SASSY Magazine November 2014

November 2014

NO29

Three Trends to Start Wearing

The Ups-And Downs- Of

The The Helpful Handbook to

Little Black Book of Beauty

Celebrate Thanksgiving in the Morris Inn ballroom with our traditional holiday buffet. We will be serving a bountiful array of soups, salads, entrées, side dishes and desserts. A glass of Riesling or sparkling wine is included.

Thursday, November 27 // 11:00 am – 3:00 pm $39.95 Adults // $10.95 Children 5-12 years // 4 and under free

Meet Santa and his elves in the festive Morris Inn ballroom. A delicious breakfast buffet along with entertainment for the whole family. Each child will have a chance to meet Santa and will receive a present. Don’t forget your camera!

Saturdays, December 6 and 13 // 9:00 am – 11:00 am $24.95 Adults // $10.95 Children 3-12 years // 2 and under free

MORRIS INN GIFT CARDS Morris Inn gift cards can be used for dining at Sorin’s and Rohr’s, and for lodging. Purchase a $100 gift card and receive a complimentary $25 bonus card.

HOLIDAY CHOIRS Select weekdays in December.

Enjoy your favorite carols as local choirs perform in the lobby.

Join us for delicious food and merriment as we roll out an expansive buffet of appetizers, entrées, side dishes and sweet treats in our festive ballroom.

Thursday, December 25 // 11:00 am – 3:00 pm $39.95 Adults // $10.95 Children 5-12 years // 4 and under free Indiana State Law prohibits serving alcohol on Christmas Day.

Reservations can be made by calling 574.631.2000.

Does not include tax and 17% administrative fee. Valet parking included.

130 MORRIS INN

//

NOTRE DAME, IN 46556

//

574.631.2000

//

MORRISINNHOLIDAYS.COM

On The Cover Models (From Left to RIght): Liz Nierzwicki, Jenn Murray, Tina McLean & Janee Carlile Photography: CLASSIC IMAGE Photography Stylist: Maria Gonzalez

November

/ contents

EVERY MONTH 4 7 Things We Learned While Making This Issue The Sassy Little Black Book of Beauty 6 Boling Vision Center’s Optique Eyewear 8 The Cinnamon Stick 10 Flourish Boutique 12 Judee’s Boutique 14 Steam Couture 16 Stephenson’s SASS 24

Three Trends To Start Wearing Now

By: Kathy Friend

LIFE 26

Six Quick Ways To Jumpstart Your Day

By: Alexa Tupper

HEALTH 28

Quick, Healthy And Tasty Meals

By: Titilayo Akhigbe

BALANCE 30

The Helpful Handbook To Holiday Entertaining At Home

By: Andrew Skipper

32

Top 5 Ways To Achieve Work-Life Balance

By: Marianne C. Weesner

WORK 34

The Ups-And Downs- Of Flexible Work Schedules

By: Cyndy Searfoss

38

An Office To Go: What To Look For In A Laptop Bag

By: Cyndy Searfoss

40

6 SEO Strategies For Local Small Businesses

By: Jillian Koeneman

ADVICE FROM A BUSINESS COACH 36 Dear Charrise SCENE AND BE SEEN 42 Hope Ministries Community Luncheon:

A Celebration Of 60 Years Of Changed Lives SASSY | November 2014

3

Letter from the Publisher

Things We Learned Making the

2014 Little Black Book of Beauty

Betsy@MichianaFamilyMagazine.com

MANAGING Editor: Jessica Haviland

Jessy@MichianaFamilyMagazine.com

GRAPHIC DESIGN Manager: Zuzanna Zmud

Zuzanna@MichianaFamilyMagazine.com

Photography: Classic Image photography Makeup: CamellIa Cosmetics, Granger

AD COORDINATOR & INSIDE SALES MANAGER AMANDA OILER Amanda@MichianaFamilyMagazine.com

1.

Retro sunglasses are a must have this year!

MEDICAL EDITOR: Dr. Jesse Hsieh

See what other eyewear you should be wearing from Boling Vision Center’s Optique Eyewear on page 6.

Distribution Managers: Mike Trentacosti Kevin Reynolds

2.

What should every SASSY girl own? Find out

what The Cinnamon Sticks suggests on page 8.

3.

Coco Channel is Flourish Boutique’s fashion icon!

Visit page 10 to find out why!

4.

Plan a full day of fashion. Visit page

We would love to hear from you! Please submit press releases, event information and inquiries to: Jessy@MichianaFamilyMagazine.com The FAMILY Magazines PO BOX 577 Granger, IN 46530 PH: 574.387.5420 • FX: 574.217.4700 www.MichianaSassy.com

Read SASSY Magazine online each month!

Go to www.MichianaSassy.com and flip the pages, cover-to-cover the organic and green way!

5.

Leather boots are not going anywhere anytime soon. Find out why Steam

Keep your fashion, jewelry and makeup looking more natural.

SASSY Magazine is a division of Michiana Family Magazines, LLC established in 2006.

All rights reserved.

Permission from the publisher is required for any reproduction or reprint of this publication.

12 to learn more on why Judee’s is a one stop shop!

6.

President & Publisher: Betsy Tavernier

November 2014 Volume 4: Number 11

Couture will be rocking their leather boots this season on page 14.

Get other fashionable tips from Stephenson’s on page 16.

7.

Vote for you “Women to Watch” fan favorite today!

Get all the details on page 18.

LOOK WHO’s TALKING follow us on Twitter, and become our fan on Facebook.

@MichianaSassy www.facebook.com/Sassy-Magazine pinterest.com/MichianaSassy/ instagram.com/michianasassymag

2014

The Little Black Book of Beauty

Presented by

Boutiques

Boling Vision Center's Optique Eyewear

Amazing

Happens Here

Photos Provided: Boling Vision Center

Owners: Richard C. Boling, II, MD 2746 Old US Hwy 20 West, Elkhart, IN 46514 • 1615 Winsted Drive, Goshen, IN, 46526 800-283-8393 • www.bolingvisioncenter.com • info@bolingvisioncenter.com Hours: Mon - Thurs 7:30am - 7pm Fri 7:30am - 2pm Sat 9am - 2pm Answers Provided By: Hayley Boling, Chief Executive Officer

What makes Boling Vision Center’s Optique Eyewear unique?

We have been serving the Michiana community for over 50 years! We have the pleasure of caring for families that span four generations, and are honored to be entrusted with the very important job of protecting, preserving and enhancing others' precious sense of sight.

Fashionably SASSY TOP TRENDS for 2015: Retro Glasses are a must-have for 2015 - the cat eye look and lots of color! Glasses are considered accessories - similar to shoes & handbags - in 2015, making it very difficult to only want one pair!

What has been the most exciting part of your career?

Becoming a national speaker & author for industry meetings, journals and books.

What designers influence you the most and why? Coach - Started as a family-owned company and has continued evolving the style and design of the product while always upholding the quality.

Best piece of fashion/jewelry/makeup advice: Dare to be unique.

What is one item that you will be seen wearing this winter? My fabulous Versace sunglasses! Most people don't realize that the winter season is just as important (if not more) to protect your eyes from harmful rays and reflections from the snow.

As a business owner, what makes you feel SASSY? I feel SASSY when I can motivate and empower others to be their very best self!

6

November 2014 | SASSY

What makes a SASSY woman fabulous?

A sassy woman is intelligent, witty and confident - nothing is more fantastic than this.

Quick Facts

Categories: Trendy Classic Bridal Kids' Women's Mens Juniors Plus Sizes Everyone Baby Accessories Online Sales Glamorous Upscale Cutting-Edge Resale Unique & Fem inine Name Brands: • Versace • Coach • Gucci

• Ray Ban • Oakley • And Many More

Notes

Saw the perfect fashion must-have?

