CULTURAL EXPRESS Rebuild Chinese Cultural Identity Cultural diversity is one of the uniqueness of Chinese Culture, it is a culture with long history over 5000 years of accumulation and development contributed by a variety of native groups, i.e. ethnic groups. Although being dominated by Han culture (over 90% of population), each ethnic minority group has its own way on living, perceiving and adapting to the physical and cultural environment, the multitude of the cultural heritage makes the China one of the most vibrant and sophisticated cultures in the world. Nevertheless, due to political and economic reason in contemporary era, the minority suffers from discrimination under Central Government's policies. Some of them become isolated and even the centrifugal force to the state. We, thus, proposed a strategy utilizing the successful cases of innovation in 21st century - the state-led mega infrastructure project - High Speed Rail Train and the Cultural agency - Impression Series, expertise in extracting the essence of the indigenous culture to rebrand a place, to revitalize the vanishing cultural diversity and ultimately to nurture China's cultural identity in promoting the soft power of China worldwide. Prior to make a project innovative by implementing cutting edge technology, Chinese culture and humanity is incorporated.
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with the support of
The Asia Infrastructure Investment Bank
IMPRESSION SERIES
China Railway Corporation
Central University for Nationalities
CULTURAL DIVERSITY IN CHINA - 56 ETHNIC GROUPS 3. Hui 回族 18. Kazakh 哈薩克族
47. Russian 俄羅斯族
31. Xibe 錫伯族
49. Uzbek 烏孜別克族
48. Yugur 裕固族 5. Uyghur 維吾爾族
32. Kyrgyz 柯爾克孜族
56. Tatars 塔塔爾族
18
36. Blang 布朗族
56
38. Tajik 塔吉克族
49
47
5
31 32
2
38
29
35
46. Bonan 保安族
46
9
35. Salar 撒拉族
50
41 55
28 7
14 21 24 25 26 33
9. Tibetan 藏族
50. Monba 門巴族
36 37 39 40 45 52
27. Nakhi 納西族 41. Nu 怒族
55. Lhoba 珞巴族
14. Bai 白族
37. Maonan 毛南族
6. Miao 苗族 7. Yi 彝族
28. Qiang 羌族 21. Lisu 傈僳族 26. Sui 水族 33. Jingpo 景頗族
52. Derung 獨龍族
12. Bouyei 布依族
25. Wa 佤族
24. Lahu 拉祜族
43. Gin 京族
40. Achang 阿昌族
16. Hani 哈尼族
27
16
15. Korean 朝鮮族 42. Evenki 鄂温克族
10. Mongol 蒙古族
51. Oroqen 鄂倫春族
34. Daur 達斡爾族
51 42
29. Tu 土族
53
4
34
53. Hezhen 赫哲族
15
8%
less than of population from 55 ethnic minorities groups
4. Manchu 滿族
10
22
6
3 48 20
44 19
8. TuJia 土家族
8
23
92%
6 11 13 12 43
2
Over of population in China are of Han 漢族
20. She 畲族
54 30
17
54. Gaoshan 高山族 13. Yao 瑶族
2. Zhuang 壯族
2-3 Ethnic Groups
11. Dong 侗族
2->5 Ethnic Groups 23. Gelao 仡佬族
19. Dai 傣族
39. Pumi 普米族 30. Mulao 仫佬族
22. Dongxiang 東鄉族
44. Jino 基諾族
45. De＇ang 德昂族
17. Li 黎族
ABOUT US Cultural Cultural
The The rich rich diversity diversity of of ethnic ethnic minorities minorities in in China is a key ingredient of China is a key ingredient of both both tangible tangible and and intangible intangible heritage heritage in in the the country country
55 55
ethnic There are ethnic There are in China, minorities minorities in China,
53 minorities 53 ethnic ethnic minorities have own spoken language
have own spoken language
21 minorities 21 ethnic ethnic minorities have own written language
have own written language
Cultural Cultural
Cultural Cultural Assimilation Assimilation marginalized marginalized ethnic ethnic minority in their own autonomous minority in their own autonomous municiple municiple region region -- diminishing diminishing cultural cultural diversity diversity Language Language Unification Unification
普通话 普通话 Education Education VS Social Social VS Realities Policy Policy Realities
方言? 方言?
