THE FIXIE

Page 1

PIN JUI HUANG (MICKY) 03616573 Graduate School of Web Design & New Media

Presentation Date: 07. 15 .14 l Academy of Art University


TABLE OF CONTENTS OVERVIEW

PROOF OF CONCEPT

04 THESIS ABSTRACT

23

INFORMATION ARCHITECTURE

05

AUTOBIOGRAPHY

27

PROOF OF CONCEPT

06

RESUME

44

TECHNICAL SPECIFICATIONS

07

STATEMENT OF INTEREST

45 TIMELINE

08 THESIS PROPOSAL 09

INSPIRATION

RESEARCH & ANALYSIS 11

MARKET RESEARCH

15

COMPETITOR ANALYSIS

17

COMPETITOR MATRIX

18

TARGET AUDIENCE

19

USER PERSONS

VISUAL DESIGN 47 MOODBOARD 48

TYPE & COLOR SPECIFICATIONS

PORTFOLIO 50 PORTFOLIO

54 BIBLIOGRAPHY


OVERVIEW


MICKY HUANG l THE FIXIE 4

THESIS ABSTRACT

THESIS ABSTRACT

“THE FIXIE” is a computer browser end first website which helps people who wants to make their customized fixed gear bike and pay it with a good price.


MICKY HUANG l THE FIXIE

AUTOBIOGAPHY

“ The best place to succeed is where you are with what you have. ”

— Charles M. Schwab

I’m from Taitung, Taiwan. When I was a child,

I tart to learn how to do coding, user testing, and

I have showed a passion for art and liked to

design websites. Therefore, I understand to build

discover new things in my life.

a good website requires good user testing and interface. The interface indicates how to use this

5

AUTOBIOGRAPHY

I attended Shih Chien University and my major

product because the designers can’t always stand

was Computer Simulation & Design. While in the

next to users to teach users how to use it. I want

university, I developed my skill in programing

to develop in coding, user experience, motion

and computer simulation because I like to use

graphics, and visual design in Academy of Art

math to create a user-fr iendly environment

University.

and user platform. After I graduated, I decided to study web design, so I came to Academy of

My career goal is to become a web programing

Art University to lear n more about new web

designer because I can analyze user’s needs and

technology. I am very interested in Web design

create useful websites. I want to make my design

& N ew m e d i a b e c a u s e I c a n l e a r n a l o t o f

more interactive and easy for people to use.

programing techniques in this major.


MICKY HUANG l THE FIXIE

RESUME Pin Jui Huang

EXPERIENCE

San Francisco, CA 94115

GRUNGE Team

mickyh29@gmail.com

Clothes Website Final porject on BMF / 2012

415-7285935

TAITUNG Hockey Team Logo desing inline hockey of Taitung / 2012

EDUCATION 6

2007 - 2008

REGAL SEAL International Trading Co.Ltd

Chang Jung Christian University

Spanish wine poster, table cards,

Department of Athleties Sports

package design / 2013

RESUME

2008 - 2001

Shin Chine University, BFA Department of Computer Simulation & Design 2012 - Present

Academy of Art University, MFA Web Design & New Media

TECHINICAL SKILLS

Software : Photoshop, Illustratoe, Indesign, Dreamweaver, Flash, After Effect Interactive : HTML5, CSS3, PHP, JavaScript, jQuery, ActionScript3, C++ LANGUAGES

Mandarin, English.


MICKY HUANG l THE FIXIE

STAEMENT OF INTEREST I am a cyclists. Since elementary school to university, I ride almost everyday because riding bike is one of my hobbies. I enjoy riding a bicycle. After I moved to San Francisco, I encountered a lot of problems when I tried to assemble and fix gear bicycles.

7

I am passionate with my favorite things. I want to use my web technology knowledge to build an interesting website. I choose to design a website

STATEMENT OF INTEREST

that allows audience to customize fixed gear bicycle and compare prices with local bike stores to be my thesis project.


