PORTFOLIO Michelle Sch채fer
Design (by michelle) Design is the medium in which multiple disciplines converge, process and resolve in a solution that is accurate to the human longings and needs.
The designer is then the mediator between these disciplines, who is at the same time the Homo Faber.
ho路mo fa路ber
1. El hombre que hace o fabrica 2. Man the maker or creator 3. Mensch der fabriziert oder erschafft
HEllo ! :D The goal of this document is to present myself to the reader as the person behind the projects I’m about to show in this portfolio. I believe it is important to show not only the results of my work as a designer, but also the stream of ideas and the building blocks that made a part of each final design. Mi methodology is not distant from other designers: analyze, define, prototype and implement. I consider that organizing information is essential to great design, which means having visual and mental clarity of the problem to solve. A good designer must be willing to learn and absorb a great amount of information from all fields of knowledge so that he can filter what is good and essential from the irrelevant. We can’t forget about the needs, longings and passions, conscious and unconscious, that we humans have and which make us different form machines. In a world that is more and more mechanic the feelings/emotions are the ones who make us P U L S E.
Michelle Schäfer, April 2015
This portfolio is a short version of the original one in Spanish which was carefully produced, printed and hand crafted.
(( Digression for my thoughts )) In total it took me 4 months to finish the printed portfolio in Spanish and another 3 weeks to translate and shorted the original version. I wrote all the text and went over them again to prevent mistakes. Still, there could be some typing mistakes for which I apologize. The structure of the portfolio intends to show my research, analysis, production and implementations skills. Each chapter has its own color scheme and intention. Being a sensitive and emotional person I connect to the world through feelings. Feelings are impressions that stay in the soul; they are the opposite part to intelligence and reason. An emotion is a deep and irrational state that originates as a clear and immediate perception without the need of logical reasoning. I think that these human pulsations can be used in our favor, once we analyze them and bring our hearts and brains into balance.
Index
First Project
Service Design for Impermembranas Ltda. Brief: To reform the service provided by the company Impermembranas Ltda. Reform: N. An improvement or change for the better.
Art direction manual and scaled models of two locations. Second Project
Brief: Contest to develop the art direction of a free adaptation of the novel “Who killed Palomino Molero?” written by Mario Vargas Llosa. An art direction manual and two scaled models where presented within the project for the audiovisual production.
Third Project
Strategy to prevent alcohol consumption for underage children in Colombia. Brief: To present before the members of
the
health
secretary
of
Bogotá,
Colombia a strategy that prevents alcohol consumption in children under 18.
1
Service Design for Impermembranas Ltda.
Brief Reforming of the service provided by the company Impermembranas Ltda. Reform: N. An improvement or change for the better.
Pool in building in Santa Barbara Alta, Bogotå D.C. – Impermembranas 2011
Service Design (by michelle) A service designer is a person who has the analytic capacity to visualize complex systems to develop complete strategies in which objects, spaces, communication pieces, proceses, speeches, etc.. are connected and assembled to perform specific functions. These strategies must be able to fulfill the needs of the client (company), the users and the market. The methodology which I have found works best is inspired on Beckman & Barry (Innovation as a Learning Process: Embedding Design Thinking, 2007) and has six stages:
1
2 DISCOVER
6
INTERPRET
EVALUATE
CO-CREATE
IMPLEMENT
SPECIFY
5
4
As every design process these stages are not always linear
3
One of the main variations from traditional methodology is the ideation of tools for research and co-creation. Designing these tools is not an easy process but the results are very useful. The co-creation sessions and activities with the clients/ users, if designed properly, will result in more harmonious proposals for the new service. The important thing is to include those who are experts in their field, show them how to be more creative and focus their knowledge for innovative problem solving.
(( The pictures show a session that I designed. The pictures were taken by me.))
Introduction The
first
project
I
present
in
my
Impermembranas Ltda. is a company
portfolio is the service design made for
dedicated to waterproofing with high
Impermembranas Ltda., a company that
technology materials which attends the
specializes in waterproofing with materials
construction industry in the private and
of the highest quality.
public sector. It counts with capacity to offer a complete service to the client from
The company gave me the opportunity to reform the service. provided by them.
the consultancy to the delivery of the final product with the respective guaranty for quality and stability.
They told me that they wanted to increase their sales and expand their client database in relation to the last year (2013).
First approach The first thing I looked into was the products/services and the internal operation of the business.
Pools
Roofs
The services provided include: Waterproofing of pools with PVC membranes and accesories.
Green roofs
Waterproofing of roofs with PVC membranes.
Tunnels
Waterproofing of roofs with vegetation.
Waterproofing of Tunnels with PVC membranes and geosynthetics.
Tanks
Lakes and Sanitary fillings
Waterproofing of tanks of potable water with PVC membrane or epoxy resins.
Waterproofing with geomembrane of high and medium density.
These are the products that the company uses for Waterproofing. The product changes depending on the construction, the service or the clients needs.
Products
Poliureas
Poliuretanos
especĂficos para membranas de PVC
Current Organization chart The company divides in three departments: commercial department,
Junta de socios
technical department and administrative department.
Gerencia Revisor calidad
Understanding how the company worked helped me clarify that I needed to work
Revisor fiscal
mainly with the commercial department. This decision was taken with the people in charge of the company because the
Departamento comercial
Departamento técnico
Departamento administrativo
commercial department handles most of the clients experience within the process and because the time limit was short and they wanted results as fast as they could
Jefe departamento comercial
Jefe departamento técnico
Jefe departamento administrativo
get them. Although I designed the timeline for the whole service structure I focused on this department more as we had agreed. (( I looked into each aspect of the company to fully understand what I was dealing with.
Comercial 1
Auxiliar Administrativo 1
Comercial 2 Residente 1
Auxiliar Administrativo 2
I did research on all materials and read the installation manuals. I was new to the waterproofing world and extremely curious how it all worked. I talked to everyone working there and even went to see the
Residente 2
workers at the construction site. Exploring the waterproofing and construction market was interesting.
Freelancers
Técnicos
Mensajero Auxiliar Almacén
These are some examples of PVC membranes and how they look when they’re installed.. Cool, right ?! ))
Pictures provided by Flag, group Soprema, and Impermembranas.
Diagram of the current service For a better understanding of the processes, actors, objects and channels of the service I made a basic diagram that helped me visualize it better: The service passes from
Ask for blueprint and pictures
the commercial department to the technical department and then back to the commercial department.
No Telephone
Service
Does it require a visit?
Commercial Dept.
Pre service Internet
Commercial 1 get a petition vía phone call
Identify clients needs
The actors : Engineers, Architects, administrators, secretary, common people
Clients: Architecture firms, construction company, oil sector, hotels, clientes with pools...etc.
Visits
Commercial 2 get a petition vía e-mail
Freelancers
Al ver este diagrama se evidencian mejor, aunque todavía sin detalles: Los canales/medios, los actores y sus necesidades, los objetos, las interacciones o touchpoints. Para obtener un servicio integral será necesario incluir y detallar todos éstos elementos, así como estructurar el servicio en términos de pre y post servicio.
Commercial makes quote
Finish paperwork, deliver final product, hand over bill, warranty and maintenance manual. Go over quote with chief of the commercial dept.
Service
Goes over to Commercial Dept. Execution of the construction
Construction planning Take visit format for construction, cรกmara and flexometer
Post service
Send quote to al cliente
Not contemplated
Dept. hands over paperwork and legal aspects.
Commercial verifies with client if he got the quote
Does it match clients needs? Requote or archive
No
Yes
Service
Goes over to technical Dept.
Contracting and service order
client research For a better understanding of the users of
(( From where I stand now I would have
the service I interviewed them and analyzing
performed this research differently by
their needs and longings. I found that there
designing specific research tools, which
were three profile types of actors and
would have given me more qualitative
that their main difference was how much
material to work with. At this point I feel
they knew about the waterproofing field. I
that it doesn’t bring up the small beautiful
grouped them in categories A, B, and C which
insights that could have been implemented
represent different levels of knowledge.
for an even better human centered service. Everyone learns from life‌))
Head buyers
A
A. High knowledge level
Need of specific/technical information
Proyect director
Construction director
B
B. Medium knowledge level
Need of all kinds of information (basic to specific)
Construction resident
Clients with pools (In the next page I will explain what exactly this means)
C
C. Low knowledge level
Need of basic information guided to specific information
Insight: From the investigation it became clear that there were different kinds of information needs: from basic to specific (more technical).
New Client segment As I mentioned before the company wants to expand their client database. They want to bring in a new segment of people that are not in the industry field. These clients are people that have a property outside the city with a swimming pool.
INSIGHTS
In Colombia they are called “fincas” and serve for recreational purposes.
The users could be segmented in:
This is important for Impermembranas
– Private clientes with Fincas
because there are over 3.000 pools in that area (outside Bogotá) and there is no one offering waterproofing with PVC membrane, which has many advantages over traditional floor tiles. So I looked into that too:
– Manager that has a few condos in
The most important insights where:
C
technology exists ! )
– Small business owners ( Hoteles,
2. It is very difficult to engage people
Spa, etc. )
proyect director.. )
the product/services. (They don’t even know that this kind of waterproofing
charge at the same time
– Building company (Head buyers,
1. Absolute lack of knowledge about
in buying the products/services
B
because they don’t trust this new technology. They would feel more certain if they saw it first.
Opportunity: Giving the customers in the new segment the appropriate information level at the appropriate time in the experience, making them comfortable with the product and showing them examples.
Object/contents/channels research I analyzed all the objects, contents and
What I found was that there was too much
So I thought of a way to build the information
channels in which they were presented.
information and that it could be segmented
to the match the customers knowledge profiles.
I analyzed the information they gave to
into different levels of information: Initial
the customer, when they gave it and how
and basic, specific and final !
they gave it. I looked at the speeches, the clothing, even the colors.
Each channel / object was carefully analized:
Telephone
Quote
Internet
Warranty
Visits
Maintenance manual
Freelancers
Bill
Levels of information The information that exist can be grouped into three categories. I found that by presenting it in the right order (from basic to specific, to final) everthing was easier to understand.
Initial & basic information Basic information that explains what the company does. Also what their products/ services are.
Contact ( direction, phones, fax, mail, web) General information about the company What is Impermembranas? Mission/ Vision Services Products Catalogues Examples Company experience ( success stories )
Specific information about the services and products. Installation, techniques and requierements that are needed.
Specific information Product warranty Installation Construction techniques Preliminary work Finishing touch Details Workforce and labor costs
Specific final information about maintenances and final recommendations.
Specific final information Maintenance manual preservation, special treatments,
Opportunity:
recommendations Use the different levels of information that exist in the company and build a service around them, taking the customers needs in account.
Service: opportunities, needs, whishes and longings For the service reform I took in account all the findings I made in terms of opportunities, needs, whishes and longings. Those are the key aspects of the project ;
Approach new
The company wants
Be more active in
to increase their sales
their approach to new
and number of clients
clients and create long
compared to the last
lasting bonds.
customer segment (mini-pools in Cundinamarca, outside Bogotá)
year (2013).
IMPERMEMBRANAS SERVICE REFORM PROJECT
Give the clients in the new
Offer to the clients in the
segment the necessary
new segment the right
knowledge. Create the
information depending
feeling of trust and
on their knowledge
security, making them
needs.
