MICHIGAN
R E TA I L E R
WILLSON’S GARDEN CENTER CELEBRATES 100 YEARS BUY NEARBY GRANT WINNERS ANNOUNCED
POLICIES FOR PETS IN THE OFFICE A CUT ABOVE, SIEGEL JEWELERS
Jun 2022 / Jul 2022 Vol. 47 No. 3 The official publication of Michigan Retailers Association
www.retailers.com
contents “And so with the sunshine and the great bursts of leaves growing on the trees, just as things grow in fast movies, I had that familiar conviction that life was beginning over again with the summer.” – F. Scott Fitzgerald,
FEATURES
6
DEPARTMENTS Motivated by family: Siegel Jewelers By: Shandra Martinez Family and tradition come first at the Grand Rapids gem
From the CEO Treading the inflationary waters
Legally Speaking Avoid these social media miscues
12
The Great Gatsby
Rooted in Petoskey: Willson’s Garden Center By: Shandra Martinez Still growing stronger after 100 years
Capitol Update Recapping Retail’s Night Out
In Their Own Words
RETAILERS.COM RETAILERSINSURANCE.COM BUYNEARBYMI.COM
16
Buy Nearby Grant Program Cadillac, St. Johns, Ada, and Vassar will each receive a $7,500 grant
Meet Maestro, the mascot and professional taste-tester of Maestro’s Dog Haus
Milestone Members
Visit us online to see what’s new in the industry and what services we provide members to strengthen your business.
18
Pets in the Office By: Shandra Martinez
New Members
Update your workers’ compensation policy to include furry friends
From the Archives
Jun 2022 / Jul 2022 – 3
FROM THE CEO
Treading the inflationary waters CONTACT WILLIAM
at whallan@retailers.com
BY: WILLIAM J. HALLAN
President & CEO of Michigan Retailers Association
It’s often said that history is the best indicator of future events. I, for one, hope there are some exceptions to the rule. As we wade deeper into the inflationary waters, it’s easy to wonder how far out from shore we really are. The last time the United States experienced a period like this was in the early 1980s. From 1964 through the mid 1980s, the U.S. had four recessions, two energy shortages, and the implementation of wage and price controls. That was pretty deep water. In the summer of 2021, President Biden reported that his experts predicted that inflation would be temporary. We’re almost a year out from that prediction and on April 28, 2022, the Bureau of Economic Analysis released a study showing that the U.S. economy shrank 1.4% in first quarter of 2022. Perhaps the “temporary” predictions were a bit premature. Inflation is really starting to hit the pocket books of all Americans. With Michigan gas prices well over $4.00 per gallon and the costs of ordinary household items increasing, consumers have become more cautious about their purchases. Fortunately, consumers do not seem to be blaming retailers for price increases and are understanding of the many complexities that are causing price hikes. Why are we in this predicament? Contributing factors include supply chain disruptions, the war in Ukraine, and policies of the federal government that allowed for excessive growth. In short, the economy was overcooked with stimulus money which caused short supply and high demand. The Federal Reserve is working to cool off the economy by raising interest rates. On May 4, the Feds raised rates by a half a percent, the biggest increase since 2000. www.retailers.com
It’s not all bad news though, the economy is still adding jobs, 428,000 in April to be exact, and consumers at this point are still willing to spend. The current is pulling us in many directions at this point and we hope that it will soon pull us closer to shore. As retailers continue to evaluate which costs to absorb and which to pass on to consumers, we’re working everyday to support the Michigan retail industry. In fact, as part of our Buy Nearby program, we’ve awarded four downtown communities $7,500 grants to promote local shopping (Ada, Cadillac, St. Johns, and Vassar). We may not be able to change history, but Michigan Retailers Association is working everyday to help retailers so we can change our future. In the meantime, we’ll hope for a strong breeze to take us out of deep waters.
WILLIAM J. HALLAN MRA President and Chief Executive Officer
LEGALLY SPEAKING
Social Media Miscues CONTACT THOMAS
at tclement@retailers.com
The effective use of social media as a marketing tool does not typically fall within the purview of the legal department at the Michigan Retailers Association. However, having sat in enough meetings with our extraordinarily capable marketing team, the legal team knows that social media is essential to business growth. Some business owners choose to go all-in and see a lot of success. Some choose to dabble in the social media space, oftentimes with mixed results. Few choose to avoid it, whether because they already have a solid customer base or due to their own preferences. Those who take advantage of social media should be aware that for the many benefits it can bring, there are legal pitfalls you should avoid. A few of the most significant, and easily avoided, legal pitfalls are outlined here. As with most other business decisions, common sense should be used when making posts on social media and, if there is any question about whether a post is legal and appropriate, you should first seek out the answer from a reliable source. Copyright Infringement and Attribution It is easy to dress up a social media post by including a picture or phrase that you found online. This can be problematic if you use material that is copyright protected. A copyright is a unique creative work that entitles the author or creator to legal protections and exclusive use. If you use copyright materials without the appropriate permission and attribution, you may be liable for copyright infringement. Sanctions for copyright infringement can include actual damages, surrender of profits realized from the use of the material, monetary penalties, attorneys fees, costs, and more. Illegal Sweepstakes or Promotions Oftentimes we see social media posts which promote various contests that a business is offering. Conceptually, this is a great idea. Everyone loves to win or receive something for free. But these types of promotions, whether advertised on social media or not, can run afoul of the law. This is particularly the case
BY: THOMAS CLEMENT
MRA Vice President, Operations and General Counsel