MICKY HUANG l THE FIXIE

THESIS PROPOSAL YOUR FIRST FIXED GEAR BIKE, YOUR FIRST DESIGN. “THE FIXIE” is a website for fixed gear bike beginners. What does the website do? The main functions of this website are that users can design their own fixed gear bicycles online, and

8

compare the prices from local bike stores in San Francisco. Also, users will be able to send instant messages to each bike stores when comparing the bike prices. “THE FIXIE” website provide a place for users to enjoy the fun and interactive bike design process.

THESIS PROPOSAL

In 20th century, most of our daily life products can be customized by consumers through internet, such as, clothes, shoes, and accessories, etc. Therefore, why don’t we design our bikes online? Selecting of more than one design, user can choose the bicycle size, color, and parts from this website. Through this website the cyclists have more space to share their design.


MICKY HUANG l THE FIXIE

INSPIRATION NIKEiD Nike has a good interface design for its customized shoe section. The NikeiD website does not only offers a variety of shoe design options (size, color, user id), but also gives consumers plenty of materials to choose from. This provides a very user-friendly and customizable designing experience.

9

URL: www.nike.com/us/en_us/c/nikeid?cp=usns_kw_AL!1778!3!34161622022!b!!g!nikeid%20com!c

INSPIRATION


RESEARCH & ANALYSIS


MICKY HUANG l THE FIXIE 11

MARKET RESEARCH RESEARCH 01.

Fixed Gear Bike Riding Population in the United States Source: thisbigcity.net/green-cities-better-bike-lanes

MARKET RESEARCH

No.2 San Francisco 2,109,000

No. 1 New York 2,480,000


MICKY HUANG l THE FIXIE

RESEARCH 02.

Cyclists Preference on Three Different Types of Bicycles San Francisco, 2013 Source: www.thefixedgearworld.com

12

MARKET RESEARCH

FIXED GEAR BIKE

ROAD BIKE

MOUNTAIN BIKE


MICKY HUANG l THE FIXIE

RESEARCH 03.

Custom fixed gear bike proportion in San Francisco local bike shop Source: www.thefixedgearworld.com

13

MARKET RESEARCH

64% San Francisco local bike shops have customize bicycle service. Within 64% San Francisco local bike shops, only 5% of them also provide online customize bicycle service.


MICKY HUANG l THE FIXIE 14

RESEARCH 04.

Why do people like custom fixed gear bike? Source:www.reddit.com/r/AskReddit/comments/gsbtk/why_do_people_ride_fixed_gear_bikes_in_the_city/

Mechanical durability and simplicity

75%

Easy terrain and shorter trips

MARKET RESEARCH

45%

Fixed gear bike isn't exactly complicated machines

55%

For most city riding, one gear is all you need

30%

Fixed gear bike is the easiest customized bike

80%


MICKY HUANG l THE FIXIE

COMPETITOR ANALYSIS COMPETITOR A

MISSION BICYCLE COMPANY Mission Bicycle Company is a local fixed gear bicycle shop in San Francisco. Mission Bicycle Company was formed in 2008 with a simple premise: to build the most beautiful, practical and customizable bikes on the market. URL: www.missionbicycle.com

PROS 15

- Simple and clean user interface. - Basic instructions for each custom link.

COMPETITOR ANALYSIS

- Simple customization features bicycle.

CONS - No clear picture or model description bicycle design aspects. - not enough details on every aspect of design bicycle.


MICKY HUANG l THE FIXIE

COMPETITOR B

BIG SHOT BIKES STORE BIG SHOT is a online custom fixed gear bike store. It does not have physical storefront, and it is a large fixed gear bike factory.

PROS - This website has more fixed gear bikes images

16

on gallery page. - For the assembly of fixed gear bicycle feature,has a lot of options.