Jot down what you liked here and find it at the boutique later!

Looking Into

The Future: How does Boling Vision Center Optique Eyewear give back to the community?

We are involved in our community in several ways: 1. Kindness to Prevent Blindness: We provide the highest quality eye examination and a free pair of glasses to individuals that have fallen on hard times. We partner with several community organizations - Faith Mission, Minority Health Coalition, Church Community Services, Aids Ministries and many more - providing vision vouchers for their distribution to qualifying members.

2. Compassion Bonus: In an effort to encourage staff involvement with the community, Boling employees are rewarded for their service in the form of a Christmas bonus at the end of the year. By giving back to the community, Boling Vision Center gives to our employees.

3. Support of Local Organizations, Programs & Events: Boling Vision Center supports local causes through financial contributions, product/service donations and offering time/labor as necessary.

4. Community Outreach: We are involved in health fairs, educational seminars, eye screenings, school programs and many more. In essence, we believe in giving back to those that have given so much to us - their trust & support.

Where do you hope Boling Vision Center’s Opitique Eyewear will be 10 years from now?

We hope to be the premiere eye care provider in Northern Indiana, to always uphold our core values - Integrity, Compassion & Excellence and to positively impact the community we have the absolute pleasure of serving.

Give Us An Insider Scoop:

We look forward to expanding our organization into St. Joe County in 2015! Stay tuned for details!

SASSY | November 2014

7

Boutiques

Photos Provided By: Jessica Lynn Photography

The Cinnamon Stick A Boutique for Unique Treasures Owners: Levi and Joanna King • Store Manager: Cindy Miller 102 South Main, Middlebury, IN 46540 • 574-825-7725 MyCinnamonStick@gmail.com • Hours: Mon - Fri 10am - 5:30pm Sat 9am - 4pm

What makes The Cinnamon Stick unique?

The store is located on Main Street in the small town of Middlebury. The building is 150 years old with brick walls, wood floors and lots of character and old charm. We try to create a warm friendly environment with great visual displays, unique apparel, gifts and accessories with fresh on-trend ideas for our fashion forward guests. Providing excellent personal service and free gift wrap!

How did The Cinnamon Stick get started?

Levi and Joanna King have been in business since 1991. They own six stores, four in Shipshawana in The Davis Mercantile, Sarah Davis, Village Boutique, JoJo's Pretzels and Kitchen Cupboard. They purchased The Cinnamon Stick in 2004 and opened another JoJo's Pretzels in downtown Goshen this year.

Fashionably SASSY TOP TRENDS for 2015: Palazzo pants • Ponchos Leggings • Skinny Jeans Boots

Five items In Your Purse: • Phone • Debit/Credit Cards • Keys • Lipstick • Flask (Because it's always five o'clock somewhere!)

Quick Facts Categories: Trendy Classic Bridal Kids' Women's  Mens Juniors Plu s Sizes Everyon e Baby Accessories  Online Sales Glamorous Up scale Cuttin g-Edge Resale Un ique & Feminine Name Brands: • Brighton • Toms • EMU • Nic+Zoe • Samuel Dong

• Dolcezza, Fenini • Miracle Body • Miss Me • And Many More!

If SASSY Magazine raided your closet, what fashionable items would we find?

A little bit of everything! I wear what I love!

What makes a SASSY woman fabulous?

A great attitude and confidence in who she is and her own sense of style!

What makes you feel SASSY? Providing a wonderful shopping experience for our great guests. One that they want to share with their friends!

What staple items should every SASSY girl own?

Spandex, seriously!

Favorite season for selling clothing/accessories:

Winter! Living in Northern Indiana lends itself to the "cold" so it is our longest season and people love layering! Starting with a great poncho, tunic or jacket, you can add leggings, skinny jeans, a tall boot, shoe booties, a great wedge, add a fabulous scarf, statement jewelry etc. to complete the outfit!

Looking Into

The Future: Where will The Cinnamon Stick be 10 years from now?

We have had record sales in the past two years and plan to continue offering great quality, variety and unique items that you can't find everywhere! We have people in every week that express their excitement about how The Cinnamon Stick has changed!

Notes

Saw the perfect fashion must-have?

Jot down what you liked here and find it at the boutique later!

How does The Cinnamon Stick give back to the community?

Community involvement is very important to us. We are always part of Third Fridays each month as well as local events, parades, public library events, summer, fall and ice festivals. We participate in many fundraisers, local school events and charitable organizations throughout the year as well.

Upcoming

Special Events:

We participate in several fashion shows throughout the year. Our local downtown Merchants host Third Friday each month. We have extended hours and feature local jewelry artists, great giveaways and live models in the store. Each month is different.

Our Hometown Holidays Event is Friday, November 21st from 4:00 to 8:00 P.M. We are offering 25% off your entire purchase!

SASSY | November 2014

9

Boutiques

FLOURISH BOUTIQUE Photos Provided By: Meagan Gilbert

Quick Facts Categories: Bridal Classic Trendy Mens Women's  Kids' e s Sizes Everyon Juniors Plu les Sa e lin On Accessories  Baby e dg g-E ttin Cu scale  Glamorous Up e nin ique & Femi Resale Un Name Brands: • Miss Me Jeans • NYDJ • Piko

• Free People • Betsey Johnson • Ya

Fashionably SASSY TOP TRENDS for 2015: Trends for 2015 include tribal prints and influences, crochet details, patterned leggings, puffer vests, statement jewelry, short boots, plaid and distressed denim.

Five items In Your Purse: • Lollia Hand Cream • Hand Sanitizer • My Flourish Business Cards • Pictures of My Son • An Extra Pair of Earrings 10

November 2014 | SASSY

Fashion Your Life

Owners: Vanessa Cooreman Smith • 310 W Cleveland Rd, Granger, IN 46530 574-277-7465 • www.FlourishBoutique.com • info@flourishboutique.com Hours: Mon - Sat 10am - 7pm Sun Noon - 5pm (Extended Holiday Hours Announced Soon)

What makes Flourish Boutique unique?

Flourish is a unique shopping destination because we provide fashion that looks and feels expensive but is surprisingly affordable. When you combine that with our superior customer service, stunning store space and awesome sales and deals, you get a truly remarkable boutique!

How did Flourish Boutique get started?

Flourish was opened in 2008 by Vanessa Cooreman Smith. We started off in an 800 square foot space in an untraditional retail location. Since then we have moved twice, and now have over 3600 square feet and sell online all over the world.

What has been the most exciting part of your career?

The most exciting part of my career is seeing Flourish grow substantially. The first time I saw a customer out and about in town wearing Flourish, I cried from happiness. Now, no matter where I go, I almost always see people wearing our clothes and accessories. It is truly a blessing to have not only survived the recession but thrived. We were voted the #1 Women's Clothing Boutique in this year's South Bend Tribune's Readers' Choice Awards, and, that too, was a sign of our growth and popularity.

What a phenomenal blessing!

What designers influence you the most and why? My favorite designers are Chanel, Louis Vuitton, Marc Jacobs and Tory Burch. I love not only the mix of their classic and yet trendy fashions but also the incredible branding these particular designers embody.

Though Flourish is an affordable brand, I look to those designers for inspiration for branding and marketing, as well as, how to make collections BOTH trendy and classy.

What is one item that you will be seen wearing this winter? I am loving my short boots this season! While tall boots are still in, short boots are all the rage and I like this refreshing twist on a fall/winter classic!

Who's your favorite fashion icon and why? My favorite fashion icon is Coco Chanel.

