MightyBee Coconut Water Brand Book- Feb 2015

MIGHTYBEE - BRAND BOOK

M I G H T Y B E E LT D. FEB 2015

MIGHTYBEE - BRAND BOOK

M I G H T Y B E E LT D. FEB 2015

MIGHTYBEE BRAND BOOK FEB 2015

MIGHTYBEE - BRAND BOOK

MIGHTYBEE

MightyBee is a London-based colony of health-conscious individuals tasked with the mighty mission of bringing exotic, organic produce of the highest quality to the UK. We believe in Food Democracy-our inherent right to know and grow exactly what we eat. In an industry where there is a general sense of distrust towards those providing what we eat and drink, MightyBee is proud to boast a socially minded team who understands that businesses can also act ethically as a force for good.

We are our own customers, we will never provide a product that we wouldn’t love to eat or drink ourselves.

Trends will disappear and technologies will advance, but what will never change is the goodness of nature’s harvest. Our aim is to produce honest future foods that our children will continue to enjoy.

WHO WE ARE

MIGHTYBEE - BRAND BOOK

MIGHTYBEE

NAM HOM In our search for the world’s tastiest coconut, we explored every corner of Southeast Asia, eventually arriving in Ratchaburi, Thailand, where we discovered the extraordinary Nam Hom coconut.

Not only does the local blend of water and soil help to nurture an intense and unique sweetness in the fruit which was unlike anything we had ever tasted, what really made us fall in love with these young, green coconuts was the way they are lovingly grown and expertly harvested by local farmers who are immensely proud of their produce.

In this peaceful setting, canals run alongside the coconut groves where other native species of wildlife also make their homes, all of them inadvertently helping to provide the Nam Hom coconut with its unique aroma.

MIGHTYBEE - BRAND BOOK

PRODUCTS

MIGHTYBEE

V I R G I N C O C O N U T W AT E R

Our limited edition VIRGIN coconut water is quite simply water straight from the coconut.

Our VIRGIN coconut water is never pasteurised, compelling us to always work our hardest in preserving its natural state and delivering it straight to you. Its shorter shelf life only goes to show just how fresh it actually is.

Varying levels of phenolic antioxidant compound specific to each coconut dictate just how pink the water will become, if it decides to blush at all. Drinking pink is our way of saying no to standardisation.

Each coconut has its own personality and we’d like to keep it that way.

NUTRITIONAL I N F O R M AT I O N Typical Values Energy Fat of which saturates Carbohydrate of which sugars Salt Protein Cholesterol Fibre Potassium Calcium Magnesium Phosphorus

Per 100ml 118kj/28kcal 0g 0g 6.9g 6.9g 10.3mg <0.5g 0g 0g 207mg 20.4mg 8.36mg 4.41mg

PERISHABLE KEEP REFRIGERATED 0 ~ 4℃ Best before: see cap

PINK

R A W C O C O N U T W AT E R

NUTRITIONAL I N F O R M AT I O N

Our RAW coconut water is unadulterated- absolutely nothing is added or taken away. We never heat our RAW coconut water. Instead, we use a cold high pressure processing (HPP) method to prevent any potentially harmful bacteria from developing. This is not the cheapest or easiest process, but it is the only way that we can preserve nature in its most honest form.

Once opened, consume within 24 hours

Typical Values Energy Fat of which saturates Carbohydrate of which sugars Salt Protein Cholesterol Fibre Potassium Calcium Magnesium Phosphorus

Per 100ml 118kj/28kcal 0g 0g 6.9g 6.9g 10.3mg <0.5g 0g 0g 207mg 20.4mg 8.36mg 4.41mg

PERISHABLE KEEP REFRIGERATED 0 ~ 4℃ Best before: see bottle neck

MIGHTYBEE - BRAND BOOK

MIGHTYBEE - ETHOS

BEE HONEST

Competitive Pricing Our mission is a big one but right now our colony is still small. We will try our best to achieve our goal of bringing the best quality produce to our customers whilst maintaining our ethical, ecoâ&#x20AC;&#x201C;friendly practice with the manpower that we have. What we can promise is that we will be honest every step of the way.