if the audience is required to purchase or do something in order to participate. There is a previous Retailer article on this very topic, written by our President & CEO and available on our website, if you care for more detail. For now, some specific highlights to keep in mind. Make sure your contest does not require a purchase or any other participant action, short of signing up, in order to participate. Develop a specific set of rules for the promotion that are readily available. Exclude minors from participation and, if possible, always have a lawyer review both the rules and the social media post itself. Accurate and Deliberate Posting A social media posting can be made or reposted in a matter of seconds, sometimes before the author truly has time to consider what they are sending out into the world. We regularly see celebrities, professional athletes, and everyday people finding themselves the subject of unwanted media scrutiny due to a poorly thought-out comment on social media. For a business, an inartful or inaccurate post can be devastating for sales and downright embarrassing. Consider the news station that inadvertently posted that Queen Elizabeth had died or the company that wished Americans a happy Fourth of July next to a picture of the Liberian flag (at least the Liberian flag is red, white and blue, but still). These are a few humorous examples, but the humor quickly disappears when a company accidentally posts about sales they cannot honor, product inventory that does not exist or makes comments that are inaccurate, or worse, offensive. These types of errors can lead to financial loss for a company. For example, a company may be required to honor misplaced promises or may be subject to regulatory oversight. In order to avoid these plights, it is important to have a vetting process for all social media posts, preferably with multiple levels of review and consideration prior to posting. Develop a Policy
the employees, in their personal capacity. One affirmative step you can take to avoid social media miscues is to develop and enforce a specific policy. In your policy you should distinguish between personal and company posts and the different guidelines that should be followed. Here at MRA, we have a simple and clear written policy regarding use of personal accounts that all employees are required to review and acknowledge. The policy outlines the purpose and objective in its creation, defines “social media,” establishes guidelines and directs the reader to a specific person in management if there are any questions. Included in the policy, employees are encouraged to post favorably about the company from their personal accounts, but not required to do so. When posting, employees are reminded to indicate that the views expressed are their own and that they must respect copyright, fair use and financial disclosure laws when discussing MRA. Employees are also prohibited from providing confidential, proprietary and sensitive information or referencing any members, partners or agents of MRA without their approval. Posts on behalf of MRA (company posts) may only be made by authorized individuals that are granted access to our various accounts. Authorized individuals are required to follow certain protocols when creating and posting. Protocols include multiple levels of review, adherence to subject matter that is related to MRA’s core mission, and messaging that is generally informative, positive, and of value to members and the general public. Social media can be a great asset for business growth and nothing in this article is intended to dissuade you from taking advantage of it. But, like most other things, it is always good to know where trouble spots reside and avoid any miscues. Happy posting!
Business owners need to be mindful of the social media posts of both the business and Jun 2022 / Jul 2022 – 5
FEATURE • SIEGEL JEWELERS
Owners and brothers Jim Siegel (left) and Joel Siegel (right) pose at a sales counter.
Over 133 years, Siegel Jewelers has become a Grand Rapids Gem
What began as a watch repair shop in downtown Grand Rapids in 1889 when their great-grandfather Joseph Siegel began repairing pocket watches has evolved and adapted to serve the needs of their customers. Siegel Jewelers has been recognized as West Michigan’s premier jeweler, known for its personalized customer service.
SINCE
1977
MRA Services: •Shipping
BY: SHANDRA MARTINEZ Jim and Joel Siegel understand that what their family has created over the past 133 years holds a special place in many hearts.
MEMBER
•Workers’ Compensation Decades of growth Miller was passionate about jewelry, the ethics of the business and, most importantly, helping people find the right jewelry to celebrate special occasions. “My dad worked well into his 80s, so we worked alongside him for a long time,” Joel said, adding that his mother, Leslie, also worked in the business. “We got to spend more time with our
parents and appreciate them more.” Miller expanded the business, which at its peak during the 1990s had five locations across West Michigan and Ohio. “My father never retired. He was very involved, and we talked business all the time,” said Jim, who joined the business right after college.
Over the decades, Siegel Jewelers expanded to jewelry and became a destination for generations of families buying engagement rings and other mementos for important occasions. Grand Rapids’ most prominent citizens became loyal customers. Former President Gerald R. Ford bought an engagement ring for Betty at the store. Joseph’s two sons, Norton and Arthur, joined him in business. Although Norton died early in life, his son, Miller Siegel, eventually fell in love with the business. He came with a business degree from the University of Michigan and a newly titled gemologist degree. www.retailers.com
Founder Joseph Siegel is remembered on a wall with other Siegel memories.
Employee Laurie Schaal helps customer Ginny Wieland (right) select a style. Younger brother Joel came a decade later after finishing college and traveling out west, where he met his wife.
roof is not only efficient but more affordable than leasing mall space.
How business evolved
Over the past 20 years, the store shifted to selling estate jewelry, which now accounts for a majority of its business. It’s considered one of the largest and finest estate jewelry dealers in the Midwest, with more than 15 cases of jewelry professionally restored by its own team of jewelers.
The shop is in Grand Rapids, not far from Woodland Mall, where it had a high-profile location for 40 years before moving to a freestanding store at 2845 Lake Eastbrook Blvd., in 2005. Having operations under one
“We were having trouble, in effect competing with ourselves because we were selling estate jewelry at substantially less than new,” Joel said. “It kept mushrooming. We could pay more to the public when buying their jewelry because we
The brothers divided up duties, with Joel handling the jewelry side of the operation and Jim overseeing everything else, from advertising to personnel issues.
weren’t buying it for just the raw materials. Then we were able to turn around and sell it for less than new. “So it’s a win-win for the people who are selling it because we’re making better offers and a win for the people who are buying it because they are getting a better value. It’s actually a win for us because quite often we could make a little more percentage-wise than we could on other things.” At a time when most jewelers send their customers’ jewelry out to be repaired, Siegel Jewelers has a very active repair business with two full-time jewelers. Staff includes
Jim and Joel Siegel understand that what their family has created over the past 133 years holds a special place in many customers’ hearts.
