I N T ER IOR DESIG N P ORTFOLI O
2015
MICHELLE C HAYES
MICHELLE C HAYES (h) Kent, OH 44240 (c) 330 420 5027 References available upon request
hayes.michelle.c@gmail.com
OBJECTIVE Seeking an opportunity that nurtures the ongoing architectural revolution, one that creates spaces that evoke and form important connections between an occupant and the spaces that they are inhabiting. Aiming for a position that challenges and promotes further growth of knowledge, skill and character within the design arena.
EDUCATION Kent State University | Kent, OH | 2010-May 2015 • College of Architecture and Environmental Design Bachelor of Arts in Interior Design, CIDA Accredited | GPA: 3.65 • College of Business Administration Minor in Marketing | GPA: 3.55 • Honors: Cum Laude, TAU SIGMA DELTA Member
RENDERING
INDESIGN
SKETCH-UP
PHOTOGRAPHY
MICROSOFT OFFICE
PHOTOSHOP
AUTOCAD
REVIT
SKILLS
• Concept Development • Communication • Collaboration • Finish & Furniture Selection • Presentation • Programming • Schematic Design • Signage & Way-Finding • Space Planning
EXPERIENCE
AFFILIATIONS
FREELANCE CAD TECHNICIAN | Self -Employed | 10/14 – Present • Producing electronic versions of the technical drawings for residential projects overseen by a registered Architect, including: Foundation Plans, Floor Plans, Exterior Elevations, and Schedules/Details.
AMERICAN SOCIETY FOR INTERIOR DESIGNERS | 04/14 -Present
INTERIOR DESIGN INTERN | KSU Office of The University Architect Kent, OH | 05/14-Present • Currently collaborate with Architects and the Facilities Planning Team to enhance the quality of Kent and its Regional Campuses by infusing a student’s perspective into design solutions.
• Responsibilities involve all aspects of the programming, planning, design, and document execution phases including: coordination with departments, establishment of a budget, generating conceptual layouts, communicating and presenting solutions, production of construction documents (space/demolition/ floor/ceiling/finish/furniture plans, detailed elevations), interior/exterior signage, and construction administration. DESIGN CONSULTANT | MOD: Matter of Design | 08/14-11/14 | Hudson, OH • Responsibilities included: Offering design consultations with a residential focus that varied from furniture, finishes, artwork, and accessories; working in a showroom proposing and selling ideal pieces that fulfilled the customers needs.
SALES/MONEY MANAGEMENT | Kent Rapid Wash | 05/13-11/13 | Kent, OH • Responsibilities included: opening/closing the business with no oversight, selling wash packages & gift cards, promoting sales, and money management.
KSU INTERIOR DESIGN STUDENT COLLABORATIVE | 09/13-Present • Treasure, Student Mentoring, Event Planning • Managing money transactions and overall expenditures, mentoring Freshman Interior Design Students, organizing workshops and events that enhance College of Architecture and Environmental Design students overall skill sets. THE NATIONAL SOCIETY OF LEADERSHIP AND SUCCESS | 09/13-Present INTERNATIONAL INTERIOR DESIGN ASSOCIATION | 09/13-Present KENT STATE RELAY FOR LIFE | 08/13- Present
COMPETITIONS • KSU IDSC Logo Designer | 2013-2015 • Dean’s List | Fall 2010-Fall 2014 • 2014 PAVE Student Design Competition • KSU CUDC: 2014 Flocking House Design Competition • 2014 Sherwin-Williams® STIR® Student Design Challenge • 2013 ASID Student Shelter Design Competition • Hyde Park Forum Persuasive Speech Competition Top 6 Finalist College of Communication Studies | 2011 • Scholastics Photography Portfolio Gold Key Award | Northeastern Ohio Region | 2010 • Olympian Cover Design | 2010 | Lisbon DHS Yearbook Cover Designer
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CLEVELAND CANINE + CATTERY: SENIOR THESIS
VERTICI BOUTIQUE HOTEL
REI WASHINGTON DC FLAGSHIP STORE
SELECTED WORKS 2012-2015
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ALLURE FISHING KIOSK
CHESHAUS FELINE FURNITURE LINE
KENT STATE UNIVERSITY PROJECTS
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EXTERIOR RENDERING
CONCEPT • Downtown Cleveland has projected exponential growth of new residents and pets annually. The underdeveloped pet market within the surrounding area indicates the need for pet facilities in Cleveland; individuals are traveling far distances to pamper and board their pets. The Cleveland Greyhound Bus Station will now act as a hub for boarding, pampering, and training center for cat and dog owners who seek a home away from home for their pets and a facility that truly understands stimulation, wellness, and the animal experience. • The concept of white space integrated with animal perception combine to promote cat and dog lifestyles of the utmost detail while creating a simplistic environment that focuses on the animal’s experience. The goal is to revolutionize the implementation and understanding of how to design pet facilities to ensure the happiness and wellness of our companions in the future; “not humanize them.”