COMPETITOR ANALYSIS

CONS - User interface is too cluttered - Custom bike page doesn't have enough information


MICKY HUANG l THE FIXIE

COMPETITOR MATRIX FIXIESTUDIO 3D BIKE MODEL CIRCLE TABLE FUNCTION BIKE PARTS INFORMATION

17

CHOOSE BIKE COLOR

COMPETITOR MATRIX

UPGRDES BIKE PARTS COMPARE BIKE PRICE

GALLERY MESSAGE SERVICE MOBILE WEBSITE

BIG SHOT

SINGLE BIKES

MISSION BICYCLE COMPANY

THE FIXIE


MICKY HUANG l THE FIXIE

TARGET AUDIENCES PRIMARY - New fixed gear bike beginners - 18 - 28 years old - Live in SF - People who want to customize fixed gear bikes - People who want to compare prices from local stores

18

SECONDARY TARGET AUDIENCES

- People who already have fixed gear bike. Before, they didn’t customize their fixed gear bikes, now they want to customize their fixed gear bikes.


PERSONA DANNY . K

IRIS LIN

JOE RONG

Some people like to design their own thing. For those fixed gear bike beginners in San Francisco, they want to customize their own bike. They interested in customization fixed gear bikes.


PERSONA A

MICKY HUANG l THE FIXIE

Joe Rong

“ I wonder where I can get start to design my own fixed gear bike. ” Age: 27

NEEDS

Location: San Francisco

- Clear interface design

Languages: English, Mandarin

- Complete information about fixed gear bike

Joe is an engineer, and he is a fixed gear bike 20

- Bike patrs upgrade

beginner in SF. He wants to customize his first

USER GOALS

fixed gear bike here.

- Get a good price

PERSONA

He had many riding rode bike experience in

- Easy to use the customize bicycle service

China. When he came to here, he saw many young people ride fixed gear bikes. He is a passionate young designer, he wants to design his own fixed gear bike.

USER TASK FLOW HOME

DESIGN YOUR BIKE

CHECK ORDER DETAILS

ORDER

RATE

COMPARE PRICES


PERSONA B

MICKY HUANG l THE FIXIE 21

Iris Lin

“ Any suggestions for fixed gear shops here in SF? ” Age: 25

NEEDS

Location: San Francisco

- Clear interface design

Languages: English, Mandarin

- Complete information about fixed gear bike

Iris is a student in AAU and she likes to ride a bike. The first time she heard about fixed gear bike is in 2013 when she came to SF.

- Bike patrs upgrade

USER GOALS

PERSONA

- Get the a good price

She is now a fixed gear bike beginner and she

- Easy to use the customize bicycle service

wants to buy her first fixed gear bike here. She hopes she can ride bike to enjoy life in SF.

USER TASK FLOW

HOME DESIGN YOUR BIKE

SIGN IN SAVE

MY SAVED DESIGN


PROOF OF CONCEPT


MICKY HUANG l THE FIXIE 23

INFORMATION ARCHITECTURE HOME

WHAT IS FIXED GEAR BIKE

BIKE SPECIFICATIONS

DESIGN YOUR FIXIE

SIGN IN & VIEW MY PREVIOUS DESIGN

INFORMATION ARCHITECTURE

SIGN IN

MY DESIGN

DESIGN YOUR BIKE

SAVE

RATE

COMPARE PRICES

ORDER


PROOF OF CONCEPT

HOME PAGE MICKY HUANG l THE FIXIE

24

PROOF OF CONCEPT


PROOF OF CONCEPT

INTRODUCTION PAGE - What is fixed gear bike? MICKY HUANG l THE FIXIE 25

PROOF OF CONCEPT


PROOF OF CONCEPT

BIKE SPECIFICATIONS - A MICKY HUANG l THE FIXIE 26

PROOF OF CONCEPT


PROOF OF CONCEPT

BIKE SPECIFICATIONS - B MICKY HUANG l THE FIXIE 27

PROOF OF CONCEPT


PROOF OF CONCEPT

DESIGN YOUR FIXIE MICKY HUANG l THE FIXIE

28

PROOF OF CONCEPT


PROOF OF CONCEPT

DESIGN YOUR BIKE - Start page

MICKY HUANG l THE FIXIE

THE FIXIE

HOME LOG IN & VIEW MY DESIGN DESIGN

COMPARE PRICES

ORDER

FROM

SIZE & SPECS

$

FRAME SIZE

800

50 cm SPECS SIZE 1/8”