Language Language Discrimination Discrimination Lack of bi-lingual Lack of bi-lingual teaching resources teaching resources Loss of local Dialect Loss of local Dialect Suppression of identity Suppression of identity
Rapid Economic development and partial Modernization leads to adverse effect on socio-cultural conflicts
Economic
China GDP
Annual income per capita
80000
12000
2nd
70000
10000
china overtook Japan as the largest economy in the world in 2014
50000
yuan
billion yuan
60000
40000
8000 6000 4000
30000 20000
2000
10000
0
0
19
50
19
55
19
60
19
65
19
70
19
75
19
80
19
85
19
90
19
95
20
00
20
05
20
10
1997
20
2013
peasants
15
urban dwellers
8%
Source: Chinese Goverment Statistics
18% 53% 21%
Regional GDP
Development Plan Coastal Region
1985: letting some regions get rich first people
Central China
2000: Open the West Program 2004: Rise of Central China Plan 2009: Revitalize The Old Northeast Industrial Bases
The West The Northeast
7% 35%
28%
Population Distribution
30%
Inner Mongolia Autonomous Region
Xinjiang Uyghur Autonomous Region
XinJiang Independence
Ningxia Hui Autonomous Region
Tibet Independence
Political
Source: 2010 China Population Census
Urban Immigrants exploit rural resources and economic benefit - centrifugal force from Ethnic Minorities
Tibet Autonomous Region Guangxi Zhuang Autonomous Region
Change in population composition in XinJiang
1949
2007
Urbanization & Resources Allocation
Uyghur Others Han
Source: 2009 Ilham Tohti’s Lecture at the Central University of Nationalities
5 Autonomou Regions in China
Water resources
Settlement in Urban Area Major agriculture Traditional cultural production
Rural labour being exploited in both cities and own homeland - Inferior position of Rural population
Social
Rely on Agriculture Aging Population
Rural Labour
Rural-urban migration Hukou System Diaspora
Domestic Problem
Exploited Wage No Social Welfare No Medical Subsidy No Education Opportunities
Rapid Development of High Speed Rail as the Backbone of National transport Infrastructure
Transport
Rural 100
25000
90
20000
80
15000
70
10000
60
5000
50
0
20
08
20
09
20
10
20
11
20
12
20
13
20
14
20
15
20
16
20
17
20
18
20
19
Resources, labour force
30000
Percentage of Cities connected to HSR (%)
lenth of network (km)
Growth of HSR Network
?
40
20
20
Urban
Source: Morgan Stanley Research, US
In 2013, Chinese high-speed traffic reached 214 billion passenger-km, exceeding the rest of the world's high-speed networks combined and around 2.5 times the volume carried in Japan.
