Michigan Golf News, January 14, 2011

Photo courtesy of MGCOA

John and Diana Dodge In This Issue __/

Todd Anderson to Headline at the West Michigan Golf Show:

By Terry Moore

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John Dodge "Carpe Diem" Award Created for Creative Excellence

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Social Media Marketing: Thad Gutowski - A.K.A. the CyberGeezer - Part I

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Minzey's Musings

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Golf Collectors Society to Meet This Fall - September 22-25 at Eagle Crest Resort

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Ann Arbor Turns Down Miles of Golf Proposal for Huron Hills:

By Ryan Stanton Ann Arbor.com

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Devine Thoughts

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Michigan Golfer Television Show Schedule for 2011

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Michigan Golfer - Winter Issue

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New Shows on GLSP

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Michigan Golf Calendar

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Michigan Golfer Archives http://michigangolfer.com/mgn/archives.html

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Michigan Golf History http://michigangolfer.com/mgn/history.html

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Michigan Golf Association Links http://michigangolfer.com/mgn/associations.html

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Michigan Golf Hall of Fame http://tiny.cc/y6clk

__/__/__/__/__/__/___/__/__/__/__/__/__/__/__/__/__/__/__/__/__/__/ __/__/ Michigan Golfer Magazine 2010 -11 Winter Issue http://michigangolfer.com/win10-11/ Past Issues http://michigangolfer.com/#pastissues Michigan Golfer Television Michigan Golfer Channel http://michigangolfer.tv Michigan Golfer You Tube Channel http://www.youtube.com/my_videos?pi=0&ps=100&sf=added&sa=0&sq=golfer&dm=2 Michigan Golf News Subscribe http://lyris.dundee.net/read/all_forums/subscribe?name=michigangolfnews Editor: Art McCafferty Associate Editor - Jennie McCafferty __/ __/ __/ __/ __/ __/ __/ __/ __/ __/ __/__/ __/ __/ __/__/ __/ __/__/ __/ __/ __/ =============================================================================== TODD ANDERSON TO HEADLINE AT THE WEST MICHIGAN GOLF SHOW : By Terry Moore =============================================================================== Q & A with Todd Anderson Todd Anderson, Grand Rapids native and the Director of Instruction at Sea Island GC in Georgia, is the 2010 PGA National Teacher of the Year. Receiving that prestigious honor later this month in Orlando, Anderson will also be the headliner at the 23rd annual West Michigan Golf Show (www.westmichigangolfshow.com) on Feb. 11-13 at DeVos Place in downtown Grand Rapids. Recently, he spoke by phone with Show publicist and golf writer Terry Moore with whom he discussed his golf background and teaching insights. Here’s Part One of their two-part conversation.

When and where did you give your first golf lesson? It was May 1984 at Green Ridge Country Club in Grand Rapids. Working as an assistant pro for Lynn Janson, I still remember Bill Somerville coming into the pro shop and setting up a lesson with me. A good player, Bill had a tendency to have a lot of lateral motion on his forward swing so we worked on him moving his lower body more through the shot.

How did you first know you were interested in becoming a golf instructor? Well, I was fortunate during my college golf days at Alabama and before Green Ridge, to work as a range assistant at the Golf Digest Schools at North River Yacht Club in Tuscaloosa. I was around such outstanding teachers as Davis Love Jr., Bob Toski, Jim Flick and Peter Kostis. It was an incredible apprenticeship-type experience to listen and soak up what they had to say. They all had their individual styles and I listened and learned each of their methods. My primary job was to tee up shots for the teachers’ students so I was literally only a few feet away from these eye-opening lessons. The people on that staff were so talented.

Incidentally, how did you end up attending the University of Alabama? I wanted to go to a southern school so I could play year round. Golf coach Conrad Rehling recruited me and said I could earn a scholarship if I made the team. I’m proud to say I made the team all four years and I was co-captain my senior year.

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As a teacher, what three fundamentals do you stress to your students? Pre-swing fundamentals are the foundation of the golf swing. I’m big on the correct grip, the correct posture, the correct alignment and the correct ball position. With these fundamentals the next objectives are to hit the ball solidly, to have the right shape to your golf swing, the right alignment of the clubface leaving impact, to have the club shaft leaning forward at impact, and finally to have the right sequence in your swing. But if I was simplifying all of this I might say it’s the three S’s: set-up, shape and sequence.