“know” the product/ service before the purchase.
Te information given to the
Use the existent levels of
client must be appropriate
information and applying them
to the level of knowledge
to the experience in a way that
and business needs of each
the service is designed for what
individual person. (specific
the client needs to know at every
to the service/product)
stage of the process.
Create a service that engages clients after the service is provided ( post service).
General and specific goals General :
Increase the sales and the number of clients compared to the last year (2013) by reforming the service provided.
Specific: • Reform the suggested service so that a integral structure is made evident by including pre and post service and specifying all channels, actors, objects and interactions or touchpoints. •Create
a
service
that
differences
Impermembranas from other waterproofing companies by designing an service that understands
the
clients
needs.
“For
businesses, excellent experiences are more lucrative, more rentable and generate more loyal clients”
(The Experience Economy,
Pine & Gilmore, 1998) • Propose a service based on knowledge needs, different for every client type, and the existing levels of information by connecting them to the experience offered by Impermembranas. • Provide the knowledge and the experience of already “knowing” the product for clients of the new segment so that they feel comfortable and relate to it.
(( I have decided to show only a few result of this project because of its breadth. I will show the general concept, the new timeline, one of the touchpoints specified within the service and one object. ))
Experience concept This is the basic concept of the clients
Specific
experience:
knowledge level
Post- service
A User with high knowledge
Time passed in the service
B User with medium knowledge
C User with low knowledge
Low knowledge level
Designed Touchpoints These are some of the touchpoints that I designed and that appear at different moments of the experience.
Pre-service:
Service:
Bรกsico
Clients visit
Documents (objects ) with basic information level
Digital documents
Visit and documents info. level specific 1
Quality check with client at construction
Final
Freelancers new segment
Client E-mails
Client phone call
Freelancers visit
Construction visit
Bรกsico
Client visit
Quote
Bรกsico
Internet
Delivery of maintenance manual and recommendations
Delivery of warranty and bill
Post-service:
Telephone
Identifying clients needs and profile
Contact card
Planning and documentation of project Feedback, alerts, maintenance visits
Servicio
Pre servicio
Servicio
Depto. Comercial
¿ Cómo llegan nuestros clientes ?
A NUEVO A ANTIGUO Usuarios tipo:
A ( nivel de conocimiento alto ) Visitas a obras o clientes
B C
( nivel de conocimiento medio )
Freelancers nuevo segmento Cundinamarca
otro tipo de servicio
B NUEVO
Teléfono
( nivel de conocimiento bajo )
mismo tipo de servicio
B ANTIGUO
Se recibe una petición del cliente por teléfono o mail.
Internet
mismo tipo de servicio otro tipo de servicio
C NUEVO
El cliente puede acceder a parte de la información del nivel báscio
C ANTIGUO
mismo tipo de servicio otro tipo de servicio
Básico Web
Recotizar o archivar Corregir docuementos de la carpeta Cotización no aprobada No aprobado Seguimiento del cliente:
Resumen nivel Básico
Enviar cotización – PDF – En físico (contratos de gran valor, cuando es posible) Revisar cotización con el jefe del depto. comercial
Cotización aprobada Resolver dudas, hacer negociaciones si es necesario
Desarrollo de la obra:
Servicio
Entregar carpeta física y digital a depto. técnico con documentos: – Contratación u orden de servicio. – Pólizas – Cuenta de cobro anticipo - Cotización que fue aprovada – Planos – Despiece – Cotizaciones a subcontratistas – Condiciones pactadas con proveedores
Pasa al Depto. Técnico
Aprobado
Planeación de la obra: Hacer y adjuntar a la carpeta: – Cronograma de la obra – Requerimientos HSEQ para el cliente – Contratos mano de obra y subcontratistas – Requisición de materiales (solicitud materiales/cantidades)
Revisar carpeta con los documentos con el jefe del depto. técnico
– Pruebas de estanqueidad – Pruebas de control soldaduras – Pruebas de desgarre ( algunas de estas en presencia del cliente) – Comunicados al cliente
Se Sedejan dejantarjetas tarjetas de delalaempresa empresa para paraelelfuturo futuro contácto. contácto.
Básico Básico Enviar Enviararchivos archivosen endigital: digital: nivel nivelde deinformación informaciónbásico básico
El Elcliente cliente no noinvita invitaaa cotizar cotizar
No No Buscar Buscarcontacto, contacto, buscar buscarprogramar programar una unareunión reunióncon con elelcliente cliente
Programar Programarvisita, visita, reunión reunión
Básico Básico El Elcliente clienteinvita invita aacotizar cotizar
Si Si
¿Requiere ¿Requierevisita visita de deobra obra??
Llevar Llevardocumentos documentos para paralalavisita visita:: nivel nivelde deinformación información básico básico
Final Final
Entrega Entregayy satisfacción: satisfacción:
Seguimiento Seguimientodd
Resumen Resumen nivel nivelBásico Básico
Enviar Enviarcotización cotización ––PDF PDF ––En físico En físico (contratos (contratosde degran gran valor, valor,cuando cuandoes es posible) posible)
(Continues below)
Si Si
No No
Revisar Revisarcotización cotizacióncon conelel jefe jefedel deldepto. depto.comercial comercial
Pedir Pedirplanos planos yyfotos fotos
Post Post servicio servicio Pasa PasaalalDepto. Depto.Comercial Comercial
This is a diagram that shows how the No Norequire require mantenimiento mantenimiento
––Manual Manualde demantenimiento mantenimiento
––Garantías Garantías
Llamadas Llamadasalalcliente clientepara paraobtener obtener feedback feedbackdel delservicio: servicio: ¿En ¿Enqué quése sepuede puedemejorar? mejorar?
Cada Cada 66meses meses--11año año
Alertas: Alertas: ––Pedir Pedircita citapara paraprogramar programar visita visitade derevisión revisiónyy mantenimiento mantenimiento
are not shown here. I created a book with all the important aspects and the touchpoints for the companies workers so they could read it and
––Facturas Facturas ––Recomendaciones Recomendaciones((con con alertas alertaspara parafuturo; futuro;ej: ej:revisar revisar juntas juntasmembrana membranaen en88meses meses))
new service works. The touchpoints
implement it properly. Hacer Haceroferta oferta de demantenimiento mantenimiento
Require Require mantenimiento mantenimiento ooun unnuevo nuevoservicio servicio
R n n
This is a page of the book that was given to the companies workers. After the commercial (person in the comercial department) identifies which service is required and what the client profile is, three things can happen: 1. The client is new and a “basic” level visit is scheduled. 2. The client is former client that needs a new kind of service than the one requested before. A visit of level “specific 1” is scheduled.
Touchpoints of service
3. The client is former client and needs the same type of service he has requested before. If a visit to the construction is required, it will be scheduled like a construction visit at level “specific 1”. If the client can provide the blueprints and pictures needed, the commercial can begin to elaborate a quote with the information of level “specific 2”.
A
NEW
A
FORMER
Visit and documents Specific 1
Same service type Other service type Client visit
B Input: Identifying clients needs and profile
Básico
NEW
B FORMER
Same service type Other service type
Freelancer visit
Básico
C C
NEW
FORMER
Quote Same service type Other service type Construction visit
Output: Elaborate quote with the information of level “specific 2”.
This is an example of a designed Touchpoint as it appears in the Impermembranas book.
Basic Client Visit
Activities Environment Interactions
Users
Commercial Dept.
The commercial must do a basic introduction of the company, its mission and vision, the products y services that it offers, he must show the companies experience (success stories). He will support his speech with the Booklet of level “basic” and the product samples.
Impermembranas office, clients office, private apartment or house.
To present the basic level of information of the company the commercial must plan a meeting with the client. Scheduling time, date and location, the commercial makes sure he takes the documents of basic level with him. -The commercial explains what the company is and what it offers, supported by the documents that have been designed for this task (booklet, printed or PDF on ipad). -He talks briefly about the product types used for each service . -Talking about the companies experience he shows the pictures of success stories (most important projects) in the booklet. -He lets the client explore the samples thoroughly and explains the benefits of the product/ service the clients is interested in. -The attitude of the commercial is always friendly. He talks with confidence and is open to respond to every question or petition the client has to guarantee a great customer experience. -At the end of the meeting he asks if the client wishes to receive a economic offer (quote). -He leaves two contact card: one for the client and one “for his contacts who may be interested in waterproofing with excellent materials and personalized service”.
Objects
Service
Básico
Membrane sample (product catalogue), booklet “basic” level , contact card
Impermembranas commercial, chief of commercial department, Client type A new, B new, C new.
* Please see suggestionss for speech, posture, presentation and clothing in page 74 ! This applies for all touchpoints and will be very helpful when meeting with clients.
Básico
Designed Objects For the service to work as a complete strategy I needed to design some objetcts that would support the experience. The following objects were designed so that they appropriately guide the client through all levels of knowledge.
For example the booklet for basic level was designed so that the basic information comes up first and then it gets specific without being to complex (only to the point where it still fits in the “basic level of information” and everyone can understand it). Sketch of the basic Booklet
Every object has the same structure. It shows information of that specific level, starting at the basics and getting more complex to show very technical information.
Page 1: Logo Impermembranas with white background
Básico
Booklet basic level
Básico
Booklet basic level Freelancers
Presentations for specific level 1
Presentations for specific level 1 Freelancers
Quote layout for specific level 2
Final
Maintenance manual final level
(x1) Printed and PDF for ipads, e-mail and download at web page.
(x6) For each service type: powerpoint for meetings and PDF for ipads at construction place.
Page 3: ( Diagram ) Services they provide
Page 5: ( Diagram ) Products for every waterproofing system
Page : (...) The structure is repeated for every type of service
Page 2: What is Impermembranas? Mission and vision of the company
Page 4: ( Diagram ) Products
Page 6: - (...) Detailed information about products/service with pictures (projects) and diagrams
Final Page: Contact, address, telephone, fax, mail, web
OBJETCT : basic BOOKLET
BĂĄsico
The Booklet was co-created with the directors and some staff members. Basic information: Contact (address, telephone, fax, mail, web) General information: What is Impermembranas? Mission and vision of the company Services they provide Products for every waterproofing system (service) Sample catalogue (pictures) Examples of the companies experience (best projects for every service type)
The impeccable quality of the products and services must be reflected in all printed objects that the organization provides. That means that the graphic quality, the materials and the finishing touches have to be aligned with the precision and care in detail of the construction projects. These values should be transmitted in a non-verbal way through the printed material.
How should it be ? One has to remember that the basic level booklet is the first approach that a client has to the company, the information, the products and services it provides. The booklet should be printed (holding something makes customers feel more secure and closer to it, as the research made evident). It should have many graphics and pictures and little text. Since this is the basic booklet, the information should be diagramed to make it easier to understand. The booklet has to be very visual. This object introduces the reader, of every level of knowledge, to the company. The goal is to understand what they do, how they do it and why they are different from other waterproofing organizations. It should be produced in mass and given out to any person that could be interested in what Impermembranas sells. The booklet has to be designed in a way that the contents can be updated. Since Impermembranas is a small company they don’t have many pictures of good quality and some projects even lack of documentation. The staff has to be able to refresh the PDF.
