purpose

CCSA will partner with and advocate for early childhood education and care services to ensure positive outcomes for children and communities.

CCSA will achieve this through providing leadership and using our expertise in meeting the governance, management, human resource, business and industrial needs of early childhood education and care settings.

CCSA will behave in an ethical, sustainable, flexible and innovative way.

THE LOGO

The Brandmark overview

The Brandmark

The Logotype Logo Spacing

Logo Usage

Tab Device

Here for you Tagline

The CCSA Symbol is reflective of the heritage of the business. The icon holding up the S is a non gendered child figure. The traditional colours are retained with a gradient added to bring depth and life to the logo.

Logo Logotype

Logo Symbol

The CCSA Symbol is reflective of the heritage of the business. The icon holding up the S is a non gendered child figure. The traditional colours are retained with a gradient added to bring depth and life to the logo.

Solutions Australia Commun it y

Solutions Australia Commun it y

Logotype

A focus on the word Connections in the work mark lock up. This is deliberate as it key to the brand ???

Logo Lockup

This is the official logo for both elements together.

SPECIAL EVENT VERSIONS The logo can be updated for special events.

CHRISTMAS

TAGLINE

Our tagline is born of our initial response for the Covid-19 pandemic. When asked how a member felt about CCSA their response was... “ I love that you are always here for us no matter what” and so the tagline was born.

CCSA - Here for you.

The tagline should be used on all materials. It can be used in the call to action. It may also be used as a #hereforyou in social media posts.

COLOUR PALETTE 3.0

Our brand is underpinned with a colour palette designed to be fresh, modern and distinctive. Different combinations of colour can dramatically change the tone and appearance of a document so it is important to consider how they work together. To help achieve greater brand recognition it is important that our colour palette is applied consistently.

Colour Palette Key Colours CCSA ORANGE

Colour Palette Primary Colour Tints

Colour Palette Purple and Orange are our key brand colours.

KEY GRADIENTS

In 2021 we introduced a key gradient using our key colours as the main focal colour of the gradient.

KEY BRAND THEORY

The CCSA main brand consists of a complimentary colour scheme - Orange and Purple. These two colours should be in every CCSA branded design. (Even if it’s only the logo).

SECONDARY COLOUR PALETTE

The secondary colour palette relies on the key palette and two (or three) elements of the Secondary colour palette. The design feature of the secondary palette is to only include two sides of the triangle to promote the CCSA Business area.

KEY GRADIENTS

Key Gradients can be used for any purpose. Using a Triad colour theory choose two of the three options to create your colour palette.

TWO OF THE THREE COLOURS DISUSE (The 3rd)
THEORY IN PRACTICE

4.0

TYPOGRAPHY

Introduction

Primary Typeface

Primary Typeface Weights

Secondary Typeface

Our Typography is key to our consistent brand presence. We use fonts that have excellent readability, clarity and for their modern lettershape.

We use typography to highlight pull quotes, introduce paragraphs and to great visual interest on the design space.

Typography

Primary Typeface

Gotham Gotham is a geometric sans-serif typeface family designed by American type designer Tobias Frere-Jones with Jesse Ragan and released from 2000.

Gotham’s letterforms were inspired by examples of architectural signs of the midtwentieth century. Gotham has a relatively broad design with a reasonably high x-height and wide apertures.

Typography

Primary Typeface Weights

PRIMARY TYPEFACE USAGE - Print Materials - Advertising - Fliers

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0123456789 (&?!/,:;-_*”)

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The GOTHAM Family is our primary typeface. It’s a clean, modern, sans-serif typeface that works well for display copy, body text, and everything between.

Typography

Asmira

Asmira is an exquisite handwritten font, masterfully designed to become a true favorite. It maintains its classy calligraphic influences while feeling contemporary and fresh.

USAGE

This font is to be used sparingly in a design as a highlight feature.

