Conceitos apresenta coleção El 2 2014 book By Schwarzkopf

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ABSOLUTES COLLECTION

036

www.schwarzkopf-professional.com

E S SE N TIAL LOOKS — M OD E RN GLAM OUR C OLLE C TION — AUTUMN/WIN TE R 2014/15

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MODERN GLAMOUR COLLECTION AU T U M N / W I N T E R 2 0 1 4 / 1 5

Together. A passion for hair

Stylebook

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ABSOLUTES COLLECTION

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TRE ND NO. 1

TRE ND NO. 2

SOFT SHEE N METALLIC TONE S C ON TRA S T WITH HIGH-SHINE CRAFTED FRINGE S

M ETA L C H I C – W E I C H E , M E TA L L I S C H SC H I M M E R N D E T Ö N E I M KON T R A S T Z U H O C H G L Ä N Z E N D E N P ON Y S

MU S T-HAV E PR ODUC T S DIE "M U S T H AVE" PR ODUK T E

T R E N D N O. 3

A F U S I O N O F DA P P L E D C O L O U R S THROUGH ROUNDED & G R A D UA T E D S H A P E S

B O HO C U R L – E I N E V E R S C H M E L Z U N G AU S G E S P R E N K E LT E N FA R B E F F E K T E N S OW I E RU N D E & G R A D U I E R T E F O R M E N

MU S T-HAVE PR O DUC TS DIE "M U S T H AV E "PR O DUK TE

T R E N D 1– 3

SUN-KIS SED BLOND E S WITH UNDONE TEXTURE & C ON TRA S TING LE NGTHS

S ON N E N G E K Ü S S T E B L ON D T Ö N E I M U N D ON E - L O O K M I T T E X T U R & KON T R A S T R E I C H E N L Ä N G E N

MU S T-HAVE PR ODUC TS DIE "MU S T HAVE"PR ODUKTE

THE THREE DIRE C TIONAL T R E N D S A DA P T E D F O R MATURE CLIE N TS

DIE DRE I RIC H TUNG SW E ISE ND E N TRE NDS FÜR REIFE RE KUNDINNE N

MU S T-HAVE PR ODUC TS DIE "MU S T HAVE"PR ODUKTE

I ns t e a d o f E s s e ns it y Ca r e yo u c a n a l s o u s e B C C o l o r Fr e e z e.

bo h o K E NZ A' S FAVOURI T E K E NZ A' S FAVORI T

AI DA'S FAVOURITE AI DA'S FAVORI T

CAT WA L K L O O K

GW E N' S FAVOURI T E GW E N' S FAVORI T

SALON LOOK

LAY S A 'S FAVO U R I T E LAY S A ' S FAVO R I T

E SMEE'S FAVOURITE E SMEE'S FAVORIT

CAT WA L K L O O K

E LARICA'S FAVOURITE E LARICA'S FAVORIT

SALON LOOK

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E RIKA'S FAVOURITE E RIKA'S FAVORIT

G E M M A ' S FAVO U R I T E G E M M A ' S FAVO R I T

CAT WA L K L O O K

M I N G ' S FAVO U R I T E M I N G ' S FAVO R I T

SALON LOOK

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M E N G ' S FAVO U R I T E M E N G ' S FAVO R I T

E LSA'S FAVOURITE E LSA'S FAVORIT

SIG G I' S FAVO URITE SIG G I' S FAVO RIT

MODERN GLAMOUR COLLECTION

MODERN GLAMOUR COLLECTION

ESSENTIAL TRENDS

TR E N D 2

TR E N D 1

T RE ND 3

AU T U M N / W I N T E R

B O H O C UR L

ME TA L C HI C

UNDONE GL AM OUR

2014/ 1 5

MODERN GLAMOOUR COLLECTION

MODERN GLAMOUR COLLECTION

— — 17 17 — — Essential Looks

INTRODUCTION " FASHION

BA L M A I N – C H A N E L – J E A N PAU L GAU LT I E R – M A R N I – JU S T CAVA LLI – GA R E TH PU G H – JU N YA WATA NA B E