(( Not the best pictures, I know))
The document has to be able to explain the services and products the company provides. It has to show how Impermembranas solves the waterproofing issue for each different
the waterproofing issue for each different construction project with the products they have. This should happen in diagrams, so the materials (products) are shown without to many technical details. Key words and values for each service type should appear. For instance some important key words for waterproofing on roofs are: punctuality, functionality, precision, esthetic, etc. (this was also a result of the co-creation). These words change for every service type and make it easier for the client to identify the core values of the corporation. The whole booklet has to make the customer believe in the quality, precision and experience of the company. It has to show the best projects with good picture quality, reflecting that everything Impermembranas does is of excellent quality. Color scheme : Primary Secondary
(( The exhibition of the first project ends here, The service was implemented achieving a different experience and providing Impermembranas the tools to compete with other significant waterproofing companies in Colombia. In the years to come Impermembranas has to display its capacities and qualities. It has to make new contacts and loyal clients by showing the values and strength. I want to point out that it was very difficult to innovate in the company. Being an “old fashioned� industry it was impossible to get people out of the comfort zone. Still, Impermembranas is the first local company that believed in service design and grew familiar to the concept and its methodology. I hope that with my efforts the company will be able to grow and robustly position itself in the Colombian market. ))
Brief Contest to develop the art direction of a free adaptation of the novel “Who killed Palomino Molero?� written by Mario Vargas Llosa. An art direction manual and two scaled models where presented
within
the
project for the audiovisual production.
2
Art direction manual and scaled models of two locations.
Art direction (by michelle) Art direction should set the script in visual terms, supporting the intention and the emotional load of the characters through esthetic elements like the scenography and atmosphere, the props, the make-up and the wardrobe. The art director should take distance from personal taste: objectivity is very important. While having a broad knowledge in art and history, the art director analyzes and defines some of the following elements:
The story • The narrative • The protagonist The AntagonisT • The main axis • The main and secondary plots • The Plot twists • The sotryline • The tone • The genre • The subgenre •The atmospheres • The Tensions • The symbols • The spatial-temporal conditions • The apathy • The mímesis • The symbolic aspects • The Historic occurrences • The Epochs • The esthetic • The metaphors • The rhetoric • The environment • The illumination • The dominant location • The interior spaces • The architectures • The clothing • The makeu p • T h e P r o p s • Etc … This way it is possible to create a visual universe.
(( I chose to show this project amongst others I’ve done. Having explored many areas of design I can say that art direction fascinates me profoundly. I like thinking about the spaces, the architectures, the clothing, Etc. I like to construct on contexts and existent or fictional imaginary. I like to fragment every character, object and moment until y can grasp the very essence, the secret message, intention or emotion. I like to find what is underlying and then transmit visually the narrative behind the narrative. I love to create visual universes. ))
This project was created with the help of Diana Aldana & David Chicaeme, I thank them for their creative minds and skilled hands.
Introduction Our frame was the coastal city of Buenaventura, Colombia in the 50’s.
We tried to understand and take over the world of Buenaventura with its historic, esthetic and artistic load.
Starting with an introspective reading of the play we could suggest visual languages for the materialization of concepts, metaphors and esthetic atmospheres with theatrical effects.
For our project we decided to go further: we added some concepts and elements to make the art direction even more expressive and interesting.
Historic and political context During the decade of 1950 Buenaventura
Many children died during this period
turned into the most important harbor on
because of disease caused by parasites,
the pacific coastline. It was significant for
malaria, tuberculosis and a bunch of
the country’s commerce, but also home for
viral flues. Political efforts were made to
some of the first major naval operations in
construct a better city infrastructure so that
drug traffic. The context of the art direction
public health would improve.
takes in political occurrences that where decisive to the culture of the Valle del
Rojas Pinilla was named President and
Cauca region. Monsignor Gerardo Valencia
Buenaventura became a modern commerce
Cano established the social doctrine of the
city. In the year 1954 every woman, without
Catholic Church in that territory, supported
racial exclusion, could have the opportunity
by military efforts of General Gustavo Rojas
to vote in political affairs.
Pinilla. A city controlled by the army and the church.
Our visual universe:
This blog contains all the links and references of the pictures used in the art direction manual: http://linksportafoliomichelleschaefr.tumblr.com/
(Basic concepts)
Syncretism, magic y destiny The reality of this story spills over the
Characters that contrast different life
Pacific Ocean, at the peak of a village
styles, values and ways to apprehend
pictured
traditions
religion, are trapped in a mystical
segregated by religiousness. A strong
knowledge that dissolves the reality
syncretism
of
between
of a town charged with tradition.
Catholicism
and
develop
Buenaventura, still at the essence,
different
with
ways
cultural cultures SanterĂa of
reading
and
but in a different legitimacy. Strong
interpreting the supernatural forces.
contrast, diverse architectures, isolated
This way faith is presented and moral is
moments, luminous and rich spaces,
constructed into the content of actions.
saturations, dilapidated and lugubrious
The atmospheres and the attitudes of
corners, will make their way between
the stage break the rim with energy of
the characters that transit around in
magic realism. The content is broken
their costumes and personalities.
down by a vibrating force of symbols that manifest in sparks of fiction, which give origin to a cultural symbiosis in the attitude of the protagonists and in the set up of the geography.
Visualizing the visual universe We made many moodboards that helped
(( The moodboards kept the emotions and
us to remember and visualize constantly
sensations of what we wanted to transmit
our concept.
in the project. This way we could always get back to them as a reference when we felt
We created moodboards for each character,
lost. ))
location, concept, object and interior space‌ Etc. Example: Moodboard Buenaventura
We also made an imaginary map of the city that helped us understand where the story happened, where the different locations where and how the characters circulate. We could establish two main atmospheres:
The urban sector: Here marked in light blue the urban sector has a predominant repetitive pattern, in this case the arch of the architectures. The style is organic, with ornaments and a colonial character. It shows magnificence in the shapes and details. Natural light and white color prevail; there is a notion of purity. The Catholic influence stands out in relationship with the wide structures influenced by the religious art and associated to the temple and the veneration.
Ba
se
Na
va
l
Iglesia
Pueblo de Talara Puerto Buenaventrua
Plaza
Puesto Policía Bulín
Fonda de Doña Adriana
Bar de la Chunga
Home of Asunta Molero
CASA ASUNTA MOLERO EL FARO
The lighthouse (not a part of the main atmospheres)
The rural sector: Here marked in a darker purple this atmosphere stands out for its religious syncretism. The pre-hispanic influences take their place and wake marginalized architectures that hide one on top of the other, contrasted and disorganized. Streets loose their elegance in unexplored places that create scenic noise. The atmosphere is full of roughness and presence of shadows sheltered in heavy gloomy tones, grids, strong textures and natural fibers. A rudimentary effect amongst the mystical and the religious fervor.
The art direction manual I will show some pages of the art direction manual (very few because it is really long). This manual contains the final moodboards with the instructions for every aspect of the project. The manual starts by making emphasis in the visualization of the characters. Decisions that strengthen the non-verbal communication of aspects like clothing, make-up and esthetic qualities help in the creation of archetypes. Further on in the manual all of the architectures are show. I will show only the relevant ones that were prototyped: The home of Asunta Molero and the Lighthouse.
Personajes : Doña Asunta / Ofelia Medina
Metáforas Arquetipos Estereotipos
Doña Asunta representa el karma, en medio de una amargura hacia la vida. Por su aflicción ante la muerte y la justicia divina, vive en desconexión con su realidad, pero en un fervor eterno hacia una religiosidad compulsiva. A pesar de su eterno luto, y en medio de un duelo tras la pérdida de cada uno de los miembros de su familia, no ha podido recobrar la tranquilidad, bajo sombras de dolor que la carcomen. Sus memorias son el motivo por el cual ella es mimética con la muerte, en un entorno que se ha desgastado con el tiempo, en un devenir cargado de símbolos místicos y fuerzas de santería, que representan su soledad, y su actitud frente a la vida. Por tal motivo se aferra al sufrimiento, de un trastocado universo de aflicción, para a llevar a paso lento, un nudo silencioso de dolor que vitalmente la carcome. No termina de salir de un luto para empezar otro, así que cargada de karma, ha aprendido a resistir sin pausa, a sostener un idílico sentimiento por quienes la rodea, para rebelarse al destino de la justicia divina y a sobrellevar tanto hechizo de desasosiego. Doña Asunta es entonces, una mujer supersticiosa; su fuerza vital se ve limitada ante la desesperanza de su fragilidad, y por estos motivos recae en un fervor hacia los objetos, y símbolos, por medio de oraciones expresadas en ritos, mensajes a los muertos, y algunas prácticas de brujería. 56 años Vestida de luto. Manos y cara que revelan el paso del tiempo así como sus pasos lloros y cuerpo delgado como su hijo Palomino. Trabajadora, victimaria, mártir, difunta y de fuertes creencias religiosas. Arquetipo: Medusa (Tiene una maldiciónde de ser como una me dusa). Todo a su alrededor se convierte en piedra. Las serpientes simbolizan la muerte y su oscuro devenir.
28
29
Vestuario
Maquillaje 30
La a usencia de m aquillaje muestran q ue d o帽a Asunta n o se p reocupa por su i magen. S 贸lo unos tono s oscuros en la part e inferior de los ojos dan el efecto d e una mirada c ansada , con ojeras, que ha pasado por mucho dolor.
Peinado
Accesorios
31
Arquitecturas Casa Asunta Molero
55
EscenografĂas / Interior Casa Asunta Molero
56
Arquitecturas Faro
78
EscenografĂa / Interior Faro
UtilerĂa
Prototypes, Models :
Home of Asunta Molero
The house of Asunta Molero is loaded with emotions, metaphors, archetypes and stereotypes related to the character. The model was made in a 1:10 scale. The pictures where taken by me.
The Lighthouse
The Lighthouse is a remote place that keeps an atmosphere of its own. It has a great emotional burden: a different place that makes part of the story. The model was made in a 1:20 scale.
(( The project was completed in 4 months: the manual and the two models. For the models it was important to make blueprints and prototype with materials and techniques to achieve results that look as real as possible. The textures on the walls, the floors, the materials and the props where carefully picked: every choice was consciously made. Like in everything; the importance is in the details. I can conclude that art direction requires time and patience. I am glad that I could be a part of this project and I will always cherish the wonderful experience and the knowledge I collected in the process. This form of creation opens our mind to new worlds, new visual universes, and can be applied to everything we design.))
3
Strategy to prevent alcohol consumption for underage children in Colombia
Brief To
present
before
the
members of the health secretary
of
Bogotรก,
Colombia
a
strategy
that
prevents
alcohol
consumption in children under 18.
