MICHELLE C HAYES | SENIOR THESIS PROJECT CLEVELAND CANINE & CATTERY
KENT STATE UNIVERSITY COLLEGE OF ARCHITECTURE & ENVIRONMENTAL DESIGN | KENT, OHIO | 4. 31. 2015
the future of a n i m a l facil ity desig n PROJECT CONCEPT Downtown Cleveland has projected exponential growth of new residents and pets annually. The underdeveloped pet market within the surrounding area indicates the need for pet facilities in Cleveland; individuals are traveling far distances to pamper and board their pets. The Cleveland Greyhound Bus Station will now act as a hub for boarding, pampering, and training center for cat and dog owners who seek a home away from home for their pets and a facility that truly understands stimulation, wellness, and the animal experience. The concept of white space integrated with animal perception combine to promote cat and dog lifestyles of the utmost detail while creating a simplistic environment that focuses on the animal’s experience. The goal is to revolutionize the implementation and understanding of how to design pet facilities to ensure the happiness and wellness of our companions in the future; “not humanize them.”
PROJECT CHALLENGE + First propose and construct a new building use for the Cleveland Greyhound Bus Station located on the West side of Cleveland while preserving it’s historic structure.
According to Cuyahoga County Fiscal Office
72,195 dogs were registered in 2014
+ Secondly, propose a master site plan consisting of the 13th-17th street block the site is located on. + Undergo substantial research of Cleveland trends, needs, surrounding site and existing building will drive the ideal function for the building and site based on the short comings of the community. + The overall design must utilize all of the existing square footage and encourages addition if profitable for the new building. These additions and exterior renovations must be tactful to the Steam Moderne Style and follow aesthetic guidelines set forth by the National Register.
+ “Clevelanders adopt approximately 2,500 pets annually into loving homes from Pet Shelter in Parma, OH.” + Source: Non-Profit No Kill Pet Shelter, Parma, OH + “In 2013 alone, 7,010 cats and dogs were taken in at one of eight shelters within the Cleveland area.“ + Source: Cleveland Animal Protection League
trends in effect, cleveland, oh + Urban Land Institutes’s global focus on building healthy places with more walkable and bikeable communities. Downtowns offer inspiration and relevancy to emerging generations and the economic model for a sustainable future. + Health and wellness trends are driving a strong industry and consumer behavior; owning pets are encouraged due to the unique benefits a pet has on human wellness. + Connections between major health-related institutions are well-developed and the new Healthline creates both the needed infrastructure and appealing brand for promotion of the industry. + The Downtown Cleveland Residential population is projected to reach nearly 18,000 by the end of 2017 and 23,000 by the end of 2018.
Downtown Cleveland Alliance identified the need for a place for the growing dog population in downtown Cleveland. A permanent dog park is a priority for many residents, for the meantime a temporary park is used in Settler’s Landing to address and test the usage of a permanent downtown dog park. + Source: Q3 2014 Step Up Downtown Cleveland Market Update
downtown cleveland pet industry analysis
+ Need for more walkable space and jobs in Playhouse Square area of Downtown Cleveland.
+ Source: Q3 2014 Step Up Downtown Cleveland Market Update
A site analysis of Cleveland’s Pet Industry Market within downtown Cleveland and the surrounding area currently indicates the need for more pet boarding and pampering facilities. Due to the projected animal population growth within the near future Cleveland Canine + Cattery is innovative and appropriate for the community. + Source: Google Maps
cleveland canine + cattery
pet industry market analysis 2015 According to the pet industry in the United States; Americans own more pets than ever before. Growth in the sector is derived both from increasing pet ownership as well as from increased pet spending. Pet pampering is becoming the norm as pet owner spending has moved far beyond simple necessities. The bottom line: people increasingly view their pets as part of the family and are willing to spend, regardless of economic downturns. + Source: American Pet Products Association (APPA) + Annual revenue growth in pet services is anticipated to reach 4.4% through 2016. As the recovery occurs, disposable household income will rise even faster; spending on pets will increase even more. + Part of the growth in the pet industry comes from increasing awareness of the benefits of pet ownership from social life to health attributes.
building proposal Based on the existing site, trends and market analysis, the need to expand the pet market is highly plausible. Cleveland Canine + Cattery is the revolutionary beginning to what is only the beginning of how we think about creating and programming animal facilities. The CCC caters to pet owners who desire a home away from home for their pets and a facility that truly understands stimulation, wellness, and the animal experience. Cleveland Canine + Cattery is a spa, boarding, and training center encompassing cat and dog lifestyles to the utmost detail and imagination ; bringing happiness to our Cleveland companions.
+ Market research company WSL indicates that 81% of respondents are spending the same amount or more on their pets despite more challenging economic times.
client understanding brand
PET OWNERS + client type: cat & dog lovers and owners
The perceived emotional corporate image as a whole.
+ concept:
+ client needs: temporary boarding training classes grooming pet pampering services fellow passionate animal lovers
all ages, breeds and sex + client needs: food water shelter exercise stimulation love attention safety clean environments
brand identity The visual aspects that form part of overall brand.