Jun 2022 / Jul 2022 – 7
credentialed gemologists who appraise and authenticate gems on-premises. “We strive to be in people’s lives,” said Jim. “That’s why we haven’t had much interest in selling on the internet. We think that conducting business in person is an important part of what we offer. So we just doubled down on trying to help customers who want to come in and do business with us.” Taking message online But that doesn’t mean the store isn’t connecting with people online. The store does weekly Facebook live shows. One of the most popular was a preview of estate sale items. “A lot of people watch Facebook Live afterward. We usually get about 75, but for the estate sale preview, we had 200 watching live,” Jim said.
representatives from some of the lines we carry join the show via webcam. One of the guests was a San Francisco gem dealer, whose line of personalized lockets we are now carrying. We’ll highlight our jewelry or appraisal services and things like that. A big part of the show is letting people know what our team is capable of.”
owners of the family business. “We’ll either pass it to our grandchildren or have some kind of professional manager onpremises and wait for whoever in the family wants to take ownership,” Jim said. “We’re stewards of the business for this generation, and so that attitude informs a lot of our decisions and our future planning.”
The Facebook Lives are hosted by employees. The store has invested in a small set with a backdrop and chairs. It’s done at 5 p.m., an hour before the store closes and when customer traffic is light. Motivated by family, tradition
His son, Jaron, who works part-time in the business and oversees marketing is the fifth generation. The sixth generation is a growing bunch. Joel has two grandchildren, and Jim has six grandchildren and one on the way.
The brothers are inspired by the work of the previous Siegel generations, especially their dad.
“Our goal is to show them how great a business this is and that there’s this legacy that very few companies have,” Jim says.
The idea came from a consultant. After watching how some other retailers do it, they launched what is now known as “LIVE at FIVE with Lydia & Friends.”
“My father was definitely an innovator, always looking to see how to do things better to bring more value to what we’re doing and build a better connection with people,” Jim said. “So we’re doing a good job of continuing that tradition.”
“We’ve grown in how well we do it, and we’ve only gotten better as we’ve become more experienced. It seems we have enough content each week for about 20-30 minutes,” Jim said. “We try to educate our customers. We’ve had
Jim, 74, and Joel, 71, say they have no immediate plans to retire. Long-term, they are preparing for the sixth generation to take the reins one day. In the meantime, they see themselves as more caretakers than traditional
Siegel Jewelers Timeline of Success 1889
1918
1946
Joseph’s sons Norton and Arthur take over the store, now located at 82 Monroe Ave.
Siegel Jewelers founded by Joseph Siegel in the Sweets Hotel at 43 Lyon St.
Third Generation Miller Siegel, son of Norton, takes over management of the store, now located at 55 Monroe Ave.
1948
1979
1968 New flagship store opens at the new Woodland Mall. Siegel Jewelers is the first lessee.
Fourth generation Jim and Joel Siegel, Miller’s sons, take over store management.
2005
A young Gerald R. Ford buys an engagement ring from Siegel Jewelers.
Siegel Jewelers consolidates to one store at 2845 Lake Eastbrook Blvd.
130
2015 Jaron Siegel officially joins the store as the fifth generation.
www.retailers.com
2017 Shiah Siegel, the sixth generation, starts as a part-time employee at age 17.
2019 Siegel’s Celebrates 130 years in business.
YEARS
Surcharging helps you keep more of you profits where they belong – in your pocket. This means you’ll have more money to reinvest in your business. Reinvestment means more customers. And more customers mean more growth. Michigan Retailers Association offers one of the most competitive and flexible credit card processing solutions in Michigan. When you work with us, you gain a host of benefits, service options, and a team of supporters all devoted to helping your business grow.
To learn more, go to retailers.com/surcharge-program
NEWS FROM THE CAPITOL
Making headway on Organized Retail Crime Last month, the legislature took steps to crack down on Organized Retail Crime (ORC). The Michigan Senate unanimously passed bills sponsored by Sen. Roger Victory (R-Hudsonville) and Sen. Curtis Hertel (D-East Lansing) that would require online marketplaces verify and disclose the identity of highvolume third-party sellers. SB 1023-1024 would also require marketplaces include a method for customers to report suspicious listings or activity. The bills are now before the House Judiciary
Committee for consideration and we urge quick approval. Also in May, The Senate and House Judiciary Committee approved legislation sponsored by Sen. Jim Runestad (R-White Lake), to add stricter penalties for those caught committing ORC. SB 691 would give prosecutors the ability to more easily charge the top of the organized criminal enterprise under Michigan’s racketeering law, which carries much stricter penalties. The racketeering statute is currently used for other property and fraud crimes. It allows prosecutors to seek forfeiture which could fund other ORC investigations.
ORC has been linked to other criminal activity including drug addiction, illegal drug sales, and human trafficking. Retailers and law enforcement agree the goal is to go after those organizing the theft and resale of items while getting help for the “boosters.” Please join us in thanking Michigan senators for their work on this important issue and encourage the House to act quickly.
Jun 2022 / Jul 2022 – 9
RETAIL’S
NIGHT OUT Business owners and decision makers from around the state gathered in downtown Lansing on June 9 for Retail’s Night Out, an event hosted by Michigan Retailers Association. Keynote Speaker Shawna Suckow, buyer behavior expert, presented findings from her recent book, The Roaring Twenties: Better Sales and Marketing in a Post-Pandemic Decade, and provided tips to prevent your business from becoming a pre-pandemic relic. An Organized Retail Crime panel, sponsored by Walgreens, included Detective First Lieutenant Brad Cox from the Michigan State Police, Randal T. Cummings, Special Agent with Homeland Security Investigations, Michigan Solicitor General Fadwa A. Hammoud, and Detective Lieutenant Michael Kennedy, supervisor of the Canton Police Department’s detective bureau. John Shuler, Field Investigator with Target, moderated the discussion on how to put an end to retail theft.