TREND 1

L A T E M

LAMINATED FINISHE S LUXE ACC E N TS METALLIC LE ATHE RS SHIMME R AND SHEE N FAU X F U R

L AMINIE RT E S F INISH LUXU SAKZE N TE METALLISC HE S LED E R SC HIMME R UND GLANZ KUNS T P E L Z

— 19 — Essential Looks

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FASHION DIRE CTION MODETREND

TREND 1

M E TA L C H I C – W E I C H E , M E TA L L I S C H S C H I M M E R N D E T Ö N E I M KON T R A S T Z U H O C H G L Ä N Z E N D E N P ON Y S

L A T E M

HAIR DIRE CTION HAARTREND TREND 1

M OD E RNITY FUTURI S TI C R OUND ED FRINGE S CRAFTED PRE CISION H I G H - S H I NE

M OD E RNITÄT FUTURIS TISC H ABGE RUND ETE R PONY PRÄZISE S HANDWE RK BRIL L AN T E R GL ANZ

Essential Looks

TRE ND 1

— — 21 21 — —

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INTRODUCTION " HAIR

SOFT SHEE N METALLIC TONE S C ON TRA S T WITH HIGH-SHINE CRAFTED FRINGE S

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C A T WA L K L O O K

TREND 1

Catwalk – Aida — — 29 29 — —

Essential Looks

TREND 1

Catwalk – Aida — — 31 31 — —

Essential Looks

TREND 1

Catwalk – Aida — — 33 33 — —

Essential Looks

TREND 1

Catwalk – Aida — — 35 35 — —

Essential Looks

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SALON LOOK

TREND 1

Salon – Kenza — — 39 39 — —

Essential Looks

TREND 1

Salon – Kenza — — 41 41 — —

Essential Looks

TREND 1

Salon – Kenza — — 43 43 — —

Essential Looks

TREND 1

Salon – Kenza — — 45 45 — —

Essential Looks

TREND 1

Salon – Gwen — — 47 47 — —

Essential Looks

TREND 1

Salon – Gwen — — 49 49 — —

Essential Looks

TREND 1

Salon – Gwen — — 51 51 — —

Essential Looks

TREND 2

AN NA SU I PR AD A & E M IL IO PU CC I

INTRODUCTION " FASHION

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R O C K C HIC HIP P IE-EINF L ÜS SE 70'E R M OD E RN VIN TAGE SAMT

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R O C K C HIC HIPPY INFLUE NC E S 1970’S M OD E RN VIN TAGE V E LV E TS

— — 55 55 — —

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FASHION DIRE CTION MODETREND

TREND 2

BOHO CURL – EINE VERSC HME LZUNG AU S G E S P R E N K E LT E N FA R B E F F E K T E N S OW I E RU N D E & G R A D U I E R T E F O R M E N

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HAIR DIRE CTION HAARTREND TREND 2