COLORS FRAME

29

PROOF OF CONCEPT

PARTS UPGRADES (Optional) SADDLE $ 20.00

Origin 8 Urban Aero Saddle YOUR EMAIL ADDRESS SAVE

RATE


PROOF OF CONCEPT

DESIGN YOUR BIKE - Choose Your Bike Fram Size

MICKY HUANG l THE FIXIE

THE FIXIE

HOME LOG IN & VIEW MY DESIGN DESIGN

COMPARE PRICES

ORDER

FROM

SIZE & SPECS

$

FRAME SIZE

800

50 cm 50 cm

53 cm SPECS SIZE 56 cm 1/8” 59 cm 62 cm COLORS FRAME

30

PROOF OF CONCEPT

PARTS UPGRADES (Optional) SADDLE $ 20.00

Origin 8 Urban Aero Saddle YOUR EMAIL ADDRESS SAVE

RATE


PROOF OF CONCEPT

DESIGN YOUR BIKE - Choose Your Bike Specs Size

MICKY HUANG l THE FIXIE

THE FIXIE

HOME LOG IN & VIEW MY DESIGN DESIGN

COMPARE PRICES

ORDER

FROM

SIZE & SPECS

$

FRAME SIZE

800

50 cm SPECS SIZE 1/8” 1/8” 3/32”

COLORS

FRAME

31

PROOF OF CONCEPT

PARTS UPGRADES (Optional) SADDLE $ 20.00

Origin 8 Urban Aero Saddle YOUR EMAIL ADDRESS SAVE

RATE


PROOF OF CONCEPT

DESIGN YOUR BIKE - Change the Color of Frame

MICKY HUANG l THE FIXIE

THE FIXIE

HOME LOG IN & VIEW MY DESIGN DESIGN

FROM

$

800

COMPARE PRICES FRAME

ORDER

SIZE & SPECS FRAME SIZE 50 cm SPECS SIZE 1/8”

COLORS FRAME

32

PROOF OF CONCEPT

PARTS UPGRADES (Optional) SADDLE $ 20.00

Origin 8 Urban Aero Saddle YOUR EMAIL ADDRESS SAVE

RATE


PROOF OF CONCEPT

DESIGN YOUR BIKE -

Change the Color of Rims and Choose your Saddle (Upgrades)

MICKY HUANG l THE FIXIE

THE FIXIE

HOME LOG IN & VIEW MY DESIGN DESIGN

COMPARE PRICES

ORDER

FROM

SIZE & SPECS

$

FRAME SIZE

800

50 cm SPECS SIZE 1/8”

COLORS RIMS

33

PROOF OF CONCEPT

RIMS

PARTS UPGRADES (Optional) SADDLESADDLE CLIPS & STRAPS

$ 20.00

TIRE TAPE & GRIPS BRAKES Origin 8 Urban Aero Saddle

YOUR EMAIL ADDRESS SAVE

RATE


PROOF OF CONCEPT

DESIGN YOUR BIKE -

Change the Color of Cranlset and Choose your Saddle (Upgrades)

MICKY HUANG l THE FIXIE

THE FIXIE

HOME LOG IN & VIEW MY DESIGN DESIGN

COMPARE PRICES

ORDER

FROM

SIZE & SPECS

$

FRAME SIZE

830

50 cm SPECS SIZE 1/8”

COLORS CRANKSET

34

PROOF OF CONCEPT

CRANKSET

PARTS UPGRADES (Optional) SADDLE $ 30.00

Specialized Romin Evo Expert 2013

YOUR EMAIL ADDRESS SAVE

RATE


PROOF OF CONCEPT

DESIGN YOUR BIKE -

Change the Color of Chain and Choose your Clips & Straps (Upgrades)

MICKY HUANG l THE FIXIE

THE FIXIE

HOME LOG IN & VIEW MY DESIGN DESIGN

COMPARE PRICES

ORDER

FROM

SIZE & SPECS

$

FRAME SIZE

830

50 cm SPECS SIZE 1/8”

COLORS CHAIN

35

PROOF OF CONCEPT

PARTS UPGRADES (Optional) CHAIN

SADDLESADDLE CLIPS & STRAPS

$ 30.00 $ 30.00

TIRE TAPE & GRIPS Specialized Romin Evo Expert 2013 BRAKES Specialized Romin Evo Expert 2013