What’s the most misunderstood aspect of the golf swing? I think it’s the thought that in order to hit the ball straight you have to have the clubface square at impact and continue straight down the line through the shot. Well, actually to hit it straight, you must come somewhat from the inside toward the ball and with the clubface slightly open nearing impact and with the body continuing to rotate around the ball.

The swing is moving on an arc and not on a straight path back and through the target line. So actually you want to square the clubface to the ball at separation not at impact. It’s an important difference.

Golfers usually don’t spend enough time practicing, so what do you recommend as a regimen?

Breaking down someone’s practice time, I would recommend one-third time spent with the long game, one-third with pitching and chipping and one-third with putting. And within each one of these areas, I would urge one-third time working on mechanics, one-third time with drills, and one-third with tests simulating game or pressure-type situations.

Explain the final piece, the tests simulating game or pressure situations? It’s a matter of transferring practice drills to performance in a game-like situation. For example, after you practice putting you should end up testing yourself with just one ball to various cup locations and gauge how well you lag to that target from different lengths. You need to test yourself making putts so as to get a sense of an actual competitive situation.

You’ve worked with a number of Tour players. What aspect of their games should average golfers notice and emulate? Tour players are methodical in their pre-shot routines. First, they size up the shot and gather basic information such as yardage. Then they’ll size up how they’re playing that day and what they’ll need to do to execute that shot. For example, are they hitting it well enough to pull off a shot to the back left portion of the green? So based upon that quick self-assessment, they’ll decide to attack or to play conservatively to that pin.

Tour players are adept at processing that information before every shot. http://westmichigangolfshow.com ===================================================================== JOHN DODGE "CARPE DIEM" AWARD CREATED FOR CREATIVE EXCELLENCE ===================================================================== The trustees of the Scott Family Educational Support Foundation of the MGCOA will honor the memory of John Dodge, by instituting a John Dodge Carpe Diem Award and present it this fall at their annual conference. Contact MGCOA if interested in donating. http://mgcoa.org =========================================================================== SOCIAL MEDIA MARKETING: THAD GUTOWSKI- A.K.A. THE CYBERGEEZER - PART I =========================================================================== The numbers are staggering: over 550 million active users and a market value of $50 billion. That’s nine zeros folks! It’s called Facebook, a ubiquitous phenomenon that Time magazine’s 2010 Person of the Year Mark Zuckerberg created in his dormitory room at Harvard University just seven years ago.

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But enough of that which makes me feel a bit inadequate. My assignment here is to explore how you can effectively market your golf facility in a new, exciting virtually no-cost way. It’s called social media.

Metaphorically speaking, millions of businesses are boarding the social media marketing train because it is a unique way to communicate with their target market. I searched Michigan golf courses on Facebook and the results were predictable: most were not represented and of those that were, too often the basic principles of sound marketing communication were ignored.

Marketing via social media is a means, not an end. It’s a new tool, not a new world. Like all other phases of marketing that exist today it can influence customer attitudes and behavior and thus affect your bottom line.

Social media can become a very important component in your overall marketing, but does not replace an exciting website or well crafted Email. It is instead, a valuable addition that can further strengthen relations with your customers and prospects and expand oh-so valuable word-of-mouth advertising.

The buzz word in business today is “Branding,” which can be described as name recognition, visibility and awareness. Quite simply the goal is to have people think of your brand when they are in need of what you have to offer. One way to achieve this is through presence on social media sites like Facebook.

But the unique two-way communication this media offers presents some potential downsides.

The biggest is the time you must invest to see results. Unlike what many think, it is not a quick-fix to your bottom line. It requires a commitment to provide an on-going stream of fresh, interesting content and to constantly review and respond to comments both favorable and unfavorable posted by your readers. Please take another look at the last sentence because an initial decision to get involved with social media is as they say, just the tip of the iceberg.

Unlike most frivolous Facebook postings: what someone had for breakfast, why they are going to find a new beau or how good their grades were in History 101, golf marketing on the social media network is not this simple, and can be as disastrous as it is successful. Without self-discipline and a firm schedule, social media can be a huge time-sink. As I suggested above, the possibility of someone posting an innocuous negative comment for the world to see: your beer isn’t cold enough, play was slow, or the Ranger was impolite, could be a real downer if not addressed immediately or sooner.

