REBECCA MINKOFF for STELLE CLUTCH.
As Digital Creative Director I created a long term content strategy for my client of creating two themed photo shoots per month, featuring our product (speakers) and featuring influential style bloggers, models (with large networks) and photographers (with large networks). These photo shoots result in one big look book with images we leverage through the month for promotions, email blasts, Facebook and Google ads, Facebook cover flow changes and status updates, and more. We also try to hold a contest with the blogger/ model, leveraging the images and their large networks for distribution. If not a contest, we at least have a distribution plan with the blogger/model.