Japan Shinkansen
China Hoigh Speed Rail
According to 2010 Population Census, there are 221 cities with more than 500,000 dwellers and 81 cities with over 1 million dwelleres in China. Over 430,000,000 people will be connected by HSR network
se ty
1960
1965
1970
1975
1980
1985
1990
1995
2000
2005
2010
2015
Target audience:
general public, especially tourists & frequent commuters 2014- renamed as Belmond Ltd which has a global collection of businesses of businesses, including hotels, river boats and restaurants
Orient Express
1876 - Xpress d'Orient, the first luxury train line in Europe running Paris-Istanbul launched
a long-distance passenger train service, its name has become synonymous with intrigue and luxury travel and the two city names most prominently associated with the Orient Express are Paris and Instanbul
Chinese speed/ efficiency
Government planning national long term planning
Unusual scalethe world's longest HSR network with over 16,000 km
-Stimulate economic gr
High Speed Rail in China
Rapid economic growth
Massive population provide adequate labour
Vast territory
1994
2008-first high speed rail in China (Beijing-Tianjin)
1990s-the issue of developing high speed rail was raised in the 9th “5 Year Plan�
2008-expansion of the high speed rail network from 12,000km to 16,000km
High Speed Rail Shinkansen in Japan
1967- 1 billion passengers
2006-China unveiled (CRH2), a modified version of the Japanese Shinkansen E2-1000 series after technology acquisition fromKawasaki Heavy Industries 1992-Urgent Earthquake Detection and Alarm System was introduced
1970-development for maglev train which is invented in Germany
-Export to overseas e.g. Turkey, Russi Argentina US Mexico
2015
2011-highest annual passenger ridership in the world - 370 million per year 2012- CRH380CL designed and manufactured by Changchun Railway Vehicles (max.380 km/h) 2012- Online ticketing system launched
2011-E5 series Train (320km/h) introduced
-Stimulate economic gr
1964
2004
huge input in R&D
Keen competition from rivals French TGV & German ICE
2011
2011
-Export to overseas
2015
2004- 800 Series Shinkansen introduced with interior design in traditional Japanese style
-no passenge fatalities due derailments o collisions
Target audience: tourists
2000
2005
2010
2015
Imopression Series 2003 First outdoor folk musical of Impression Series launched
Projection of short term: - Internal
Chinese traditions/ values/ philosophy was employed in the content of the performance
-create an immersive experience
Massive population i.e. adequate labour resources of performance
2003- Impression Sanjie Liu was launched, It is staged amidst the beautiful sceneries of the Li River and the Chinese cultural Featured mountains of landscape landscape Yangshuo in i.e.Culture and i.e. pictureseque Guilin customs of the landscape as indigenous backdrop tribes
- programmatic and circulation to foster unintensional living/performing ex 2007Impression Lijiang launched, it is performed by 500 men of 10 minority ethnic groups and the farmers from 16 villages 2007Impression West Lake launched
2010incorporating the tea culture in the Fujian performance with a revolving audience stand and 360o panaramic stage
- external
-reselve urgency of c gentrification
-alleviate discriminta hostility in the host c
-bridge generation a cultural gap by reintr Chinese cultural iden
rowth
. ia, S and
HISTORY OF US
Projection of next 5 years: - establish new lines in overseas market and acquire more hospitality propoerties
Projection of next 5 years: - Expansion expanding network and connection with overseas XRL which are possibly done by China - Connectivity it is expected that all the provincial capitals and cities with over 500,000 population will be connected by the highspeed railway network by 2020
rowth
er e to or
e
- establish new lines in overseas market and acquire more hospitality propoerties, collaboration with luxury mechandise chain e.g. LVMH
Projection for long term: - further expansion of the high speed rail network stretching to Europe emergence of inter-continental transport hubs - network of over 30000km of high speed rail - Diversification of products e.g. establishing a new, luxury line, Chinese “Orient Express”
- expanding network but more likely in a linear form within Japan
-Chūō Shinkansen connecting Tokyo and Nagoya by maglev train completed in 2027, becoming the fastest railway system in the world regardless of huge construction cost (> 12 trillion yen)