To do social media right you must consider the level of human resources that are required. Do you have the time, talent and writing skills? If not, do others within your organization possess these somewhat rare-in-the-golf-business personal attributes? But being a positive thinker, I reluctantly assume the answer to both or either question is affirmative and that you are ready to tackle this innovative method of communication.

The Farmer’s Almanac says the golf season is going to come very early this year so now is the time to get the kinks worked out marketing on Facebook.

Tune in next week and we’ll take this subject to the next level. And a bit later on in this series we’ll explore the opportunities presented by other social media: Twitter, YouTube and Linkedin.

At the risk of being redundant: Social media does not replace a great website, or creative and informative Email. It is another dynamic arrow in your marketing quiver.

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================== MINZEY'S MUSINGS ================== You've been waiting for them, breathlessly, so without further ado, here are the 2010 Darwin Awards.

Eighth Place In Detroit, a 41-year-old man got stuck and drowned in two feet of water after squeezing head first through an 18-inch-wide sewer grate to retrieve his car keys.

Seventh Place A 49-year-old San Francisco stockbroker, who "totally zoned when he ran", accidentally jogged off a 100-foot high cliff on his daily run.

Sixth Place While at the beach, Daniel Jones, 21, dug an 8 foot hole for protection from the wind and had been sitting in a beach chair at the bottom, when it collapsed, burying him beneath 5 feet of sand.

People on the beach used their hands and shovels trying to get him out but could not reach him. It took rescue workers using heavy equipment almost an hour to free him. Jones was pronounced dead at a hospital.

Fifth Place Santiago Alvarado, 24, was killed as he fell through the ceiling of a bicycle shop he was burglarizing...

Death was caused when the long flashlight he had placed in his mouth to keep his hands free rammed into the base of his skull as he hit the floor.

Fourth Place Sylvester Briddell, Jr., 26, was killed as he won a bet with friends who said he would not put a revolver loaded with four bullets into his mouth and pull the trigger.

Third Place After stepping around a marked police patrol car parked at the front door, a man walked into H&J Leather & Firearms intent on robbing the store. The shop was full of customers and a uniformed officer was standing at the counter.

Upon seeing the officer, the would-be robber announced a hold-up and fired a few wild shots from a target pistol.

The officer and a clerk promptly returned fire, and several customers also drew their guns and fired.

The robber was pronounced dead at the scene by Paramedics. Crime scene investigators located 47 expended cartridge cases in the shop. The subsequent autopsy revealed 23 gunshot wounds. Ballistics identified rounds from 7 different weapons. No one else was hurt.

HONORABLE MENTION Paul Stiller, 47, and his wife Bonnie were bored just driving around at 2 A.M. So they lit a quarter stick of dynamite to toss out the window to see what would happen. apparently they failed to notice that the window was closed.

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RUNNER UP Kerry Bingham had been drinking with several friends when one of them said they knew a person who had bungee-jumped from a local bridge in the middle of traffic. The conversation grew more excited, and at least 10 men trooped along the walkway of the bridge at 4:30 AM. Upon arrival at the midpoint of the bridge, they discovered that no one had brought a bungee rope.

Bingham, who had continued drinking, volunteered and pointed out that a coil of lineman's cable lay nearby. They secured one end around Bingham's leg and then tied the other to the bridge.

His fall lasted 40 feet before the cable tightened and tore his foot off at the ankle. He miraculously survived his fall into the icy water and was rescued by two nearby fishermen. Bingham's foot was never located.

AND THE WINNER IS....

Zookeeper Friedrich Riesfeldt ( Paderborn , Germany ) fed his constipated elephant 22 doses of animal laxative and more than a bushel of berries, figs and prunes before the plugged-up pachyderm finally got relief.

Investigators say ill-fated Friedrich, 46, was attempting to give the ailing elephant an olive oil enema when the relieved beast unloaded.

