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SHOOTING YOUR TARGET WITH DEADLY ACCURACY
A ‘target’ market refers to the type or majority of people your business or offerings attract. This includes anyone who is directly influenced by your site or marketing and those who just stumble across the site and become participants. Targeting a specific audience has long been one of big businesses most effective strategies since you are able to identify which segments of a market are most likely to and most capable of buying your goods or service and then apply your resources to meeting their needs. Many people refer to target marketing as being an ‘action verb’ since although the general population may be potential customers an advertiser will break down a market by at least four segments, roughly defined as: Gender Age Income Social Structure These four major indices help us target an audience, but are often interactive – for instance, many goods and services such as say the gaming industry might at first seem to be best targeted at young adults; however, since income increases with age there will be a direct correlation between