- maintain 0 passenger fatality
Projection of mid term: - Internal
- expand the extents to other places of China and more involvement of the ethnic minorities
- continue to be the safest railway system in the world
Projection for long term: - Internal
-encourage the preservation of architecture and urban fabric -existing architecture can be used and become the act itself together with people’s interaction - become part of everyday life where people are proud of their identity
- external
-Thematic performance with stories of Chinese migrants
ation and -re-introduced tradition to country Chinese migrants and local people of host countries and roducing -important process to shape ntity identity for Chinese undergone diaspora
Utilize Infrastructure for Cutlural Exchange
- new mode of living triggered by the high speed train network emergence of new habit
Projection for long term:
- 2017 launching luxury shinkansen line
Development of High Speed Rail & Impression Series
- continuous focus on high end market
Projection of next 5 years:
xperience
cultural
Projection for long term:
- external
-arouse discussion and awareness from both overseas Chinese communities and local people -the struggle of cultural identity issue is brought out -bring back sense of pride as Chinese and alleviate conflict between Chinese migrants and locals
Rebuild Chinese Cultural Identity
1960
1965
1970
1975
1980
1985
1990
1995
2000
2005
2010
Chinese speed/ efficiency
High Speed Rail in China
Rapid economic growth
Massive population provide adequate labour
Vast territory
1994
1990s-the issue of developing high speed rail was raised in the 9th “5 Year Plan”
2015
2011-highest annual passenger ridership in the world - 370 million per year
2008-expansion of the high speed rail network from 12,000km to 16,000km
2012- CRH380CL designed and manufactured by Changchun Railway Vehicles (max.380 km/h) 2012- Online ticketing system launched
2006-China unveiled (CRH2), a modified version of the Japanese Shinkansen E2-1000 series after technology acquisition fromKawasaki Heavy Industries
Chinese-ness= Cultural Diversity
Government planning national long term planning
2011
2008-first high speed rail in China (Beijing-Tianjin)
2
Hukou System Social
1990s Relaxation of Hukou system
2003 Proposal of abolishment
2 1
Allow rural resident to buy “temporary urban residency permits”
test in small cities and towns, remain substantial restrictions in large metropolitan area
re u
Economic
Political
Economic Reform
2009 4) Revitalize Northeast 2004 3) Rise of Central China 2013 2000 5) Silk Roa 2) China Western Development
1985 1) Open up coastal cities
1950s
2009 Phonemica (XiangYinYuan)
Cultural
Language Unification
Online Ethnolinguistic map raise awareness of disappearing Chinese diale 1950s Mandarin (also called Han Yu) as national language Han consiste of 92% of whole population Legal requirement for biligual primary schooling in minority area- shortage of minority teachers and teaching resources
Category 1 –Bi-Literate -with functional writing systems broadly used before 1949 -with regular bilingual education since 1949 Category 2 –Partial Bi-Literate -with functional writing systems narrowly used before 1949 -with occasional bilingual education since 1949 Category 3 –Mandarin-Only -no functional writing systems before 1949 -educate almost entirely in Mandarin since 1949
2000
2005
2010
Imopression Series 2003 First outdoor folk musical of Impression Series launched
Chinese traditions/ values/ philosophy was employed in the content of the performance
Massive population i.e. adequate labour resources of performance
2003- Impression Sanjie Liu was launched, It is staged amidst the beautiful sceneries of the Li River and the Chinese cultural Featured mountains of landscape landscape Yangshuo in i.e.Culture and i.e. pictureseque Guilin customs of the landscape as indigenous backdrop tribes
2007Impression Lijiang launched, it is performed by 500 men of 10 minority ethnic groups and the farmers from 16 villages 2007Impression West Lake launched
2010incorporating the tea culture in the Fujian performance with a revolving audience stand and 360o panaramic stage
2
2015
Unusual scalethe world's longest HSR network with over 16,000 km -Stimulate economic growth -Export to overseas e.g. Turkey, Russia, Argentina US and Mexico
Rationale for collaboration
?