CHALLENGE • First propose and construct a new building use for the Cleveland Greyhound Bus Station located on the West side of Cleveland while preserving it’s historic structure. • Secondly, propose a master site plan consisting of the 13th-17th street block the site is located on. • Undergo substantial research of Cleveland trends, needs, surrounding site and existing building will drive the ideal function for the building and site based on the short comings of the community. • The overall design must utilize all of the existing square footage and encourages addition if profitable for the new building. These additions and exterior renovations must be tactful to the Steam Moderne Style and follow aesthetic guidelines set forth by the National Register.
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CLEVELAND CANINE + CATTERY OBJECTIVE: Based off extensive research and thoughtful design to re-purpose the existing Grey Hound Bus Station in Cleveland, Ohio.
DOWNTOWN CLE. PET INDUSTRY ANALYSIS
TR E N D S I N EFFECT, CLE V E LA N D, OHIO • Urban Land Institutes’s global focus on building healthy places with more walkable and bikeable communities. Downtowns offer inspiration and relevancy to emerging generations and the economic model for a sustainable future. • Health and wellness trends are driving a strong industry and consumer behavior; owning pets are encouraged due to the unique benefits a pet has on human wellness. • Connections between major health-related institutions are well-developed and the new Healthline creates both the needed infrastructure and appealing brand for promotion of the industry. • The Downtown Cleveland Residential population is projected to reach nearly 18,000 by the end of 2017 and 23,000 by the end of 2018.
• A site analysis of Cleveland’s Pet Industry Market within downtown Cleveland and the surrounding area currently indicates the need for more pet boarding and pampering facilities Due to the projected animal population growth within the near future Cleveland Canine + Cattery is innovative and appropriate for the community. + Source: Google Maps
According to Cuyahoga County Fiscal Office
72,195 dogs were registered in 2014
• Need for more walkable space and jobs in Playhouse Square area of Downtown Cleveland.
• “Clevelanders adopt approximately 2,500 pets annually into loving homes from Pet Shelter in Parma, OH.” + Source: Non-Profit No Kill Pet Shelter, Parma, OH • “In 2013 alone, 7,010 cats and dogs were taken in at one of eight shelters within the Cleveland area.“ + Source: Cleveland Animal Protection League • Downtown Cleveland Alliance identified the need for a place for the growing dog population in downtown Cleveland. A permanent dog park is a priority for many residents, for the meantime a temporary park is used in Settler’s Landing to address and test the usage of a permanent downtown dog park. + Source: Q3 2014 Step Up Downtown Cleveland Market Update
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PET INDUSTRY MARKET ANALYSIS 2015 According to the pet industry in the United States; Americans own more pets than ever before. Growth in the sector is derived both from increasing pet ownership as well as from increased pet spending. Pet pampering is becoming the norm as pet owner spending has moved far beyond simple necessities. The bottom line: people increasingly view their pets as part of the family and are willing to spend, regardless of economic downturns. + Source: American Pet Products Association (APPA) • Annual revenue growth in pet services is anticipated to reach 4.4% through 2016. As the recovery occurs, disposable household income will rise even faster; spending on pets will increase even more. • Part of the growth in the pet industry comes from increasing awareness of the benefits of pet ownership from social life to health attributes. • Market research company WSL indicates that 81% of respondents are spending the same amount or more on their pets despite more challenging economic times.
BUILDING PROPOSAL • Based on the existing site, trends and market analysis, the need to expand the pet market is highly plausible. Cleveland Canine + Cattery is the revolutionary beginning to what is only the beginning of how we think about creating and programming animal facilities. The CCC caters to pet owners who desire a home away from home for their pets and a facility that truly understands stimulation, wellness, and the animal experience. Cleveland Canine + Cattery is a spa, boarding, and training center encompassing cat and dog lifestyles to the utmost detail and imagination ; bringing happiness to our Cleveland companions.
CLIENT UNDERSTANDING PET OWNERS • client type: cat & dog lovers and owners • client needs: temporary boarding training classes grooming pet pampering services fellow passionate animal lovers
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CATS & DOGS • client type: all ages, breeds, and sex • client needs: food water shelter stimulation exercise love attention clean environment safety
BRAND
The perceived emotional corporate image as a whole.
• concept:
a second home away from home boarding and spa facility that understands canine and cat visual perception and well-being.
• foundation:
relationship between pet owners and the ccc
• type:
emotionally humanist brand that connects with fellow petlovers
ANIMAL PERSPECTIVE & COLOR VISION
Figure 1:
Figure 3:
• Cleveland Canine + Cattery is composed of thoughtful solutions based on extensive research on cats and dogs: visual perspective, visual field of view, depth perception and color vision.
W H I T E S PA C E The graphic design concept of whitespace; meaning the space between elements in a composition. Creating a balanced, harmonious layout enables the client to experience a journey through the design, from one space to another. Adding whitespace creates stability and visual comfort within the design for both animals and people from entrance to exit of the CCC.
