BRAND Expert
1.Strategy (workshop)
2.Positioning
3. Vision, Mission, Values
4. Client Avatars
5.Visual Updates (logo, colour palette, typography, image style, tone of voice)
6.Style Guide
7.Social Media
8.Video Storytelling
Design+Construct
Original Brand
John Webb
- Volume Builder Audience (Promotion/value based)
- Custom/High End Build (KDR + Design Focus -1.2K upwards)
Business Materials Update
- Cards
- Email Signatures
- Social Media
- Website - Strategy
KPI - 10,000 web sessions ( 23/24 FY)
Above target - >15,000 per month
Tender, Signage
Brand, Website, Tender
Brand Based Introduction
- Focus on feeling not on product
SOCIAL
1. Meta
2. Tiktok
3. Linked-In
4. Medium (articles)
Reels
SIGNAGE
LEAD GENERATION
Leads Form
PROMOTIONS
WORKFLOWS + AUTOMATIONS
ADVERTISING
INTERIORS
ANSA HOMES
ORAN PARK DISPLAY
ANSA HOMES
MARSDEN PARK DISPLAY HOMES
SIERRA, BROYKLYN, ARLO
SHOWCASE REAL HOMES
A motivated and results-driven creative brand expert with over a decade of experience. Proven leader in creation & execution of successful integrated digital campaigns, enhancing brand connection & visibility, and maintaining brand relevance with a customer-centric focus. Extensive expertise in strategic planning, leadership, content development, and market analysis, particularly within the housing, construction, and property sectors. Adept at building strong relationships with stakeholders and internal teams, consistently delivering measurable business value underpinned by unique & creative brand experiences that a diverse and vibrant community can relate to and actively engage with. Demonstrable marketing growth for builders.
Michelle Moore
Construction Marketing Specialist
P. 0484 220 959
E. michelle@cyanlovesmagenta.com