HSR - top-down national strategy
Target audience: General Public
HSR - bringing the labour forces from rural area to coastal cities and hence contribute to economic development - construction of HSR provides job opportunities
- cultural branding for infrastructure
Political
Strategy
Fostering Factors
- upgrade from quantity to quality service
- redistribute wealth and job opportunities
Economic
Rural-urban Linkage
Increase Mobility
Impression Series: - balanced resource distribution between rural and urban area
Impression series: - fostering auxiliary industries and tourism by attracting tourists and investors
Social
- mediate problems of Hukou system (household registration) i.e. rural migrants have no access to social welfare in urban area
- promote sustainable business model of local cultural industry
HSR - changing the lifestyle by inter-city “living circle�
HSR - as a media bringing tourist to the cultural destination
- trigger inter-provincial intereaction
- as an introduction/extension of cultural experience
2011-2015 12th 5 Year Plan
ebalance economy from urban to rural area
- utilize national strategy to flourish local identity
Economic
- reduce the need for rural-urban migration
t China
Redistribute Wealth
ad Economic Belt
)
Urgency
p to
Cultural
ects
Respect Localities
- changing rural lifestyle - alleviate diaspora
Social
- dilute the basic need of commuting purpose - explore into high-end traveling experience
Reconstruct Lifestyle
Impression series: - changing the rural lifestyle by introducing a self-sufficient live-work model
2015
- rejuvenate rural population - alleviate generation gap and domestic issues e.g. rural emptiness - immersive performance
- boosting the local tourism and auxiliary industries
2015- planned to launch the first overseas Impression Series performance in Melaka, Malaysia
- export indigenous cultural beyond original context
Cultural
- value-added traveling experience
Sequential cultrual experience
Impression series: - reflection of indigenous cultural context - facilitate tourism with improved network
Cultural Identity
ACTIONS 2015
2020
2025
cutlural spaces all around the train
cultural cabin catering cabin
Commuter
Cultural activities
2030
Participant
Activist
more interaction spaces on train
e.g. cultural promotion booths, exhibitions, land art along train route
Immersive experience
2035
Cultural hub
2040
- More dynamic activities on train e.g. artist residency - rental services on train for individuals - hoop-on/ off instead of single journey
Terminal as a cultural hub rather than a transitional space
Sustainable cultural business
Auxilary facilities e.g. training centre, backstage production, cultural class, language class, tea appreciation, featured accommodation
Network expansion
Pan-Asia Network expansion to places with overseas Chinese communities e.g. Thailand, Myanmar
e.g. develop Impression series along existing network
Euroasian Network
Short term (1-2 years)
Long term (>20 years) self-actualization identity formation
Mid term (5-10 years)
habit, change of perception, from learner to eductors network expansion and more impression series performances
infrastructure network provincial/ destination planning station cabin
Short Term (1-2 years)
Mid Term (5-10 years)
Long Term (> 20 years)
-Expansion of HSR Network within China -Study of different travelling routes
Expansion of HSR Network to Southeast Asia
Completin of Trans-continental network - Role of travelers: from commuters to cultural activists
- introducing immersive experience into the show encourage audience participation
Establishment of academy, archive and other auxiliary facilities to preserve and promote local cultural of the destinations
-Rearragement of the existing collective space on train i.e. food cabin for cultural experience e.g. performance, food tasting, etc. -Interior design of cabin and other details
- sustainable local cultural business established
Cultural activities at the terminal and along the route, Land Art along train route
Terminal as a cultural hub rather than a transitional space
More programs and facilities to be introduced on train for travelers to experience cultures e.g. cultural cabin, seminar on cabin, etc.
- collective space for interaction on each cabin - More dynamic activities on train e.g. artist residency - rental services on train for individuals
self-actualization identity formation
network expansion and more impression series performances
habit, change of perception, from learner to eductors
OUR PARTNERS & RIPPLE EFFECTS Overarching Goal: Cultural Identity
Designers Software: expereience
Users - Passengers Impression Series
Commuting
Hardware: Interior design
Experience
Operation Investors
Train route system Promotion/marketing
Branding
Cultural industry (training, R&D)
Profit making
Value Proposition
Potential Partners Central University for Nationalities
Provincial Government Auxiliary facilities
CULTURAL EXPRESS
Provincial government Socio-economic sustainablitiy Identity formation
Government Catalyst for state policies
Central Government Top-down planning
Infrastructure
Capital The Asia Infrastructure Investment Bank
Build soft power
ROUTE - FINDING
Northern Food
Mongolian Food Muslin Food
Shandong Food Jiangsu Food
Muslin/ Northern Food
Anhui Food Zhejiang Food
Chuan Food Hunan Food
Tibetan Food
Fujian Food
Northwest China North China Northeast China
Southern/ Minority Food
Cantonese Food
Southwest China Central China East China
Authentic Local Gourmets & Cuisine
0-200m 200-500m 500-1000m 1000m above
Various Topography
River Natural Cultural
UNESCO World Heritages
$ USD 4,000 - 6,000 6,000 - 8,000 8,000 - 10,000 10,000 - 15,000 >15,000
Wealth Gap between Coastal & Inland Regions
First Line of Cultural Express Shanghai - Kunming
你越认识这个世界你会了解每一个人的价值观都与别不同
The more you look at the world the more you recognise that what one person values may be different to the next.