Introduction and first approach Alcohol consumption in minors is not a new
With the information provided by the
problem. To create a preventive strategy
health secretary we could understand
one has to understand the cultural and
that alcohol consumption is starting
social context of the country. It is not the
at early ages of adolescence and that
same to design this project in Germany,
only 8% of the youth in Bogotá sense
USA or Colombia because the user and his
the risks of alcohol consumption. The
context change.
need to increase this perception of risk was uncovered. We also learned about
The project was co-created between two
the damage to health and the social
designers and one psychologist: Laura
consequences
Roderos, Michelle Schäfer and Valeria Reyes
originate in young Colombians.
that
consumption
can
(psychologist). We received a brief and an introduction to the problem of alcohol
(( Understanding how alcohol consumption
consumption of minors in Colombia from
can affect the social sphere was very
the health secretary. Initially the brief was
impressive. It made the urge to create
very extended; our psychologist suggested
an accurate project even more pressing.
we had to limit our audience because a 5
Throughout the process I understood
year old is very different from a 6 year old
that the key to our success was the co-
in many aspects.
creation. The combination of resources and capacities of science and design
Our first approach was to investigate
assembled a project that didn’t leave out
theories in psychology to be able to
any aspects. I am very proud to present
delimit and define our audience. This way
this accomplishment. ))
we could present a more efficient project.
Defining the audience To define the audience the psychologist encouraged us to research: 1.
The human development stages
2.
The Behavioral change theories
3.
The Experiential learning cycle
From this investigation we could define that the best age range for our project is from 10 to 12 years. Children at this age present characteristics that were important for our purpose. In the following pages I will show the most meaningful findings and insights that helped define the audience and build the project.
Girls and boys of different age in a safe and fun environment. All of the pictures were taken by me.
Every age of childhood is a different world. Every world has its own tone, its own mood and its conception unequal to the previous. With this in mind we had to sink and comprehend the whole color scheme. Only then we could find the right tone and moment best suited for our purpose.
Piaget’s developmental Theory The stage of concrete operations goes
Starting from de investigation made on
form age 7 to 10 and consists of the
the stages of development implicated
acquisition of the task of conservation
in the audience chosen for this project
in which the child obtains the skills to
(10-12 years) it is possible to distinguish
understand that quantities remain equal
a qualitative leap in which the child takes
even tough the content changes (Piaget,
in his new environment and adjusts to
1973). On the other hand, the stage of
it, developing skills in abstraction and
formal operations starts at age 10-11 (it
deduction that are essential to logical
can vary depending on biopsychosocial,
and scientific reasoning. Besides, his
cultural and educational factors) and
thoughts are flexible, rational and
the main characteristics are abstraction
more systemic that in previous stages.
of concepts like metacognition and
Problem solving evolves and perception
reversibility (Packer, 2012).
of different points of view becomes less egocentric. The selected audience is
At this stage the child understands
starting a transition between concrete
that what can be added can also be
and formal operation.
subtracted. This notion is applied not only to mathematical operations but also
The changes produced in the cognitive
to objects, spaces and daily processes.
development are an outcome of the
At this point great changes are shown
process of the transition between the
at a cognitive level: “In the concrete
stages of concrete operation and formal
operation stage the child deals with the
operation (Piaget, 1973
present, with here and now. In the formal operation the child is able to reason about the future, the abstract and the hypothetical.” (Piaget, 1973, page 36). * Please see bibliographical reference at the end of the chapter.
In recap the following characteristics are found in the age range from 10 to 12 years: • Changes at a cognitive level • Ability for concept abstraction • Transition from formal operation to concrete operation: thinking about the future, the abstract and the hypothetical is possible. • Ability of abstraction, deduction and problem solving
Sensomotoric intelligence
Stage of formal or abstract operation
Preoperational thinking
Concrete operational intelligence
Piaget’s developmental theory
Behavior change Model by Prochaska & DiClemente The theory emphasizes that knowledge about a problem is a fundamental factor when promoting a change in behavior.
Stages of Change Model by Prochaska and DiClemente
This means that sufficient information must be provided to accept and recognize a problem in a way that change can be achieved. The audience on which the project will have impact is already aware of
( 5 ) Maintenance
alcohol consumption, although most of them have not consumed yet. There is superficial knowledge about the topic but no consumption so far.
( 4 ) Action
In this way we find the opportunity to intervene in the stage of precontemplation by increasing the conscience of students in terms of risk perception. This is obtained when
( 3 )
( 6 )
Determination
Relapse
information about alcohol consumption is provided (Pereira, 2012).
( 2 ) Contemplation
( 1 ) Precontemplation In summary: Knowledge is essential to promote change by accepting and recognizing a problem. The chosen audience, as seen further on, has not yet started a consumption behavior. The opportunity is found in intervening the precontemplation stage to achieve change before the habit exists.
Experiential education by Dewey Experiential education is originated by the necessity to adapt to rapid cultural Stages of experiential education by Dewey
changes that impact education such as new technologies of information and communication (Ariza, 2010). The elementary fundaments that support experiential education are: autonomous learning, adjustment to change and promote abilities. The first author to suggest experiential learning was John Dewey (1938). He presented the following model:
Concrete experience
Through living a concrete experience the person can create a reflection and subsequently conceptualize and abstract
Application
that experience. Then the person is able
Reflection
to apply this knowledge.
Conceptualization
This theory explains how humans can learn from experiences thanks to the ability Aprendizaje experiencial
to create reflection, conceptualization, abstraction and implementation of the knowledge involved. It is important to recreate negative experiences with alcohol consumption to accomplish a deep and lasting wisdom.
audience From this first research stage emerges the opportunity to design for children between 10 and 12 years of age. UNICEF classifies this age as early adolescence (UNICEF, 2013). It turns out to be an ideal age to influence risk perception since children are transitioning between childhood and adulthood. Significant changes happen on a fiscal and psychological level. The main attributes defines by UNICEF in early adolescents are (UNICEF, 2011):
Initiation of rapid neuron production in
Development of sexual organs y
Reorganization of neural network.
Confusion and reorganization of the
which the numbers are doubled every
secondary sexual characteristics.
Increased development in cognitive,
“self �; the identity and the beliefs.
year indicating growth and cerebral maturity.
emotional and behavior areas.
audience Research After having defined the audience to early adolescents between 10 and 12 years we went researching in public and private schools. We observed the girls and boys of those ages in the “Colegio distrital Camilo Torres” that is a public school and in the “Colegio Salesiano de León XXIII” which is private. The schools were kind to open their gates so we could do our research. We found relevant insights:
• In many cases there is no orientation
• In 80% of the families both parents
• The adolescents have a negative vision
from the family in subjects like
work. There also are many cases of
about existing prevention programs
psychoactive substances or sexuality. It is
abandonment in which children don’t
(some of which will be presented further
expected that the schools approach this
have families.
on). They perceive them as boring and not
issues.
realistic. Children wished the programs This means that in many cases there
would be more fun and dynamic. Blindly
The guidance in topics like sexuality and
are no strong family bonds and the
they quote phrases about alcohol and
psychoactive substances is important
early adolescents don’t have guidance
drugs being bad, but they don’t really
to the construction of identity in early
and orientation from a person with the
understand the risks and consequences.
adolescents. In most families these
adequate age and experience. They seek
They repeat what they think we, the
themes are a taboo because of Colombian
guidance in friends of their same age,
interviewers, want to heat but don’t really
culture, resulting in a lack of proper
which is not always good. It could be
take in that information. Many told us
approach.
observed that friendship circles of these
that they understood that consumption
adolescents can represent a risk factor
was risky but that consequences only
that can lead to dangerous behavior.
happen to grown ups: older people that drink too much.
A trustful bond with the caregiver or family member is highly important to
Early adolescents wish that prevention
guide the development of identity and
programs where more fun and dynamic.
help the child understand the changes
They don’t feel related to the risks
he goes through, as well as the pressures
of consumption because those are
in his environment that he is not able to
not presented specific to their age;
handle (http://www.drugfree.org/, 2013).
unconsciously they believe that the problems only affect people that are older.
(( The research made in these schools brought us closer to our audience. In my experience I could see that children at this age have many dreams and emotions. I had the chance to talk to some students and realized that at this particular age children still have great respect and admiration for their parents. In the transition to adulthood they understand that some issues are of great relevance, but in bigger terms life is game. With this in mind it became clear that a fun factor was essential to everything we designed in the project.))
state of the art How I mentioned earlier there are alcohol prevention programs that run in Colombia. The most important one is the D.A.R.E program of the national police, which was created in the USA and adapted to Colombia. We analyzed the D.A.R.E program carefully,
1 – Presentation and introduction. What
especially the third program that aimed
is D.A.R.E? History, presentation of the
for children of age 9 to 11. This one is
instructor, presentation of the decision-
called “Educate and Prevent” and was best
making mode with the initials D.A.R.E,
related to our project.
basic rules of the program and good decision making.
The program has 10 lessons that are presented weekly: once a week for 4
2 – Cigarette and you
weeks. The program uses a notebook for each student and the lessons are divided
3 – Smoke barrier (Marihuana)
in the following way: 4 – Alcohol and you We detected that the lesson about alcohol 5 – The only truth (Inhalant)
consumption is very short and sadly doesn’t create remembrance. There are
6 – Basis of friendship (Choosing friends)
no interactive or ludic methods that will encourage experiential education. The
7 – Ways of being in control (Saying no,
health and social risks associated to
facing risk situations)
alcohol consumption are not illustrated. Also, the risk and protection factors, that
8 – Personal action (Cases of decision
could benefit children to take control over
making)
their lives, are not taken in account. Chapters 6 and 7 are relevant to the
9 – Practice! Practice! (Conclusion of each
guidance of early teenagers.
student) The requirement to research and include 10 – Closing ceremony (Handing over the
in the project guides for decision-making
certificate and celebration
(explained in the next pages) and forms to define factors of risk and protection was indicated. They are important education tools for proper decision-making (UN, 2002).
D.A.R.E Decision-Making Model To influence early teenagers to abstain in alcohol consumption we chose the D.A.R.E descicion-making model. Taking in account that cerebral maturity in early adolescents is still incomplete, the ability to take good decisions is weak.
Define
Describe the problem, challenge or opportunity that you are dealing with
Assess
Assess the different choices; what are they?
Respond
Make a choice, using the facts and information you have gathered
This occurs because in early adolescence features like impulsiveness, the hunt of intense sensations and emotions, depression and other individual differences decrease effectiveness in risk reduction operations. (Reyna & Farley, 2006). The program has been examined and evaluated by the Santo Tomas University in BogotĂĄ. The sample included 18.648 adolescents and was carried out trough 2002 and 2003. Experts concluded that the program is “efficient and achieves the expectations in terms of obtaining protection factorsâ€?(D.A.R.E., s.f, p.10)
Evaluate Review your decision, did you make a good decision?
D.A.R.E Decision-Making Model
The model of D.A.R.E influences the characteristics that decrease risky behavior. Manly because it involves a logical sequence that students can 1.Define; 2.Assess; 3.Respond; and 4.Evaluate (D.A.R.E., s.f).
From the research previously made and the wide knowledge provided by the members of the health secretary we established that an integral module for prevention of alcohol consumption in early adolescents in ages 10 to 12 is required. The project “Verdaderamente Real� (Really Real) was designed as a product of
psychopedagogic
character
that
impacts at a primary prevention level on the alcohol consumption problem in underage children. Serving as a guide and orientation in decision-making processes and risk perception of early adolescents.
General and specific objectives
General:
Specific:
Found in:
Increase risk perception of alcohol
Provide extensive knowledge about
• This information in needed to intervene
alcohol and its consumption.
the Precontemplation stage (Prochaska &
consumption in early adolescents (10-12 years)
DiClemente, 1984) Support the recognition of risk and
• Important tool for decision-making
protection factors.