A Legislative Panel discussion wrapped up the educational session of the event. The panel, made possible by McLaren Health Plan, included Kyle Melinn of MIRS, as moderator, and Senator Stephanie Chang (D-Detroit), Representative Matt Hall (R-Comstock Township), Representative Regina Weiss (D-Oak Park), and Senator Aric Nesbitt (R-Lawton). The panel highlighted some current legislation that could impact businesses and also discussed how re-districting will affect the election later this year. Following the educational portion of Retail’s Night Out, attendees were invited to a dinner and networking session at Lansing Brewing Company, sponsored by Kroger. The evening ended with raffles for prizes and yard games. Thank you to all of the attendees, speakers, panelists, and sponsors for making Retail’s Night Out a success! Senator Stephanie Chang
Thank you
to our sponsors Presenting Sponsor: Kroger Diamond:
-Amazon -Meijer -SpartanNash Silver:
-CVS -National Retail Federation -The Home Depot
(L-R) Rachel Lutz, Shawna Suckow, Alicia Robinette, Rachael Woods www.retailers.com
Gold:
-DTE -Lipari -McLaren Health Plan -Philip Morris International -Walgreens Bronze:
-Delta Dental -Retailers Insurance Company
MRA President and CEO Bill Hallan with Keynote Speaker Shawna Suckow.
Attendees mingle during one of several interactive discussion breaks.
The Organized Retail Crime Panel addresses the need to end retail theft.
Sen. Aric Nesbitt takes a question from the audience.
MRA member, Jim Siegel
ORC panelist, Solicitor General Fadwa A. Hammoud and panel moderator John Shuler.
Attendees were invited to end the night with dinner and drinks at Lansing Brewing Company. Jun 2022 / Jul 2022 – 11
FEATURE • WILLSON’S GARDEN CENTER
Willson’s Garden Center rooted in Petoskey for a century
Adam Willson waters roses and creates a makeshift greenhouse to protect them from frost.
Much like the plants they sell, Willson’s Garden Center in Petoskey has flourished in picturesque Northern Michigan for more than a century. “We have deep, deep roots in the community,” said Adam Willson, the garden center’s general manager. He is the fifth-generation Willson to work in the family business.
“Everybody had a good time enjoying the live music and just being outside on our beautiful grounds.” Started selling cut flowers
Last year, the family celebrated their business’ centennial with a day-long community event on a July Saturday at their Petoskey business, 1003 Charlevoix Ave.
His great-great-grandparents, O.D. and Myrtie Willson, started the business in 1921 selling cut flowers from the small greenhouse attached to their house. By the end of the decade, they had expanded to a storefront in Petoskey. Eventually, the business was taken over by their son, Lyle, and his wife, Hazell, who made the transition to bedding plants and nursery stock.
“It was a great big party,” Willson said.
They eventually sold the business to their son
Lee and his wife, Veda. Their three sons worked at the business. “It’s what you do when you’re part of the family. You just grew up doing it,” Adam Willson said. “So my dad, Patrick, and his twin brother, Michael, actually decided that they wanted to buy the business, so they took over from my grandparents. “They’re involved in our daily operations and I’m the general manager, so that means I get to do everything that nobody else has time to do,” he shared with a laugh. His two younger brothers help out from time to MEMBER
SINCE
2012
MRA Services: •Credit Card Processing
www.retailers.com
time, but they have careers of their own.
in one place, he added.
Family business had strong pull
“It’s all those connections with people in town. We see people at all different stages of life, coming to get flowers for a funeral or an anniversary. High school students have their senior pictures taken here in the greenhouse.”
When he was younger, Willson saw himself flying away – literally. He headed to the University of North Dakota’s flight school. But he realized his plans to be a commercial pilot didn’t match up with the home life he envisioned. “I always knew I wanted to have a family,” said Willson, who has four children under the age of 7. “As I was going through my studies, I heard pilots say, “I’ve missed all my kids’ birthdays for the last five years.’ I remember very distinctly one summer during college when I was working at our greenhouse when it just dawned on me, ‘Hey, I really like this.’ So I ended up getting a business degree and never looked back.” He’s been full-time at the family business since 2005. There are some cool perks that come with the job, such as being outside during a Pure Michigan summer and a view of Little Traverse Bay from his office window. “When people say they’ve moved seven times in their life, I think, wow, my family has basically stayed in the same place for 100 years or more,” Willson said. There’s something special about being rooted
fish ponds. They bring their grandchildren to see the fish pond that they first saw with their grandparents. Those kinds of things are what really keep us going.”
Help from MRA One resource that has played a role in Willson’s Garden Center’s longevity has been the Michigan Retailer Association, particularly its credit card processing service. “The customer service rep, Mari, is actually spectacular,” Willson said. “Anytime I have a question, if she doesn’t know the answer, she will find it and call me right back. She’s been just great about explaining things in a way that’s easy to understand because I’m an expert with plants and people, but not with computer terminals. She’s just very good with that.” As Willson reflects on what his family has accomplished in a century that has changed the world drastically, he appreciates that some important things have stayed the same. “We’re still planting in soil. What plants still need is water and sunshine. Those things don’t change,” Willson said. “And the joy that people get when they come in and they see our
Fourth generation Patrick Willson waters plants in a greenhouse.
Employee Michele Smith gets pansies and violas ready for sale.
