MEET THE TEAM
We’re all Philadelphia-based. We’re all big, but not too big. We all have a demonstrated commitment to excellence.
Strategists, designers and engineers who thrive on creating thoughtful experiences that strengthen the bonds between great companies and their audiences.
A full-service social media and branding agency.
An independent magazine publisher who also provides design, production and prepress services to small publishers.
Philadelphia Convention & Visitors Bureau Publications, Content & Social Media
Advertising Sales
Website
Heseung Kim, President/CEO, Mighty Engine Overall Account Management Strategy Group & Day-to-Day Contact Support
Editorial and Messaging
Art & Design
Social Media
Publishing
Steven Sonntag, Content Director, Mighty Engine
Justin Rentzel, Art Director, Mighty Engine
Antoinette Marie Johnson, CEO, At Media
Alex Mulcahy, Publisher, Red Flag Media
Alex Shuptar, Senior Associate, Mighty Engine Brandon Shockley, Associate, Mighty Engine Emily Freisher, Associate, Mighty Engine
Jamie Leary, Art Director, Red Flag Media Lauren West, Senior Designer, Mighty Engine Bruno Guerreiro, Senior Designer, Red Flag Media Melissa McFeeters, Graphic Designer, Red Flag Media
Tyler Westnedge, Director, At Media Gabrielle Bonghi, Community Manager, At Media
Andrew Bonazelli, Managing Editor, Red Flag Media Lucas Hardison, Production Manager, Red Flag Media Claire Connelly, Distribution Manager, Red Flag Media
International Markets Brazil
China
Adriano Renzi, Designer, Celula Criativa Roberta Barros, Writer/Designer, Celula Criativa
Celine Ong, Brand Marketer
Differentiating Philadelphia Competitive Set: “Average� Philadelphia
Boston
Differentiating Philadelphia Competitive Set: “Average� Philadelphia
Washington, D.C.
Differentiating Philadelphia
Competitive Set: “Better than Average� Philadelphia
Chicago
Differentiating Philadelphia
Competitive Set: “Better than Average� Philadelphia
St. Louis
Differentiating Philadelphia
Competitive Set: “Industry Leaders� Philadelphia
Austin
Differentiating Philadelphia
Competitive Set: “Industry Leaders� Philadelphia
Portland
Differentiating Philadelphia Competitive Set: “Social Media� Philadelphia
Differentiating Philadelphia Our Content Philosophy
Differentiating Philadelphia Our Content Philosophy
Differentiating Philadelphia Current
New
Differentiating Philadelphia Current
New
Differentiating Philadelphia Current
New
Differentiating Philadelphia Current
New
Differentiating Philadelphia: Social Media Strategy
Differentiating Philadelphia: Social Media Strategy
Differentiating Philadelphia: International China
Brazil
Our Marketing Metrics Publications: Increase in ad revenue Increase in request for copies Website: Improved bounce rate Increase in number of page views Increase in conversion rates Social Media: Increase in fans and followers More interactions and higher engagement rates Press coverage from social campaigns, contests and engagement Increased hits to the PCVB websites from social media accounts Overall: Related industry awards
Our Marketing Metrics are Your Business Metrics PCVB Goals • Increase to top quartile rank of Great All-around Convention City in U.S. by overall meeting planners • Increase to top quartile rank of Superior CVB in the U.S. by overall meeting planners • Maintain top quartile rank of Superior CVB in U.S. by definite customers • Increase rating on Top 50 U.S. City Brand Index Customer Satisfaction • Cost • Ease of doing business • Overall satisfaction Pennsylvania Convention Center, Hotels and Offsite Venues • Number of annual bookings (meetings, conventions, tradeshows, special events) • Number of attendees • Percentage of bookings/attendance that is expansion-related • Amount of money generated through Convention Center bookings • Percentage of rebookings • Spending by convention participants in hotels, restaurants, retailers and other local businesses • Number of meeting and convention hotel room nights booked Local Economy, Tourism Industry • Amount of money generated in local economy through tourism • Number of workers whose livelihoods depend on industry • Number of workers completing Hospitality University • Number of summer internships within the hospitality industry • Number of hotel room nights booked (hotel only, PCC-related, group tour, international) • Amount of money generated from hotel nights booked • Type of overnight visitor (Convention & Group, Individual Commercial, Individual Leisure or Airline Crew) International Markets • Number of international tourists to the region • Philadelphia’s ranking among all other US cities for international travel • Percent of convention attendance from international destinations
Membership • Number of new members • Number of new members who advertise • Amount of advertisement spend per member and in total • Member retention rate • Number of member networking events • Types of member networking events • Number of attendees at each member networking event • Number of member seminars • Types of member seminars • Number of attendees at each member seminar Process • Number/type of e-blasts to targeted planner lists • Number of recipients for each e-blast • Number of inquiries as a result of e-blast • Number of bookings as a result of e-blast • Number/type of direct mail pieces • Number of recipients for each direct mail piece • Number of inquiries as a result of direct mail piece • Number of bookings as a result of direct mail piece • Number/type of print and online placements • Amount of media buy • Number of impressions • Number of convention center inquiries/bookings tied to specific ad placements • Number of press mentions in the U.S. and internationally • Hotels requesting OVG • Members requesting updates in OVG • Number of followers • Number of website visitors • Page views
Budget
Why Choose Us - Our ideas, and the ability to execute them. - Our experience, along with a demonstrated capacity to grow. - Our love for our hometown, and desire to show it.