• Our pet’s visual capabilities directly affect their ability to engage in high performance, visually oriented activities, that brings the need to understand how they experience their environments and program each detail accordingly. • Incorporating a dichromatic color palette and minimizing the design of the interior allows the CCC clients to be stress-less and joyful during their visit. • Humans tend to look at eye level and down. • Pets look at eye level and up.
• if normal humans without vision impairment have an acuity of 20/20. For example, an object having a distance of 20 feet can be seen sharply, a dog would see 20/75 and a cat 20/100.
• The extent of the monocular and binocular visual fields in a typical mesocephalic dog (medium sized dog; 55 pounds.)
Figure 2:
dichromatic vision • whitespace is key to create clarity and incentive, clients should see where to go, and be given reason to want to take action. • creates hierarchy within the program to compose balanced groupings of areas and amenities for humans, cats and dogs. • Dogs are able to see shorter wavelengths between 440 to 5220 nm: specifically they see blues and are
• the ccc is simplistic in plan layout, making the interior easy to understand, interpret and navigate through for all users.
Design Concept: whitespace creating a balanced, simplistic, harmonious layout.
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MATERIALS • FIRST FLOOR PUBLIC AREAS: Lobby, Reception, Training Rooms, Bathrooms, Kids Areas, Community Space, “Blue Space” PRIVATE AREAS: Employee Bathrooms, Break Rooms, Storage, Loading/Outdoor Storage DOG AREAS: Dental, Massage, Shampoo, Grooming, Nails Pool Room, Recreational Room, Kennels (indoor/outdoor), Playrooms Meal Prep, Laundry, Storage CAT AREAS: Dental, Massage, Treatment, Grooming, Nails Aviary Kennels, Aquarium Kennels, Kennels (indoor/outdoor), Playrooms Meal Prep, Laundry, Storage
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FIRST FLOOR PLAN
TRAINING ROOM
COMMUNITY AREA: HUMAN PERSPECTIVE
CAT PLAYROOM
COMMUNITY AREA: DOG PERSPECTIVE
CAT AQUARIUM KENNEL
CAT KENNEL SECTION: INDOOR/OUTDOOR
INDOOR BLUE SPACE
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LOBBY: HUMAN PERSPECTIVE
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EXAM ROOM
LOBBY: DOG PERSPECTIVE
DOG POOL: HUMAN PERSPECTIVE
DOUBLE EXECUTIVE SUITE
DOG POOL: DOG PERSPECTIVE
RECEPTION: DOG PERSPECTIVE
COMMUNITY SPACE: HUMAN PERSPECTIVE
CAT AVIARY KENNEL SECTION
RECEPTION HUMAN PERSPECTIVE
• SECOND FLOOR OFFICE: Manager’s Office, Collaborative Work Stations, Conference Room, Break Room, Bathrooms, Storage DORMITORY: 4 Typical Rooms/ Shared Bathrooms, Lounge VET CLINIC: Surgery & Scrub Room, Exam Rooms, Storage Dog/Cat Isolation Room, and Playrooms
SECOND FLOOR PLAN
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SITE CONTEXT
West Side Dog Park isn’t exclusive to dogs only-- creating multiple areas for a wide array of outdoor interests from reading, running, parties, and playing in the park allow for complexity for Clevelander’s to come to the site and fulfill their green experience.
innovative
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green
connected
inclusive
INTERACTIVE WATER SPOUTS
PUBLIC PAVILION
OUTDOOR SEATING
BUSINESS & APARTMENT COMPLEX MASTERPLAN
PROGRAM: WEST SIDE DOG PARK • dog park • new business & apartment complexes • multiple on site parking • water features • designated walking trails • public pavilion
IMPACT OF NEW BUILDING & DOG PARK CONNECT THE COMMUNITY • establishes new jobs for locals and while brining together fellow animal lovers • creates a new competitive advantage to downtown Cleveland in comparison to other large cities
Cleveland Canine +Cattery
EXPAND THE PET INDUSTRY IN CLEVELAND • initiates a local boarding facility while decreasing environmental impact of autos • a new facility that offers training courses to educate pet owners • only facility in Cleveland that has an in-house vet clinic on site GREEN CONNECTION • shared green spaces are critically important to residential growth, tourism, and business attraction • encourage Urban Land Institutes’s global focus on building CCC PARKING
CCC LOADING BUSINESS VACANCY
BUSINESS & APARTMENT COMPLEX
13TH- 17TH MASTERPLAN PROPOSAL OBJECTIVE: Downtown Cleveland historically has been, and in the future must continue to be, the common meeting ground for a wide range of users of all income levels that interact in pursuit of coming together as a community. Programming a Masterplan for public space at this statue can create positive opportunities for all segments of society; from animal lovers to those who enjoy the outdoors. It is important to understand the needs and values of the community; this proposal is an integral part of the solution for an innovative future in Cleveland.