Typography

PowerPoint/Word/Excel

Secondary Typeface AaBbCcDd EeFfGgHhIi@ AaBbCcDd EeFfGgHhIi

AaBbCcDdEeFfGgHhIiJjKk

LlMmNnOoPpQqRrSsTtUu

VvWwXxYyZz

EXAMPLE OF USE

AaBbCcDdEeFfGgHhIiJjKk

LlMmNnOoPpQqRrSsTtUu

VvWwXxYyZz

Montserrat

Montserrat Font is a sans-serif typeface that is considered another appealing and worthusing family of Sans-serif. It was designed by a noted graphic designer Julieta Ulanovsky who is known for her work in graphic designing.

USAGE

This font should be used on all microsoft programs. Generally headers should be in Montserrrat Bold and body copy should be in light or medium weight.

STATIONARY

Introduction

Letterhead /Biz Card Envelopes Report Covers

Stationery is a primary means of communication and it is essential that every application be a consistent reflection of our corporate identity.

Envelopes

Larger Envelopes

Cover Report Covers and Proposals

should have a consistent look and feel. However there is flexibility to create a unique look for each should you wish.

The report design should incorporate triangles in a Tangram design.

The tangram is a dissection puzzle consisting of seven flat polygons, called tans, which are put together to form shapes.

You can use any of the shapes to create a design without imagery.

Branded Powerpoints

Branded templates are for most uses. There are some uses for campaign branded templates but those are unique to each creative.

Other Powerpoints

Projects and unique creative often require a unique template. This is based on the design of the campaign. The campaign must always include the logo and tagline. An example of this would be the Christmas Pay Guide Presentation. Email Signature

Email Signatures are set by our IT Department. There is space underneath our logo for a promotional tile. This tile should like through to current campaigns.

PRINT EXAMPLES

Publications are refreshed on each print revision. Generally the typography should remain consistent and there be some general us of the triangle/ Tangram Component in the cover design.

Christmas Pay Guide

Overall the design for the Christmas Pay Guide should have an ‘Australian Christmas theme’. The design to be changed yearly along a Christmas theme.

Generally the document itself is colour coded for each section.

- General Info

State by State Calenders

- Preschool Info

- Long Daycare Info

OTHER ITEMS

- Guide

- Eventbrite Bookings

- Powerpoint templates

- Email Design

These are printed and sent out each year to members. They highlight important CCSA events and also School Holidays per state.

They are produced with the Christmas Pay guide.

They are changed yearly in terms of the design. Print Christmas Pay Guide

Governance and Management Snapshot

A magazine style publication aimed at new committee members with updated information on Governance and Management.

The tangram/triangle element is included in the cover. An overview info graphic is key to the document and is updated yearly.

Connections Magazine

BuildingStrongManagementFoundationsforEarlyChildhoodServices

A twice yearly publicationprinted issues support the Rural and Remote Forum and become the program.

Half way through the year the publication is online - it is available to members and non members.

The layout is a magazine based look with large imagery and lead in designs to each article. Print -

DIGITAL 7.0

Introduction

Web Design

Digital Style Guide

How to use the Website

Digital Web Imagery

Newsletters - eConnect

Other Examples - Newsletter

Digital Renewals

Social Media

A style guide is a document of code standards that details the various elements and patterns of a site or application. It is a onestop place to see all visual styles of the site such as headers, links, buttons, color pallets and any visual language that is used on the site.

The 2021 CCSA website is built on the wordpress platform.

Digital

Web Design

Home page

The home page headers are usually in Orange

Member Area

Highlight heading text should be purple.

Digital Web Styles

Website

The CCSA website is build in a module block style. Blocks can be updated as needed. The home page should have latest promotion updated frequently.

Colours

Headers in the public area of the site should generally be in orange.

Fonts

The web font used for the site is Poppins.

Theme Documentation

How to and step by step guides can be found here. https://docs.madrasthemes. com/front/

Button Styles

Use the Default Block Style#ccsa purple

HTML CODE

Web Colours

Web Colours are noted in Section 3.0

Poppins Font

<div class=”wp-block-fgbbutton aligncenter fgb-buttonwrapper”><a href=”https://ccsa. org.au/board-nominations/” class=”fgb-button btn fgb-button--align-center btn-primary transition-3dhover”><div class=”fgb-button-inner”>Nominate to join the CCSA Board</div></a></div> AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTtUu VvWwXxYyZz

Heading Weight

Headlines can use a variety of weights in the fonts for visual highlights.