Five-year employee Joan Johnson (left) and Amanda Anderson work with petunias. Jun 2022 / Jul 2022 – 13
IN THEIR OWN WORDS
Maestro’s Dog Haus MEMBER
SINCE
2021 MRA Services: •Credit Card Processing
Owners: Ken and Janet Platt •79 W. Long Lake Rd., Bloomfield Hills •310 W. Nine Mile Rd., Ferndale Year Founded: 2012 Why “Maestro”? Ken spent three years as a single act and has a great passion for music and I’m a graduate of the University of Michigan’s School of Music. I also spent a lot of my youth as a student and counselor at the Interlochen Center for the Arts. The name just fit.
Any new food trends worth noting? First is freeze-drying – it’s historically been used for an easier way to serve food raw. Second is any treats that function as an aid to dental care and anal health.
What’s your most recent tv, movie, or podcast must-see? Anything on HGTV, the Food Network, Magnolia Network, or sports game.
After both enjoying corporate lives, Janet and Ken Platt opened JP’s Grooming Spa in 2005. The business sold homemade dog treats, custom birthday cakes, and chicken jerky from a local bakery. When the local baker’s father passed away, she re-located to Florida. JP’s customers were now on the hunt for the lovable homemade products and Janet and Ken were left with the task of finding the Amish supplier they were told had been making the chicken. When they were informed the supplier was re-packaging non-American chicken that had been proven to be harmful and lead to death in some dogs, they were outraged. Janet and Ken immediately started research and development in their home to create safe and edible product to replace the chicken jerky in 2008. They developed a solution similar to how a potato chip is created and similarly named the item “Chicken Chips.” With the creation of this new item, Maestro’s Dog Haus was now in its beginning phase. Janet shares how Maestro’s Dog Haus was built from a passion to protect innocent pets from harmful ingredients and products. Welcoming Maestro to the family
In 2011, while I was still grooming dogs, a pregnant Shih Tzu came through the door. Little did I know that two weeks later, one of her pups would be ours. Maestro was born Sept. 27, 2011. Maestro is the mascot of our stores. He loves to sleep in his playpen in the kitchen at the Bloomfield Hills location and awakes when a dog comes in. Following his visual approval, he returns back to bed. We opened Maestro’s Dog Haus in Bloomfield Hills on his first birthday, so we’ll be celebrating 10 years of our business this coming September. Expanding to Ferndale After opening in Bloomfield Hills, we attended the Birmingham Farmers’ Market and a DIY event in Ferndale to get exposure in the area. Everyone was thrilled to get a treat for their dog. Their attitude inspired us to open up a second location in Ferndale. We found a great place and opened in 2016. Ferndale customers love to spoil their pets and stop by the store during their morning walks to pick up a treat. The Bloomfield Hills location is more of a destination store, although some customers come for the deli. Our Culinary Crew Our culinary team is made up of certified chefs, sous chefs and individuals interested in healthy options for treats. Maestro is also a big part of our team – he’s the official taste-tester. If he likes it, we sell it. Most recently, we’ve had to add more meat to our recipes to pass his approval.
Left to right: Ken Platt, Janet Platt holding Maestro Platt, Celeste Elam, Daniel Sheffieck and Tamara Lynn Schuler.
www.retailers.com
We make, package, and label all the products in the store, so we know exactly what’s in our selection. The treats and anything from our deli are the best-selling items. Make no mistake, we won’t sell a product harmful to our pets.
BUY NEARBY weekend
Oc Keep your money in Michigan! SPONSORED BY:
to b
2 er 7-9, 2 0
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www.BuyNearbyMI.com
SUPPORTING SPONSOR
WORKERS’ COMPENSATION SPECIALISTS
Jun 2022 / Jul 2022 – 15
BUY NEARBY
Helping Downtowns Thrive Congratulations to the 2022 Buy Nearby Grant Winners!
Thursday Night Market
The Michigan communities of Ada, Cadillac, St. Johns, and Vassar have been named as the winners of the first-ever Buy Nearby Downtown Grant Program. The four winners will each receive a $7,500 award that will be used to fund unique ideas that promote their downtown shopping districts. “We were very encouraged by the response to our first-ever downtown grant program because it reinforced the need across Michigan to support shopping local,” said William J. Hallan, President and CEO of Michigan Retailers Association.
CADILC A
“We received many great proposals. In the end, we believe the ones provided by the communities of Ada, Cadillac, St. Johns, and Vassar demonstrated the most original ideas. We’re excited to help these communities attract more visitors.”
Cadillac’s submission includes plans to build on an already existing Thursday Night jazz music series and add to the newly established social district and market. The market will include a
The parameters used to evaluate proposals included: overall project idea and how it encourages shoppers to buy nearby, project scope and plan, additional donations or grants from other businesses or organizations, timing, and ability to measure growth or campaign effectiveness. In addition to the $7,500 award, Nexstar Media will create a customized marketing campaign for each winner that will help build exposure to their local downtowns and their shopping districts to the masses. Learn more about each winner’s submission:
www.retailers.com
vendor area with artisan craft sellers, desserts and other goods. The grant will help to increase the visibility of the evening as well as increase weeknight dining and beverage sales. Winter Wonderland in Ada Village
AD
Ada’s goal is to establish and promote a village ambiance encouraging people to visit, shop, see the lights, engage in events, and stay for a meal. The Winter Wonderland launches on December 2 and lights will be displayed through January 31. December events include trolley rides, Santa’s workshop, an outdoor holiday movie, a window-decorating contest, a festival of trees, a winter lights walking trail, and special promotions from local businesses. More January events are planned following the holidays.