I love the black and white classic colors, her quilted bags, her perfume and the pearls in her designs. I also love that she is known for helping make pants stylish for women, and yet her designs and the Chanel brand to this day is decidedly feminine at the same time!

Looking Into

The Future: What special events does Flourish Boutique do throughout the year?

In addition to the Glitz and Sass Fashion Show, we enjoy putting on at least one big fashion show per year. We also have a Holiday Open House planned for this Christmas. And twice a year we host our famous Overstock Sales, where we clearance a ton of items out to move to a new season.

Notes

Saw the perfect fashion must-have?

Jot down what you liked here and find it at the boutique later!

How does Flourish Boutique give back to the community?

Flourish loves to give back to the community.

Sometimes we have special sales where a portion of the proceeds are given back to an organization. Also some of the Flourish girls come together and serve at the homeless shelter. We did a food drive earlier this fall too!

Best piece of fashion/jewelry/makeup advice: My number one fashion tip is, Wear What You Love! Do not stress about whether or not a color is right for your skin type, or if a top was purchased last season etc. There's always a way to mix a color or an item up to make it flattering and fashion forward. Embrace the fashion you love and have fun figuring out how to style it! Fashion should be fun and make a statement about YOU! As a business owner, what makes you feel SASSY? I feel most SASSY when I am working my hardest. I love taking Flourish to the next level by making our store space bigger, redesigning the website and hiring a full time professional photographer. These steps forward in making Flourish better and better make me feel impassioned and sassy!

SASSY | November 2014

11

Boutiques

judee's boutique Bringing New York Fashion To You

Photo Provided By: Judee Gartland

Quick Facts

Owners: Deborah Cafiero • 1104 Indiana Avenue La Porte, IN 46350 219-324-6443 • www.judees.com • judees@judees.com Hours: Mon - Fri 10am - 5pm Sat 10am - 3pm

What makes Judee’s Boutique unique?

Most of our customers travel at least 40 minutes to shop at Judee's, so we focus on providing a superior customer experience. A Victorian style home built in 1880, filled with 4,000 square feet of merchandise, your certified image consultants will greet you at the door and provide the level of assistance you prefer. We have a private elegant dressing room, complimentary champagne and/ or lunch. Style shows on request. Customers will find styles from formal to casual, in all sizes and all price points. We also have styles that are custom made. Private in-home shopping, on request.

How did Judee’s Boutique get started?

As a busy Corporate Executive, I longed for the perfect shopping experience. It would be situated in a private dressing room with pre-selected clothing, all in my sizes. A glass of wine, snacks, sales associates to help with accessories and a seamstress available to make sure each of my selections were the perfect fit. A phone call from Father Angotti in 2013 informed me that my favorite boutique, Judee's, was for sale. Judee Gartland had established Judee's as the go-to place to find formal-wear. My goal was to develop the perfect "customer experience" and add some social media.

Categories: Trendy Classic Bridal Kids' Women's Me ns Juniors Plu s Sizes Everyone Baby Accessories On line Sales Glamorous Up scale Cutting-E dge Resale Un ique & Feminine Name Brands: • Daymor • Damianou • Aidan Mattox • Adrianna Papell

• Joseph Ribkoff • Frank Lyman • Ming Wang • Brighton

Fashionably SASSY What designer influence you the most?

Love Giorgio Armani's Italian Fashion

TOP TRENDS for 2015:

What is one item that you will be seen wearing this winter?

Long Coats

• Monochromatic Geometric Designs

Best piece of fashion/jewelry/makeup advice?

When in doubt, overdress for an event.

What makes a SASSY woman fabulous?

Confidence

• Laser Cut Materials and Applique • Athletic Themes in Bright Colors • Zippers Used for Design

Photo Provided By:

Five items

• Floral Dresses.

In Your Purse:

What staple items should every Sassy girl own?

LBD • Red Flat Shoes • Statement Necklace • Leather Jacket • Jeans 12

November 2014 | SASSY

Angie Anglin

Photo Provided By: Jay Anglin

• Keys • Lipstick • Fashion Tape • Pen • Credit Card

Notes

Saw the perfect fashion must-have?

Jot down what you liked here and find it at the boutique later!

Photo Provided By: Angie Anglin

Looking Into

The Future: What special events does Judee’s Boutique do throughout the year?

Judee's takes part in Hoosier Star, Holiday at the Pops, Glitz & Sass, local fashion shows, monthly wrap days at the boutique and open houses.

How does Judee's Boutique give back to the community?

Our boutique gets very involved in many aspects of the community from dressing the judges for Hoosier Star, being sponsors at the Holiday at the Pops concert, sponsoring many different groups from La Porte High School, dressing executive directors for events, sponsoring local gymnasts to hosting luncheons and open houses at the boutique.

Photo Provided By: Angie Anglin

Get Ready For A Girls Day Out! We host Girls Day Out luncheons or what we like to call "A Day of Fun and Fashion!� You get a group of girls together and we will provide you with lunch & an afternoon of personal shopping with our certified image consultants. We also have a "Wrap Day" each month where you can come in and get "wrapped" by one of our It Works distributors, then shop while you await your results!

SASSY | November 2014

13

Boutiques

Photos Provided By: Steam Couture

Steam couture Find Your Edge What makes Steam Couture unique?

Our boutique brings the big city feel close to home. With our Industrial Chic decor and edgy on-trend clothing brands, you'll leave feeling like you've been to Chicago and back in one afternoon.

How did Steam Couture get started?

Owners: Rees & Kelly Regier • 1241 E. University Dr., Granger, IN 46530 www.facebook.com/stmctr • madamekelly@steamcouture.net 574-703-7150 • Hours: Tues - Sat 11am - 7pm

I have always had a passion for making people feel better about themselves. That passion has manifested itself in different ways throughout the years of foster care involvement, leading church youth groups, teaching facial classes and makeup application, gym ownership, coaching recreational and competitive gymnastics and now clothing. My husband and I love antiquing, so when we decided to take a leap of faith and open our store, the blend of decorating with rusty metal and antiques and blending fashion from the past with that of the present was natural. We opened May 15th of this year and have loved every second of it!

Fashionably SASSY TOP TRENDS for 2015: Leather boots are not going away anytime soon. It's worth the investment to get quality leather ones because they are more comfortable and breathe better. Pair them with boot socks or cuffs and shorts/skirts, or with leggings or skinny jeans, really just about anything!

For men, designer jeans are still gaining momentum. If you haven't done it yet it's time to get out of those old Levi's and into something with a little more personality.

What is one item that you will be seen wearing this winter? I'm almost always in a pair of leather Bedstu boots. They're both comfortable and stylish.

Who's your favorite fashion icon and why? While I don't condone her behavior, I still find Norma Jeane Mortenson (Marilyn Monroe) one of the most exciting fashionistas in history! She lived a hard life as a child.

One that I can relate to because of my work with foster children. Regardless, she found beauty within herself and lived her adult life with passion and gusto, setting fashion trends that women still imitate today.

What makes a SASSY woman fantastic? She is confident enough in who she is that she is looking past herself to how she can help others.

Quick Facts Categories: Trendy Classic Bridal Kids' Women's Mens Juniors Plus Sizes Everyone Baby Accessories Online Sales Glamorous Upscale Cutting-Edge Resale Unique & Fem inine Name Brands: • Siwy Denim • Mavi Denim • Free People • Bedstu

• Scrapbook • Elan • Rock Revival for Men

Five items

In Your Purse: • Gum • Lip Gloss • Lotion • Embellished Bobby Pins • iPhone

What makes you feel SASSY? Happy customers!

What staple items should every Sassy girl own?

• Comfortable camis in several different colors • A good pair of dark skinny jeans • A good pair of flat leather boots • Several different jackets to add a fashionable layer when needed

Looking Into

The Future: What special events does Steam Couture do throughout the year?