The sheer force of the elephant's unexpected defecation knocked Mr.Riesfeldt to the ground where he struck his head on a rock as the elephant continued to evacuate 200 pounds of dung on top of him. It seems to be just one of those freak accidents that proves... 'S_ _ t happens' IT ALWAYS SEEMS IMPORTANT TO THANK THESE PEOPLE FOR REMOVING THEMSELVES FROM THE GENE POOL. *** A blonde & her husband are lying in bed , listening to the next door neighbor's dog. It has been in the backyard barking for hours & hours. The blonde jumps up out of bed and says, "I've had enough of this". She goes downstairs. The blonde finally comes back up to bed and her husband says, "The dog is still barking, what have you been doing?" The blonde says, "I put the dog in our backyard, let's see how THEY like it! ". *** Verne was teeing off from the men's tee.

On his downswing, he realized that his wife, Joy, was teeing up on the woman's tee directly in front of him. Unable to stop his swing, he nailed it, and hit her directly in the temple, killing her instantly. A few days later, Verne got a call from the coroner regarding her autopsy.

Coroner : "Verne, your wife seemed to have died from blunt force trauma to the head. You said you hit a golf ball and hit her in the temple, is that correct?"

Verne: "Yes, sir, that's correct."

Coroner: "Well, inexplicably I found a golf ball wedged in her buttocks."

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Verne: "Was it a Titleist 3?"

Coroner: "Yes, it was."

Verne: "That was my mulligan." ================================================================================= GOLF COLLECTORS SOCIETY TO MEET THIS FALL - SEPTEMEBER 22-25 - AT EAGLE CREST RESORT ================================================================================= The 41st GCS Annual Meeting & Trade Show will be held on September 22-25, 2011 at the Ann Arbor Marriott in the Detroit Metro area. Events on Thursday, September 22, include a golf history symposium, registration and the hospitality suite. The golf tournament, Annual Business Meeting, GCS Education Sessions and Banquet are scheduled for Friday, September 23. The trade show will be conducted over two days on Saturday, September 24 and Sunday, September 25, 2011. For more information contact the GCS office at 541-991-7313. ================================================================================= ANN ARBOR TURNS DOWN MILES OF GOLF PROPOSAL FOR HURON HILLS: By Ryan Stanton Ann Arbor.com ================================================================================= The city of Ann Arbor has decided not to proceed with a proposal to privatize management of the cityowned Huron Hills Golf Course.

Sumedh Bahl, the city's community services area administrator, sent a letter to Pittsfield Township-based Miles of Golf today, thanking the company for presenting its proposal for Huron Hills three weeks ago.

But it's not going to work out, Bahl said.

"I appreciate the time and effort that you and your team invested in developing the proposal," Bahl wrote. "However, the selection committee has recommended to me, and I am in agreement with their recommendation, that the city not pursue your proposal as presented."

The Miles of Golf proposal had caused concerns among residents who feared the city could be jeopardizing valuable natural areas space while putting the city at financial risk. In his letter, Bahl cited similar concerns about the proposal, which called for building a new golf center and driving range and converting Huron Hills to a 9-hole course.

The new facility would have come with an estimated price tag of $3.25 million. Miles of Golf proposed putting up $250,000, while the city would have had to issue $3 million in bonds to cover the rest. Miles of Golf proposed paying the city back over 20 years.

More http://www.annarbor.com/news/ann-arbor-rejects-proposal-for-huron-hills-golf-course-citingfinancial-risks-and-threat-to-parkland/

================== DEVINE THOUGHTS ================== MICHIGAN GOLF

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There I was sitting at the bar staring at my drink when a large, trouble-making biker steps up next to me, grabs my drink and gulps it down in one swig.

"Well, whatcha' gonna do about it?" he says, menacingly, as I burst into tears.

"Come on, man," the biker says, "I didn't think you'd CRY. I can`t stand to see a man crying."

"This is the worst day of my life," I say. "I'm a complete failure. I was late to a meeting and my boss fired me. When I went to the parking lot, I found my car had been stolen and I don't have any insurance. I left my wallet in the cab I took home. I found my wife with another man and then my dog bit me."