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NORTH EAST FACADE RENDERING
CONCEPT • The experience for Vertici is based of the function of a kaleidoscope and its connection with a recovering hospital patient. The transformation of an individual through out the course of a lifetime is impacted by constantly changing perspectives, much the same as the continually changing pattern within the beauty of a kaleidoscope. The idea of a kaleidoscope encourages ways for users to find positive colorful patterns in life. Enjoying this time of change is the dynamic influence behind the design of Vertici Boutique. Vertici provides appreciation for the unfamiliar and encourages one to look at life from a new perspective during the client’s recovery.
STRATEGY • Develop a project based off of in-depth research of regional and international boutique hotels, specifically geared towards patient needs within Akron’s Biomedical Corridor. Overall, serve the needs of a changing patient market and their accompanying family while offering the community an opportunity to grow.
OUTCOME • Vertici offers an innovative experience for recovering clients and their families by providing activities, spaces, accommodating materials, and specific solutions for the functions of every space. These design solutions are formulated from research, self-reflection, creativity, and purposeful design; forming a new short term home for those who choose to stay at Vertici.
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VERTICI BOUTIQUE HOTEL OBJECTIVE: This boutique is located in Akron, Ohio- the vicinity of several hospitals and the downtown area is being developed to accommodate recuperating hospital patients, visiting doctors, and traveling business people. The facility should be visitor friendly but also allow an up-scale atmosphere conducive to the use of a more sophisticated clientele.
PROGRAM • BASEMENT Back of House Storage, Mechanical Room, HVAC Room, Pool Mechanical Room, Laundry Room.
BRAND, IDENTITY, & LOGO • Vertici’s brand was to be perceived as a kaleidoscope; the emotional challenge of embracing life’s continually changing pattern or series of events. Vertici finds beauty in a changing environment not only at here but in the client’s continuing life. • The identity of Vertici is developed from the meaning of vertex; it has been morphed to relate to the building and client- the point of impact where the guest and the building become one. The repetition of angles, shifting, rotating, and overlapping forms creates this identity. • Vertici’s logo is derived from views of Akron in relationship to the site; the point where the client and the building meet; and the idea behind the abstract concept of a kaleidoscope (life’s changing patterns.)
• FIRST FLOOR Lobby Corridor, Reception/Lobby, Boutique Store, The Commons, Administration Offices (2), Business Center, Shift Restaurant, Kitchen, Storage (2), Men’s & Women’s (2), Six Sense Spa, Spa Locker Rooms (2), Spa Rooms (4), Six Sense Fitness, Yoga Rooms (2), Dance Room, Mechanical Room, and Emergency Egress (3). • SECOND FLOOR Lounge 275, Men’s & Women’s, The V Theatre, Vertigo Roof Top Bar, Infinity Pool Room, Men’s & Women’s Changing Rooms, Single Executive Suite, Double Executive Suite, Mechanical Room, and Emergency Egress (3). • THIRD FLOOR Common Space, Think Rooms (2), The Commons Kitchenette, Single Rooms (4) , Single Executive Suite (4) , Double Executive Suite (2), Mechanical Room, and Emergency Egress (2). • FOURTH FLOOR Common Space, Think Rooms (2), The Commons Kitchenette, Single Rooms (4) , Single Executive Suite (4) , Double Executive Suite (2), Mechanical Room, and Emergency Egress (2).
SUSTAINABILITY • Vertici’s design implements natural day lighting, diffused direct light, high efficiency artificial lighting (with occupancy sensors), water-conserving plumbing fixtures, storm water harvesting/potable water solutions, and Eco-friendly finish products. By selecting materials native to the Akron area and utilizing local businesses and products that focus on reducing their environmental impact, the project reinvests money into the community and increases the availability of jobs for the local work force. The overall experience for the client also echoes the concept of the building by providing a healthy and sustainable lifestyle while residing at or visiting the facility.
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restaurant six sense spa
SECOND FLOOR
FIRST FLOOR
kitchen
• vertigo rooftop bar
infinity pool room
locker rooms
boutique
lobby/reception
single executive suite
the commons six sense fitness
double executive suite
275 lounge
the commons
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commons kitchenette
single executive suite •
FOURTH FLOOR
THIRD FLOOR
• business center & administration
single room the commons double executive suite commons kitchenette
MATERIALS
SUITES CORRIDOR
SINGLE EXECUTIVE SUITE
DOUBLE EXECUTIVE SUITE
Client Objective:
Due to the unpredictable ongoing changing market of patient types, Vertici offers housing to all genres of recovering patients and their families. This flexibility allows for more clients and eliminates stress for those traveling to Akron’s Biomedical Corridor or Cleveland Clinic to know they are welcome no matter the circumstances.
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EAST FACADE
NORTH EAST FACADE RENDERING
FRONT FACADE
SITE RELATIONSHIP TO AKRON VIEWS
SOUTH FACADE
WEST FACADE
375 W. Bowery,Views of Akron 17
OBJECTIVE:
Vertices are a special kind of point that describes the corners or intersections of geometric shapes. That idea fused with the experience of the client and function of a kaleidoscope establishes six rotating views that outlook the Akron, OH community. Views are located on the front and back of the building.