High Profit Margins Mass Production Short-term Relief Synthetic Cures Fancy Advertising Enriching Famers Processed Long Shelf Life Artificial Additives

MIGHTYBEE - BRAND BOOK

MIGHTYBEE - ETHOS

BEE CARING The big journey of our coconut water is the sum of many untold tales.The heroes featured in these small stories are only a fraction of a larger community of like-minded individuals who have supported us each step of the way.

Following a bad harvest in 2013 due to flooding, our farmers tried various natural methods to rescue their crops and restore their harvest,one of which saw them hand-building beehives to help them with pollination

Coconut picking is an age-old tradition in Thailand, with each farmer’s expertise being passed down from one generation to the next. The deep relationship between the farmer and his tree is such that each coconut is handpicked not only to guarantethe coconut’s quality but also to monitor the tree’s health.

Each batch of our water is attentively tested to certify that everything is in good order. Our friends in the lab possess the incredible technology to identify any anomalies that may have slipped through and trace the water back to its original farm, allowing our farmers to promptly seek any necessary help.

Transporting raw coconut water from its home in Thailand to the UK is actually a lot more difficult than one might imagine. We owe so much to our logistics team, including all the drivers and transporters who take special care in ensuring that our water is kept icy fresh and alive during every step of its journey.

We would hate for everyone’s hard work to go to waste over a badly designed product. Our team spent long days and nights conceiving a bottle that looks just as good as its contents tasted. There were many other discussions at the table as we considered new and efficient ways for our water to reach as many of you as possible.

From our farmers to our transporters, every individual involved in the day-to-day operation of MightyBee treats our coconut water with huge amounts of love and care. It is precisely this culture of caring that makes our coconut water smile.

MIGHTYBEE - BRAND BOOK

MIGHTYBEE - ETHOS

BEE PEACEFUL

Being certified organic by The Soil Association was a big step for us. In our eyes, sustainable organic agriculture is more than just a label; it is the essence of who we are.

Even though organic farming is more expensive than conventional practices due to the additional time and labour required, our farmers see organic as the only way. We see no reason not to trust these experts, so with your help, our aim is to convert more farms into organic farms and to continue to grow healthy, happy coconuts.

Just as our coconut water works in symbiosis with the human body, we take pleasure in working in harmony with nature and feeding love back to the source.

Our farmers would never expose their crops to destructive chemical or synthetic pesticides.

Instead, they enlist the help of predator insects to prevent the potentially harmful parasites from spoiling their crop.

The particular ratio of seawater to freshwater helps to nurture the unique aroma of the Nam Hom coconut.

The native fish that inhabit the rivers play an essential part in fertilising the soil.

Chickens roam freely around the coconut farm, providing natural fertilization for the soil.

Aged coconut husks that have already experienced a happy, healthy life help to enrich the soil, allowing new, young coconuts to grow and thereby completing the coconutâ&#x20AC;&#x2122;s circle of life.

MIGHTYBEE - BRAND BOOK

MIGHTYBEE

We only select health-minded retailers to ensure that our message and our product is never mistranslated, working in collaboration to deliver our coconut water in its most natural state to our happy customers whilst promoting our culture of caring.

Our coconut water has had a mighty long trip having travelled from its home in Thailand all the way to the UK. Why not use our e-commerce site to complete its journey and get our coconut water delivered straight to your door?

EXPECT TO SEE US IN

MIGHTYBEE - BRAND BOOK

MIGHTYBEE

THAILAND - WE ARE EXPLORERS

LONDON

- WE ARE DOERS

MIGHTYBEE - BRAND BOOK

MIGHTYBEE

C O N TA C T

EMAIL: INFO@MIGHTYBEE.COM W E B S I T E : W W W. M I G H T Y B E E .C O M FAC E B O O K : W W W. FAC E B O O K .C O M / M I G H T Y B E E D R I N K S I N S TA G R A M : M I G H T Y B E E _ U K TWITTER: MIGHTYBEE_UK

MIGHTYBEE - BRAND BOOK

MIGHTYBEE

M I G H T Y B E E LT D. FEB 2015