CULTURAL EXPRESS
合作伙伴 Proud Partners of Cultural Express Rebuild Chinese Cultural Identity
+86 2468 2868
www.cultural_express.com.cn
THE ROAD AND BELT
The Belt and Road routes run through the continents
of Asia, Europe and Africa, connecting the vibrant East Asia economic circle at one end and developed European economic circle at the other. The Silk Road Economic Belt focuses on bringing together China, Central Asia, Russia and Europe (the Baltic); linking China with the Persian Gulf and the Mediterranean Sea through Central Asia and the Indian Ocean. The 21st-Century Maritime Silk Road is designed to go from China’s eastern coast to Europe through the South China Sea and the Indian Ocean in one route, and from China’s coast through the South China Sea to the South Pacific in the other.Following are the major events in the development of China’s “Belt and Road” Initiative so far.
OUR VISION
OUR NETWORK
THE FLAGSHIP ROUTEShanghai - Kunming Line
Xiang Cuisine Hunan Province Wulingyuan Scenic and Historic Interest Area Tusi Sites
Tujia
Fenghuang County
Imopression Series The Phoenix (Proposed)
Changsha South
Guizhou Province
Xi
Gu
Gu
iya
ng
Guiyang
Pingba
Imopression Yunnan Series
ili
ing
g
nh
Yu b
ing
ns
ian
Ka
id
Ea
Sa
Ta ij
Wuchang
China Danxia
ui
Zh
ua
ng
Hu
ijia
ng
an
hu
a
Tu p
u
Sh
ao
Xi nh
ua
ya
ng
Sh
Lo
ud
ao
i
Huangguoshu Jin’an
an
Miao Guilin
Grand song of the Dong ethnic group
Ethnic Cuisine
Yao
Dong
Fuyuan
Old Town of Lijiang
Quqing Jiuxian Xiaoshao
Kunming
Gelou
Cultural Landscape of Honghe Hani Rice Terraces
Nakhi Dai
Lilin
gt
Guangzhou
st
Panxian
Jino
an
Anshun
Province
Yi
Xi an
sh
Hani
Bai
Lisu
Blang
Lahu
Maonan
Wa
Pumi
Sui
Nu
Jingpo
De’ang
Derung
Zhe Cuisine
Craftsmanship of Nanjing Yunjin brocade
Shanghai
Kun Qu Opera Nanjing, Hefei
Shanghai Shanghai-Hongqiao
Han
Jiangxi Province
Mount Huangshan
West Lake Cultural Landscape of Hangzhou
Ancient Villages in Southern Anhui – Xidi and Hongcun
Imopression Series
Zhejiang Province
Zhangqiao Ningbo Fonghua Ninghai
Mount Sanqingshan National Park
Longyou
Sanmenxian Linhai
Quzhou
Taizhou
Nanchang
Jianshan
Wenling
Nanchang West
Yandangshan
ng
Pingxiang North
Jiashannan
Yuyaobei
Shangyubei
Jinhua
Lushan
Shaoxingbei
Yiwu
Chunsan
Jinshanbei
Traditional design and practices for building Chinese wooden arch bridges
Hangzhou South
Zhuji
Songjiangnan
Hangzhou East
Hangzhou
Lushan National Park
Xinqiao
Jianxingnan
Huzhou
Yichun
Xinyu North
Gaoan Fuzhou
Nanfeng
Jin
gx
ian
Fu
zh
So
ou
ut
h
Yin
gt
Ea
st
an
Yiy
an g No rth
Sh
an
Jia
ns
gr
ao
ha
n
Nancheng South
Mount Wuyi
Jianningxianbei Taining
Imopression Series
Fujian puppetry practitioners
Jiangle
Fuzhou
Sanmingbei
Shenfang Yueqing Yongjia Wenzhounan Ru’ian Aojiang Cangnan Fuding Taimushan Xiapu Fu’an Ningde Luoyuan Lianjiang
Fujian Province
Fuzhounan
Youxi
Min Cuisine
Fuqing
Yongtai
Hanjiang
Putian
Nanyin musical performance
Quanzhou Jinjiang
Fujian Tulou
Longyan
Xiamen Jiaomei Zhangzhou Zhangpu
Traditional design and practices for building Chinese wooden arch bridges
TERMINAL AS CULTURAL HUB
Cubes - Gallery, mutli purpose room and lounges for cultural activities and workshops for small group of people
Mezzanine - Food & Beverage, Travel Agencies and other associated programs
Roof -It is “weaved by� numerous strips with in a rhythmic pattern, recalling the intangible heritage of traditional Chinese Arched Bridge
Arrival Level - Well connected to other mode of transport to the city
Train platform