(UN,2002)
Include interactive and/or ludic methods
• User research and experiential education
that promote experiential learning
(Dewey, 1938)
Guidance in the construction of the “self ”
• Guidance of identity and beliefs of the
(personal identity)
world (UNICEF, 2011)
Intercede problem from different angles.
• D.A.R.E Decision-Making Model (Reyna &
For example: decision-making in early
Farley, 2006), (DARE, s.f)
teenagers. Strengthen bonds between the caregiver
• Prevention communication keys
and the student to develop open, trusting
(http://www.drugfree.org/, 2013)
communication. Bring the early adolescents closer to the
• Show real risks specific to the audience
health and social risks involved in alcohol
age (user research)
consumption at THEIR age.
The strategy has three components :
1. STUDENT BOOKLET
Project : VERDADERAMENTE REAL An integral module for alcohol prevention is suggested. It relies on elements of the D.A.R.E program, but focuses mainly on alcohol consumption that is in many cases the “gateway drug”. The strategy Verdaderamente Real is designed to impact at more levels than just alcohol prevention in minors: the lessons should help the individual in the transition stage between childhood and adulthood.
(( For me this is one of the best attributes of the project: thinking that the outreach
2. TEACHER BOOOKLET
does not stop at alcohol prevention; that it also helps the child in friendship election, forming family or caregiver bonds and the construction of the identity. I believe that the project goes beyond the established goals: it works as a orientation guide for the “grown up world” for those teenagers that will soon enter adulthood. It makes me proud to think that Verdaderamente Real can support children in making intelligent life choices, which will keep them from risk, so they have a bright future. For me this is the most beautiful aspect of the project. ))
3. OBJECTS FOR THE ACTIVITIES
implementation The strategy will be implemented in public and private schools in science or group direction class, depending on each school. Using the existing space provided for alcohol prevention is crucial, making room for new periods of time is very complicated. This way we needed to fit the project into existing time span. We suggest three sessions, one each week, which will treat different chapters of the booklet. Teachers will be trained to present the program with help of the teacher booklet. In the first week chapters 1 and 2 will be presented in one hour of class, this means 45 minutes. In the second week chapters 3, 4 and half of chapter 5 will be presented. This session is double so it will last 90 minutes. The third and last week chapter 5, 6 and 7 will be completed in one hour of class.
Week 1
Week 2
Week 3
Chapter 1 & 2
Chapter 3, 4 &
Chapter 5
half of 5
(other half ), 6&7
( 1 hour of class )
( 2 hours of class )
( 1 hour of class )
Student Booklet (( I will present the complete student booklet because it is important to me that the reader can understand how the program was designed as complete strategy. Each chapter constructs on the previous one and is essential for the program to work as a whole. I know that it is very extensive, but reading it will explain many things. I won’t present the teachers booklet or the objects that accompany the program because it would make the portfolio so much longer than it already is. ))
The student booklet has seven chapters, each one designed to meet the general and specific needs of the project. Every chapter builds upon the previous one, that means it has to be studied in the correct order.
The booklet has a half letter size, which makes it cheaper to print and easier to produce in mass. It also is more ergonomic for the small hands of the children and better to carry around in the school bag.
- Verdaderamente Real M贸dulo de prevenci贸n de consumo de alcohol para adolecentes de 10 a 12 a帽os.
The booklet starts with some basic rules that the teenager has to commit to. The students are prepared to have an open mind, be tolerant, be open to learn new things and not having prejudice.
Reglas y uso
It is also announced that the booklet contains shocking data and images, with appropriate rawness the truth of alcohol consumption in minors is shown.
1. Leer con atención
2. Cuidar éste cuadernillo y traerlo a todas las clases sin falta ! El profesor o la profesora te avisarán cuando debes traerlo.
Chuléa aquí
3. Tener una mente abierta Tener una mente abierta es tener tolerancia , aceptación y estar abierto a aprender cosas nuevas.
4. Tener “nervios de acero” Algunos temas tratados en el taller son muy impactantes! Tener nervios de acero te ayudará a mantener la calma.
5. Tener un A L I A D O
In the booklet some graphic elements
Un aliado es una persona con la cual te puedes comunicar sin problema, alguien mayor que tenga más experiencia con la realidad y la vida. Puede ser tu mamá o tu papá. Pero sabemos también que a veces no es fácil discutir estos temas con ellos. Por eso, puedes elegir a cualquier mayor, un tío, un hermano, a tu psicólogo del colegio, a uno de tus profesores. A quien tú elijas.
come up repeatedly. Following elements mark:
1. The activity square: signalizes the activities that will take place in each chapter, explaining how they should be realized.
Recuerda, tu aliado debe: - Generarte confianza y seguridad - Tener experiencia - Ser mayor de edad - Saber suficiente del tema para responder a tus dudas - Hacerte sentir respetado - No juzgarte
2. The ally square: invites the
Es importante que elijas a tu aliado desde el comienzo para poder realizar éste módulo. Tómate un tiempo y piénsalo con calma !
should be carried out with the
FIRMA Y FECHA
student to share the topics and activities with his ally which he has previously chosen (instructions of how to chose an ally are also provided). This graphic element show the activities that ally, so that a space for open and trusting conversation is formed.
3. The “Did you know?” square provides relevant and curios information. Somehow like a “fun fact”.
Content: Chapter 1 – Myths and truths Chapter 2 – Being adolescent
Contenido
Chapter 3 – Taking decisions Chapter 4 – Risks of alcohol consumption Chapter 5 – Experimenting Chapter 6 – Risk and protection factors Chapter 7 – Letter to your ally Conclusions ….
Introducción
P. 3
Capítulo 1 - Mitos y verdades
P. 5
Capítulo 2 - Ser adolecente
P. 7
Capítulo 3 - Tomar decisiones
P. 13
Capítulo 4 - Riesgos del consumo de alcohol
P. 22
Capítulo 5 - Experimentando
P. 24
Capítulo 6 - Factores de riesgo y factores de protección
P. 28
Capítulo 7 -
P. 30
Conclusiones
Carta a tu aliado
P. 31
A brief introduction is made in which is explained who created the program and which entities are involved. Also for whom it is designed and for what end.
Verdaderamente Real Introducción
¿Quién preparó el manual?
VERDADERAMENTE REAL es una estrategia de prevención en el consumo de alcohol diseñada por tres jóvenes. Dos diseñadoras: Michelle Schäfer y Laura Ronderos junto a la psicóloga Valeria Reyes.
¿Cómo se hizo? Este manual se diseñó a través de la investigación sobre el consumo de alcohol en menores de 18 años en varios colegios de la ciudad de Bogotá, Colombia. Más específicamente, nos centramos en la adolescencia temprana, es decir niños entre los 10 y los 14 años. Estuvimos revisando también muchas propuestas en otros países de cómo se maneja la situación problemática con el alcohol en menores, y partiendo de una extensa revisión, nos propusimos crear un manual que se ajusta a todo lo que debes saber para tomar una decisión informada sobre el consumo de alcohol. ¿Por qué se preparó VERDADERAMENTE REAL? Este manual se preparó con el objetivo de responder a la necesidad de informar y orientar a adolescentes como tú sobre todo lo relacionado al alcohol. De nuestra investigación, pudimos concluir que es realmente importante estar informado sobre los riesgos, pero también que generes tus propias fortalezas para estar preparado a tomar una decisión frente al consumo de alcohol.
A quién está dirigido VERDADERAMENTE REAL? Adolescencia temprana (niños entre 10 y 12 años) ¿Qué cabe esperar de VERDADERAMENTE REAL? Luego de completar VERDADERAMENTE REAL estarás verdaderamente informado sobre todos los riesgos de consumir alcohol en la edad en la que te encuentras. Sabemos que con sólo leer lo que a continuación te presentamos, no vas a quedar satisfecho, y probablemente no recuerdes todos los datos. Por eso, hemos preparado actividades y experimentos en las cuales podrás saciar toda la curiosidad sobre este tema, de manera que no te queden preguntas. Objetivos de éste módulo: Objectives of the module: 1.) That those who know you are surprised by your great knowledge! 2.) That you can make an informed decision on alcohol consumption.
1) Que los que te rodean se sorprendan de tu gran conocimiento sobre este tema. 2) Que puedas tomar una decisión informada sobre el consumo de alcohol.
¿Estás listo para aprender? - Me lo contaron y lo olvidé; lo vi y lo entendí; lo hice y lo aprendí .Confucio, Filósofo Chino
- Lo más importante que aprendí a hacer después de los cuarenta años fue a decir no cuando es no. Gabriel García Márquez, Escritor Colombiano
Chapter 1 Capítulo 1
Mitos y Verdades
To start the chapter some of the popular myths and truths about alcohol as a substance and its consumption are presented. Through an activity children are
Existen muchos mitos y mentiras con los temas relacionados al consumo de alcohol. Es hora de dejar las preguntas claras !
encouraged to make questions about alcohol, which the teacher will respond. Some examples are provided to engage
Actividad: Mitos y Verdades Esta actividad se realiza con todo el salón y el profesor. Piensa si tienes preguntas relacionadas con el alcohol o el consumo de alcohol. Habla con tus compañeros ¿Qué preguntas tienen ellos? Tu profesor se encargará de contestar éstas preguntas de forma muy clara. ¿No se te ocurre nada? Aquí te dejamos unos ejemplos para darte ideas:
student participation. Verdaderamente Real impacts risk perception at the beginning of the program to refute untrue information and proceeds to inform and engage the students in the subject. According to the precontemplation stage (Prochaska & DiClemente, 1984) consciousness through awareness helps the children start a change in behavior
¿La cer veza tiene tanto alcohol como otros licores más pesados? Sí ! Una botella de 12 onzas de cerveza tiene la misma cantidad de alcohol que un trago de cualquier licor, o 5 onzas de vino.
¿Sabías qué…? En Estados Unidos el consumo de alcohol es ilegal hasta los 21 años. Muchas religiones desalientan o prohíben el consumo del alcohol. El Corán, el libro de la religión Islam, prohíbe el consumo del alcohol debido a los efectos dañinos para el cuerpo, para la vida y la familia del consumidor.
and while gaining curiosity on the subject; alcohol is no longer a taboo. (Which makes it less interesting to try at the end when enough knowledge is sustained).
Some of the more recurrent questions about alcohol are presented. For example : “Is it true that I won’t be able to control myself if I am drinking?” or “Is it true that there are some tricks that will make me sober quickly if I want?” or “Is it true that women get drunk more easily than man?
¿Cuando tomo alcohol me puedo controlar? El alcohol hace que nuestro juicio y criterio se dificulten y no podamos pensar con claridad lo que es peligroso. Además, podemos hacer cosas de las cuales nos arrepentimos al día siguiente (tener relaciones sexuales que no queríamos, pelear y ser violentos con otros, exponernos a violaciones, o dañar edificios y lugares.
Why?”
¿Tomar alcohol es tan peligroso como dicen? El alcohol es responsable de intoxicar a 1 de cada 3 adolescentes que toman alcohol, que terminan en Urgencias en un estado de Coma Etílico. El alcohol además es responsable de muchos suicidios, asesinatos y personas ahogadas.