We've had a few fashion shows already and look forward to many more of those. We also love "Lady’s Night Out" shopping events.

Notes

Saw the perfect fashion must-have?

Jot down what you liked here and find it at the boutique later!

How does Steam Couture give back to the community?

We're new so we haven't had much time to find favorites yet but we're participating in B100's Christmas Wish Program and look forward to finding many other ways to give back in the future.

Where will Steam Couture be in 10 years?

I know without a doubt that in 10 years we will have deepened our relationships with those in the community and will have become a reliable, go-to shop where both men and women can come knowing they'll leave looking and feeling better in quality brands that will last.

SASSY | November 2014

15

Boutiques

Stephenson's of elkhart Photos Provided By: Stephenson's

Quick Facts Categories: Bridal Classic Trendy ns Women's Me Kids' Eve s Sizes  ryone Juniors Plu line Sales Accessories On Baby dge Cu scale  tting-E Glamorous Up e nin ique & Femi Resale Un Name Brands: • Joseph Ribkoff • Tribal • Brighton • DKNY

• Calvin Klein • Michael Kors • Guess • And Hundreds More!

From New York To You, The Midwest's Premiere Fashion Destination!

Owners: Reynolds Family • 211 South Main St., Elkhart, IN 46516 574-294-6486 • www.stephensonsofelkhart.com • info@stephensonsofelkhart.com Hours: Mon - Sat 10am - 5:30pm Thurs 10am - 8pm

What makes Stephenson’s unique?

Personalized service coupled with 83 years of fashion experience.

What has been the most exciting part of your career?

Watching fashions and our customers change and evolve, and evolving with them.

Fashionably SASSY TOP TRENDS for 2015: Cleaner looks, fresh colors and continued inspiration from fashion's past.

What designers influence you the most and why? Hedi Slimane, Sarah Burton and Christopher Bailey. They have all taken the reins at storied fashion houses and made them new, without abandoning the trademark looks.

What are the top trends for 2015?

Cleaner looks, fresh colors, and continued inspiration from fashion's past.

What is one item that you will be seen wearing this winter? A great down packable coat!

Best piece of fashion/jewelry/ makeup advice: Keep it real! The more natural the look, the better.

If SASSY Magazine raided your closet, what fashionable items would we find? Great versatile pieces that all work together in some way.

Favorite Fashion Icon: Ralph Lauren! He has the quintessential American style and success story.

Notes

Saw the perfect fashion must-have?

Jot down what you liked here and find it at the boutique later!

Looking Into

The Future: Where will Stephenson’s be 10 years from now?

Right on Main Street in Elkhart, but providing even more of the great fashion and service we've been known for, for 83 years. The one and only, and only one since 1931!

What special events does Stephenson’s do throughout the year?

We do many, including United for Fashion, the Furry Friends Fashion Show and Something New, a bridal event to debut in January!

How does Stephenson's give back to the community?

We support United Cancer Services, Elkhart County Humane Society, among others and we will be sponsoring a special event for the Women's Shelter of Elkhart County.

SASSY | November 2014

17

Vote For

The 2015 Sassy Magazine’s “Woman to Watch!” Fan Favorite

Sassy Magazine’s Glitz & Sass Fashion Show kicks off a fabulous night full of fun, but it also marks the start of another very exciting sassy venture— the voting kick-off for the 2015 Sassy “Woman to Watch!” Fan Favorite!

Starting Thursday, November 6th at 6 P.M., it’s time to vote for your favorite “Woman to Watch” to help us choose one leading lady to grace our December cover of SASSY! Voting will take place on our Facebook page where you—and your friends, family and colleagues— can vote for the winner.

All 26 of SASSY Magazine’s “Women to Watch” photos will be listed in SASSY Magazine’s Facebook page. Simply log on to SASSY’s Facebook Page and click on the photos tab. Browse through our 26 sassy women and “like” your favorite’s photo! The woman who receives the most votes from November 6th through November 14th will be named Sassy Magazine’s “Woman to Watch” Fan Favorite and featured on the December Issue!

Our SASSY Winner will receive the distinguished honor, loads of fabulous prizes and grace the December issue of SASSY as our cover girl!

Remember, voting starts TONIGHT, so head on over to SASSY’s Facebook page right now to cast your vote! Scan this QR Code to vote now!

18

November 2014 | SASSY

Congratulations SASSY Ladies!

Angie Rockenbaugh

Jayne Flanagan

LaTonia Newhouse

Interior Motives

MIchiana Brick and Building Supply

REAL Services, inc.

Owner

President

Director of Community Services

Anne Brown

Jennifer Dot y

Leah Napolitano-Ortiz

Grace Community Church

Elkhart County Women's Shelter

St. Joseph Regional Medical Center

Lead Pastor's Wife/Volunteer

Executive Director

Family Medicine Physician

Anne Lowry

Jessica Baron

Leigh Ann Jacobson

Reach360

Reilly Center for Science, Technology, and Values

Ivy Tech Community College

President

Outreach Coordinator

Executive Director of Resource Dev.

Ashley Rene Swathwood

Jillian Koeneman

Linnea Robbins Winters

Eye Care Associates of Michiana

Owner

Founder and CEO

AshleyRene's Prom, Pageant and Bridal

Freshlime Digital Marketing

Danielle Black

Kathy Blumentritt

Melanie Birky STAR Martial Arts

Doctor of Optometry/Owner

Teacher & Humanitarian

Owner/Director of Counseling

Penn High School

The Front Porch

Darlene Sweeney

Kelly Boyer

Michelle Stambaugh

St. Vincent de Paul Society of St. Joseph County

Crossroads Healing Arts

Mud-Luscious Pottery

Volunteer Recruiter

Emily Hoefle Teft

Biochemist/Laboratory Technician

Nurse Practitioner

Chief Sales Officer

Tieal Bishop

Lesea Broacasting

A Rosie Place/O'Hana Heritage Foundation

Radio Personality

Kristine Bergman Senior Interior Designer Business Furnishings

Notre Dame Federal Credit Union

Jan Lazzara Realtor

Cressy & Everett Real Estate

Artist

Kimberly Ann Bonds

Siemens Healthcare

Erica McCahill

Owner/COO

Krist y M. Rans Owner/Partner

Gardner & Rans, P.C. Attorneys at Law

CEO & Executive Director

Trisha Greenlee Creative Director

Hello Gorgeous! Of Hope

Fashion Ag Showe nda

Got Your Sass on Tonight, Miss Sassy Pants?

Let's get the show on the road!

5pm...............

Red Carpet VIP Arrival

6pm............... Showtime!

Indulge!

Glitz & Sass Holiday Fashion Show 2014

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November 2014 | SASSY

e Photography

Photo: Classic Imag

Show Off!

www.facebook.com/Sassy-Magazine instagram.com/michianasassymag

Don’t forget to share your Glitz & Sass Holiday Fashion Show pictures to SASSY's Facebook and Instagram page! Your photo may be chosen to be featured in the December issue of SASSY Magazine!

SASSY Magazine would love to hear your thoughts on this year’s Glitz & Sass Fashion Show!

Survey Link: https://www.surveymonkey.com/s/JGZRYCS

SASSY | November 2014

21

Southold Dance Theater is Thrilled to Present the Return of

Holiday2014 Walk Sunday, November 23rd, 2014 Noon - 5 pm

The elegant and timeless Miami-Ridgedale southeast area of South Bend serves as our beautiful backdrop to the fabulous homes on the returning Holiday Walk tradition, presented by Southold Dance Theater. Nestled in the charming hills and knolls between Twyckenham and Miami, five beautiful homes including rich historical design and character from The Studebaker Family as well as Frank Lloyd Wright, are open for you to tour on Sunday, November 23rd, 2014.

