M PORTFOLIO Graphic Design & llustration
S MICHELLE SETIAWAN 2016 - 2019
H
E
L
L
O
SELECTED ARTWORKS OF MICHELLE SETIAWAN
PORTOFOLIO 2016 — 2019
Your portfolio should be a birthplace for future work, not a graveyard for past work. RACHEL BERGER 2016 Welcome to my portfolio, if you’re interested please flip to the next page know more about me, my thoughts and design proccess. Enjoy reading!
p. 05
— 08
p. 09
— 12
p. 13
— 14
p. 15
— 16
p. 17
— 20
p. 21
— 26
SELECTED ARTWORKS OF MICHELLE SETIAWAN
PORTOFOLIO 2016 — 2019
Index Curriculum Vitae Projects 01. Branding & Identities 02. Packaging 03. Editorial 04. Poster 05. Illustration 06. Other Works
02
CURRICULUM VITAE
C
V
Hi my name is Michelle Setiawan. I’m a shy [INFP] graphic design student majoring in New Media. I fancy colors and texture. Always busy chasing another deadline. And take delight in playing with watercolors. But above all, i especially loved adding my illustration to designs.
Focus
packaging motion graphic layout illustration Personal Info
Interests
DATE OF BIRTH
MUSIC
July, 27th 1998 ADDRESS Belmont Residence Montblanc Tower, 10-08 Jakarta Barat 11630 PHONE NUMBER
MJ, clean bandit ART & DESIGN storybook illustration, clay papercraft, miniature, cross stitch, watercolor
+62 89678184810 E-MAIL michelle012@binus.ac.id michelleimey27@gmail.com
03
i’m aspiring to be graphic designer/ illustrator
SELECTED ARTWORKS OF MICHELLE SETIAWAN
PORTOFOLIO 2016 — 2019
EXPERIENCES ACADEMIC BACKGROUND LANGUAGE SOCIAL MEDIA SOFTWARE Experiences
Academic Background
Social Media
ORGANIZATIONS
2016- present Bina Nusantara University (New Media) 2013-2016 SMA Budi Mulia I Jakarta
As design team for photography class Bina Nusantara (2017) Graphic Design Mentor, BINUS University (2018) FREELANCES Event Ticket, Trisakti (2018) Color Bounce Freemergency (2017) WORKSHOP Sustainable Kiosk for Extra-Ordinary City (2018) INTERNSHIP Lotus Group, Akasha Indonesia (2019)
Language INDONESIAN native speaker ENGLISH advanced
linkedin.com/in/michelle-setiawan ISSUU issuu.com/michelleimey27 INSTAGRAM @michelleimey
Software Adobe Illustrator Adobe Photoshop Adobe After Effects Adobe Indesign Adobe Dreamweaver
04
BRANDING & IDENTITIES
01 GADO-GADO BOPLO CLASS ASSIGNMENT 2019
Gado-Gado Boplo is a traditional Indonesian restaurant chain brand with gado-gado specialty. At design class students got an assignment to make rebranding of brands with particular keywords. In this assignment my choosen keyword was fresh, traditional and classic. The target market for this brand is middle to upper class, young adults and above.
#663200 #AB4E28 #89C637 #126F3A
05
GRAPHIC STANDARD MANUAL
SELECTED ARTWORKS OF MICHELLE SETIAWAN
PORTOFOLIO 2016 — 2019
Vegetable arrangement made to look like flower crown, further emphasize “fresh”.
Made to look like cobek to emphasize “traditional” keyword.
Typeface: Bamberg Serial Heavy “Classic” slab font with bold feature to balance the thickness of cobek.
I choose to emphasize traditional keywords by using cobek, which was a traditional tool to veggies
peanut
make gado-gado’s peanut sauce. As for the overallI design i wanted to make it look natural and fresh. Because gado-gado is basically Indonesian salaad with peanut sauce hence it’s collection of veggies, while flower bouquet is a collection of flowers in a certain arrangement. I took the
inspirations
similarity of both and make a vegetable bouquet as a concept.