BOHE MIAN VOLUMINOU S HAIR BIG CURLS SOFT VOLUME TE X TURE S

UNKONVE N TIONE LL VOLUMINÖSE S HAAR GR O S SE LO C KE N SANFTE S VOLUME N T EXT UR

Essential Looks

TRE ND 2

— — 57 57 — —

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INTRODUCTION " HAIR

A F U S I O N O F DA P P L E D C O L O U R S THROUGH ROUNDED & G R A D UA T E D S H A P E S

boho

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C A T WA L K L O O K

TREND 2

Catwalk – Esmee — — 65 65 — —

Essential Looks

TREND 2

Catwalk – Esmee — — 67 67 — —

Essential Looks

TREND 2

Catwalk – Esmee — — 69 69 — —

Essential Looks

TREND 2

Catwalk – Esmee — — 71 71 — —

Essential Looks

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SALON LOOK

TREND 2

Salon – Laysa — — 75 75 — —

Essential Looks

TREND 2

Salon – Laysa — — 77 77 — —

Essential Looks

TREND 2

Salon – Laysa — — 79 79 — —

Essential Looks

TREND 2

Salon – Laysa — — 81 81 — —

Essential Looks

TREND 2

Salon – Elarica — — 83 83 — —

Essential Looks

TREND 2

Salon – Elarica — — 85 85 — —

Essential Looks

TREND 2

Salon – Elarica — — 87 87 — —

Essential Looks

TREND 3

AN N R D E ME UL E ME E S TE

AM AN DA WA KE LE Y

INTRODUCTION " FASHION

FASHION DIRE CTION MODETREND

Essential Looks

MA XI ME SI M OE NS

FE MININ M OD E RN GLAM OUR VE RFÜHRE RISC H M OD E RNE TEXTURE N & BEWEGUNGE N F U SION VON S T OF F E N

— — 91 91 — —

FE MININE M OD E RN GLAM OUR S E DUC TI V E M OD E RN TEXTURE S & M OVE ME N T FU S I ON O F FA B RI CS

TREND 3

S ON N E N G E K Ü S S T E B L ON D T Ö N E I M U N D ON E - L O O K M I T T E X T U R & KON T R A S T R E I C H E N L Ä N G E N

INTRODUCTION " HAIR

SUN-KIS SED BLOND E S WITH UNDONE TEXTURE & C ON TRA S TING LE NGTHS

HAIR DIRE CTION HAIRTREND TREND 3

SUBTLE DETAILING UNDONE HAIR SOPHIS TICATED E LEGANC E S H ATTE RE D FRI NG E S

DEZE N TE DETAILS UNDONE-HAIR RAFFINIE RTE E LEGANZ AUFGE LÖS TE PONY S

— — 93 93 — —

TRE ND 3

Essential Looks

C A T WA L K L O O K

TREND 3

Catwalk – Gemma — — 101 101 — —

Essential Looks

TREND 3

Catwalk – Gemma — — 103 103 — —

Essential Looks

TREND 3

Salon — Gemma — — 105 105 — —

Essential Looks

TREND 3

Catwalk – Gemma — — 107 107 — —

Essential Looks

SALON LOOK

TREND 3

Salon — Erika — — 111 111 — —

Essential Looks

TREND 3

Salon — Erika — — 113 113 — —

Essential Looks

TREND 3

Salon — Erika — — 115 115 — —

Essential Looks

TREND 3

Salon — Erika — — 117 117 — —

Essential Looks

TREND 3

Salon — Ming Fei — — 119 119 — —

Essential Looks

TREND 3

Salon — Ming Fei — — 121 121 — —

Essential Looks

TREND 3

Salon — Ming Fei — — 123 123 — —

Essential Looks

K R IZ IA

ABSOLUTES

JE A N PAU L G AU L T I E R

INTRODUCTION " FASHION

AN NA SU I

ABSOLUTE S C OLLE C TION

2 0 1 4 /1 5

This range of colours is specifically formulated to meet the needs of changing hair pigment over time, with 100 % coverage on first white through to full white and continually beautiful results from fashion tones to natural-looking shades.

Essential Looks

Igora Royal Absolutes – eine Farbserie, deren Formel besonders auf die altersbedingte Veränderung der Haare ausgerichtet ist, mit 100 % Abdeckung bei einzelnen grauen Haaren oder vollständig weißem Haar und stets schönen Farbergebnissen sowohl bei Modetönen als auch natürlich aussehenden Farbnuancen.

— — 127 127 — —

AU T U M N / W I N T E R

TREND 1

Absolutes — Meng — — 131 131 — —

Essential Looks

TREND 2

Absolutes — Elsa — — 135 135 — —

Essential Looks

TREND 3

Absolutes — Siggi — — 139 139 — —

Essential Looks