YOUR EMAIL ADDRESS SAVE

RATE


PROOF OF CONCEPT

DESIGN YOUR BIKE -

Change the Color of Pedals and Choose your Saddle (Upgrades)

MICKY HUANG l THE FIXIE

THE FIXIE

HOME LOG IN & VIEW MY DESIGN DESIGN

COMPARE PRICES

ORDER

FROM

SIZE & SPECS

$

FRAME SIZE

830

50 cm SPECS SIZE 1/8”

COLORS PEDALS

36

PROOF OF CONCEPT

PARTS UPGRADES (Optional) PEDALS

CLIPS & STRAPS $ 20.00

MKS Twin Toe Clips

YOUR EMAIL ADDRESS SAVE

RATE


PROOF OF CONCEPT

DESIGN YOUR BIKE - Choose your Saddle (Upgrades)

MICKY HUANG l THE FIXIE

THE FIXIE

HOME LOG IN & VIEW MY DESIGN DESIGN

COMPARE PRICES

ORDER

FROM

SIZE & SPECS

$

FRAME SIZE

850

50 cm SPECS SIZE 1/8”

COLORS PEDALS

37

PROOF OF CONCEPT

PARTS UPGRADES (Optional) PEDALS

CLIPS & STRAPS $ 20.00

Retrospec FGFS Straps YOUR EMAIL ADDRESS SAVE

RATE


PROOF OF CONCEPT

MICKY HUANG l THE FIXIE 38

COMPARE PRICES - Local Bike Stores in San Francisco

THE FIXIE

HOME LOG IN & VIEW MY DESIGN

DESIGN

ORDER

COMPARE PRICES

Your design is available in these local stores:

$

$

PROOF OF CONCEPT

$

$

850 932 950

MISSION BICYCLE 766 Valencia Street, San Francisco, CA 94110

(415) 683-6166 Mon-Sat 11 - 7, Sun 11 - 6

MORE

MASH TRANSIT 284 Sanchez Street, San Francisco, CA 94114

1073 Market St, San Francisco, CA 94102

Tues–Fri 11–7, Sat 11–5

1,000 MORE

1592 Market St, San Francisco, CA 94102

C O N TA C T

ORDER

C O N TA C T

ORDER

C O N TA C T

ORDER

(415) 484-6575 Mon-Fri 11 - 7, Weekends 12 - 5

MORE

MARKET STREET CYCLES

ORDER

(415) 448-6611

MORE

HUCKLEBERRY BICYCLES

C O N TA C T

(415) 255-2453 Mon-Fri 8 - 7, Sat 10-5, Sun 11 - 6

MORE RESULTS >


PROOF OF CONCEPT

COMPARE PRICES - Bike Design Details

MICKY HUANG l THE FIXIE

THE FIXIE

HOME LOG IN & VIEW MY DESIGN

DESIGN

Your design is available in these local stores:

$

850

MISSION BICYCLE

932

Parts Quality

PROOF OF CONCEPT

$

$

FRAME SIZE : 50 cm SPECS SIZE : 1/8 ”

950

Mon-Sat 11 - 7, Sun 11 - 6

MORE

HANDELBAR STYLE : BULLHORN

$

(415) 683-6166

766 Valencia Street, San Francisco, CA 94110

Bike Information

39

ORDER

COMPARE PRICES

MORE

FRAME : Lightweight steel frame

MASHRIMS TRANSIT : 6KU 700c Fixie Wheels

CHAIN : KMC Chain Z-410 1/8”

(415) 448-6611

SADDLE : Specialized Romin Evo Expert 2013 $ 30.00

PEDALS : Specialized P.Series BMX Pedals 2013 STRAPS : Retrospec FGFS Tues–Fri 11–7, Sat 11–5 284CRANKSET Sanchez Street, San Francisco, CA 94114 : Origin8 ProPulsion $ 20.00 C O N TA C T Track Crankset 1/8” 165MM

