Michelle Mallard Portfolio

CONTENT ASPCA

FREEZE FIVE

SCENIC A1A

BALDWIN JROTC

GOSEEK

FREEDOM

HONDA TOUR PHOTOS WITH

PARK

FLASH

FLAGLER ATHLETICS I AM FAITHFUL

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ABOUT ME Born and raised in Florida and then being away for almost 20 years, it was a joy to return to my roots.

I have enjoyed the twin

towers of Flagler College against the skyline since my childhood and to be a graduate of this great institution is another strong branch on my tree of life.

ASPCA ADVERTISING CAMPAIGN

Traditional Media | Filmed Event Story Board | Social Media

Is your pet made of money?

It is said that just as a ripple spreads out, the actions of individuals can have far reaching effects. for this project.

This is my hope

An assignment that

may reach one, then another and

Help put an end to Puppy Mill breeding.

another, until the industry of puppy

An estimated 167,388 dogs are living in breeding facilities.

These facilities put profit over the health and well-being of the dogs. Together we can stop the cycle and bring their true value back. Visit aspca.org for more information.

mills is a thing of the past.

Is your pet made of money?

Is your pet made of money?

Help put an end to Puppy Mill breeding.

Help put an end to Puppy Mill breeding.

An estimated 167,388 dogs are living in breeding facilities.

These facilities put profit over the health and well-being of the dogs. Together we can stop the cycle and bring their true value back. Visit aspca.org for more information.

An estimated 167,388 dogs are living in breeding facilities.

These facilities put profit over the health and well-being of the dogs. Together we can stop the cycle and bring their true value back. Visit aspca.org for more information.

-Pan out to MS -Man asks what she is doing with a dog made of money

-MS -Woman answers this is my Cashound. She then goes on to explain how she didn’t research and bought a pet from a pet store without knowing where it came from.

-Dissolve

-CU of paper origami dog

-Pan out to MS -Man walking dog is approached by a random person and asked what is up with a money dog.

-CU -The acter explains, this is my Cashound. My family fell in love at the pet store and we brought him home without finding out where he came from.

nd

bre

eder s

-CU woman sitting on bench with life sized origami dog made out of money

ca # sto p -LS -Man playing with paper origami dog is approached by a woman with a border collie.

-CS -Woman asked about his dog made out of money.

-He explains how much he loves his Cashound, but that his start in life was rough filled with abuse and now he suffers with medical problems.

sh

ou

-Magnet will be handed out to all particapents to encourage flow to social media and as a reminder of the campaign to end abuse in puppy mills.

FREEZE FIVE BRANDING

Bran din g | Pa cka gin g | Website | Prom otional Video

Freeze Five – my non-alcohol drinking ways, wanting an adult alternative to soda, and the health issues of a loved one who now lives an organic life inspired this ref reshing drink sold in branded koozie packaging.

HOME

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O U R S T O RY

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F L AVO R S

L O CAT I O N S

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SHOP

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C O N TA C T

HOME

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O U R S T O RY

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F L AVO R S

L O CAT I O N S

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SHOP

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C O N TA C T

Our Flavors!

A l l o f o u r f l a v o r s a re m a d e w i t h f re s h A m e r i c a n g ro w n o rg a n i c p ro d u c e c o m b i n e d w i t h c l u b s o d a a n d c o c o n u t w at e r.

Zesty Orange Lime Club Soda

Our Story!

Co c o n u t Wa t e r O ra n g e Pu re e Lime Juice

Tr o p i c a l Peach Mango

Unique Pa c k a g i n g

We a re p a s s i o n a t e a b o u t s u p p o rt i n g s m a l l town farmers in America who choose to g ro w c o m p l e t e l y o rg a n i c p ro d u c e . We work hand-in-hand with farmers to choose t h e b e s t i n g re d i e n t s , d e l i v e r i n g f re s h f l a v o r with lasting coolness.

Club Soda Co c o n u t Wa t e r M a n g o Pu re e Pe a c h Pu re e

Calming Strawberry Coconut

Any Time of the Day

Co c o n u t Wa t e r

Freeze Five

5 5 5 T h e C o o l D r i n k Wa y Farmington, FL 55555

S t ra w b e r r y Pu re e ©Freeze Five

Sign up for Specials E-MAIL

SEND

info@freezefive.com 555 • 555 • 5555

©Freeze Five

Privacy Policy | Terms and Conditions

Co m b i n i n g c o o l p a c k a g i n g a n d g re a t f l a v o r is our goal for you so that you may enjoy our s p a r k l i n g d r i n k a n y t i m e o f d a y. Fre e z e Fi v e i s p e r f e c t f o r a p i c n i c l u n c h , p a rt y w i t h f r i e n d s o r c e l e b ra t i o n f o r t h o s e p re f e r i n g a n o n - a l c o h o l i c o p t i o n . We h o p e y o u e n j o y t h e g re at t a s t e a n d l o n g l a s t i n g c o o l n e s s o f Fre e z e Fi v e !

Sign up for Specials E-MAIL

SEND

info@freezefive.com 555 • 555 • 5555

Co c o n u t Pu re e

Freeze Five

American Grown Organic

The Cool Drink!

Club Soda

5 5 5 T h e C o o l D r i n k Wa y Farmington, FL 55555

Th e i d e a b e h i n d o u r u n i q u e i n s u l a t e d p a c k a g i n g i s t o p ro v i d e y o u w i t h l o n g l a s t i n g c o o l n e s s ! We w a n t y o u t o e n j o y t h e c h i l l e d n a t u ra l f l a v o r s w h i l e y o u s i p o n y o u r Fre e z e Fi v e b e v e ra g e , b u t w e a l s o w a n t y o u t o k n o w w e a re c o n c i o u s o f e x t e n d i n g t h e l i f e o f o u r beautiful planet! Our packaging is completely re c y c l a b l e .