06
BRANDING & IDENTITIES
Proccess Team brainstorm Sketch on paper Drafting alternatives Finishing Making brandbook
07
SELECTED ARTWORKS OF MICHELLE SETIAWAN
PORTOFOLIO 2016 — 2019
Supergraphic Alternatives
View my issuu account to see full version [ michelleimey27 ]
08
PACKAGING
02 SARI TEMULAWAK CLASS ASSIGNMENT 2018
Jamu have been around for many centuries as one of the oldest health drink originated from Indonesia. In this assignment, i was given task to re-design a jamu made from temulawak namely “Sari Temulawak� with traditionalmodern keywords. I choose natural color scheme to make a more natural looking and chocolate for traditional mood.
#DC6B26 #EFC588 #99A037 #865B31
09
SELECTED ARTWORKS OF MICHELLE SETIAWAN
Sari Temulawak 85
PORTOFOLIO 2016 — 2019
Instant
R
Curcuma Xanthorrhiza
Typeface: Myriad Pro
Fungsi Kesehatan :
Saarrii SSari TTemulawak Temul emulawak 85
Cara Pemakaian :
Instant
R
Curcuma Xanthorrhiza
Honey and Orange Health Drink Membantu menjaga kondisi tubuh yang lelah dan kesehatan fungsi hati
Sari Temulawak 85
Sari Temulawak w wak 85
Honey and Orange
Sari Temulawak 85 adalah minum minuman man dari at baik untuk ekstrak sari alami yang sangat diminum sehari - hari dan nikmat rasanya. Minuman ini cocok untuk orang rang yang sering merasa kelelahan akibat aktivitas yang berlebihan.
Instant
Instant
R
Curcuma cuma Xanthorrhiza
Sari Temulawak 85 is a beverage from natural extract extract which is very healthful to be consumed everyday and very refreshing. This beverage is good for those who are often exhausted from overactivity.
Larutkan satu bungkuss untukk ssatu atu gelas denga an dengan air panas. Dapat diminum diminu um hangat atau dingin. Dissolve one packk in on onee glass (200 ml) 0f hot or cold ld water.
Komposisi : Temulawak Madu Sari Jeruk Gula
60% 10 % 15 % 15%
Composition: Curcuma Xanthorriza 60% , Honey 10%, Orange 15%, Cane Sugar 15%.
Kondisi tubuh yang lelah dapat menyebabkan gangguan fungsi hati sehingga dapat juga berdampak pada organ lainnya. Gejala - gejala dari gangguan fungsi hati diantaranya sering merasa lelah, nafsu makan menurun, dan rasa nyeri pada perut. Sari Temulawak 85 bermanfaat untuk menjaga kesehatan fungsi hati serta menurunkan panas dalam. Sari Temulawak 85 baik untuk dikonsumsi secara rutin setiap hari. Overtiredness could cause live function disruption which could affect organs. The symptoms of liver function disruption include frequent fatigue, decreased appetite, and stomach discomfort. Sari Temulawak 85 helps maintain healthy liver function as well as reducing toxic heat. Therefore, it is adviced to consumed Sari Temulawak 85 every day. POM TR. 082 290 811 PT. Citra Deli Kreasitama Tangerang - Indonesia
As Indonesia was mainly moslem and Hidhu. This packaging was made to look like arabesque pattern by using ingredients lineart and circular sketch. The typography was created to represents arabic calligraphy. Considering jamu used many spices as it’s ingredients, i choose orange and green as variation color. While avoiding yellow to make it look sour.
10
PACKAGING
11
SELECTED ARTWORKS OF MICHELLE SETIAWAN
PORTOFOLIO 2016 — 2019
Proccess Brainstorm Sketches Digital Drafting Alternatives Finishing
12
EDITORIAL
03 OTF NEWSLETTER CLASS ASSIGNMENT 2018
In this assignment, i was given task to layout eight pages newsletter using typography knowledge as main ability. This project main purpose was to train layout and experimental typography of students. As the lecturer gives students freedom to choose their own theme. I choose cute color palette inspired by nai polish.