1073 Market St, San Francisco, CA 94102

MARKET STREET CYCLES 1592 Market St, San Francisco, CA 94102

ORDER

BACK

(415) 484-6575 Mon-Fri 11 - 7, Weekends 12 - 5

MORE

MORE

ORDER

Parts Upgrades

HUCKLEBERRY BICYCLES

1,000

C O N TA C T

C O N TA C T

ORDER

C O N TA C T

ORDER

(415) 255-2453 Mon-Fri 8 - 7, Sat 10-5, Sun 11 - 6

MORE RESULTS >


PROOF OF CONCEPT

MICKY HUANG l THE FIXIE 40

COMPARE PRICES - Online Message

THE FIXIE

HOME LOG IN & VIEW MY DESIGN

DESIGN

ORDER

COMPARE PRICES

Your design is available in these local stores:

$

$

PROOF OF CONCEPT

$

$

850 932 950

MISSION BICYCLE 766 Valencia Street, San Francisco, CA 94110

(415) 683-6166 Mon-Sat 11 - 7, Sun 11 - 6

MORE

MASH TRANSIT 284 Sanchez Street, San Francisco, CA 94114

1073 Market St, San Francisco, CA 94102

ORDER

C O N TA C T

ORDER

C O N TA C T

ORDER

(415) 448-6611 Tues–Fri 11–7, Sat 11–5

MORE

HUCKLEBERRY BICYCLES

C O N TA C T

(415) 484-6575 Mon-Fri 11 - 7, Weekends 12 - 5

MISSION BICYCLE

MORE

Your design has been sent to the store.

1,000 MORE

MARKET STREET CYCLES 1592 Market St, San Francisco, CA 94102

Hi! How can I help you?

(415) 255-2453 Mon-Fri 8 - 7, Sat 10-5, Sun 11 - 6

C O N TA C T

ORDER

MORE RESULTS >


PROOF OF CONCEPT

ORDER INFORNATION PAGE

MICKY HUANG l THE FIXIE

THE FIXIE

HOME LOG IN & VIEW MY DESIGN DESIGN

ORDER

COMPARE PRICES

ODER SUMMARY Subtotal

$850

Shipping

FREE

Estimared Tax

$56.50

Total

$906.50

ADDRESS

41

Country*

United States

Name*

First Name

Last Name

Street Address*

PROOF OF CONCEPT

Unit

Apt, Suit or Floor

City* Select

State*

Zip Code*

SHIPPING ADDRESS Ship to my Billing Address Ship to a Different Address

CONTACT INFORMATION PARTS

SIZE & SPECS

PARTS

HANDELBAR

BULLHORN

FRAME

SADDLE

Origin 8 Urban Aero

FRAME

50 cm

RIMS

STRAPS

Retrospec FGFS

SPECS

1/8”

CRANKSET CHAIN PEDALS

COLOR

UPDATEDF PARTS (option)

Phone* Email Address* DELIVERY PAYMENT ODER REVIEW

(123) 456-7890


PROOF OF CONCEPT

LOG IN PAGE

MICKY HUANG l THE FIXIE

THE FIXIE

HOME LOG IN & VIEW MY DESIGN

LOG IN

42

Your email address Password

PROOF OF CONCEPT

Forgot your password? Create a account LOG IN


PROOF OF CONCEPT

MY SAVED DESIGNS

MICKY HUANG l THE FIXIE

THE FIXIE

HOME

LOG OUT

MY SAVED DESIGNS 15.07.2014 PARTS

SIZE & SPECS

PARTS

COLOR

UPDATEDF PARTS (option)

HANDELBAR

BULLHORN

FRAME

SADDLE

Origin 8 Urban Aero

FRAME

50 cm

RIMS

STRAPS

Retrospec FGFS

SPECS

1/8”

CRANKSET CHAIN PEDALS

EDIT

43

ORDER

10.07.2013

PROOF OF CONCEPT

PARTS

SIZE & SPECS

PARTS

COLOR

UPDATEDF PARTS (option)

HANDELBAR

BULLHORN

FRAME

SADDLE

Origin 8 Urban Aero

FRAME

50 cm

RIMS

STRAPS

Retrospec FGFS

SPECS

1/8”

CRANKSET CHAIN PEDALS

EDIT

ORDER


MICKY HUANG l THE FIXIE

TECHNICAL SPECIFICATIONS Visual design. THE FIXIE fonts, colors, icon,

3D MAX

Photoshop / Illustrator

images, and user interface.