“We Are On Your Way”
ST. JOHNS The overall project goal in St. Johns is to promote that businesses in downtown are on your way to wherever you’re heading – up north
to a cottage or vacation destination, or just taking your child to karate. The campaign will also promote the Bike Trail through town, the
Farmers’ Market, annual Fall Feast-ival, and Peppermint Parade during the holidays.
Buy Nearby Puzzle Piece Project
VASSAR Vassar’s submission includes plans to promote and highlight the businesses that are one part of the downtown Vassar puzzle. The Buy
Nearby puzzle piece campaign will include digital advertising, hydrophobic art displays, physical merchandise and signage, a puzzle-
FREE
Thursdays: June 23-Aug. 25
CONCERTS
Also broadcasting on WCJB: 99.3 FM
Cadillac’s Thursday Night Markets occur each Thursday night through June, July, August. If you find yourself in town, be sure to visit a local restaurant for dinner, grab a drink to go, and head to the City Park for the weeknight concert. Stay tuned for announcements on the other grant winners.
@ R O TA RY
PERFORMING
A RT S PAV I L I O N
RAIN OR SHINE
Looking Ahead
themed mural, coupons, additional contests, and a scavenger hunt.
OVERLOOKING LAKE CADILLAC
Jazz Blues Soul in partnership with
Rock
Pop JUNE
23 JUNE
30 JU LY
07 JU LY
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28
&
R&B
The Jack Pine Savages
Presented by WCJB and Friends of UpBeat Cadillac
R&B, Blues, Jazzy Rock & Soul
Ted Alan & The Under Privileged, featuring Rob Smith Straight-a-Head Jazz & Blues
Double Trouble: Mary Rademacher, Franchesca Amarai with the Mark Kahny Band Pop, Jazz, Showtunes
Planet D Nonet
AU G.
Robert Pace’s Natures Brew: Featuring Rick Hicks
04
James Armstrong
World Touring Chicago Blues & Funky-Soul Band
Greg Nagy’s Men of Leisure Featuring Donny Brown (Verve Pipe) Blend Pop, Soul, Blues & Rock.
Bobby Murray: 3x Grammy Winning Artist Soulful Rock & Partytime Blues
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Pop, Jazz, Showtunes. The Midwest’s Premier “Lil Big Band”
Motown, Funky-Pop, Jazz & Soul
The Paul Nelson Band: 2x Grammy Winning Artist Rock & Blues
Eat-It-Up Trio: Featuring Michael Harrison & Ellie Martin Eclectic, Energetic Jazz & Blues
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RETAILERS INSURANCE
Thinking of adopting a petfriendly workplace policy? MRA General Counsel Tom Clement not only drafted the organization's pet policy but he’s testing it out with his dog. He explains what you need to know. BY: SHANDRA MARTINEZ
During the pandemic, when people worked remotely, pet adoptions skyrocketed. As companies are bringing employees back to the office, many workers want to bring along their furry friends. A growing number of companies are adopting pet-friendly policies. Research shows that petfriendly workplaces can be happy and playful. But having a pet-friendly office requires a policy that protects the safety of everyone, says Tom Clement, Michigan Retailers Association (MRA) vice president of operations and general counsel. Not only did Clement help develop MRA’s policy but he’s testing it out with his own dog, a mini goldendoodle christened Midge after the lead character in the show “The Marvelous Mrs. Maisel.” He describes Midge as a relaxed, funloving 3-year-old. At MRA, the first step in crafting a policy was checking with employees to see if they liked the idea. The focus should always be on the health and safety of employees and customers. In addition to this making good sense, federal and state occupational safety and health laws
require employers to provide a safe workplace. “It is fair to say that when adopting a pet policy that permits pets on the premises, the occupational safety laws are implicated and every caution should be undertaken,” Clement said. Possible employer liability An employer may be liable for a workers’ compensation claim if a pet injures an employee while they are working. This can be the case whether the employee is out in public, and injured by an animal he or she encounters, or in the workplace whether the animal is on the premises with or without permission. Workers’ compensation benefits can cover both lost wages and medical expenses. Michigan also has a strict liability statute for dog bites that occur without provocation, subjecting the owner of the dog to “any damages suffered by the person bitten.” A person injured by a dog while working may choose to pursue both a workers’ compensation claim and a civil tort claim against the dog owner. If, however, an
injured employee recovers both in workers’ compensation and civilly, the employer can seek subrogation (reimbursement of workers’ compensation benefits paid to the employee) from the dog owner. It is also important to note who owns the dog. If a dog belonging to the employer is in the workspace for purely social reasons, the employer could be subject to both workers’ compensation and general civil liability. An employer also has a potential liability if a third party visiting the business is attacked by the dog. Steps to consider So what should businesses consider when creating a pet policy? A logical first step is to gauge whether allowing pets into the workplace is something you and your staff want. Are people excited, or simply accepting of the idea? Are there any employees who are afraid of animals and will be put in an uncomfortable environment? Are there any employees with significant allergies or other concerns?
Midge Age: 3 Breed: Mini-Goldendoodle Best pal: Tom Clement, MRA Vice President, Operations and General Counsel
Maggie Age: 10 Breed: Belgian Malinois mix
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Best pal: David Papp, MRA Director, Information Technology Can speak (loud bark) and whisper (quiet bark)
Loves to go on walks, play fetch and nap as close as possible to her family members
coming in and out,” Clement said. This may or may not work, depending on the dog’s disposition.
Bitty
Poppy
MRA is trying out allowing multiple dogs at different times and for short intervals. The policy requires that pet owners understand their responsibilities and adhere strictly to them. If their dog is not capable of handling a situation, they’re going to need to recognize that and avoid introducing the dog to the environment.