Digital Web Design

To see what elements are used on the built pages click on list view. This shows you the Block Style that has been used. You can also copy and paste an existing Block and replace content as required to build a new page, making it easy to replicate a page style.

Digital Web Imagery

The imagery on the public facing pages of the site generally are deep etched people imagery with a circle and gradients filled with the two key colours. The key elements are simple and bold.

Imagery

Digital eConnect/eAlert

eConnect

eConnect is our fortnightly newsletter. It is sent to both members and non-members. The content for members has an excerpt and link through to content.

Digital Other Emails (sample)

Digital Renewals eConnect

Paragraph Copy

Helvetica 14px Mid Grey #444444

Headers

Helvetica 20px Mid Grey #444444

Renewals

Each section will have a title and content designed to sit under the area. Hubspot the platform for the email. BSol Connect

Buttons

Helvetica 14px MidGrey #444444

Corner Radius 4px Right Alignment

BSol Connect is the newsletter format template in Blues and Green tones for Business Solutions Client information. It is only sent to Business Solutions clients.

CCSA INSIDER

CCSA Insider is the email sent to all internal staff.

Membership renewals are set to automatic sending though Hubspot. A series of emails with an overall theme that is to be updated each year. For example 2021 - see the bigger picture concept.

A series of 4 emails are sent.

1. Reminder of membership values

2. Formal renewal notice

3. Reminder

4. Notice of Expiry

Instagram Tiles

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Facebook

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CCSA # #Hereforyou #RRF #G&M #earlyeducationexperts

Style Guide to Follow
Style Guide to Follow

EXHIBITION 8.0

Exhibitions are opportunities for our members and non members to see the CCSA brand in a lifesized context or in a publication that they would not expect to see.

Rural and Remote Forum

Examples

Rural and Remote Forum

Creative Elements

The Rural and Remote Forum creative is reinvented each year, however there are creative elements that must remain in the basic design to ensure a consistent look and feel.

Text Logo Lock Up

The text lockup “CCSA Rural and Remote FORUM” should remain the same. It can be coloured or filled in any way desired for the creative concept of the year’s theme.

Speech Mark Icon

Each year a theme is developed - this is to be placed in a speech bubble to represent the conversations and thoughts the

Homage to a Typographic Map

The delegates from the forum travel a long way to come to the event. We use the idea of the lines of the map to signify these distances. The look can change over time but there must be some element of a typographic map - lines - town locations etc..

Gradient Colour Palette

Each year a gradient colour theme is choosen to suit the theme. It is generally a homage to the natural environment. 2019 - Red earth 2020 - Sky and earth 2021 - Leaves and Sky 2022 - Sky and sandstone

DUBBO 2019
LEURA 2021
LEURA 2022
DUBBO 2020

Exhibition Design

Advertising/ Pull Up Banners

CONCEPT

As a general rule, CCSA should not use images of children in advertising unless it supports the headline. (one which talks to our business groups)

CCSA advertising is generally aimed at Membership benefits.

IMAGERY 9.0

Through imagery, a brand has the power to express their values and personality. Images evoke emotions that can be difficult to share by just using words.

Imagery

Photography

Photography

Images should be of our clients. They should be inspirational in nature and support our values.

They should show people connecting.

They should show a variety of ethnic backgrounds including Aboriginal Australians.

They should support a concept.

Children should be used infrequently as they are not our target audience - But children’s concepts can be used - such as games, toys etc...

ICONS

An Icon set has been purchased for CCSA use- All Icons should have a gradient colour added to them. The above icons are the initial library.

ILLUSTRATIONS

Illustrations and vector style artwork can be used. In this example illustration was used for a special project.

Illustration can help support a complex topic such as people management.

INFOGRAPHICS

Illustrations are to be used sparingly or to support photography.

In this example illustration was used for a special prokect.