#DC5F39 #F4B34A #77C8B8 #E8E5D7
13
SELECTED ARTWORKS OF MICHELLE SETIAWAN
PORTOFOLIO 2016 — 2019
14
POSTER
04 EDUKINDO POSTER CLASS ASSIGNMENT 2017
In this assignment, i was given task to re-design a poster that my team found near Binus Syahdan Campus. In this case, my team choose “Edukindo” a seminar schedule poster. The challenge was to apply typography in a real layout.
#000000 #F4B34A #77C8B8 #FFFFFF
15
SELECTED ARTWORKS OF MICHELLE SETIAWAN
PORTOFOLIO 2016 — 2019
05 BREAKING POSTER CLASS ASSIGNMENT 2017
In this assignment, i was given task to layout a campaign poster with “Breaking the” theme. Here i decided to bring up low-self esteem as my concept with text saying “Stop looking at yourself through the eyes of others”. I adopted Saul Bass style.
b63a27
#000000 #B63A27 #FCE3C7 #FFFFFF
16
ILLUSTRATION DESIGN
06 PASTEL PLAYING CARDS PERSONAL PROJECT 2019
Pastel is a set of playing card consisting of different characters from cultural stories around the world. Pastel illustrate cute fairy tales characters and their respective more scary/dark mythical creatures. This project was made as collaboration work of two illustrator.
#212121 #765848 #9B7E67 #F6F4E2
17
SELECTED ARTWORKS OF MICHELLE SETIAWAN
PORTOFOLIO 2016 — 2019
Closer look of Pastel Logo
As for the packaging, I tried to use monochrome color as the card itself have many colors from illustrations. I got the inspiration from “Alice in Wonderland”, white rabbit who came late at a teaparty thus the teapot represent fairy tales side. While i choose ouroboros “The serpent eating it’s own tail” from Norse mythology to represent myth side.
18
ILLUSTRATION DESIGN
19
SELECTED ARTWORKS OF MICHELLE SETIAWAN
PORTOFOLIO 2016 — 2019
20
OTHER WORKS
07 I AM ZOOMING SIMPLICITY CLASS ASSIGNMENT 2017
Design a series of Nikon Coolpix B500 Series ads in the form of brochure/pamphlete, magazine, and newspaper ads (round, vertical, horizontal). Using black, grey and red to match the product palette, using clean lines and axial layout. Simplicity was highlighted with bright red color to the product unique feature, it’s special color.
#000000 #B11E3B #414A47 #FFFFFF
21
SELECTED ARTWORKS OF MICHELLE SETIAWAN
PORTOFOLIO 2016 — 2019
OTHER WORKS
08 IKAN GABUS DAN TUPAI CLASS ASSIGNMENT 2016 — 2018 (remastered)
In this assignment, student was given task to make a storybook about Indonesian folklore. Here i choose to illustrate “Ikan gabus dan tupai” Ikan gabus dan tupai is an Indonesian folklore originated from Kalimantan.
#09664F #F8CDA0 #77C8B8 #B47787
23
SELECTED ARTWORKS OF MICHELLE SETIAWAN
PORTOFOLIO 2016 — 2019
24
OTHER WORKS
Watercolors
25
SELECTED ARTWORKS OF MICHELLE SETIAWAN
PORTOFOLIO 2016 — 2019
[ From left to right ] 01. What is Love? 02. Burung Mambruk 03. House in Kyoto, Summer 04. House in Kyoto, Winter
26
B
Y So, that’s all for now . . . But if you wanted to know more about me you can find me at : WA/Line [ 089678184810 ] Email michelleimey27@gmail.com, michelle012@binus.ac.id
E
PORTFOLIO Graphic Design & llustration
WA/Line [ 089678184810 ] Email michelleimey27@gmail.com, michelle012@binus.ac.id
© 2019 MICHELLE SETIAWAN