50 Lighting Setups / 50 configuraciones de iluminación

Page 64

Cognitive Bow Tie

CASE STUDY #20

CAMERA:

Hasselblad 503c

LENS: FILM:

EXPOSURE: LIGHTING:

120mm macro

120 color infrared film rated at ISO 200 f/8 at 1/125 second

1200ws Profoto pack and one head with a medium softbox OTHER:

yellow (Kodak #12) filter

Assignment

about his personal life—when he first started wearing

Brown Alumni Magazine (Brown University) was

one, when he met his wife, etc. I believe the bow tie

doing a special issue on the top one-hundred gradu-

broke the ice; I wasn’t sure how he’d react to the idea

ates. They assigned me to photograph Aaron T. Beck,

of sitting on an old wooden chair in front of a hedge,

the father of cognitive therapy.

but he said it was “interesting.” You never know what line of conversation will loosen up your subject. Tak-

Visual Objective

ing notice of the small details about your subject

When I arrived at Dr. Beck’s home, I noticed this

shows that you are paying attention.

great, tall, green hedge next to his home. I thought that using it as a backdrop for him sitting in a chair

Tips

would create a surreal effect.

Although the magazine used the image I shot with normal film I have always felt the color infrared image

Posing

was much stronger. If you are interested in learning

To emphasize the unnatural setting, I used a tradi-

how to use it, check out my book The Art of Color In-

tional corporate pose, having my subject place his

frared Photography, also from Amherst Media.

elbow on the arm of a chair and interweave his fingers. The Story

This was a fun assignment for me since I was teaching at the University of Pennsylvania at the time and Dr. Beck was an eminent scholar there. Alumni publications don’t pay very well, so I recruited my wife Kate (a Penn alumna) to assist me. I didn’t know much about cognitive therapy and realized it would be foolish of me to pretend I did since I was photographing the father of the discipline. In my research on Dr.

medium softbox

Beck, though, I did notice he always liked to wear a bow tie. So that’s how I started the conversation. He laughed when I asked him about it and started to tell LIGHTING CASE STUDIES

63


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50 Lighting Setups / 50 configuraciones de iluminación

1min
pages 1, 14, 16, 35, 52

Index

7min
pages 126-129

Conclusion

1min
page 125

Tea Time

1min
page 122

Payne Financial Group

1min
pages 120-121

Hangin’ with Hal

1min
pages 123-124

ExcelleRx

2min
pages 118-119

The Conductor

2min
pages 115-117

Adoption Day

1min
pages 113-114

Computers and Skateboards

1min
page 108

Grace

1min
page 112

Julia’s Kitchen

1min
pages 106-107

Vignelli Design

1min
pages 101-102

Hothouse in the Alley

1min
page 100

Not So Nude

1min
pages 94-95

Protecting Journalist

2min
pages 92-93

Woody, Meet Ira

1min
pages 90-91

Outer Sam Pan

1min
pages 86-87

Motion to Urban Earth

2min
pages 88-89

Robert Lee Morris Meets Jackson Pollock

2min
pages 79-81

Vanguard Chief

1min
pages 76-77

The Beach Umbrella

1min
pages 71-73

Tender Tough Guy

1min
page 82

Drummer’s Dream

2min
pages 67-68

Folly with Caddie

1min
page 66

Business Titan

2min
pages 62-63

An Acerbic Wit

1min
pages 53-54

The Fourth Round

2min
pages 51-52

Cognitive Bow Tie

1min
pages 64-65

Five-Minute Pit Stop

2min
pages 57-58

Take Five9

2min
pages 42-43

Puff the Magic Dragon

2min
pages 45-47

Hockey on the Sea8

2min
pages 40-41
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