By using JacaScript ( three.js), 44

& three.js

TECHNICAL SPECIFICATIONS

THE FIXIE 3D BIKE BODEL

the 3D model can smoothly run on the HTML website.

JavaScript & three.js

Using HTML, CSS, JavaScript to create a 3d customize fixed

PHP / JSON Using JSON to simulate the database intead of using PHP and My SQL.

HTML5 / CSS3

gear bike web.


MICKY HUANG l THE FIXIE

TIMELINE FALL 2013

SPRONG 2014

SUMMER 2014

FALL 2014

SPRING 2015

SUMMER 2015

WNM 643 Interactive Design & Concepts

WNM 608 Web Technology 1

GLA 676 Pro. Practices for Design & Advertisers

GDS Uesr Experience

GDS Visual Design

GDS Uesr Experience

WNM 617 Mobile Web Technology

WNM 617 Topics in Motion Graphics

MIDPOINT

GDS Responsive web

GDS Content Management Systems

GDS Responsive web

GLA 606 Crossing Borders : Art & Culture in a Global Society

GLA 610 BalancingCreativity & Profitability

WNM 661 Intertactive Infographics

WNM 618 Web Technology 2

FINAL REVIEW

REVIEW

45

TIMELINE VISUAL DESIGN RESEACH PROGRAMMING USER TESTING


VISUAL DESIGN


MOOD BOARD


MICKY HUANG l THE FIXIE 48

TYPE & COLOR SPECIFICATIONS COLOR SCHEME

TYPE & COLOR SPECIFICATIONS

R: 065 G: 064 B: 066

C: M: Y: K:

70 63 62 58

R: 231 G: 178 B: 104

C: M: Y: K:

09 31 68 00

BRANDON GROTESQUE

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

R: 214 G: 171 B: 61

C: M: Y: K:

17 32 91 01

R: 000 G: 000 B: 000

C: M: Y: K:

76 68 68 91

BRANDON GROTESQUE

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz


PORTFOLIO


MICKY HUANG l THE FIXIE 50

PORTFOLIO

WORK 01.

TYPOGRAPHY POSTER WNM 605 T YPOGAPHY FOR DIGITAL MASTERS

FALL 2012 / Richards, Denise


MICKY HUANG l THE FIXIE 51

PORTFOLIO

WORK 02.

INVISIBLES WNM 619 ADVANCED DIGITAL IMAGING

SPRING 2013 / Brunsfeld, Michael


MICKY HUANG l THE FIXIE 52

PORTFOLIO

WORK 03.

ANIMATE A LOGO WNM 613 TOPICS IN MOTION

SPRING 2014 / Ritchie, Michael


MICKY HUANG l THE FIXIE 53

PORTFOLIO

WORK 04.

PRODUCT WEBSITE WNM 608 WEB TECHNOLOGY 1

FALL 2013 / Yearley, Jay


MICKY HUANG l THE FIXIE

BIBLOGRAPHY www.nike.com/us/en_us/c/nikeid?cp=usns_kw_AL!1778!3!34161622022!b!!g!nikeid%20com!c thisbigcity.net/green-cities-better-bike-lanes www.thefixedgearworld.com www.reddit.com/r/AskReddit/comments/gsbtk/why_do_people_ride_fixed_gear_bikes_in_the_city/ www.popsugar.com/photo-gallery/30844322/August-2010-Joseph-Gordon-Levitt-rode-fixed-gear-bike-while

54

www.flickr.com/photos/67996869@N00/14593724904/in/pool-singlespeed/ www.pedalroom.com/bike/raleigh-professional-1803 hypebeast.com/2009/8/carnival-tokyo-x-kinfolk-fixed-gear-bike

BIBLOGRAPHY

www.behance.net www.bigshotbikes.com www.missionbicycle.com www.fixiestudio.com www.singlebikes.com


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