COMMON SPACE ON FLOORS 3 & 4 RENDERING
THE COMMONS MARKET
SHIFT RESTAURANT AND BAR
THE V THEATRE
V THEATRE & INFINITY POOL ROOM
• The Common’s Market is a community space that allows for local vendors to come in and set up fresh produce, flowers, reading materials, and the like. Not only is it a space for the public and guests, it is also a unifying environment where recovering patients can feel re-connected to the public. Its convenience is a plus, but the flexible glass panels that define the space are free-formed to be removed or reconfigured at any time based off the needs of the boutique and community.
• The V Theatre and Infinity Pool Room are spaces that serve and satisfy multiple age groups and family needs. The theatre allows for privacy that a home theatre would offer but within Vertici for guests. The Infinity Pool room allows for recreational activity and a relaxing oasis for loungers.
THINK SPACES, 3rd & 4th FLOORS
• The Spa aspect allows for individual or double rooms that has a water feature of the second story infinity pool that flows down the curtain wall within the rooms. This feature allows for a refreshing spa experience.
• These adjustable glassed areas allow for lounging, interaction, or privacy. The idea behind these adjustable glassed-in spaces allows for the constantly changing users to meet their needs on a daily basis. This space allows the client to interact with others if they choose. It’s a secondary area that allows guests to be secured but in a space other than their temporary home at Vertici.
SIX SENSE SPA & FITNESS
• The Fitness area allows for great views of the surrounding area while utilizing gym equipment. Also, yoga and dance courses are available depending on what type of exercise the guest prefers.
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SIDE ENTRANCE RENDERING
CONCEPT • The REI experience is oriented to bring together people for a common cause; that being to celebrate every moment spent outside. The REI DC Flagship store acknowledges the extraordinary history of its past in a second story library loft and the evolving potential of current and imminent customers. This store brings together digital and printed resources including Project 1440, a minute-by-minute digital photo sharing time-line of REI customers experiencing the outdoors on multiple digital screens within the store.
STRATEGY • Follow REI Creative Stantards to develop a place where people can buy durable products and are provided with multiple digital and written materials to encourage clients how to properly utilize them. An on-site library provides digital interactive screens to see others clients throughout the world. By using trending digital screens for a photo sharing website, it will also build a connection with the client to feel innovated enough to share their personal experience with REI products once leaving the store.
OUTCOME • This REI Flagship Store is a developed celebratory experience that creates awareness, purpose, and satisfaction when purchasing REI products. It also brings together strangers who publicly acknowledge their passion for the outdoors. This design stimulates an ongoing outdoor journey of nature once leaving the store and a new relationship with REI that is expressed when they join REI’s online digital photo sharing site, Project 1440.
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REI DC FLAGSHIP STORE OBJECTIVE:
2014 PAVE Student Design Competition- Creation of the New REI Store Experience. Develop a new store experience for REI in the Washington DC market. Create a new store experience for our current customer base while trying to attract active outdoor millennials. The store should include elements of the local community and market through the space.
CELEBRATING EVERY MINUTE SPENT OUTSIDE WWW.REI1440PROJECT.COM PROGRAM • FIRST FLOOR Accessories, Back of House, Men’s and Women’s Bathroom, Bike Department, Camp Department, Check-out Areas (3), Classroom, Climb Department, Common Areas (2), Fitness Department, Fitting Rooms (8), Food/Utensils, Garage (Bike Shop), Kids Department, Men’s Retail, Outdoor Gear Department, Shoe Department, Store Front Displays (2), Ski Department, Water Sports Department, Women’s Retail, and Yoga Department.
• REI has created a minute-by-minute time-line making up a 24-hour period., Project 1440. The goal is to fill each and every minute of this virtual day with photography. Project 1440 is displayed on multiple digital screens throughout this REI Flagship Store, departments vary what is displayed based on the function of the department ie) Outdoor gear displays hiking, running, etc. • These images connect REI users throughout the world by showing support and how to utilize REI products. This also innovates REI’s clients to go out and explore nature by trying new outdoor activities from bird watching to climbing. • Utilizing technology innovation will add value to the customer experience within and outside of the store, and is not to be a detract to their store experience. Project 1440 also promotes leverage with the customer’s own smart phone by encouraging users to connect to REI network.
• SECOND FLOOR Library Loft
SUSTAINABILITY • The interior elements of the building, i.e. flooring, ceiling, walls, light fixtures, equipment, and furniture are environmentally safe for the customers and the environment. Day lighting is a key design element within the space; it adds value by saving energy costs while stimulating sales and enhancing the natural ambiance of bringing the outdoors inside. The building products come from renewable, recycled, and local sources ensuring a reduction of the environmental impact of products. These impacts include a reduction of unnecessary lighting, eliminating unwanted chemicals, and finding manufacturers who produce high performance products that ensure healthy ecosystems. By incorporating eco-sensitive design, this REI store benefits natural resources, has less negative environmental impact on the geographical area, and celebrates the beauty of our 4.54 billion year old Earth.
PERSONALIZED DIGITAL SCREENS THAT EXPRESS THE CELEBRATION OF CURRENT, PAST, AND PRESENT REI USERS INDULGING IN NATURE.