Tickets are available for purchase in advance for $12 by calling Southold Dance Theater at 574/233-9841 or by visiting www.southolddance.org. Tickets are also available on the day of the event for $15 at the Holiday Walk Headquarters, and also House #1 of the Ridgedale tour, located at 1137 E. Woodside Street in South Bend.

Enjoy a Rich Holiday Tradition ... with Holiday Walk & Southold Dance Theater

Sneak preview of the beautiful homes on display!

Cyprian and Amy Gardine 1137 East Woodside South Bend, IN 46614

Anne and John Griffith 1140 E. Woodside St. South Bend, IN 46614

Jill and James Hillman 1404 Ridgedale Road South Bend, IN 46614

Todd and Stephanie Schurz 1211 East Eckman Street South Bend, IN

Natali and Mark Wenkus 3020 Buckingham Dr. South Bend, IN 46614

SASSY

sass

Three Trends to Start Wearing

Whether you are adding some pieces into your fall wardrobe or just need a little fashion boost to your current style, these three noteworthy trends are wearable at any age, any budget and for any lifestyle.

By: Kathy Friend

Lumberjack Plaid

What it is: This is a strong big plaid, think black and

red flannel shirts. This plaid is being seen as a detail on jackets, in skirts, socks, leggings, skirts…basically everywhere.

Beware: Because this is such a big bold print, be

careful if you have soft coloring (light brown, blonde hair, hazel, blue or light brown eyes). The contrast in this plaid can be overwhelming on you. Likewise, if you are petite, this print might be a bit too much on you.

How to wear it: This trend has a distinct

masculine feel. Be sure to pair this strong print with something softer and feminine. It also has a youthful casual vibe. To wear this plaid in a sophisticated way, fabric choices will be very important. Leave the flannel at home. Opt for silk or wool for the office.

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November 2014 | SASSY

Skater Skirts

What it is: A circle skirt that hits above the knee. We are also seeing longer versions of this trend. This look is voluminous.

Beware: If your body shape includes having some “junk in your trunk,” you might want to pass on this trend. This skirt adds volume to the hipbooty area.

How to wear it: Because this style is full, the shirt you pair with it should be fitted. The short nature of this skirt lends itself to a leg-baring look. For the office, a dark opaque tight with a like-colored oxford or boot would be perfect.

Royal Blue

What it is: This blue is a bold, bright blue. If you have been to the mall recently, you have probably noticed the abundance of this color in the stores.

Beware: Everyone can wear this color well. How much of it, and what you

compliment with it is key. Head to toe royal blue is too much. Pairing with blue jeans is too much. The best combination is with a neutral (like camel, grey or black) or with a pop color (using the blue as the neutral). Some color combinations to try are: Royal Blue and Radiant Orchid, Royal Blue and Sangria or Royal Blue and Aurora Red.

How to wear it: Look for a signature piece in this great hue this season. Maybe a winter jacket or something in leather. Be sure to seek out a good blue shoe. Because this is such a hot color this season we will be seeing a lot of shoes done in blue (which isn’t typical). Try a bootie! Seek out prints that have hints of this color. This will make it simple to begin to use Royal Blue as your new neutral. 

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SASSY | November 2014

25

SASSY

life

Six

Quick Ways

to Jumpstart Your Day By: Alexa Tupper

BEEP BEEP BEEP. We all know the feeling when the alarm clock goes off. It’s a mix of annoyance and dread as one sleepy hand fumbles for the snooze button. But, what if mornings didn’t involve grumpy moods and oodles of coffee?

Though it may sound impossible, happy mornings can be your reality and the secret is to skip hitting the snooze button. Forget heading back to dreamland for another 10 minutes and consider the benefits of waking up and starting your day earlier.

Instead of going from a 7 a.m. alarm to a 5 a.m. alarm, take it slowly. Gradually increase how much earlier you wake up by five or 10 minutes each week. Soon enough you will have carved out a nice chunk of time in the mornings for doing whatever you’d like.

Looking for some inspiration? Here’s what we like to do with our newfound morning time:

 Get in a quick workout. Taking the dog for a walk is an easy way to get your blood flowing and your brain firing. Mental clarity is improved with daily workouts because more oxygen flows to your brain, leaving you feeling sharper and ready to accomplish any task. Your metabolism also reaps the rewards of working out early and you’ll keep burning calories throughout the day. Setting a goal to workout daily can seem daunting at first, but there’s less time to dread running those laps if you do it right when you wake up.

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November 2014 | SASSY

 Make a meal out of breakfast. It’s easy to fall into the trap of grabbing a Pop-Tart or doughnut as you head out the door to work. Sugary breakfast foods may seem like they wake you up, but the sugar rush is only temporary and a crash is bound to follow. Post-crash, you’ll be tired and hungry for more junk food.

To prevent this drop in blood sugar, take your extra few minutes in the morning to make an actual meal for breakfast. Eggs are a tasty source of protein that will hold you over until your lunch hour. Garnish them with your favorite toppings and go with a glass of juice or water to drink. Not a fan of eggs? Instead choose a filling food like oatmeal and fruit.  Indulge in leisure time. How often do you find yourself wishing you had more ‘me’ time? After work, it seems like there’s always something to do, and it seems like it’s not often what you had in mind as a nice relaxing way to wind down after working. Take the time in the morning that you’d normally doze off to read the next chapter in the book you can’t put down. Or listen to the new catchy song you can’t get out of your head. Your boss probably wouldn’t find your first-pumping dance moves amusing in the office, so carve out some time in the morning to jam at home, free of judgment.  Plan out the day. Before the day’s activities sneak up on you, map out a schedule of your tasks. You’ll feel much more organized and in charge if you have a to-do list ready to go. If lists intimidate you, motivate yourself by

purchasing a cute planner that distracts from your busy schedule. Having a fun pattern will make it less of a pain to carry around and will ensure that you never lose track of your day again! Bonus points if you highlight an item when you check it off your list.

 Read something. Anything. Even if it’s the back of the cereal box, make it a priority to engage your brain and get into work mode. Waking up late and having to hurry around doesn’t allow for your mind to ease into work mode. Reading will draw in your attention and sharpen your focus so that you’re ready to go and able to be at the top of your game at work.

“Happy mornings can be your reality and the secret is to skip hitting the snooze button.”  Catch up on current events. It’s a big world and sad, happy and hopeful events are happening right as you read this. To keep track of all of them, bring your morning paper to the table and peruse while you eat, or take your tablet with you to the gym so you can catch up on all the events happening locally, nationally and worldwide while on the elliptical. You’ll not only be more educated on timely topics of significance, but you’ll also be able to participate in conversations around the water cooler involving more important topics than Kanye’s latest comment. 

SASSY | November 2014

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SASSY

health

Quick, Healthy and Tasty

Meals By: Titilayo Akhigbe

In the middle of the work day, stopping to take a lunch break may just not be possible.

How is a busy woman to stay healthy, focused, and on top of her game? Make yourself some easy peasy, yet tasty, foods that can easily be consumed on the go!

Think high nutrients and quick consumption. So, preferably something that does not need to be reheated, since salad leaves might wilt, and can stay fresh for hours on end, as sandwiches could get soggy. One superb food to add to any diet is Quinoa, which is high in both proteins and fibers. It is delicious, fast to cook and very versatile.

The key to quinoa consumption is cooking it right. Once that perfectly fluffy, grainy texture is achieved, it can be paired with anything from curries to vegetables to meat to make a scrumptious meals. Before cooking quinoa, rinse thoroughly in order to get rid of its outer coating, which can make your finished product taste extremely bitter. It takes about 20 minutes to cook one cup of quinoa to perfection, and roughly two cups of water to one cup of quinoa.