8.0

https://www.writerscentre.com. au/store/books/australianbusiness-style-guide/ https://taggi.cse.unsw.edu.au/ FAQ/Writing-Style-Guide.pdf

Aboriginal and Torres Strait Islander Guide to terminology

Line Spaces

Single (not double) spaces between sentences

Brackets Brackets – always rounded (approximately)

Paragraph Alignment Preferred style is left aligned

Ellipsis

… (3 dot points to indicate missing text with space before and after)

NAMING CONVENTIONS

Sector (NOT industry)

Service NOT centre (unless proper noun – Nelligen Child Care Centre)

But still would be - The Nelligan service is on the river.

early childhood education and care (CCSA supports the early childhood education and care sector)

ECEC (We work with ECEC professionals) after we have said in full and acronym (Increased funding has been announced for the early childhood education and care (ECEC) sector)

child care (2 words) except if proper noun as used by service (Tilba Childcare Centre)

Preschool (1 word)

(We visited Maitland Preschool) preschool (This is a preschool in the Hunter Valley)

Out of School Hours Care

(Katoomba Out of School Hours Care)

OOSHC (Katoomba OOSHC) out of school hours care (The service provides out of school hours care for primary school children in Katoomba)

Family Day Care

(Narooma Family Day Care)

Our membership includes Family Day Care (FDC) services. Narooma FDC is a member. family day care (My children go to the local family day care service)

Mobile Preschool

(Cobar Mobile Preschool)

mobile preschool (A mobile preschool operates in our remote community)

4 year olds

(This preschool has vacancies for 4 year olds next year)

(NOT 4-year-olds)

Committee/Board

(We met with the Leura Preschool Committee) committee/board (The committee members attended) chairperson treasurer

Council

(We completed the report for Byron Shire Council) council (A survey was completed by council staff)

Director

(Mary holds the position of Director at Junee Preschool) director (The role of a preschool director is complex)

early childhood teacher (Peter is a qualified early childhood teacher) ECT (Jane is also an early childhood teacher (ECT) with 4 years training) teacher (We need to employ a new teacher in the Rainbow Room)

Educator

(Our service employs four Educators) educator (the educational leader

Children’s Services Employees (Employees who work under this award are Children’s Services Employees) children’s services employees (What award applies to children’s services employees in NSW?)

Administration Assistant/ Employee (We have employed another

CCSA is first person - we, us, our CCSA is a membership based organisation. Contact us for more information. We support our members through our advocacy.

Members – you You can call us on 1800 991 602

Coordinator not co-ordinator We have two coordinators.

Cathy is employed as Coordinator in the Whale Room.

The approved provider is legally responsible for compliance. This article looks at the role of the approved provider (AP).

Our service’s Approved Provider is Bob Jones.

National Law National Regulations

Pay rates

(NOT payrates) Payroll

(NOT pay roll or PayRoll)

Tuesday 22 December 2020 22.12.2020

The session start at 9.15am. It runs from 9.15am to 3.30pm.

Ampersands only for headings, titles or proper nouns (or for limited space/design purposes) The prize is a P&O cruise.

Email (not eMail) e.g. i.e. etc

The NSW Government funds preschools. The preschool is funded by the government.

BULLETS AND POINTS

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Follow these steps to become a member of CCSA:

• Go to our website at www.ccs. org.au.

• Click on the Join Now button.

• Complete the registration form.

ListsCCSA provides information on employment issues including:

• pay rates

• work performance

• leave entitlements.

Where all the criteria need to be metTo be eligible for maternity leave an employee must:

• have been employed for at least 12 months

• be female, and

• be pregnant.

Where at least one of the criteria needs to be met –To be granted community service leave an employee must be:

• called for jury service, or

• attending an emergency.

Web Glossary

LEARN MORE > REGISTER HERE > READ MORE >

More > Register > Join >

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Disclaimer

Please advise what is our ‘Standard Disclaimer/”

Tone of Voice

Formal member materials located on the Member Knowledge center of the website are formal and Informational in tone.

All Other Marketing Materials - Conversational/Friendly tone

Acknowledgment of Country

need to confirm details for this section

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