"So I came to this bar to work up the courage to put an end to it all. I buy a drink, I drop a capsule in and sit here watching the poison dissolve; then you show up and drink the whole thing! ......... But enough about me, so how's your day going?" ======================================================= MICHIGAN GOLFER TELEVISION SHOW SCHEDULE FOR 2011 ======================================================= February The 18 Holes of Sandy Ridge GC West Michigan Golf Show March Michigan Golf Show Arnold Palmer Invitational at Bay Hill April Robert Trent Jones - The Masterpiece 25th Anniversary at Treetops MG at the Master's May Boyne Golf Academy at King Par June 100th Anniversary of the Michigan Amateur MGCOA Legislative Day July Boyne's Tournament of Champions The Monument GC at Boyne Butch Harmon Showcase U.S. Senior Open Treetops Cup Matches August The Beauty of LochenHeath GC =============================== MICHIGAN GOLFER WINTER SSUE http://michigangolfer.com/win10-11/ P. 12

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=============================== Table of Contents Top 10 Michigan Golf Stories of 2010 By. Jack Berry A Season to Remember: Calvin College Knights Capture 2010 MIAA Championship

By Chris Lewis Garland Golf

By Mike Duff Michigan High School Golf Roundup

By Kelly Hill Olympic Golf

By Brad and Bill Shelton A Year in Review, of Sorts

By Terry Moore Golf Rules

By Bill and Brad Shelton Top 10's & The Best Of Lists Michigan Golfer Television Viewed Shows Shaker and Movers in Michigan Golf Michigan Golf Course Videos Michigan Resorts in Golf Digest Listings Michigan Golf Courses in Golf Digest’s Top 100 Best Michigan Golf Courses You Can Play – Golf Magazine GolfWeek Listing of Top Michigan Resort Courses GolfWeek’ Top 10 Michigan Golf Courses SPONSORED BY: BOYNE GOLF ACADEMY @ KING PAR LOCHENHEATH GOLF CLUB SANDY RIDGE GOLF COURSE TREETOPS RESORT http://michigangolfer.com/win10-11/ ============================= NEW SHOWS ON GLSP NETWORK ============================= Michigan Golfer Television LochenHeath GC http://www.youtube.com/watch?v=VEregc40CBk Michigan Travel Television Frankfort Film Festival - http://www.youtube.com/watch?v=O45VjDDnjQA Michigan Runner Television Fifth Third Turkey Trot http://michiganrunner.tv/2010_53turkeytrot/ Run Thru Hell on Halloween - http://michiganrunner.tv/2010runthruhell/ Metro Health Grand Rapids Marathon - http://michiganrunner.tv/2010grandrapidsmarathon/ Manistee National Cross Country Invitational http://michiganrunner.tv/2010manistee_xc/ Fifth Third New Year's Eve Family Run - http://michiganrunner.tv/2010_53newyearseve/ Michigan Skier Television Holiday Skiing at Treetops http://michigangolfer.tv/miskier/season_10/treetops/ MICHIGAN GOLF

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Lake Placid Olympic Winter Games Site - http://www.youtube.com/watch?v=NirpdgzVvYc =============================== 2011 MICHIGAN GOLF CALENDAR =============================== JANUARY 14-16 Columbus Golf Show, Columbus http://www.northcoastgolfshows.com/ FEBRUARY 11-13 West Michgan Golf Show, Grand Rapids http://www.showspan.com/WMG/Home.aspx 18-20 Cleveland Golf Show, Cleveland http://www.northcoastgolfshows.com/ 25-27 Lansing Golf Show, Lansing http://michigangolfshow.com/lansing/ 25-27 Chicago Golf Show, Chicago http://www.chicagogolfshow.com/ 25-27 Indianapolis Golf Show, Indianapolis http://www.northcoastgolfshows.com/ MARCH 4-6 Michigan Golf Show, Novi http://michigangolfshow.com/ 10-13 World Golf Championships-Cadillac Championship TPC Blue Monster at Doral, Miami, Florida http://www.pgatour.com/h/schedule/ 17-20 Transitions Championship Innisbrook Resort - Copperhead, Palm Harbor, Florida http://www.pgatour.com/h/schedule/ 24-27 Arnold Palmer Invitational presented by MasterCard Bay Hill Club & Lodge, Orlando, Florida http://www.pgatour.com/h/schedule/ 26-27 The Mid Michigan Golf Show, Birch Run Expo Center, http://orvshows.com APRIL 07-10 Masters Tournament Augusta National GC, Augusta, Georgia http://masters.org 30 We're Open Invitational, Gaylord, MI http://treetops.com MAY 24-29 Senior PGA Valhalla Golf Club, Louisville, KY http://www.usga.org/ChampsSchedule.aspx?taxid=17179869201 28-29MPGA Michigan Medal Play Championship - Fellows Creek Golf Course http://www.mipublinx.com/

