T H E M O N T H LY B U S I N E S S S E C T I O N F O R L I N N A N D B E N T O N C O U N T I E S A N D T H E M I D - W I L L A M E T T E VA L L E Y
www.democratherald.com/business • www.gazettetimes.com/business
April 2012
More than 4,800 fans flocked Monteith RIverpark in Albany for the Crazy 8s at the River Rhythms concert last summer. Events such as these concerts draw people from out of town to the mid-valley. MARK YLEN | MID-VALLEY INBUSINESS
Events drive mid-valley tourism Big musical names, wine walks, OSU, historic attractions draw out-of-towners By MARIA L. KIRKPATRICK ocation, climate and the beauty of nature make the mid-valley an ideal spot to visit — but it’s specific events tied to specific interests that really help to drive tourists to the area, experts said. Festivals, museums and similar events and institutions draw well from surrounding communities, said Oscar Hult, director of the Albany Downtown Association. But events tied to specific interests, such as wine walks, which tend to be popular with locals and visitors, and the Northwest Art & Air Festival, with its centerpiece concert, that really lure out-of-town visitors into the mid-valley. Big musical names draw followers from out of town. During last year’s River Rhythms series at Monteith Park in Albany, for example, fans of the group The Coats flocked from as far as Seattle to Albany’s Monteith Riverpark and stayed the weekend. This year, Styx will headline the Northwest Art & Air Festival in August. Jimmie Lucht, executive director of the Albany Visitors Association, said this should add desirability to the festival, and he expects visitor counts, which have been reported at 30,000 for the weekend, to increase. Planned this summer is the Dog Days of Summer street festival. As a fundraiser for Safehaven Humane Society, Hult said dog lovers from all over will attend. Pet friendly accommodations in the area will be included in marketing materials and Hult expects dogs and their owners to stay the weekend and enjoy all the city has to offer. Albany’s historic home tours draw people from around the world, said Lucht. He said people come from Sweden and Germany to look at the authentically restored homes. A growing tourist attraction is Albany’s carousel project. Lucht said about around 2,000 people visit each month from all over to watch artists create animal forms. Also popular are covered bridges. Oregon has about 50 such bridges, and five are clustered in the Crabtree and Scio area. Fans traveling across the state frequently stay in the mid-valley during their trek. The Visitors Center in Albany works with lodging services and the Linn County Expo Center to put together packages to entice visitors to stay in town for entertainment and dining. The Linn County Expo Center helps to keep Albany’s tourism industry busy. Most every weekend is filled with events that draw participants and spectators. Jan Taylor, marketing and events manager for the center, said 300,000 people come through each year. From January through May, every weekend is booked for events from gun shows to dog shows to home and garden shows. The recent Northwest Horse Fair recently drew 14,000 for one weekend. Rising gas prices shouldn’t make much of an impact
TOURISM JOBS
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In the mid-valley, nearly 3,000 employees worked to take care of travelers needs. Here’s a breakdown, sector by sector, in the tourism industry.
Linn County 824 jobs in accommodations and food service 388 jobs in arts, entertainment and recreation 194 jobs in retail 44 jobs in other travel 17 jobs in ground transportation 1,470 total Linn County visitors spent $112 million in 2010, up from $103.5 million in 2009
Benton County ANDY CRIPE | CORVALLIS GAZETTE-TIMES
Bo Segerman rides during the saddle bronc event last year at the Philomath Frolic & Rodeo. Events such as the rodeo are building Philomath’s tourism industry. on numbers, Taylor said. People who come to expo events typically are really into their cause. “If they are fans, they decide to spend their money and gas prices won’t really matter,” she said. As busy as things are, Taylor always is looking for ways to increase the numbers. She said when Oregon State University football games are in Corvallis, events in Albany drop off. So she considers all kinds of requests. Coming up is a garbage rodeo. “Seriously,” Taylor said. Waste workers get together and show off their skills. “Why not,” she said. “We’ve got lots of open space out here for parking where they can run their vehicles and they can have their conferences inside. They bring people in from all over the state.”
733 jobs in accommodations and food service 456 jobs in arts, entertainment and recreation 161 jobs in retail 29 jobs in travel 16 jobs in ground transportation 1,390 total Visitors to Benton County spent $94.9 million in 2010, up from $84.6 million in 2009 Source: A report by Dean Runyan Associates prepared for the Oregon Tourism Commission.
Benton County, if it’s a football weekend, (tourism) is huge,” Summers said. “Other times, it’s just there. The biggest thing to see is OSU.” In Lebanon and the eastern portions of Linn County, nature trails, fishing and camping are tourist attractions, said Shelly Garrett, director of the Lebanon chamber. “Our 50 miles of interconnected trails, bird watching and geocaching bring in tourists,” Garrett said. “People come for fly and drift boat fishing and camping. Our draw is outdoor-oriented.” Lebanon’s tourism committee uses funds from hotel Impact on jobs and motel taxes to advertise to outdoor enthusiasts. In Linn County, 1,470 jobs are impacted by tourism. Lebanon is working to improve baseball and soccer Visitor spending was reported at $112 million in 2010, up venues to draw people from out of town to weekend from $104 million in 2009. tournaments. In Benton County, 1,390 jobs depend on tourism and Also in the works is a blues festival. Garrett said the visitors brought in about $95 million in 2010, an increase aim is to draw blues fans for the weekend, much like from $85 million the year before. Sweet Home’s Oregon Jamboree, which draws country In comparison, Deschutes County, a well-known des- music fans from Washington and California. tination offering many tourist attractions and outdoor In Benton County, one has to dig past football to find activities, including skiing, saw $536 million in visitor activities that consistently draw tourists from out of spending for 2010 and $490 million in 2009. town, but there are some promising developments, such William Summers, work force analyst for the Oregon as the growth of breweries in Corvallis. Employment Department, said Linn County has higher “Breweries are a draw in Oregon across the board,” said numbers due to Hoodoo, more campground stays and Iain Duncan, owner of Flat Tail Brewery in Corvallis. the convention center. Corvallis is moving up in popularity as microbrew “Corvallis is not a destination,” Summers said. “In SEE TOURISM | A6
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