Dicen que con algunos trucos, puedo volver a un estado de sobriedad rápidamente si lo quiero ¿Es esto verdad? No. Toma más de 3 horas eliminar el contenido de alcohol de 2 bebidas, dependiendo de tu peso. Nada puede acelerar este proceso, ni mucha agua, ni café, ni una ducha de agua fría.
Dicen que las mujeres se emborrachan más rápido ¿Por qué? Las mujeres procesan el alcohol diferente, lo metabolizan más lento y en consequencia les afecta más. Por tener menos agua en el cuerpo, el alcohol está menos diluido y se logran más altos y rápidos niveles de alcohol en sangre. Además como suelen tener menor peso corporal que los hombres pueden intoxicarse más rápido.
Chapter 2 Chapter two responds to the transitions between concrete and formal stages of
Capítulo 2
development (Piaget, 1973). As shown in research confusion in identity is normal
Ser adolescente
in early teens because of the physical
Lo obvio: no somos iguales, todas las personas somos distintas y tenemos personalidades que se diferencian. Acompañado de cambios físicos marcados, la adolescencia es una tapa importante porque es aquí donde empezamos a definir nuestra personalidad. ¿Sabías qué…? En la adolescencia se inicia una producción acelerada de neuronas las cuales se duplican cada año. Tu cerebro llega a la etapa final de este desarrollo a los 25 años. Existen muchos tipos de personalidades. Mónica, Daniel y Juan Sebastían han creado sus perfiles y les han puesto nombre:
and
psychological
changes
that
are
suggests
an
experiences. (UNICEF, 2013). Verdaderamente
Real
exploration of identity in each student through the creation of a profile. Here every
individual
can
reflect
about
themselves, painting and identifying their representative characteristics. Additionally the first activity with the ally takes place: the student is encouraged to talk to the ally about the program and what he has learned so far. It is important to involve a caregiver in the process and promote a conversation space. The child and the ally have to create a “profile” together. On a psychological level the students will be able to understand attitudes, behaviors and perceptions on inter and intra-personal level. As a result they will understand that each person is different
Imágenes de www.dobi.nu/yourscenesucks/
Mónica
Daniel
Juan Sebastián
“La arriesgada” Activa, moderna, bondadosa, astuta comprensiva y de mil amigos.
“El Digital” Curioso, jugador de video juegos, experto de la internet y capaz de arrgelar cualquier objeto roto.
“El lobo solitario” Callado, ingenioso, temerario, rebelde que lo sabe todo.
and that they should accept themselves and others as they are.
Activity in which a profile is created on
Actividad: Crea tu perfil Ya viste algunos ejemplos, así que es hora de crear tu propio perfil en esta página. No cabe duda de que eres increíble pero ¿Cómo eres tú?
reference to the examples on the previous page. (( I scanned some of the results, look for them in the last few pages! ))
Nombre: Apellido: Edad:
“
” Nombre de tu perfil Ejemplo: El
Dibújate aquí
temperamental, la cariñosa, el deportista...
Mis amigos:
Mis hobbies:
Mis caracteríscas buenas:
Mis caracteríscas malas:
Lo que me gusta:
Lo que no me gusta:
¿Ya decidiste quién será tu aliado? Cuéntale qué has aprendido sobre los mitos y verdades del alcohol. Muéstrale tu perfil ¿Qué opina? Ya creaste tu perfil. Es hora de crear un perfil junto con tu aliado en la parte de abajo:
“
” Nombre del perfil del aliado
Nombre: Apellido: Dibuja a tu aliado aquí
Edad:
Mis amigos:
Mis hobbies:
Mis caracteríscas buenas:
Mis caracteríscas malas:
Lo que me gusta:
Lo que no me gusta:
The first activity with the ally: We hope that the teenager shares time with that person to complete the exercise and starts a conversation over the program.
Capítulo 3
Tomar decisiones
Tomar las decisiones correctas es una habilidad muy importante que todos debemos aprender. Tener un modelo que te ayude a tomar decisiones es de gran ayuda para evitar meterte en problemas o cometer errores. SABEMOS QUE TÚ ERES INTELIGENTE Y PRECAVIDO! Conocer este modelo que te ayudará a tomar las decisiones más sabias frente a situaciones difíciles o peligrosas.
Define
Describe el problema, reto u oportunidad
Analiza ¿Cuáles son tus opciones?
Responde Haz tu elección usando los hechos e información que reuniste.
Evalúa
Revisa tu decisión ¿Hiciste una buena elección? D.A.R.E Decision-Making Model
Chapter 3 Actividad: Juego de Roles Para la actividad se deben crear grupos de 5 estudiantes. Entre todos deben leer los textos que se presentan a continuación y usando el modelo de toma de decisiones D.A.R.E deben hacer una elección frente a la situación plantada en cada uno. ¿Quiénes van a actuar? La misión es exponer UNA de las situaciones a manera de actuación y mostrar la decisión tomada por el grupo a los compañeros de clase de forma divertida. No hay que ser literales ! Solo se debe entender el mensaje y la circunstancia ! LOS PERSONAJES M: Mario / María L: Luis / Luisa P: Pablo / Paula
In the third chapter the D.A.R.E decisionmaking model is presented (DARE,s.f). The program started 25 years ago in Los Angeles, U.S.A and was created by Daryl F. Gates as an international education and prevention program for drug consumption. D.A.R.E initials help students to define, access,
respond
and
evaluate
risk
situations. In this chapter’s activity, groups of five students must solve three cases of risk situations
supported
by
the
D.A.R.E
decision-making model. Further on a case is chosen by the students will be presented to the rest of the class in a theatrical representation, showing which decision
Recuerda que puedes cambiar el género de los personajes como quieras!
the group took in that particular scenario. Because of the search for new and intense emotions,
adolescents
are
prone
to
vulnerability in risk situations (Reyna &
Situación 1 Luis y Mario son amigos desde el jardín infantil. Mario, que es de sexto grado, le gusta la compañía de Pablo que es de noveno grado. Pablo suele pasar los viernes en la tarde en una tienda con otros amigos. Muchas veces no tienen dinero para comprar trago y recurren a robar tiendas del barrio. Pablo invita a Mario a salir con el. Mario decide llevar a Luis.
Farley, 2006). Verdaderamente Real creates a frame of reasoning in early adolescence that allows children to confront situations of high risk.
Más adelante en la tarde Pablo les pide que roben licor de una tienda. “De ustedes nadie va a sospechar, Mario usted es mi amigo, todo bien, hágame ése favorcito”. Mario quiere quedar bien con Pablo y parece dispuesto a arriesgarse. Luis está dudoso, no sabe qué hacer y tiene un sentimiento muy fuerte de que algo no está bien.
Define Analiza
Responde Evalúa
Situación 2 Luisa y Paula son amigas del colegio. Los papás de Luisa y Paula también son cercanos y muchas veces han pasado la navidad como si fueran hermanas. Un día Paula conoce a Mario que es muy atractivo y todas las del colegio se mueren por él. Paula le cuenta a Luisa que Mario la ha invitado a salir. Luisa muy emocionada le dice que debe salir con él y le ayuda a elegir la ropa para verse muy linda. El viernes Mario llega por Paula a su casa, pero no ha llegado solo.
Luisa espía desde lejos a Paula y se da cuenta de que Mario ha llegado en un carro con otras personas. Paula parece dudar si subir al carro no. Luisa angustiada observa la situación ya que ella sabe que no debe subirse al carro con extraños y que hay muchas historias que comienzan así y tienen finales terribles.
Three situations are shown to which the children can relate without gender barriers. One is chosen to perform in front of the class by the group. This way the other children will be able to compare and observe different ways of approaching a difficult situation.
Define Analiza
Responde Evalúa
Situación 3 Mario y Pablo están en la casa de Luisa jugando video juegos. Los papás de Luisa no están en la casa. Mario descubre una botella de aguardiente en la sala y dice que él va a tomar aguardiente por que su papá lo hace siempre y en el cumpleaños de su tío Fernando ya lo había probado. Luisa y Pablo piensan que es una muy mala idea y deciden no tomar. Mario insiste en que “una probada no hace nada”. Luisa y Pablo están muy preocupados y no saben que hacer.
Define Analiza Responde Evalúa
Red riding hood is a well-known story that makes a great example of bad decisions and consequences. “… And so the red riding hood chose to divert from the road event though her mother had warned her.” Ilustración: Tyler Garrison
“Podría llevarle estas flores a mi abuelita. Es muy temprano y no habrá problema si me atraso un poquito.” Y así caperucita tomó la decisión de desviarse del camino a pesar de que su mamá se lo había advertido.
Cerebro Cerebro
Pulmones Pulmones
The illustration shows the organs that are mainly affected by alcohol consumption.
Corazón Corazón Hígado Hígado
Riñones Riñones
Estómago Estómago Páncreas Páncreas
Principales órganos afectados por el consumo de alcohol
Chapter 4 Verdaderamente
Capítulo 4
Principales riesgos del consumo de alcohol Es muy importante conocer los efectos que tiene el consumo de alcohol en tu cuerpo. A continuación encontrarás información de los órganos que se ven más afectados por el consumo. Estúdiala con atención !
El Cerebro ¿QUÉ ES? El cerebro es como un gran computador, aunque es un poco más complicado y delicado porque es el que controla todo nuestro cuerpo.
¿DÓNDE QUEDA? En la cabeza o cráneo y … ¡está conectado a tu columna! ¿CÓMO
FUNCIONA? En nuestros cerebros hay unos químicos que se encargan de ayudarnos a funcionar bien todos los días. Estos químicos se llaman neurotransmisores y nos ayudan a realizar tareas importantes para nuestra salud como dormir, comer, hacer ejercicio, estar animados y responder correctamente a las situaciones de peligro, entre otros. Los neurotransmisores se encargan del sueño, el apetito o el estado de ánimo porque envían información de célula a célula. ¿Qué pasa con los neurotransmisores en el cerebro cuando consumes alcohol? ¡Adivina qué! El alcohol es tóxico y contiene algunos ingredientes que generan distintos efectos en el cerebro. Mira algunos de ellos:
Real
uses
“shock”
elements that bring the audience closer to risks of consumption. A division between social risks and physical risks is presented. Through the activity “Really Real” students will be able to compare images of before and after consumption. The purpose is that students associate the images to a story that happened to a child of that age range, which is told by the teacher. By chapter four the risk perception should already
have
increased,
resulting
in
conclusions like “this could really happen to me.”
El alcohol afecta, más que todo, al neurotransmisor llamado “glutamato”, el cual nos ayuda a la memoria y por eso es que hay “lagunas” o se olvidan muchas cosas que sucedieron en una noche de tragos. Cuando tú, un niño en etapa de crecimiento, consumes frecuentemente, ¡Pasa algo terrible!: tus células en el cerebro comienzan a volverse cada vez más pequeñas hasta que mueren. Cuando esto pasa, la masa del cerebro se vuelve más pequeña. La alteración de los neurotransmisores causa cambios en cómo nos comportamos, cómo nos sentimos, en nuestra capacidad de recordar cosas importantes y de tomar decisiones. El alcohol afecta todas las etapas de desarrollo (incluso antes de nacer, los bebés en la barriga de sus mamás pueden nacer alcohólicos si su madre tomó alcohol durante su embarazo, resultando muchas veces en defectos de nacimiento y problemas en el parto).