Privacy Policy | Terms and Conditions

SCENIC A1A WEB DESIGN

Bran din g | Fully Developed Website | Ph otography

Friends of A1A Scenic & Historic Coastal Byway, thank you for being an entity! Highlighting this 72-mile coast-hugging roadway with all of its features is a worthy cause, and I look forward to further exploring every. single. one. of. them.

BALDWIN JROTC BRANDING

Logo | Traditional Media | Photography | Stationery | Apparel

Teens and leadership are two words that you don’t often hear together in the same sentence, but not the case with the Baldwin JROTC.

These young

people not only make excellent photography subjects, but as you get to know them, you realize the future of our country is in good hands.

GOSEEK HUMAN CENTERED DESIGN

Branding | UCD APP

Snapping a self ie with a f riend or family member always brings a smile to my face as does a challenge fulf illed.

Thus the

creation of goSeek using the user-centered design method.

Making memories while

playing a fun, educational scavenger game is a pastime in which I’ll always take a part.

Autoradiographic Heading 1

Quicksand rg Heading 2

Quicksand lt Body

Style •

Color scheme is orange and teal

•

Orange depicting enthusiasm, conf idence, and in the case of this app, fascination

•

Teal represents f riendship and joy

•

A leather texture is utilized along with symbolic metal buttons hinting at the visual

of a satchel of an explorer or adventurer f rom days long ago

FREEDOM PARK ENVIRONMENTAL BRANDING

Branding | Signage | Brochure | App

A design project close to my heart – highlighting a beautiful plot of land while honoring a chapter of my historic town. with the Civil Rights Movement.

St. Augustine was up close and personal

A park dedicated to one of its leaders, Dr. Robert

B. Hayling, is a f itting memorial in the story of Saint Augustine’s past.

FREEDOM PARK Parking Lot

6

1

Hayling Fountain

2

Art Wall

3

Gazebo

4

Art Walk

5

Pavilion

6

5HĂ HFWLRQ 3RLQW

7

Pier

8

+DPPRFN *DUGHQ

9

7

Stables

5

4

8

3 1 9

2

STABLES Horses owned by Southern Carriages are used for horse-drawn carriage tours on the oldest streets of America.

PET AT YOUR OWN RISK

GAZEBO PAVILLION ART WALL PIER STABLES

FREEDOM PARK Parking Lot

6

1

Hayling Fountain

2

Art Wall

3

Gazebo

4

Art Walk

5

Pavilion

6

5HÁHFWLRQ 3RLQW

7

Pier

8

+DPPRFN *DUGHQ

9

7

Stables

5

4

8

3 1 9

2

HONDA TOUR ADVERTISING CAMPAIGN

Traditional Media | Social Media | Interactive Filmed Event

More and more light trucks are being purchased each year with surveys showing a large percentage being used for general transportation only.

Therefore, more of us need to

be aware of our carbon footprint.

Put

these two facts together and the obvious product is a fuel-f riendly pickup!

You are averaging

39.5 mpg

Welcome to your virtual Drive

Press Gas to Start

What vehicle have you been driving?

the first fuel efficient pickup truck.

Honda is proud to introduce...

The impossible is now possible.

#nowpossible

PHOTOS WITH FLASH INTERACTIVE EDUTAINMENT APP

Branding | ACD APP | Typography | Flash Cards | Apparel

PHOTOS Flash with

Through AmeriCorps I have taught photography to middle and high schoolers.

With today’s technology being at the f ingertips of much younger children, I wanted to design an app geared specif ically to open the wonderful world of photography to these younger ages – introducing Flash!

Well hello there!

My name is

Flash.

Photos-w-Flash

learn

Well Hello there!

My name is

Flash.

I have a super power I would love to share with you!

play

camera

When you take pictures you have the power to capture light.

gallery

PHOTOS Flash with

CAPTURE THE LIGHT SCAVENGER HUNT

How to Play

How to Play

1. Choose a safe 1. Choose a safe location location 2. Make sure sure all players 2. Make all players havehave camera device camera device 3. Set3.timer on allon all Set timer players devices players devices 4. Divid deckdeck by by 4. Divid numbers of player numbers of player 5. Start players 5. Start players

1. Listen carefully to rules set by parents 2. When parents say “go” start your timer 3. Use your super power to complete as many assignments before the timer ends 4. When timer is up return to start location

parents

players

How to Play Winner

The winner is the player with the most completed assignments

Lady Bug

Flower

Trees

A Friend

Bird

Photograph a lady bug and use shallow depth of field

Photograph a flower and use a unique persective

Photograph a scenic view of trees and rememer the rule of thirds

Photograph a portrait of a friend and use the focus lock

Find a bird and photograph it using your zoom

FLAGLER ATHLETICS ADVERTISING CAMPAIGN

Traditional Media | Social Media | Photography

Flagler Athletics.

Flagler - a college I love.

Athletics – activities I have partaken in, viewed with pleasure, and my number one passion to photograph.

To say this was my

most enjoyable project would be an understatement.

Being on the sidelines or

involved in any sport – def initely one of my happy places!

Go Saints!

I AM FAITHFUL MOTION GRAPHICS

Character Animator

Personifying one of the beloved statues at the foot of the Bridge of Lions is one of my favorite assignments I have undertaken.

This motion graphics

project using character animator brings truth to the adage “if you love your work, you never have to work a day in your life.