+ client:
pet owners, cats and dogs
+ color:
pigments with shorter wavelengths on the color spectrum
+ opacity: reflects the idea of perception for humans versus animals + design: following the idea of white space to determine simplicity and placement
a second home away from home boarding and spa facility that understands canine and cat visual perception and well-being.
+ foundation:
relationship between pet owners and the ccc
+ type:
emotionally humanist brand that connects with fellow petlovers
CATS & DOGS + client type:
color palette 1
brand attributes VISION + create a hub of animal boarding and spa attributes for owners who need care for their pets in the CLE area + redevelop the thinking for future design and amenities for animal facilities + construct a facility that works in unison for both cat and dog lifestyles UNIQUE + spa amenities enhancing the wellness and comfort for cats/dogs + redeveloping and executing outdoor activities in an indoor environment + in-house vet clinic and training classes SUSTAINABLE + using eco-friendly, minimal impact materials on the interior + updating ventilation, mechanical, and plumbing systems for an efficient building + double existing natural light component within the interior
color palette 2
comparing outlooks + Through methodically observing my visual tendencies and those of other people over a two month span, I found people tend to look at eye level and down rather than up.
+ While dogs and cats tend to look at
+ Lobby Rendering: 3’-0” A.F.F | Animal Perspective
animal visual perspective & color vision + Cleveland Canine + Cattery is composed of thoughtful solutions based on extensive research on cats and dogs: visual perspective, visual field of view, depth perception and color vision. + Our pet’s visual capabilities directly affect their ability to engage in high performance, visually oriented activities, that brings the need to understand how they experience their environments and program each detail accordingly. + Incorporating a dichromatic color palette and minimizing the design of the interior allows the CCC clients to be stress-less and joyful during their visit.
Figure 1: If normal humans without vision impairment have an acuity of 20/20. For example, an object having a distance of 20 feet can be seen sharply, a dog would see 20/75 and a cat 20/100.
dichromatic vision Figure 2: Dogs are able to see shorter wavelengths between 440 to 5220 nm: specifically they see blues and are able to differentiate tones of gray clearer than any other color.
design concept The graphic design concept of whitespace; meaning the space between elements in a composition. Creating a balanced, harmonious layout enables the client to experience a journey through the design, from one space to another. Adding whitespace creates stability and visual comfort within the design for both animals and people from entrance to exit of the CCC.
W H I T E S PAC E + creating a balanced, simplistic, harmonious layout.
+ whitespace is key to create clarity and incentive, clients should see where to go, and be given reason to want to take action. + creates hierarchy within the program to compose balanced groupings of areas and amenities for humans, cats and dogs. + the ccc is simplistic in plan layout, making the interior easy to understand, interpret and navigate through for all users.
Figure 3: The extent of the monocular and binocular visual fields in a typical mesocephalic dog (medium sized dog; 55 pounds.) + Figures Source: “Vision in Dogs”; Paul Miller, DVM & Christopher Murphy, DVM, PhD
materiality
+ Lobby Rendering: 6’-0” A.F.F | Human Perspective
1
+ Dog Grooming Suite: Shampoo, Grooming, and Nail Services in one central area overlooking the community area and activities.
+ Indoor Blue Space: This area acts as an indoor dog park, using blue Easy Turf to stimulate the dogs visually and physically.
2
Dog Laundry
Meal Prep
Storage D-28
Storage
27 26
D-23
D-25
Meal Prep
21
24 22 20 18 W
Cat Laundry
15
17
Playroom
D-14
3A
Aquarium Kennel
8
M
6
Cat’s Owners Storage
Dog Playroom
Community Area
4
Indoor Blue Space
Aviary Kennel
+ Reception: From a pet’s point of view 3’-0” off the floor, the importance of simplistic interior results in minimal obstruction within the pet’s movement and perception.
1
2
2
1
U
3
Storage
2 Dog Dental
1
3 S Storage
3 M
Cat Grooming
2
LOADING
Cat Dental 1
1
Nails
U S
Nails
Kid Area 2
Kid Area1 Break Rm.
2
3
Dog Massage
Community Area Reception
Grooming
Indoor/ Outdoor Dog Kennels
4
3
Dog Potty Area
3B
5
Shampoo
5 4 3 2 1
Dog’s Owners Storage
7
Rec. Room
6
Indoor/ Outdoor Cat Kennels
9 8
7
Cat Treatment
11 10
Doggy Pool
9
Cat Playroom
12
16
10 + Reception: The reception area works in unison while peacefully separating both cat and dog client types with minimal anxiety during their wait.
D-13
Cat Massage
Training Rm 1
S
W Cat Waiting
Dog Waiting
Training Rm 2
Break Rm
first floor plan AMENITIES THAT SUPPORT: INTERACTION, WELLNESS AND STIMULATION
PUBLIC AREAS
4
+ Aquarium Kennel: Using multi-level kennels and one way glass allows the cats to become active and entertained. One way glass is used to not stress out the fish.