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FIRST FLOOR
checkout
bike dept.
SECOND FLOOR
displays
the garage
accessories
men’s retail ski dept. women’s retail
climb dept. women’s
fitting rooms
men’s
common area
•mechanical room
classroom
yoga dept.
camping dept. kids retail
water sports dept.
• back of house outdoor gear
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• shoe dept.
library loft
MATERIALS
CAMPING DEPARTMENT
SHOE DEPARTMENT
THE GARAGE AND BIKE DEPARTMENT
Client Objective:
The profile of REI’s client base tends to be fashionable millenials with disposable income that are part of the middle and upper-middle class. Technology needs to add value to the customer experience but not distract.
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CIRCULATION DIAGRAM
MAIN ENTRANCE CHECKOUT
BUILDING SECTION
SITE DIAGRAM & SURROUNDING VIEWS
DIGITAL SCREEN LOCATION DIAGRAM
TIERS OF MOVEMENT
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OBJECTIVE:
Site: Uline Arena
Once home to the Washington Caps basketball team, Lions hockey team, and the first Beatles’ concert in the United States, The Coliseum is an integral part of Washington, DC history. Once known as the Uline Arena, the building and surrounding neighborhood is returning to its former glory. Undergoing renovations to house the new REI Flagship store.
2nd FLOOR LIBRARY LOFT
MAIN ENTRANCE
MULTIPLE CHECKOUT AREAS
COMMON AREA
COMMON AREAS
• The need for multiple checkouts allows people to get in and out of the store as soon as possible. The four locations are in proximity to all three entrances. If needed this allows for direct assistance and there is no confusion to find a REI employee. Due to the size of this flagship store, increased options for sales assistance is better for the customer experience.
• Commons are where customers can relax, meet, read and connect to the local activities of the DC market. The commons areas is secondarily important to the shops within this store, this is why they are centralized in the center of the store, as if the center of focus for strangers to come together and celebrate as if they weren’t meeting for the first time.
LIBRARY LOFT
YOGA & BIKING DEPARTMENT
• The Library Loft is a community concept. It has printed materials and digital access within the Second Floor and acts as an oversized common space. The materials provide information on: various books on history within the geographical area, REI history, product information, and guidebooks that educate how to use equipment properly. The digital aspects tend to those who don’t want to read but want the same resources digitally- these resources can be accessed on their smart phones or provided digital screens.
• Research of the DC area determined yoga and biking as the two favored exercise activities. As a result, yoga was added to the program for this flagship store. The space plan has the Garage/Biking department and Yoga near the two side entrances, these two departments are projected to have the highest sales volume in comparison to all other departments. This space designation allows for people to walk in off the streets and receive bike tune ups or browse yoga retail.
CONNECT WITH REI TODAY ON YOUR SMART PHONE
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ALLURE PERSPECTIVE
CONCEPT • Allure, the kiosk that supplies effective fishing lures that is designed from the concept of appeal. Incorporating this idea and inspired concepts of biomimicry, this fishing kiosk mimics the attraction of a skimmer bird's beak. The skimmer bird's beak has the design that encompasses aerodynamics and a bright orange color that lures the fish then captures them. My kiosk was made to reflect the shape, function, and ability to attract its target that the skimmer bird relies on for survival. While this kiosk resembles those three characteristics and capturing customer's attention by appealing to their senses to bright color, abstract form, and need to buy fishing lures.
STRATEGY • Develop an abstract experience and concept behind the daily life of a fish, that individuals can relate to. Using specific materials to appeal to mall goers of all ages and genders while also grabbing there attention to explore this fishing retail kiosk.
OUTCOME • A unique kiosk that relaxes and innovates the customer to buy fishing lures. Allure may be abstract but it does expose the idea of biomimicry and how it can influence the design and process of the everyday shopper.
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ALLURE FISHING KIOSK OBJECTIVE: Creatively design a kiosk space that best displays highlights the products being sold with the assigned space. Designing a stand-alone, interactive retail display that uses a biomimicry inspired concept utilizing 3 types of materials.
ALLURE’S PROCESS OF APPEAL TARGET
STIMULATE INTEREST
CREATE DESIRE
ANTICIPATED ACTION
FISH
ATTRACT THE FISH
BROWSE THE SURFACE
CONSUME FISH
SHOPPER
ATTRACT THE HUMAN
BROWSE THE STORE
PURCHASE PRODUCTS
BIOMIMICRY • the design and production of materials, structures, and systems that are modeled on biological entities and processes.
ALLURE Allure displays an non-figurative form mimicking the skimmer birds beak while in the ceiling of the kiosk is an aquarium and a small opening that reflects how the water, fish, and sunlight filter in through the beak. Appealed customer’s enter to a view of an abstract lit fish form display where the customer becomes the fish and are consumed into the beak. Allure is designed to appeal to customers as well as target them to enter the kiosk and buy Allure’s products.