JUNE 2-5 The Memorial Tournament, Dublin, OH 14-15 Michigan PGA Senior Open - Bedford Valley http://www.mipublinx.com/ P. 14

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16-19 U.S. Open / Congressional Country Club / Bethesda, Md. http://www.usga.org/ChampsSchedule.aspx?taxid=17179869201 20-26 LPGA Futures Tour - Island Resort Championship at Sweetgrass http://www.sweetgrassgolfclub.com 21-25 Michigan Amateur, Boyne Highlands, Boyne City http://gam.org/ 22 MGCOA Legislative Day http://mgcoa.com 27/7-2 U.S. Amateur Public Links / Bandon Dunes Golf Resort / Bandon, Ore http://www.usga.org/ChampsSchedule.aspx?taxid=17179869201 JULY 7-10 U.S. Women's Open / The Broadmoor (East Course) / Colorado Springs, Colo. http://www.usga.org/ChampsSchedule.aspx?taxid=17179869201 8 - 10, Treetops Cup Matches, Gaylord, MI http://treetops.com 13-14 20th GAM Women's Championship, Gull Lake CC http://www.usga.org/ChampsSchedule.aspx?taxid=17179869201 14-17 British Open Royal St. George's Golf Club 18-23 U.S. Girls' Junior / Olympia Fields Country Club (South Course) / Olympia Fields, Ill. / http://www.usga.org/ChampsSchedule.aspx?taxid=17179869201 21-24 Nationwide Children's Hospital Invitational, Columbus, OH 25-27 Boyne Tournament of Champions, Boyne Mountain, MI http://boyne.com 25-25 Michigan Women' Amateur, Prestwick Village GC, Highland, MI http://gam.org 28-31 U.S. Senior Open / Inverness Club / Toledo, Ohio / http://www.usga.org/ChampsSchedule.aspx?taxid=17179869201 29-31 Butch Harmon Showcase, The Loon Golf Course, Gaylord http://www.loongolfresort.com/ AUGUST 2-5 Junior PGA Championship. Sycamore Hills Golf Club, Fort Wayne, IN http://www.pga.com/pga-america/feature/sycamore-hills-gc-selected-host-2010-junior-pgachampionship 11 Swinging for a Wish, Gaylord, MI http://treetops.com 8-14 U.S. Women's Amateur / Rhode Island Country Club / Barrington, R.I. http://www.usga.org/ChampsSchedule.aspx?taxid=17179869201 08-14 PGA Championship, Atlanta Athletic Club, Atlanta, GA 15--16 GAM Championship, Barton Hills CC, MI http://gam.org 17-18 13th GAM Women's Mid Am, Oak Pointe CC, Brighton, MI http://gam.org 22-28 U.S. Amateur / Erin Hills / Erin, Wis. http://www.usga.org/ChampsSchedule.aspx?taxid=17179869201 29-30 15th Annual GAM Women's Senior Tournament, Belvedere GC, Charlevoix, MI

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http://gam.org SEPTEMBER 1-2 GAM Mid-Amateur, Boyne Highlands, Harbor Springs, MI http://gam.org 2 – 4 Patriot Golf Day Shootout, Gaylord, MI http://treetops.com 10-11 Walker Cup / Royal Aberdeen Golf Club / Aberdeen, Scotland http://www.usga.org/ChampsSchedule.aspx?taxid=17179869201 10-15 USGA Senior Amateur / Kinloch Golf Club / Manakin-Sabot, Va http://www.usga.org/ChampsSchedule.aspx?taxid=17179869201 19-20 25th GAM Senior Championship, Spring Lake CC, Spring Lake, MI http://gam.org 22-25 The Tour Championship, East Lake CC, Atlanta, GA 22-25 41st GCS Annual Meeting & Trade Show-Ann Arbor Marriott Ypsilanti at Eagle Crest Resort 25–27 Pepsi Fall Charity Invitational, Gaylord, MI http://treetops.com OCTOBER 8– 9 Toughman/Princess Scramble Gaylord, MI http://treetops.com NOVEMBER 17-20 President's Cup, Royal Melbourne, Victoria, AUS

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