The coolest digital window displays

the coolest

digital window displays!

Ted Baker | Are you a nosey Neighbour?

In 2017, Ted Baker launched its Keeping up with the Bakers campaign. Its interactive store windows across the UK and Europe encouraged passers-by to immerse themselves in the world of The Baker Family. When customers placed their hands onto palm-print window sensors, it triggered a photo to be taken. Using Computer Vision technology, it digitally placed the image onto the Baker Family scene.

Benefit | They’re Real!

The iconic beauty brand wanted to bring its mascara to life and demonstrate its innovative magnetic technology. As customers walked up to the 49.2-foot interactive display, AI tracking technology detected their movements and gave them control of the mascara wand. Magnetic forces flashed across the display towards a giant set of eyelashes, which lengthened in size with every streak of energy.

Hermès | Window Wonderland

Hermès wanted to create a dialogue with pedestrians across the globe. Each window provided a different story, but each shared a common theme of peering into a dream-like escape. In London, the theme was to the moon and back and it showcased pedestrians as the moon. Triggered by facial recognition, it augmented people’s eyes and lips onto the surface of the moon, displayed in a giant astronaut’s head.

Selfridges | The New Order – A Window to the Future

Window shopping becomes a reality, not just a figure of speech. The New Order windows merged the physical and digital worlds more than ever before via screens featuring 3D-animated worlds. Selfridges wanted to create otherworldly, dystopian and utopian landscapes to reflect the new aesthetic. Rather than using mannequins, the items were 3D-scanned, digitally rendered and displayed on the windows via screens.

Zara | Hyper Realistic Window Animation

The CGI animation by motion designer Shane Fu recently circulated the internet, gaining more than 17 million views online. It depicts a 3D room circling behind the shop window, inhabited by rainbow-coloured spheres. The video was commissioned by Zara and was widely believed to be showing a real LED window display. But it only exists on the internet, and it’s been fooling customers on social media. Although this isn’t a true window display, we still think it’s pretty cool!

Christian Dior | A Christmas to J’adore

Dior’s flagship London boutique was transformed by motion mapping, taking the Christmas shop window to a new level. A woodland fairy tale designed by Dior’s creative agency was projection mapped onto the three-storey architecture.