For great tasting quinoa, chicken broth can be substituted for water. This combination yields about three cups of cooked quinoa and can be refrigerated for up to seven days. 

Now that the base is ready, here are a few ways to enjoy your superfood: Quinoa and Vegetables

Quinoa and Chicken Salad

Ingredients: • 2 Cups Cooked Quinoa • 1/2 Cup Each of Broccoli Florets, Cauliflower, Diced Red Peppers, Diced Yellow Peppers, Mushrooms and Spinach • Season with Garlic, Seasoning Salt and Pepper • 2 Teaspoons Olive Oil

Ingredients: • 2 Cups Cooked Quinoa • 1/4 Cup Each of Onion, Carrot, Celery and Diced Green Pepper • 1 Cup Cooked Chicken (Shredded) • 1 Tablespoon Olive Oil • 1 Tablespoon Parsley Flakes, Garlic, Seasoning Salt and Pepper

Directions: Sauté vegetables in oil, add seasoning, stir in cooked quinoa and serve. This dish can be eaten warm or cold.

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November 2014 | SASSY

Directions: Heat oil and stir in vegetables, stirring occasionally till they are done. Stir in chicken and quinoa and let cook for about a minute, stirring to prevent the quinoa from sticking to the pan. Add parsley, and the rest of the seasonings, stir and cook for another minute. Serve warm or cold.

Quinoa and Shrimp Ingredients: • 2 Cups Cooked Quinoa • 1 Clove of Garlic (Crushed) • 1/2 Each of an Onion (Diced) and Red Pepper (Diced) • ½ Cup of Mushrooms (Sliced) • 2 Tablespoons Raisins • 1 Fresh Ginger Root (Crushed) • 1 Tablespoon Olive Oil • ½ Pound Uncooked Medium Shrimp (Deveined) • 1 ½ Teaspoons Lemon Juice • 4 Spears Fresh Asparagus (Cut Into One Inch Pieces) • Salt and Pepper to Taste Directions: Stir lemon juice into quinoa. Heat oil and stir in red pepper, onion and garlic. Cook for about five minutes, then add the asparagus, mushrooms, raisins and ginger. Leave it to cook until the asparagus is tender, then stir in the shrimp. Cook until shrimp is pink, then stir in the lemon quinoa. Season with salt and pepper, serve warm or cold.

SASSY

balance

The

Helpful Handbook

to Holiday Entertaining at Home

By: Andrew Skipper

The holiday season is all about spending time with family and friends, celebrating the year and giving thanks for life’s blessings. And while that may sound effortless, the truth is that the holidays can bring a lot of stress, especially when you’re the hostess! From spur of the moment guests who drop by to full on formal dinner parties, try these helpful hints to make holiday entertaining less about putting pressure on yourself and more about easing into the most wonderful time of the year:

Step Right In Be Prepared

The time to stock up on entertaining essentials is before you actually have guests coming! Forget the themed serving pieces and instead opt for classic silver trays, crisp linen napkins and white china that you can use any time of year. You can always add in extra elements as your budget allows but by having a base of essentials, you won’t have to run to the store last minute for a platter to serve appetizers on.

For Thanksgiving, add orange salad plates and for Christmas use sparkly placemats. Instead of having a set of Thanksgiving dishes and Christmas dishes (that you have to store and only use once a year), you can invest in beautiful centerpieces that reflect the season.

This is a great way to free up space in your cabinets and free up money in your wallet!

Who Are You? Cheers!

While we’re talking drinks, I recommend always having a few bottles of champagne, Prosecco or sparkling juice on hand. The holidays are a festive time of year when people bring excitement with them to parities. Nothing says, “This time is special” like a bottle of bubbly. If you’re ever going to make a toast, this is this time of year to do it!

When having people into your home, practicality matters. With snow, slush and mud, do you want guests to remove their shoes? If so, place a small sign by the door politely asking guests to do so.

Also think about where they will put their shoes. Do you have a front closet? Why not install shoe shelves lined with rubber mats to accommodate dripping shoes? At the very least, it is imperative to have a heavy duty rug near the entrance of your home so that people can come in out of the cold and have a place to stash their boots. There’s nothing worse than standing in an open doorway and not knowing if you can come in or not. How awkward!

What kind of hostess are you? Do you prefer to sit out a lovely drinks tray, inviting guests to help themselves or do you like to control the portions? Either way, make sure you have what you need on hand before the party starts. To set up a home bar, you’ll want to have a tray placed in a convenient location with good traffic flow. Beverages, a large ice bucket and tongs, cocktail napkins, a martini shaker and strainer, a corkscrew and bottle opener and, of course, a couple of heavy duty kitchen towels in case someone spills are all necessities. If you’re premixing the drinks, a punch bowl or large glass pitchers are needed.

Drop By

For those last minute guests who just happen to be in the neighborhood (freak out time!), be sure to do what I call “Clever Cleaning." First off, use a laundry basket to do a quick swoop through the public rooms of your house and throw anything that doesn’t belong in it (think clutter like mail, sweaters, that random bottle of nail polish on the coffee table, toys, etc.). Stash that basket full of misfit items in the bedroom for now. Once the guests are gone, you can go through it and return everything to its proper home. Then go through and fluff the pillows on the sofa, fold the throws and load the dishwasher. Lastly, take some lemon pledge and just spray & wipe down the interior doors at eye (or rather nose) level.

It will leave that “freshly cleaned” scent, giving the illusion that you’ve been slaving away all day (or that the housekeeper just left).

Nibbles

It’s always a good idea to keep little snacks like crackers, olives, cheese and classic potato chips around so that you have something to offer guests.

I once went to a very imposing, formal mansion where the host offered me a glass of champagne and had potato chips in a silver bowl sitting on the coffee table. It was an elegant and comfortable way to enjoy a no-fuss, no-prep snack and instantly made me like the hostess even better.

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Count The Courses

When it comes to formal dinner parties, don’t overdo it, especially if you’re doing all the cooking. Limit the number of courses to five or six, otherwise you’re setting yourself up for disaster. Something inevitably won’t go as planned or a dish won’t be served hot and that’s only going to stress you out. Keep the menu under control and know your limits.

Centerpieces

If you’re not good at flower arranging, don’t worry!

Ask a florist to help create the perfect centerpiece.

It doesn’t have to be elaborate or expensive. Group one type and color of flower (like red roses) in a tight arrangement is a fool proof way to wow guests.

Sprinkle the table with plenty of candles and you’ve just set the stage for a memorable evening.  SASSY | November 2014

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SASSY

balance

Top 5 Ways

to Achieve

Work-Life Balance By: Marianne C. Weesner

I

n a world full of technology that connects us with our jobs, it may seem impossible to achieve this elusive work-life balance. There are things you can do to help achieve this work-life balance: Prioritize 1.

A good way to prioritize is to make a list of things that have to be done in the order of importance. This allows you to have a clear plan of action. Prioritizing helps eliminate any surprises and focuses on getting things done in a systemized order based on the importance of the task.

Communicate 2.

Communicate with your employer and fellow coworkers. A simple, but effective way you can do this by filling out your calendar with everything from you work to your personal life appointments, so your availability is clear. Sometimes something out of your control will come up, but part of achieving a work-life balance is about being flexible.

Make Time for Meditation 3.

Meditation helps us regroup and clear the clutter from our minds.

This allows us to focus on executing tasks more efficiently, because our minds will be refreshed and ready to concentrate on the tasks at hand.

Make Time for Friends and Family 4.

When you are setting up your calendar, try to include dates for a friend or family member you have been meaning to see. A fun time out with friends and family can help you rejuvenate.