Age: 2
Breed: Chihuahua
Best pal: Mari Aguilar, MRA Customer Service Representative
Loves to cuddle and watch TV
A second step is a safety analysis. What kind of business do you have? Will the animal be around familiar faces once acclimated or will it be regularly faced with unfamiliar faces, especially members of the public? Is there anything that can pose a danger to the animal? How many people will the animal be around and how regularly?
“Just because we write that down on the policy doesn’t mean it’s going to completely absolve us from any type of liability. We could still have workers’ compensation issues if the dog comes into the office and is misbehaving.” The policy is designed to limit those risks as much as possible. If the risks become too significant, employee and visitor safety will take priority. Pets in the office can bring a lot of benefits, including better moods and increased productivity. The key to having a pet-friendly workplace that’s safe for everyone is making sure there’s a policy and everyone is following the rules.
Age: 2
Breed: Goldendoodle
Best pal: Laura Schilling, MRA Vice President, Underwriting
Loves to steal toys that don’t belong to her
And, who knows, you might be able to train the office dog to fetch the mail.
A third step is to set parameters. If an animal has a history of aggressive behavior, it is not allowed. Misbehaving animals will be asked to leave. The pet owner is responsible for the animal’s needs and should be with the animal at all times. The owner should be sure their schedule permits availability to be with the animal. Clearly outline where the dog can and cannot go. This could include providing a petfree zone for staff who don’t want to be around animals. Set a schedule so employees know when an animal will be on the premises. “If the dog is disruptive or there are other issues, somebody from management is going to step in and say, ‘This just isn’t working.’ And, ultimately, we wouldn’t hesitate to pull the plug if the policy became problematic. Testing it out MRA’s offices in Lansing seem an ideal candidate for the experiment because it has a mid-size workforce, spread out over several floors, with occasional visitors. Employees are permitted to bring their dogs in at scheduled times and only one dog is allowed at a time. “If you’re a true retail shop, you might have a dog that belongs to the owner or an employee and is always there and used to customers Jun 2022 / Jul 2022 – 19
MILESTONE MEMBERS
10 Years
Stadium Opticians Inc., Ann Arbor
North Central Michigan College, Petoskey
Foam N More Upholstery Inc., Clawson
First Presbyterian Church of Pontiac, Pontiac
Crossroads Digital Outdoor LLC Lansing
First Presbyterian Church of Warren, Warren
St. Stephen Community Church, Lansing Grow & Lead: Community & Youth Development, Marquette
NEW MEMBERS
Suzy Q’s Goodies Cascade Rental Center, Ada
Axon Properties LLC, Bloomfield Hills
On-River LLC, Ada
Shoreline Concepts LLC, Brighton
Howell Holdings LLC dba Great Lakes Security, Adrian
Canterbury Chateau Bread & Breakfast, Brighton
Hanse Environmental Inc., Allegan
Prudential Pest Management LLC, Burton
Scotland Oil Company, Alma
Dachshund Logistics LLC, Byron
Neighborhood Provisions, Alpena
Laninga Appliance Inc., Byron Center
Wanigas Rod Company, Ann Arbor
Byron Center Christian School, Byron Center
Dreammaker Bath & Kitchen of Ann Arbor, Ann Arbor
International Trading Solutions Inc., Canton
Complete Production Systems Inc., Ann Arbor
Soteria Security Solutions LLC, Clarkston
Stout Creek Landscapes Inc., Baldwin On the Go Takeout LLC, Battle Creek
Duke Creek Campground, Cedar Springs
Concord
Owner: Susan Tolles Year opened/started: 2022
Electric Chair Tattoo LLC, Clio
Specialties: Baked goods & organic coffee
Stoneleigh Construction Inc., Commerce Township
MRA services: Credit Card Processing
David’s Heavy Duty Tool Sales LLC, Comstock Park
Best business advice given or received: Do something you love and you will never work a day in your life
Peninsulas, Berkley
Dynamacore LLC dba Glazed and Confused, Crystal Falls
Favorite thing about Concord: You can’t beat small town friendships
Cozmo Partners LLC, Birmingham
Covenant Community Care Inc, Dearborn
Recent watch: Our Great National Parks
Merlington Enterprise LLC, Battle Creek Encompass Therapy Center, Bay City Great Bay Cab Company, Bay City
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Purple Punch Station LLC dba Sun Provisions, Decatur
Cart Parts Plus, Holland
The Delton Market LLC, Delton
Vieja Havana LLC dba Havana Grill, Holland
Baobab Fare LLC, Detroit
Navajo Trading Post, Houghton Lake
Food Giant, Detroit Supreme Heating & Cooling, Detroit
Hamilton Chiropractic & Physical Rehab, Hudsonville
YBM Distribution, Detroit
Instaset Plastics Company LLC, Ira Twp.
La Ventana Cafe LLC, Detroit
Brockie Fabricating and Welding LLC, Jackson
Douglas Congregational UCC, Douglas BIG Best in Games, Farmington Mega Coney Island LLC, Fenton Pat’s Food Center Inc., Freeland Kilwins of Grand Haven, Grand Haven ServiceMaster Grand Rapids, Grand Rapids Car Hub Inc., Grand Rapids Bowman & Co CPA PC, Grand Rapids Executive Exterior Cleaning, Grandville
Holland Peanut Store LLC, Holland
Georgetown Dental Professionals PLLC, Jenison Alpha Delivery Services Inc., Kalamazoo Express Signs Inc., Kentwood Northwoods Manufacturing Inc., Kingsford SNL Restaurant dba Valentino’s Italian, Lake Orion Lake Orion Downtown Development Auth., Lake Orion
Madison Masonry Contractors Inc, Harrison Township
Paul L Rashid DMD PLLC, Lansing
Benvenuto Inc., Harrison Township
HP Couture Inc. dba First Lady Couture, Lathrup Village
Cabana Blue Sports Bar & Grill, Harrison Township
Westborn Market, Livonia Beauchamp Plumbing & Heating, Marquette
MRA services: Credit Card Processing
Togo’s Inc., Marquette
Best business advice given or received: Ask yourself “What would my customer want?”
