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the visit. It doesn’t apply to how much stuff the visitors purchase. Let’s take a look at some of the most common questions about it to help you get an exact idea of what this really is. Now back to pay per click advertising… Pay per click advertising on search engines allows you choose keywords you would like your site to appear for when a search query is performed. You get to decide how much you are willing to pay each time a person clicks on the search results. The more you are willing to pay per click, the higher your site will appear in the results for the keywords you choose. Because of this, your site’s appearance listing can rapidly fluctuate. However, this method is great for the marketer that is just starting out. There is literally hundreds of pay per click search engines such as MSN, Yahoo, Google. Generally, the larger the pay per click search engine is, the more you will have to bid to get to the top for your keywords. This is why it is worth investigating different search engines to find what it would cost to bid on your keywords and how much traffic they draw in. The largest companies in the pay per click industry are Google and Yahoo. Google is not a pay per click search engine, but it does provide pay per click advertising in text ad