THE SKIMMER BIRD’S BEAK • Allure is an euphemism for a marketing strategist to target a shopper to buy retail, just like a skimmer bird is trying to capture its prey. The beauty behind the skimmer bird’s beak is it has a one of a kind beak that is designed to: 1) Attract a fish due to it’s bright orange color, 2) Scoop up the fish due to the lower mandible’s (part of the beak) unusual shape, 3) Acts as a net, it filters the water and keeps the fish. The main focus inspired by biomimicry is how it’s bright lower mandible attracts fish to the surface, the shape, motion and color of the beak attracts the fish to come to the surface allowing the bird to consume the fish. This is an ideal example of how retail will be more likely to sell. Allure Kiosk is an abstract interpretation of the skimmer bird’s beak, the shape represents the longer lower mandible in the beak that has a fish tank built in- it mimics the netting effect the bird would allow water to pass through, also it sooths the customer. The displays represent a fish in the water which allows people in the kiosk to imagine fishing and understand the kiosk as a whole. The kiosk however is not orange, but a modernized white color that doesn’t distract the customer. Therefore, once you get the customer inside the kiosk it’s as if you’ve got the fish inside the skimmer bird’s beak.
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ALLURE KIOSK
PRODUCT:
A
• When it comes to marketing the most efficient fishing lure manufactures need to consider the following in their design: color, movement, material, size, texture, how it reflects light, and smell. These characteristics attract the fish’s visual senses. These attributes are just as vital when it comes to designing a kiosk and developing a model that will also stimulate the same experience for humans. Experiences in nature among wildlife are more common in every day functions, shopping is a prime example.
texture
B
color EXTERIOR ELEVATION
smell
how it reflects light taste
size FISHING LURE
material
movement shape
efficiency
A) INTERIOR ELEVATION
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B) INTERIOR ELEVATION
AREAL VIEW
ALLURE PERSPECTIVE
MATERIALS: A) MAIN STRUCTURE Advanced Technology Inc. Fusion Tech Aluminum in White
B) GLASS PANELS 3Form Infinite Plexiglas Infinite Surf
C) SEATING SURFACE 3Form Chroma Chroma Titanium
Client Objective:
Create a unique interactive retail display inspired by biomimicry, the display will allows customers to easily see the product and encourage them to explore the kiosk and buy retail. Individuals who enjoy the outdoors and those who would like to be more involved within the fishing sport are encouraged to shop at Allure.
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LIVING SPACE FOR FAMILY WITH CHESHAUS STYLE
CONCEPT • Cheshaus Cat Furniture is developed to serve as a chic furniture set that works for both cats and passionate owners. Influenced by the Bauhaus school of thought and Chester the Cat, these pieces incorporate square steel, plywood, and hand woven padding for your feline. These products express the Bauhaus concept by combining simplicity and function to create a clean modern design. These custom pieces are expected to encourage fitness and wellness for your companion while satisfying the aesthetic preference of your personal interior space.
STRATEGY • Develop a unique furniture line that serves the needs of a cat, aesthetics of the owner, and portray true Bauhaus design. The understanding that the lack of product market for this concept needs to push the idea of a new movement to aesthetically please both felines and their owner within the Pet Industry.
OUTCOME • Three unique Bauhaus furniture pieces that satisfy all parties and bring new ideas to the Pet Industry. This furniture line was tribute to Chester the Cat, the muse and innovation behind this project who passed away within the duration of this project.
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CHESHAUS FELINE FURNITURE OBJECTIVE:
Design a collection of products which are influenced by the design elements and details of a particular historic design style or period. The historic elements must be recognizable and predominant in the product design. The scale and placement of the design elements should not replicate original designs.
• National Center for Health Statistics. . 2012.
HUMAN ANTHROPOMETRICS
CAT ANTHROPOMETRICS
• Reference: National Geographic.- April 12, 2014,
Female, Caucasian, 5’-6” Long, 23 Years Old, 130 lbs
Female, Domestic Short Hair, 18” Long, 1 Year Old, 9 lbs
MEAN:
SMALL
MEDIUM
LARGE
MEAN:
CHEST LENGTH WEIGHT
11-14” 10-13” 4-8 lbs
14-17” 13-16” 8-12 lbs
17-20” 13-16” 12-16 lbs
AGE LENGTH WEIGHT
FUNCTION REQUIREMENTS: • comfort • safety • recreational • multi-functional • altitude • stimulation
CHILD 5 y.o. 44” 101 lbs
MAN 30-39 5’-8” 198 lbs
WOMAN 30-39 5’-3” 156 lbs
FUNCTION REQUIREMENTS: • comfort • safety • reach • functional
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CHESTER THE CAT + BAUHAUS DESIGN STYLE
FURNITURE LINE PROGRAM • CAT BED This versatile cat bed is a two story divan for your cat to have the privacy and protection they need while offering a cozy woven hammock on top. • DUEL SCRATCHING POST & END TABLE This multi-functional piece serves as a doubled sided scratching post for your cat and a convenient end table with built-in storage for you. This piece has included hardware that easily latches to the wall with two fasteners to provide the stability and strength needed to function as an end table and recreational scratching post. • CAT TREE This versatile cat bed is a two story divan for your cat to have the privacy and protection they need while offering a cozy woven hammock on top.