MBR Ent Inc. dba Beard Oil Distributing, Mount Pleasant Munising Cannabis Company, Munising LKR36LLc dba Booyah’s Bar & Grill, Muskegon
Year opened/started: 2016 Specialties: Providing quality products and expertise for a customer’s next adventure MRA services: Workers’ compensation Best business advice given or received: Good things don’t come easy and it takes hard work and perseverance Favorite thing about Concord: The people Recent watch: Yellowstone
Favorite thing about St. Clair Shores: The community and hometown feel Recent book, show or podcast you binged: Glow up, a Netflix glass blowing contest
Prime Solutions, Otsego
Plamondon Investments LLC, Traverse City
Orbit Marketing LLC dba Climax Solar, Portage
Brian R Fisher DDS, Traverse City
Reed City Feed & Supply LLC, Reed City
Owners: Brian and Tammy Sukarukoff
Year opened/started: 1987 Specialties: Handcrafted American gifts
Signature Consultants Inc., Mayville
Mio
Owner: Gloria Kinne
Brooknelle Pet Resort LLC, Lowell
McDonald Trucking Inc., Mount Pleasant
AuSable River Outfitters
St. Clair Shores
Georgetown Auto Care Center LLC, Jenison
Teddy Griffin’s Roadhouse, Harbor Springs
Hart Historic District, Hart
Circare
Paesano’s Pizza TC LLC, Traverse City
Passion Care Services LLC, Riverview
The Claridge Restaurant Group LLC, Traverse City
Camp Roger, Rockford
Lawrence J Acker PC, Troy
Cutting Edge Hardscapes LLC, Rockford
The Gym of Vicksburg LLC, Vicksburg
East Side Soup Kitchen, Saginaw
MLL Schoenherr Inc., Warren
Smitty’s Sundown Lounge LLC, Sault Sainte Marie
Rapid Metals Inc., West Bloomfield
42N Naturals LLC, South Haven National Trails LLC, Southfield Lucky Pablo Inc., Southfield Kayak Shack LLC, Spring Lake
Inbound US Logistics LLC, Westland Catering by Kelly’s, Williamsburg Williamston Theatre, Williamston Witte Lawn Maintenance Inc., Wyoming
Cairns Country Cones LLC, Stanton Automated Production Systems Inc., Sterling Heights Hopper’s Trucking Inc., Taylor Great Lakes International Trading Inc., Traverse City Maritime Classics LLC, Traverse City Jun 2022 / Jul 2022 – 21
FROM THE ARCHIVES
Remembering Michigan Retailer (May 1962) Vol. 8 Issue 1 Every now and then, we stumble upon gems from our archives.
In this issue we feature a Michigan business with a deep history of fathers and sons working side-by-side. June is also the month to honor our dads on Father’s Day and to celebrate paternal bonds. This vintage ad from 1962 showcases the love we have for our fathers – the centers of our world.
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PUBLICATION OFFICE
BOARD OF DIRECTORS
MICHIGAN RETAILERS SERVICES, INC. BOARD OF DIRECTORS
603 South Washington Avenue Lansing, Michigan 48933
Bo Brines Chair Little Forks Outfitters, Midland
William J. Hallan President & CEO
Phone: 517.372.5656 or 800.366.3699
William J. Hallan President & CEO Michigan Retailers Association
Fax: 517.372.1303
Bill Golden Vice Chair Golden Shoes, Traverse City Peter R. Sobelton Treasurer Mondial Properties, Birmingham
ABOUT US Michigan Retailer (USPS 345-780, ISSN 0889-0439) is published in February, April, June, August, October, & December by Michigan Retailers Association. 603 South Washington Avenue Lansing, Michigan 48933 Periodical postage paid at Lansing, Michigan Postmaster: Send address changes to 603 South Washington Ave., Lansing MI 48933. This publiction may be recycled with white office paper.
Chad Ayers Allendale True Value, Allendale Rachel Hurst Kroger Co. of Michigan, Novi John Leppink Leppink’s Food Centers, Belding Joe Swanson Target, Retired
Becky Beauchine Kulka Past Chair Becky Beauchine Kulka Diamonds and Fine Jewelry, Okemos Kim Edsenga Meijer, Inc., Grand Rapids
MICHIGAN RETAILER
Dan Marshall Marshall Music Company, Lansing
William J. Hallan Publisher
Orin Mazzoni, Jr. Orin Jewelers, Northville
Rachel Schrauben Copy Editor and Content Manager
Joseph McCurry Credit Card Group
Josh Delany Design and Layout
Bryan Neiman Neiman’s Family Market, St. Clair
Shandra Martinez Contributor
Barb Stein Great Northern Trading Co., Rockford
Steve Jessmore, Josh Delany and Lisa Reibsome Photographers
Thomas Ungrodt TDU Consulting, LLC, Ann Arbor D. Larry Sherman Board Member Emeritus
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MRA22JUN ADVERTISE
With every issue, we reach retail owners, managers, and executives who make spending decisions for 15,000 stores and websites across the state. To request a media kit, email Rachel Schrauben at rschrauben@retailers.com
MICHIGAN
R E TA I L E R 603 South Washington Avenue Lansing, Michigan 48933 Phone: 517.372.5656 or 800.366.3699 Fax: 517.372.1303