Receptores
Some illustrations are shown so that children can understand complex systems in an easy, visual way.
Cerebro Glutamato
For every organ it is explained:
El Estómago
What it is, where it is, how it works and
¿QUÉ ES? Cuando comes un pedazo de chocolate, ¿a
what happens to it in detail when alcohol
dónde crees que va? ¡Pues ahí!
in consumed. Also the repercussion of
¿DÓNDE QUEDA? El estómago queda en la parte alta de tu barriga, ¿recuerdas esos ruidos que hace?
¿CÓMO FUNCIONA? El estómago procesa y transporta la comida. Es una especie de vaso que contiene jugos gástricos encargados de descomponer todo lo que ingieres, y ¿sabías que son ácidos muy poderosos? Por eso el estómago tiene una mucosa protectora que se puede ir dañando si no se cuida. ¿Qué pasa en el estómago cuando consumes alcohol? Como es una bebida, antes de que llegue al estómago, es absorbida en el esófago (la boca del estómago) y entra a la sangre haciéndote sentir mareado, lento y raro. Cuando llega al estómago y se mezcla con los jugos gástricos produce una irritación terrible que puede resultar en: Gastritis y reflujo: cuando se inflama el estómago se te devuelven los jugos gástricos hacia la boca Úlceras: lesiones o heridas en las paredes del estómago y el esófago Sangrado en el estómago. Ácido gástrico Ácido gátrico
Mucosa protectora
Pared estomacal
Estómago
the failure of the organ and the disease linked to it.
El Hígado ¿QUÉ ES? Básicamente, es la máquina multi-tareas del cuerpo. Limpia, descompone, separa, guarda, purifica, defiende, controla… En fin. Al pobre hígado le toca un trabajo muy pesado, ya verás por qué.
¿DÓNDE QUEDA? El hígado queda en el lado derecho de tu barriga, pero es tan grande que se extiende hasta un pedazo del lado izquierdo. ¿CÓMO FUNCIONA? El hígado tiene más de 500 funciones ¿qué opinas de eso, no es impresionante? Eso lo hace tal vez el órgano más importante para la vida humana. Entre estas funciones están : a. Limpiar toda la sangre del cuerpo eliminando toxinas y almacenar excesos de azúcar. b. Producir enzimas que descomponen las grasas y almacenar un número importante de vitaminas y minerales. c. Al hacer todo esto, el hígado nos permite: digerir comida, absorber nutrientes, controlar infecciones y eliminar sustancias tóxicas en el cuerpo. Sangre limpiada Sangre con toxinas
Hígado
¿Qué pasa en el hígado cuando consumes alcohol? El alcohol es una toxina la cual el hígado debe eliminar. Como es el encargado de limpiar todas las toxinas el hígado se vuelve más vulnerable a inflamaciones peligrosas cuando tomas alcohol: 1) la hepatitis alcohólica (Significa: Enfermedad en el hígado causada por alcohol) tiene complicaciones asociadas a las inflamaciones. Lo importante de recordar en esta enfermedad es que puede producir tejido fibroso y no deja que la sangre llegue al hígado, entonces las células no pueden recibir oxígeno y se mueren. 2) Cuando las células se mueren, se cicatriza el tejido y el hígado deja de funcionar produciendo otra enfermedad conocida como Cirrosis. Higado sano:
Some images are unpleasant and impressive so that they will shock the reader.
Higado con cirrosis:
Principales riesgos sociales del consumo de alcohol Aparte de los riesgos que existen para tu salud, el alcohol también tiene riesgos sociales como los que nombraremos a continuación: Understanding the social risks is important, many times these are not mentioned. Alcohol consumption is related to sexually transmitted diseases, early pregnancies, sexual abuse and traffic accidents, amongst others.
1. Enfermedades de transmisión sexual por no usar protección: el alcohol afecta los procesos psicológicos de pensamiento y razonamiento, por lo cual es difícil juzgar una situación y tomar una decisión en ciertos momentos. Además, el alcohol puede causar “lagunas mentales” en las cuales dos jóvenes pueden tener relaciones sexuales sin ser conscientes de lo que están haciendo, y no usar protección en el momento. La enfermedad más común es el SIDA.
2. Abuso sexual: Esta comprobado que el consumo de alcohol puede llevar a abusos sexuales. Además, los jóvenes que han bebido, tanto hombres como mujeres (aunque más las mujeres), son más vulnerables a una violación agresiva.
3. Embarazos tempranos no deseados: gracias a tener relaciones sexuales sin protección, se incrementa el riesgo en mujeres a quedar embarazadas sin darse cuenta.
4. Muerte por accidentes de tránsito: más del 60% de muertes por consumo de alcohol ocurren por accidentes de tránsito, en donde, el conductor que maneja tomado atropella personas que caminan por la calle, o choca y causa la muerte de las personas involucradas.
5. Daña las relaciones familiares: el alcohol afecta la manera en cómo nos relacionamos con nuestra familia. Nos vuelve más agresivos, nuestra personalidad cambia, nos volvemos más irritables y las peleas se vuelven cada vez más frecuentes hasta que rompemos los vínculos con nuestros hermanos, padres, tíos, etc.
6. Rendimiento académico insuficiente: el alcohol daña profundamente el tejido celular en el cerebro, causando problemas de desarrollo complicados en niños, adolescentes y adultos. La pérdida progresiva de memoria y de controlar nuestros movimientos, hace que se nos haga difícil pensar y razonar adecuadamente. Por esto, nos empieza a ir mal en el colegio, nuestras notas bajan su promedio y corremos el riesgo de perder/repetir el año e incluso abandonar el colegio. Shocking images are picked so that the audience can relate to them and take in that the situations could also happen in their social surroundings.
In this exercise the teacher tells a story that is presented in the teachers booklet.
Actividad: Verdaderamente Real El(la) profesor(a) repartirá unas fichas con imágenes de órganos sanos y órganos que han sido afectados por el consumo de alcohol. La idea es agrupar los diferentes órganos y comparar las imágenes. Hay una historia muy triste y verdadera acerca de éstas imágenes la cual el profesor contará al terminar el ejercicio. El consumo de alcohol puede ser muy peligroso y esto es verdaderamente real.
This is a true testimony of a person who started alcohol consumption in at a very early age ( same as our audience ). The social and health implications where devastating and nowadays he is a street habitant. This person shared his story with us when we were researching real cases of alcohol consumption. His story was the most shocking one, so we decided to include it. Children should be able to understand that the consequences of alcohol consumptions are really real, that they do not only affect “old people”.
capítulo 5 The fifth chapter is based on the theory
Capítulo 5
of experiential education (Dewey, 1938, quoted in Ariza, 2010) in which is sustained
Experimentando
that a concrete experience brings in a reflection, followed by the abstraction of the lived experience and this way it can be applied to a continuous cycle. The concrete experience that is presented in this chapter handles two types of
Actividad: Experimento Planta El profesor ha traído al salón dos plantas. Primero lo primero: Hay que ponerles nombre. Entre todos los estudiantes deben decidir cómo se llamarán.
organic tissue: a plant and a liver. The experiments should generate reflection on the negative effects of alcohol by seeing them “in their own eyes”.
Nombre planta 1
(( The experiments are more metaphoric than scientific )) In the first experiment the class will adopt two plants: naming them and picking one that will be the consuming plant. The second session of Verdaderamente Real ends with the activity to write a hypothesis about what will happen to the consuming
Como la idea es mirar qué efectos produce el alcohol en la planta se debe elegir una planta para experimentar. La otra planta quedará intacta. ¿Cuál de las dos será la víctima? Ahora de manera individual debes llena el punto 1 planteado abajo. Los puntos 2 y 3 debes completarlo en una semana.
plant. Again the students are encouraged to create strong bonds with the ally: they will share what they have learned in class and
Nombre planta 2
¿Que crees tu que le pasará a las plantas?
1. Hipótesis :
their hypothesis. The ally, together with the child, should formulate his own hypothesis and debate the possible consequences of the alcohol in the consuming plant.
Comparte lo que has aprendido hoy con tu aliado. ¿Qué cree el/ella que pasará con las plantas?
Hipótesis de tu aliado:
. . . una semana despúes . . . 2. Obser vación:
… a week later…
Ya pasó una semana. ¿Qué puedes obser var en las plantas?
Actividad: Experimento Hígado
In the third and last session the activity with the plant is resumed and the students write an observation and a conclusion. Later on the second experiment, with a
El profesor ha traído 2 hígados de cerdo en envases de vidrio. Uno está sumergido en alcohol y el otro no. Completa los puntos 1 y 2 de manera individual.
pork liver soaked in alcohol previously prepared by the teacher, starts. Same as before the student should make a hypothesis, observation and conclusion. In a metaphorical way the harmful effects
1. Hipótesis: ¿Qué crees que verás? (antes de ver el hígado)
of alcohol are presented. A shock is generated through the death of the liver tissue and the adopted plant, on which each student can produce a reflection that will lead to the abstraction
Sin alcohol
Con alcohol
of the concept “death by alcohol consumption” and will remembered for a long time.
2. Obser vación: ¿Qué puedes observar? Dibújalo
¿Qué puedes concluir de los dos experimentos?
CONCLUSIONES:
Capítulo 6
Factores de riesgo y factores de protección En este capítulo aprenderemos qué son los factores de riesgo y los factores de protección. Estos factores son diferentes para cada persona. Es importante que identifiques tus factores de riesgo y tus factores de protección ya que éstos te ayudarán a tomar el control de tu vida.
Factores de Riesgo Tanto niños como adultos y ancianos estamos expuestos a una serie de eventos, situaciones y personas que nos pueden llevar a correr riesgos. Por ejemplo tomar malas decisiones, consumir alcohol o drogas. A estos eventos, situaciones o personas se les llama FACTORES DE RIESGO. Para los adolescentes, hay algunos factores de riesgo comunes que los expertos han identificado, como por ejemplo: Tener una relación difícil con los papás o no tener familia. No tener hobbies, es decir, no saber qué hacer en el tiempo libre. Some risk factors that experts have identified are presented.
Ser objeto de abusos verbales o físicos. Tener amigos que consuman alcohol o drogas. No saber tomar decisiones y no saber cuándo decir NO. El propio hecho de ser joven constituye un factor de riesgo !
Chapter 6 The risk and protection factors form one of the most important tools in decision-
Factores de Protección
making for a teenager (UN, 2002). For this
Al mismo tiempo,hay habilidades, situaciones y personas que impiden que consumamos alcohol y nos protegen de situciones riesgosas. Estos son los FACTORES DE PROTECCIÓN. Algunos factores de protección son por ejemplo:
reason Verdaderamente Real promotes a space where early adolescents are able to identify those factors that put them in a vulnerable position, compared to those that can strengthen and protect from risk.
Tener actitudes personales bien desarrolladas que te ayuden a enfrentar problemas y momentos difíciles.
A blank list is shown in which each student
Saber relajarte.
out the factors that put him/her in risk
Tomar buenas decisiones.
consumption. This way it is incited that
will have to analyze and personally point against the factors that protect against each student evaluates his intrapersonal
Tener buenas relaciones y aliados mayores (padres, profesores, psicólogo del colegio) en quienes confiar. Saber cuándo decir NO. Tener hobbies o hacer algún deporte. Tener buenos amigos que te respetan y se preocupan por ti.