+ BLUE = new
+ GRAY = existing
+ lobby + reception + training rooms + bathrooms + kids areas + community space + “blue” space
PRIVATE AREAS
+ employee bathrooms + break rooms + storage + loading/outdoor storage
+ dental + massage + shampoo + grooming + nails
+ pool room: doggy safe play room + recreational room: treadmills & toys + kennels: indoor/outdoor access + playrooms: private interaction with staff + meal prep: fresh, personalized meals + laundry + storage
building construction
5A
DOG
+ Community Area: The community area allows for socialization, play, waiting, and innteraction between all pets and their owners.
5B
CAT
+ dental + massage + treatment + grooming + nails
+ aviary kennels + aquarium kennels + kennels: indoor/outdoor access + playrooms: private interaction with staff
dog area cat area
public/private
+ meal prep + laundry + storage
+ Community Area: From a pet’s point of view 3’-0” off the floor, notice the filtered water fountains for the pet’s to freely drink from.
6A + Community Area: This showcases how natural light enhances the appearance, feel, and interaction of the space as well as pet lovers
Manager’s Office
6B
Dog Isolation
Waiting Area
1
Cat Access to Below S
W
U 3
M
4
+ Community Area Animal Perspective: Brining in natural light is vital for the visual perception and the wellness of the animals.
Exam Rm 1
2
Dog Playroom
3
Cat Isolation
1
2
3
Cat Playroom Exam Rm 2
Dog Access to Below
2
Work Stations
7
+ Aviary Kennel: An indoor aviary mimics the cats experience of looking out the window at home. For the times of year when it’s gloomy, the aviary allows year round view.
8
+ Exam Room: This in-house clinic is an amenity unlike other local boarding facilities. The clinic has routine or emergency resources to serve and ease its clients.
9A
+ Doggy Pool Room: For our water friendly pups, this room offers an entertaining way to keep the dogs active inside, also a beneficial activity to decrease pain, muscle spasms and stiffness.
9B
+ Doggy Pool Room Animal Perspective: Using tones of blue and gray help make the space clearer to perceive for the dogs.
12
+ Cat Kennels: Providing colossal indoor to outdoor kennels for both cats and dogs. Providing heated/cooled, ventilated and non-humanized spaces for our companions.
1
Kitchenette
Break Room
Conference Room
Dormitory Lounge
Surgery Room
Scrub Room
Storage
second floor plan PROVIDING IN-HOUSE CARE FOR OUR PETS AND THE CCC’S EMPLOYEES
OFFICE
This private office area acts as the heart of the CCC to guarantee it functions efficiently.
offices vet clinic
dormitory
+ manager’s offices (2) + collaborative work stations + conference room + private bathrooms + break room + storage
VET CLINIC
DORMITORY
This clinic helps ensure the wellness of our clients during their stay or for those pets who need immediate attention on site.
To ensure twenty four hour care, the CCC offers sleeping quarters to keep our employees as healthy as our pets.
+ surgery & scrub room + exam rooms (2) + storage
+ 4 typical rooms, shared bathrooms + lounge
+ dog isolation: 3 rooms + isolated dog playroom + cat isolation: 3 rooms + isolated cat playroom
Emphasizing the need to incorporate wellness resources for it’s clients and employees within all facilities.
10
+ Cat Playroom: Personalized playrooms that encourage the interaction , playtime and attention that they would normally experience at home.
11
+ Training Rooms: By offering training courses throughout the day, CCC brings the community together to educate them properly on the fundamentals of obedience and listening.
A1
west side d og p a rk THE CORE VALUES FOR DOWNTOWN CLEVELAND
innovative green connected inclusive 13th -17th masterplan proposal + Downtown Cleveland historically has been, and in the future must continue to be, the common meeting ground for a wide range of users of all income levels that interact in pursuit of coming together as a community. + Programming a Masterplan for public space at this statue can create positive opportunities for all segments of society; from animal lovers to those who enjoy the outdoors. It is important to understand the needs and values of the community; this proposal is an integral part of the solution for an innovative future in Cleveland.
site context interactive water spouts
public pavilion
outdoor seating
business & apartment complex
bikeable area
A1
fenced in site
A2
Cleveland Canine + Cattery
mimic surrounding typography
noise reduction using shrubbery ccc parking
masterplan
ccc loading
business vacancy
business & apartment complex
program +
dog park
+
new business & apartment complexes
+
multiple on site parking
+
water features
+ designated +
walking trails
public pavilion
impact of new building & dog park CONNECT THE COMMUNITY + establishes new jobs for locals and while brining together fellow animal lovers + creates a new competitive advantage to downtown Cleveland in comparison to other large cities EXPAND THE PET INDUSTRY IN CLEVELAND + initiates a local boarding facility while decreasing environmental impact of autos + a new facility that offers training courses to educate pet owners + only facility in Cleveland that has an in-house vet clinic on site
A2
+ West Side Dog Park isn’t exclusive to dogs only-- creating multiple areas for a wide array of outdoor interests from reading, running, parties, and playing in the park allow for complexity for Clevelander’s to come to the site and fulfill their green experience.
GREEN CONNECTION + shared green spaces are critically important to residential growth, tourism, and business attraction + encourage Urban Land Institutes’s global focus on building healthy places with more walkable and bikeable communities