FINISHES TO MATCH PERSONAL PREFERENCE Options available to not only match your style while working to satisfy your feline but materials that are animal friendly. The flexibility of mixing and matching materials allows for this line of furniture to satisfy multiple preferences within the client’s existing home.
C H E SHAU S SYNOPSIS OF THE BAUHAUS CONCEPT The Bauhaus design style is a concept combining the basic rules of design, materials, and fundamentals within function. This movement encouraged designers to keep their ideas unpretentious while using these new materials- tubular steel, concrete, glass, woven materials, and plywood. “It is the organization of materials and processes in the most productive way, in a harmonious balance of all elements necessary for a certain function. It is the integration of technological, social, and economical requirements, biological necessities, and the psychological effects of materials, shape, color, volume and space. Thinking in relationships.” -Laszlo Moholy-Nagy
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• A) METAL SURFACE Available in stainless steel, brass, or copper depending on the client’s aesthetics these options ensure durable and sturdy material for your feline without the worry of it falling over onto your feline.. • B) WOOD WORK Available in 100% birch, cherry, or walnut- other paired materials within the furniture’s composition will refocus the cat’s attention to not claw at the wood within the flawless piece. • C) WOVEN PADDING Made with fibrous and durable sisal material, this cat scratching post naturally inspires feline scratching and clawing. Available in the primary colors, truly representing Bauhaus Movement. • D) CAT BED HAMMOCK Covering the latched hammock is a zippered and removable cover makes machine wash and care simple. The bottom of the bed has a layer of “stay put” non-slip fabric.
MATERIAL SELECTION: A) METAL
B) WOOD
C) WOVEN PADDING
CHESHAUS CAT TREE
DUAL SCRATCHING POST & END TABLE
CHESHAUS CAT BED
Client Objective:
Satisfy the aesthetic preferences of the owners while utilizing every day needs of their beloved felines. Provide furniture pieces that fulfill the needs of all age groups, breeds, and sexes of cats. Those needs include comfort, recreation, stimulation, and safety- these pieces create unison within the design of the overall space.
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MAP OF CAMPUS’ I CONTRIBUTE TO- NORTHEASTERN OHIO
MAY 2014 - MAY 2015
Kent State University Kent Campus Office of the University Architect Suite 101 Harbourt Hall 615 Loop Road, P.O. Box 5190 Kent, Ohio 44242-0001
CONCEPT • Gain applied experience through the design of Higher Educational facilities; working with the Office of the University Architect’s at Kent State University Main and Regional Campuses. • Enhance the KSU Experience by understanding building function, aesthetics, safety and comfort; applying a student’s perspective to the collaborative application of project budgets, safety, and design standards.
KENT CONNECTION • Located between the Salem and East Liverpool Regional Campuses is my hometown of Lisbon, Ohio. Kent has served as my new home for the past five years and recently, I have been able to reconnect with the regionals near Lisbon and improve the educational facilities at all three campuses. • Within this internship, I have found professional growth, development, and deep rooted meaning by applying my time and talents to improve the campuses that have been an integral part of my life to date. Once I depart from Kent I will look back proudly at the learning experience that has been my education and how it’s been applied to enhance the places I consider home.
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OUA: KENT STATE UNIVERSITY OBJECTIVE:
The Office of the University Architect personnel ensure the orderly and economical development and alteration of Kent State University facilities according to sound architectural and engineering practices in keeping with the regulatory and procedural requirements of the university, state, and other governing agencies.
EXTERIOR SIGNAGE •Regional Campus: SALEM, OH
A1
PARTIAL BUILDING ELEVATION - EAST
• Aluminum Stud Mounted Letters. Match Dark Bronze Finish as Close as Possible.
A2
LETTERING DETAIL
• The location and design combine way-finding philosophy with building signage to clearly identify the main entrance to the building from the student’s perspective. • Composing a digital study of visibility of the signage helped determine placement, scale, and material finish.
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ADA: FAMILY BATHROOM RENOVATION •Regional Campus: SALEM, OH
PROGRAM: • Following Kent State University Interior and Exterior Standards into signage, way-finding, presentations, and drawings allows for challenges within design of standards versus thinking within the box.
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• In order to achieve a successful project it is imperative to implement and conform to the requirements of the Governing Code Authorities including: Ohio Building Codes and Americans with Disabilities Act.
EXECUTION: • Understanding that various components such as turning radius, heights, and clearances need to be incorporated into the overall design process. • Once the budget is established, carefully select materials that are aesthetically appropriate and meet the ongoing maintenance and long term use of the client.
Client Objective:
Ensuring the student success of every student, while they are here and long after they become proud alumni. While working at full speed on a historic effort to bring campus facilities up to Twenty-first century standards. It is not about aesthetics, its about giving our students the best chance to succeed by providing them with world-class facilities for learning and living.
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THANK YOU