Rest 5.

Rest is essential. Fit into your schedule time where you can decompress. Get a manicure or pedicure, try a new yoga or fitness class or take a nap. During your rest period, it is important to disconnect yourself from technology.

32

With these tips, it may be possible to achieve somewhat of a worklife balance. The important thing is having a plan of action to try to create this balance. Challenge yourself to follow these five tips for 21 days and see if it makes a difference in your life. ď § November 2014 | SASSY

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SASSY

work

Work Schedules

O

By: Cyndy Searfoss

n Monday and Wednesday, Carla begins her workday at 7 A.M. She leaves the office at 3:30 on those days so she can take her son to music lessons. Peter works late three days a week during the summer so he can take time off for his son’s Little League games. Justin is only in the office on Mondays; he telecommutes to his sales job the rest of the week.

Flexible work arrangements are a growing trend, offering benefits on both sides of the employer/employee equation. More employers are allowing their staff this option, which helps them retain and recruit good employees by boosting morale and reducing burnout.

Flexible work schedules give employees the ability to meet family and personal obligations that can’t be scheduled after the normal workday. They’re also a tremendous boon for people who are more productive early in the morning or late in the day.

But striking a good life/work balance and keeping both sides happy takes more than just flexible hours at work. A clear-cut understanding of expectations on the part of both employer and employee is vital to successful flexible schedules.

Some companies or organizations have formal policies regarding flexible work schedules. They may offer compressed work schedules, condensing 40 hours of work into three to four days.

Or, the schedule may allow hours that are outside the typical 8 A.M. to 5 P.M. workday, say 7 A.M. to 4 P.M. Others allow employees to work different hours each day or allow longer lunch breaks to accommodate running errands, appointments, etc. What they all require, however, is that the employee’s work will be done on time, and to an expected level of quality, regardless of the schedule.

flexible, my co-workers who work more traditional hours don’t realize how many hours I put in. They seem to think I work just the hours they see me here when the reality is that I’m often working weekends and until 9 or 10 at night to finish up projects. They don’t seem to look at the fact that my work is always done on time.”

Flexible schedules can also make routine communication more difficult. Some employers ask that employees remain available via phone, text or email when they’re out of the office so co-workers can be in touch about projects, schedules and decisions that need to be made.

“Flexible work schedules give employees the ability to meet family and personal obligations that can’t be scheduled after the normal workday.”

If your employer already has a flexible schedule policy, putting together an arrangement with your supervisor and HR department is likely all that is required. This may include a signed agreement that spells out your schedule and any requirements you will need to fulfill to keep your flexible work schedule in place. Other organizations leave the decision to departments or supervisors to be implemented at their discretion.

Employers have also been known to pull the plug on flexible working arrangements with little notice. In 2013, Yahoo CEO Marissa Mayer made headlines when she issued a corporatewide ban on working from home, which impacted the lives of thousands of employees who telecommuted regularly.

What if your employer refuses to allow a flexible work schedule?

The reality is that flexible schedules in some organizations don’t work well. For example, most manufacturing and production businesses need to be fully staffed during business hours in order to operate.

Currently, there are no rules or laws making flexible schedules mandatory. In fact, the Labor Relations Board leaves any decisions about scheduling to be worked out between employers and employees. Suggesting a one-day a week flexible schedule to test its impact may be a way to ease into more flexible schedules on an on-going basis. 

Even with a clear understanding of expectations in place, there can be downsides to flexible work schedules. One area mom, who wished to remain anonymous, noted, “Because my schedule is so SASSY | November 2014

35

SASSY

advice from a business coach

Dear Charrise: Charrise McCrorey is a global coach/consultant, writer, speaker and founder of Arms Wide Open Corporation, supporting the empowerment of people and businesses to live and work in their highest purpose. She has offices in Elkhart and Chicago.

Have a co-worker who’s driving you batty? A boss who just won’t listen to reason? Or maybe you’re wondering if this is your time to break out and show the business world what you’re really made of – but you don’t know exactly how to go about it. Sounds like you need some sound business advice! Send your questions to Charrise, our SASSY Business Coach, and have them answered here. It’s time to get a fresh perspective!

Email your questions to :

Jessy@MichianaFamilyMagazine.com to have them answered by Coach Charrise!

Q:

I'm struggling to keep my sanity while juggling my at home business and family. I feel like I'm being pulled in all directions and not doing a good enough job with either one. How can I find a balance?

Answer: : It’s the quintessential question. How can I have it all? Well, my answer is that you really can have everything that’s important to you.

When you work from home, the boundaries can get blurry.

People assume you have time to do things because you’re not making a commute or reporting to a live human boss.

This scenario requires discipline to NOT do the things that don’t drive your life mission forward. It seems it’s often easier to say YES to other people’s requests, than to say YES to your best and most fulfilling life.

One of the keys to consider for finding a good balance, is the quality of your relationships. You get to decide what you want to create with the people in your life. If today, you assessed honestly the current quality of those relationships most important to you, you will easily see ways to make improvements. Then it’s simply a matter of making commitments to do what it takes to either let some relationships go, our build other ones up.

A rich life is created through experiences, and those experiences are generally best shared with people you love.

Yes, the laundry needs to get done, and your family needs to eat. Consider that you are choosing the way you spend your precious time, and get creative about ways to outsource some tasks that get in the way of living the way you most want to live.

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November 2014 | SASSY

Q:

I own a cleaning business, specializing in cleaning small office buildings. I have several regular clients.

I have not raised my rates for over two years and really need to ask for more money. I just don't know how to do it tactfully. I don't want to scare off clients. Please give me some guidance.

Answer: It’s scary to think that raising your rates will result in clients leaving

you, and it is a real possibility. Without knowing the specifics of your services and your rates, I’ll give some generic guidance.

First, step back and consider any efficiencies you can gain in your existing structure. Can you make changes to the schedule so that your driving route gets shorter? Can you negotiate with your suppliers to give you better rates for your cleaning supplies? If you hire people to help you, who are the slackers? (Come on, you know who I’m talking about!) Coach them up or let them go if they cause a profit leak.

Once you’ve done everything you can do to optimize the way your business operates, you can then work on external factors. Is there a client you’d like to fire? Start with an increase there. Sometimes clients take more energy than they’re worth to keep happy. You can upcharge them a pain-in-the-butt fee, and if they go away, so be it. The gain in energy and time can be used to create a greater level of service for your favorite clients.

For the rest of your clients, why not rethink your service to them? Ask them what they like and what they don’t like, gaining intelligence to help you further refine your value. Speak honestly to the purpose for your increase, and offer them something extra at the same time. They will appreciate your candid way of doing business, and really get how much you care about them.

If you’ve created a service that’s highly valued, and your clients trust you, you’ve earned the right to look after your best interests as well as theirs. Transparent communication goes a long way toward building a loyal client base. 

SASSY

work

L

By: Cyndy Searfoss

aptop computers and tablets allow us to turn anywhere from a table at our favorite coffee shop to a boulder on the side of a hilltop an office. The biggest question becomes how do we them there safely and what else do we need to take along?

The answer can be found in making sure we have the right briefcase or laptop bag – or even a couple, depending on the circumstances.

The first thing to take into consideration is the type and size of the equipment you’ll be transporting. Tablets that are already protected by a hard case can be transported safely in just about any briefcase or bag. Laptops require more thought, although a dedicated laptop bag is typically the best choice. If you only rarely take your laptop out, a large enough briefcase and a padded neoprene sleeve will work well, just make sure the briefcase is large enough.