Concourse-stage - It serve as a place for a diversity of activities to happen. We will design the programs and schedule-itinerary to accommodate different types of cultural events at the this place.-
Concourse-audience- In orhter to engage the travelers as the participants of different cutlural activities, the conventional seating area is converted into terraced layout for a higher level of engagement and subversive use of the vast space at train teminal
TERMINAL AS CULTURAL HUB massive volume of train terminal
roof with design echoing the Chinese cultural heritage e.g. Timber arched bridge
main entrance
main entrance elevated pedestrain level connected to the adjacent city blocks
train routes with standard gauge track (1435mm)
Traditional bridge roof Capsule Hotel
F&B/ Artist Stalls
Security Check/ Gate
Thrust theatre seating
Open Plan
Viewing/ performing Platforms
Rental units/ Workshop
Train Departure Hall Cultural Express
Train Platform (Ground Level)
Train Arrival Hall
Metro Platform
ACTIVITIES AT CULTURAL HUBS
TRAIN CABIN DESIGN
TRAIN INTERIOR LAYOUT
0
1
2
4m
1:100
First Class Gathering Space
Disabled Washroom Washroom
Luggage Dining
Artist Residence The Kitchen
Exit
JOURNEY & EXPERIENCE
ACTIVITIES AT CENTRE CABIN SHANGHAI TO KUNMING LINE
1 MON
2 TUE
3 WED
0700
Breakfast
0800 0900 1000
our schedule is updated weekly, you may also refer to our CE App for further information of our other lines
1100
Cooking Class
1200
Shadow Play Performace
1300
Lunch
1400 1500
Talk on Chinese Culture
Grand Song of Dong Ethnic Group Performance
1600 1700
Cooking Class
1800 1900 2000 2100 2200 2300 2400
Cooking Class
Dinner Tea Appreciation Puppetry Performace
PASSENGERS’ ROLE IN CULTURE From Passive Observer to Cultural Activist
4 THU
5 FRI
6 SAT
7 SUN
0700
Breakfast
0800 0900 1000 1100
Cooking Class
Cooking Class
Wood Sculpture Workshop
1200 1300
Grand Song of Dong Ethnic Group Performance
Lunch
1400 1500
Shadow Play Performace
1600 1700
Kun Qu Opera
Cooking Class
Wood Sculpture Workshop
1800 1900
Dinner
2000 2100 2200 2300 2400
Tea Appreciation
Kun Qu Opera
Shadow Play Performace
BEHIND THE SCENE Design Principles of Immersive Experience
COMMERCIAL UNIT Production Process as living display
Promote local handicraft
Programmatic Arrangement Economically sustainable
Retail Space Produciton Space
Visual Connection
Brand material culture
Passive Observer
Promote local entertainment
PERFORMANCE SPACE Production Process as living display
Programmatic & Circultation Arrangement Economically sustainable
Brand intangible culture
private spectator stand
Performers
Technician/ Crew
stage back stage Area eet Paid id str Unpa
Visual Connection Passive Observer
CULTURAL ACADEMY Training and education of intagible culture Strengthen and pass on local tradition
Traditional Courtyard House Education & Training Promote intangible culture
Expertise Training Professional Performer
locals passersby
gallery stage Ameteur Learner
ing Train n statio mon
From Observers to Engaged participants
De
open stage ice
ing Learn
Pract
Passive Observer
Pure appreciation from Passersby
Cultural Exchange
PROMENADE STAGE Changing performer-viewer relationship
Promote Identity
Independant Performer
Self-actualization Identity Formation
Direct physical exchange/ engage Passersby
promenade stage
Retail Space
ENVIRONMENTAL STAGE
Facad e
rform
ance
Space
creen
Proje
ction
Shopping Street
Viewer as living performance
AirBnB Kitchen
B.O.H. Commercial Units