Imágen de weheartit.com
situation with alcohol.
Actividad: Mis factores de riesgo y protección Early adolescents are stimulated to identify those factors in their environment that represent a risk and having a clear perspective to move away from them.
Es hora de que analices cuáles son TUS factores de riesgo y tus factores de protección. A continuación encontrarás dos tarjetas que deberás llenar. Intenta pensar en todos los factores de protección o riesgo que pueden afectarte.
Mis factores de Riesgo
Mis factores de Protecci贸n Understanding the factors that protect help children to make better choices and stay away from danger.
Chapter 7 Letters
are
powerful
reflection
tools
(Epston, Freeman & Lobovitz, 2005), they contain a personal narrative based on change from the socio constructivist perspective. In this last chapter students should write a letter to the ally telling: 1. ) What they found out about themselves; 2.) One truth they didn’t know about alcohol and why it had an impact on them; 3.) Which other subject, besides alcohol, they would like to talk about with the ally; and finally, 4.) They make a promise/commitment to
Capítulo 7
Carta a tu aliado ¿Recuerdas cuando identificaste tus Factores de Protección? Uno de ellos es tener un aliado con el cual te sientas con total confianza y seguridad para discutir temas como el consumo de alcohol sin sentirte juzgado. ¿Para qué tener un aliado a largo plazo? Los adolescentes que conversan frecuentemente con un aliado sobre temas de sexualidad, alcohol y drogas corren 50% MENOS peligro de iniciar el consumo temprano de alcohol.
themselves and the ally. The chapter works as a closure with a reflection of what was learned and a
Actividad: Escribir una carta En la carta puedes contarle a tu aliado
commitment to take care of health. Also a long term bond with the ally should be created, so that topics that concern the teenager can be discussed even after the program (for example sexuality or drugs). This way Verdaderamente Real establishes a long lasting relationship of trust that allows guidance of the selected audience beyond the actual module.
1. Lo que descubriste sobre ti mismo 2. Una verdad que no sabías sobre el alcohol 3. ¿Qué otros temas quisieras compartir con tu aliado? 4. ¿A qué te comprometes? Al final debes firmar la carta con tu nombre y la fecha. Si estás sin ideas puedes leer las conclusiones de la página siguiente para refrescar tu memoria.
Conclusiones Verdaderamente Reales Primero, construiste tu forma de “ser adolescente” en el mundo,
A conclusion of each chapter is made to
entendiendo un poco más acerca de ti y de tus amigos.
summarize and refresh what was learned.
Segundo, aprendiste a usar el modelo de toma de decisiones D.A.R.E en donde cada letra te guía a la decisión correcta en situaciones en las cuales estás corriendo el riesgo de consumir alcohol. Tercero, te convertiste en experto de los órganos de tu cuerpo, al aprender cómo el alcohol afecta a cada uno de ellos, dañando tu sistema interno, y poniéndote en riesgo de padecer muchas enfermedades, entrar en coma, e incluso morir. Además, aprendiste también que socialmente, el alcohol te puede llevar a momentos incómodos y peligrosos, de los cuales te arrepentirás en el futuro. Cuarto, viste con tus propios ojos los efectos del alcohol en un ser vivo, tanto con las plantas, como con el hígado en el recipiente. Quinto, lograste identificar factores de riesgo y factores de protección que te permiten tomar decisiones informadas. Sexto, te enfrentaste con algunos de los mitos y verdades que hay acerca de consumir alcohol Séptimo, tomaste el control y escribiste una carta a tu aliado, para poder sentirte libre de discutir este tema luego de completar este manual.
The early adolescent is motivated to take control of his life using the acquired knowledge.
¿Te das cuenta de todo lo que has aprendido? ¡Genial! Ahora que percibes los riesgos del consumo de alcohol, estás listo para tomar la decisión correcta.
De ahora en adelante, estás en control de tu vida. ¡Buena suerte!
(( The program ends reassuring the children that they can take control over their lives. I am certain that we have provided good tools for decision-making that go beyond alcohol consumption. II know that the project won’t miraculously stop alcohol consumption in underage children, but if we can delay consumption and raise awareness, we will have achieved a great step towards this goal. ))
Prototype Test Pilot First Implementation Prototyping Chapter 2 of the Verdaderamente Real
The results:
module was prototyped. The class has 26 children in ages 9 to 11. It was realized
• Student where enthusiastic and creative
with the direction of the teachers and the headteacher (Sandra Patricia Santamaría
• Student showed participative and open
Ovalle) in the “Liceo Infantil Goofy” school
to learn new things
located in Bosa (a location in Bogotá known for violence and poverty).
• The chapter was completed in 26 minutes
Calle 65 f sur # 78c- 32, Bogotá, Colombia
• It was proved that ludic activities work
(( For me the prototyping was one of the
better combined with theory reading
most rewarding things of the project. The
• The children where eager to do the
and the activities that they screamed and
activity properly and went through a lot of
kids where so excited about the module laughed so much! (even the teacher had a
effort for the paintings
little bit of trouble keeping things under
• Student where surprisingly creative when
of energy and empathy with the things I had
picking names for their individual profiles
control !). I was happy to see that amount designed, for me it meant that the product is good and fulfilling my expectative. ))
Examples of some of the created profiles (( The creativity and honesty is heart warming. <3 ))
Evaluation In the evaluation of programs the
-Time: teachers have different
“systematic research trough scientific
educational styles, which can extend the
methods over the effects, results and
time needed for each session.
objectives of a program with objective to take a decision on it” (Fernández-
• Does the organization count with
Ballesteros, 1995, p. 23; quoted in Vargas
the resources, skills and compromise
& Gambara, 2007) is implied.
required to implement a strategy like Verdaderamente Real?
An evaluation of the project Verdaderamente Real is made, based on
Yes, because the strategy requires basic
two components.
infrastructure that is already available in
1.) The evaluation of needs
any educational center. Some materials
2.) The evaluation of design
could represent a difficulty: the liver and the plants could be harder to obtain,
• Is it possible to implement the program
but are not uncommon in the market.
as it has been designed?
The strategy is intuitive and easy to understand, for both students and
Yes. After prototyping the project
teachers, in a way that they don’t require
in the Liceo Infantil Goofy school is
training beyond the teacher booklet
could be determined that the proyect
included in the project. Finally, the school
Verdaderamente Real achieves the goals,
is already assuming the compromise;
general and specific, that are proposed
each school tries to offer a prevention
and it can be implemented in public and
program such as the D.A.R.E program of
private schools in Bogotá from social
the national police.
strata 1 to 6. • Does the organization have the • Which problems can present in the
required experience to proceed with the
implementation process?
intervention?
-Costs: the needed materials imply
Yes, because the strategy was designed
monetary costs of production that the
having the basic pedagogic skills of any
schools will have to provide if the health
teacher in mind.
secretary doesn’t support them.
bibliographic references Here are the references used to create the project:
• Álvarez, C. (2008) Teoría Transteorética de Cambio de Conducta: Herramienta Importante en la Adopción de Estilos de Vida Activos. Magazine “Ciencias del Movimiento Humano y Salud 5.” (1). 1-10 • Ariza, M.R. (2010) El aprendizaje Experiencial y las Nuevas Demandas Formativas. Revista Antropológica Experimental, 10. Recovered in: http://www.ujaen.es/huesped/rae/ articulos2010/edu1008pdf.pdf • DARE, (s.f) Program D.A.R.E “EDUCACION PARA LA RESISTENCIA AL USO Y ABUSO DE LAS DROGAS Y LA VIOLENCIA”. Bogotá: Ministery of defense. • EU-DAP (2010) Unplugged: European Union Drug Abuse Prevention. Recovered in: http:// www.emcdda.europa.eu/modules/wbs/dsp_print_project_description.cfm?project_id=HR-04 • Epston, D., Freeman, J. & Lobovits, D. (2005) Terapia Narrativa para Niños. Madrid: Paidós. • Fernández, S. Nebot, M. & Jané, M. (2002) Evaluación de la Efectividad de los Progragas Escolares de Prevención del Consumo de Tabaco, Alcohol y Cannabis: ¿Qué nos dicen los meta-análisis? Spanish Public Health magazine Vol. 76 (3) • ICELS. (2013) Jean Piaget’s Stages of Cognitive Developement. Recovered in: http://www.icelseducators-for-learning.ca/index.php?option=com_content&view=article&id=46&Itemid=61#6 • Maté,. C. O., González, S. L., Trigueros, M. L. Á. (2010). 14.4.1 El Modelo de Creencias en Salud (Becker 1974; Rosenstock 1974). Recovered in: http://ocw.unican.es/ciencias-de-lasalud/ciencias-psicosociales-i/materiales/bloque-tematico-iv/tema-14.-la-adherencia-altratamiento-1/14.4.1-el-modelo-de-creencias-en-salud-becker-1974 • Packer, M. (2012) Desarrollo Psicológico. Sesiones del 4 y 6 de abril. Universidad de Los Andes. Bogotá. • Pérez, A. & Scoppetta, O. (2008) Consumo de alcohol en menores de 18 años en Colombia: 2008 un estudio con jóvenes escolarizados de 12 a 17 años en 7 capitales de departamento y dos municipios pequeños. Corporation Nuevos Rumbos. • Pereira, L. (2012) Comunicación en salud: Teorías, modelos y prácticas. Recovered in: http://www. slideshare.net/Lucypereira/teorias-del-comportamiento-en-salud-1 • Piaget, J. (1973). Main Trends in Psychology. London: George Allen & Unwin.
• Reyna, V. & Farley, F. (2010) Risk and Rationality in Adolescent Decision Making: Implications for Theory, Practice, and Public Policy. Psychological Science in the Public Interest, 7 (1) • Tripodi, S.J., Bender, K., Litschge, C., & Vaugh, M.G. (2012) Interventions for reducing Adolescent Alcohol Abuse: a meta-analytic review. ARCH PEDIATR ADOLESC MED/ VOL 164 (1) • UN, (2002) A Participatory Handbook For Youth Drug Abuse Prevention Programmes: A guide for development and improvement. Recovered in: http://www.unodc.org/documents/drug-prevention-andtreatment/E_handbook.pdf • UNICEF, (2011) La adolescencia temprana y tardía. Recovered in: http://www.unicef.org/spanish/sowc2011/pdfs/La-adolenscencia-temprana-y-tardia.pdf • UNICEF, (2013) Panorama general: adolescencia. Recovered in: http://www.unicef.org/spanish/adolescence/index_22918.html • Vargas, E. & Gambara, H. (2007) “Evaluación de programas de intervención psicosocial” In Blanco, A. Intervención Psicosocial. Madrid: Prentice Hall , (pp.405 - 456 )
(( The presentation of my portfolio ends here. I hope that thought the projects presented the reader could grasp a tiny fraction of how I design and how I think: the projects are somehow just an excuse to show myself as a professional and a person. In total it took me 4 months to finish the printed portfolio in Spanish and another 3 weeks to translate and shorted the original version. I wrote all the text and went over them again to prevent mistakes. Still, there could be some typing mistakes for which I apologize. The structure of the portfolio intends to show my research, analysis, production and implementations skills. Each chapter has its own color scheme and intention. Thank you very much for taking the time to read. With love, Michelle ))
The End