When shopping for a dedicated laptop bag, there are almost as many choices of styles as there are laptop models, starting with a basic neoprene sleeve. There are backpack, messenger bag, briefcase and rolling bag versions. In fact, you may find that you’ll want a couple of bags, depending on where you’re going and how much you need to take with you. If airline travel is part of your plan, look for a bag that is labeled “checkpoint friendly.” Although the description on some bags will note that you don’t have to remove your laptop during TSA checks, you may have to take it out for x-rays, depending on the airport.

Laptop bag manufacturers typically make their bags to fit standard laptops, so you’ll find bags designed to fit laptops from 13” to 17”.

You want a snug fit – a laptop that shifts in the bag is more likely to be damaged in an accident – so a bigger bag isn’t necessarily the best bet. Quick tip: if you have a more than one laptop, say one for work as well as a personal laptop, and they’re different sizes, purchase a laptop bag that fits the larger computer and use a neoprene sleeve when transporting the smaller one. It will not only provide additional protection but will also keep it from shifting while you’re carrying it.

If you need to take your laptop with you frequently, remember that while size matters, the type of material used to construct it matters as well. Whatever your preference, from fashionable to serviceable, keep the material’s durability in mind. Good leather ages well and looks lovely for years. Nylon and other fabrics tend to wear well, too. Signs to look for when choosing a bag are double-stitched edges and the quality of the material and stitching. If either feel skimpy, chances are good the bag won’t outlast the laptop that’s in it. Sturdy zippers are must for any model, regardless of the material. Selfhealing zippers are the best bet.

If you’re the ultimate road warrior princess, you can even purchase a case or bag made of Kevlar. The Rimowa Salsa Hybrid Small Business Multi-wheel model combines polycarbonate and Kevlar, as well as an integrated TSA combination lock.

Another key consideration is the amount of stuff – like files, spare batteries, power cords, portable hard drives, etc. – that you’ll be taking with you. The more stuff, the more space you’ll need. Look for pockets and/or dividers for files, as well as zipped padded pockets for smaller items such as thumb drives, wireless cards, etc.

An outside pocket can be invaluable for items you need to access quickly. And don’t forget about a place for a water bottle if you’re traveling long distances.

Of course, the more you take with you, the heavier your bag will be. This is where a rolling bag comes in handy. It takes the weight off your shoulders – literally – and puts it on the wheels. When traveling, many will also double as a carry-on. Make sure to look for sturdy wheels with ball bearings for ease of use and longevity.

Make a list of your needs, ideal size and how you’ll be using the bag, then enjoy shopping! 

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Flowers by

STEPHEN

Making Everyday Special 4325 S Michigan St South Bend, IN 46614 574-291-2250 www.flowersbystephen.net SASSY | November 2014

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SEO Strategies for Local Small

Business By: Jillian Koeneman

Search..

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By: Jillian

Koenema n

Let’s talk about SEO. You’ve heard about it, you know you should do it, you’ve probably Googled it, and you’re most likely still confused by it. Let’s begin by simplifying it.

What is SEO? SEO or Search Engine Optimization is

the process of affecting the visibility of a website or web page organically (unpaid).

The Internet is larger than you know, and simply having a website does not guarantee that it will be seen or found in a search.

Smart marketers use strategies to optimize their site for search engines because that’s where your new clients, customers and the curious masses are going to look for your services first.

Local businesses are competing with larger funded organizations for the right to be found on the World Wide Web, and on a budget it is not an easy task…but it can be done!

Here are six strategies that can get your local business seen, heard and reaping the benefits of really great SEO:

Start with Your Website

Optimizing your existing website is the first step. Make sure your businesses contact information is up to date and clearly visible upon virtual guest’s arrival. If your phone number can’t be found with one click, rearrange and make sure it is. Keywords are also an effective component of successful optimization. Do some research 40

November 2014 | SASSY

and make sure to include relevant city or regional keywords or phrases also appear in your site.

Make Local Pages

The “Big Three” in the realm of SEO are Google, Bing and Yahoo! These are the most common search engines, and they are your new best friends. Local businesses need to make sure that they establish page listings with each. Setting them up is as simple as typing in your information, phone number, hours of operation and location. These will function as separate entities so, be sure to practice consistent messaging across platforms.

Quality Photos

Most business listings on search engines allow and encourage you to upload pictures to your page. Do it. Do it really well. Most people searching for a service through search engines want to see pictures, and the better quality your pictures, the higher the possibility of gaining a new customer.

Tip: Having a picture of your building location as your first page photo is the suggestion of most SEO experts. Your façade is the most recognizable feature for new customers.

BMW Repair Center

BasneyBMW.com

The Ultimate Driving Machine®

Verify Your Listings

Consistency is key. Make sure that all of your listings include the same exact business name, address and phone number.

Unfortunately, there may already be an existing page with your local businesses name on it. Fortunately it’s a relatively easy fix. Using a service like Yext or Localeze you can find where your business is listed on the Internet and then speed up the validation process through email, phone or mail. This creates business citations that serve the dual function of gaining trust and getting seen.

GLORY RESTORED.

FROM THE INSIDE OUT. BMW CERTIFIED COLLISION REPAIR CENTER.

Optimize and Categorize

When you’ve uploaded fantastic pictures of your business, added keywords and made sure all traces of your business online point to the right phone, address and hours of operation, you need to make sure it is categorized properly. This is arguably the most important step in SEO. Search engines often ask you to place your business within up to five different categories to help them understand what you do.

Research into keywords returns in this step, making sure your company is affiliated with a specific set of dimensions and delivered to the relevant groups of people.

Reviews

With Google’s new design (as well as most large search engine algorithms), a good or bad review can mean ALL the difference as to whether your local business gets seen.

You want as many good reviews of your business as possible, but you also want them to come organically from genuine customers. Tip: NEVER WRITE YOUR OWN REVIEWS. You can casually ask for them, or inspire one out of existing customers by simply making sure there is a live link on your site labels “comments” on your website or Facebook pages.

There are many, many, many, ways to start optimizing your web presence for search engines, and I hope that these tips work to quickly educate local businesses about the essentials and inspire them to continue to optimize their sites on a broader scale. 

Basney BMW 52203 Indiana State Route 933 in South Bend.

574-272-8504

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Scene Be Seen

SASSY Magazine promotes Michiana’s cultural offerings, personalities, attractions and local businesses with a special emphasis on non-profit organizations’ events and activities. We expect this section of SASSY to grow significantly and we’d like your help to get it rolling!

Please send us some of your favorite photos from your organization’s or charity’s best events and fundraisers. They just may make the next issue of SASSY Magazine!

We prefer snapshots of people that are full of life and enjoying the moment, so please send them our way: Jessy@MichianaFamilyMagazine.com.

Photos provided By: Hope Ministries

Hope Ministries Community Luncheon: A Celebration of 60 Years of Changed Lives Hope Ministries hosted their Community Luncheon: A Celebration of 60 Years of Changed Lives at South Bend’s Palais Royale on October 16, 2014. The organization hosted 240 guests including volunteers, donors, business sponsors, board members and a host of individuals who have helped to make Hope Ministries available to the men, women and children in Saint Joseph County. Mayor Pete Buttigieg attended the event and gave a proclamation during the event. In addition to this, the program included 60 stories of residents and former residents.

Mayor Pete

Calvin Chapman Interview

Calvin Chapman, a former resident of Hope and current employee of Hope, shared his story of recovery from a severe addiction to alcohol. He expressed his gratitude to the South Bend community for giving him a new start in life through Hope’s programs. He also thanked Hope Ministries for allowing him to serve as he holds the position of Hope’s Kitchen Manager.

In the Hope Update, David Vanderveen, Hope’s Executive Director announced to the community that Hope is building a new community kitchen at our Family Life Center. The new kitchen will be completed in the spring/summer of 2015. 

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