Wate rS
AirBnB
as Pe
Viewer as performer
F&B
Direct physical exchange/ engage
Hotel
Viewer as performer
Direct physical exchange/ engage
Transformable Space Frame
F&B
Private shoreline
Retractable Stager
Public Promenade
Retractable Spectator stand
WEEKLY HIGHLIGHT Return to the PastRediscover the Hidden Gems of Phoenix Old City, Hunan, Central China ‘Fenghuang’ is Chinese for ‘Phoenix’, the mythical bird of good omen and longevity that is consumed by fire to be reborn again from the flames. Phoenix Old City is so called as legend has it that two of these fabulous birds flew over it and found the town so beautiful that they hovered there, reluctant to leave.
The town is situated on the western boundary of Hunan Province in an area of outstanding natural beauty where mountains, water and blue skies prevail. Upon arrival visitor will be impressed by its air of mystery, elegance and primitive simplicity. This is a world that is dominated by the colour green. The mountain slopes are covered with green foliage, the fields are green and even the Tuo Jiang River reflects the greenery. The bridges over the water and unique houses built on stilts display a harmony that is so often portrayed in traditional Chinese paintings. This is particularly true when mist pervades the scene in the early morning or after rain. It soon becomes apparent that the claim to being one of the two most beautiful towns in the whole of China is more than justified; the other town is Chang Ting in Fujian Province.
Nanhuang Gate
Pier Forner Residence of Xiong Xiling
Chgaoyang Palace
North Gate
Old Town Museum
Chaoyang Palace
Che T
Entrance Plaza Forner Residence of Chen Xiwien West Gate
Phoenix Old City is a wonderful example of what villages were like prior to the onset of modernization. Here dozens of alleys paved with flagstones run between the houses, each showing wear caused by the feet of generations of local people who have used them when going about their daily business. For the visitor, these alleys are the way to see the typical high gabled wooden houses built on stilts along the banks of the Tuo Jiang River at close quarters.
East Gate
1 hour and 45 mins from Zijiang HSR Terminal
Rainbow Bridge Pagoda East Gate
enghuang Temple
San Wang Temple
Nanhuang Mountain National Park
viewing point along the route cultural heritage city wall suggested route 0
50 100
200m
STUDY OF THE PHYSICAL & CULTURAL CONTEXT Balcony of hostel
Privatized riverside occupided by hostels, restaurants, residences
Balcony of the elevated house
focal point - the landmark - Rainbow Bridge as the vocal point of the old city - turned into the centrepiece of performance making use of its architectural features
Living Culture of the Ethnic Minorities
environmental stage - river as a natural catalyst bringing people to watch the show along the stream, the river itself also serves as the stage for the show
City Wall
Old Street
Store front
promenade stage - the journey from the street to the walk along city wall with level variatrion responding to the topography
environmental stage - utilize the physical setting of a stream as the performance space with a multitude of audience from different viewpoints
Courtyard of Former Residence of Xiong Xiling
environmental stage - utilizing the courtyard of Forner Residence of Xiong Xiling for music performance
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Travel Log
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