Miguel Yatco SVA Senior Portfolio

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A collection of work by

MIGUEL YATCO


CONTENTS

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INTRODUCTION

ART OF FLIGHT: THE SERIES

RED FISH COLLECTION

CLASSIC:SPECS

A summary of the accomplishments and future endeavors of Miguel Yatco.

It’s the willingness to leave the safety of the nest.

A Brooks Brothers and Swedish Fish collaboration.

Born of the classics. Brooklyn-made and top quality craftmanship.

DESIGNER & PHOTOGRAPHER

TELEVISION PROMO BOOKLET

IDENTITY & PACKAGING

BRANDING & IDENTITY RE-DESIGN

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BLACK BEAR

DEVELOPED & EXPOSED

FLOWERBED

PEOPLE MAGAZINE

Euphoric, Enchanting, Exquisite; Music & Lyrics by Andrew Belle.

Develop with questions, expose with answers. An exploration of photography.

A single flower vase. Lay your flowers to rest.

Celebrating the most influential. A sophisticated digital experience.

LP RECORD: DOUBLE ALBUM

SURVEY & INFOGRAPHIC

3D DESIGN

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SWEET BOTANICALS

T H E R OYA L T E N E N B A U M S

I N N O VAT O R S O F 9 0 1

THE STYLE LINE

Organic hard candies, a different take on packaged confectioneries.

You are invited to a remarkable family gathering.

An era of innovation from one of the most creative addresses on earth.

Bringing storytelling with style back to the web.

PACKAGING

ICON-SET & SCREEN PRINTS

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DIGITAL MAGAZINE RE-BRAND

BOOKLET & DIGITAL TIMELINE

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GOOGLE RE-IMAGINED

WORLD OF OSCAR

ACKNOWLEDGEMENTS

Highlighting the importance of our world’s history and current news.

Celebrating the style, inspiration, and life of Oscar de la Renta.

A list of all those inspiring and motivating. To all who made this possible along the way.

IDENTITY & WEB RE-DESIGN

EVENT & EXHIBITION BRANDING

A MIGHTY THANKS TO YOU

159 IDENTITY & WEB

Onwards


INTRODUCTION Man from Manila, not so new in New York.

M I G U E L YAT C O is a graphic designer & photographer based in New York. Born and raised in Manila, Yatco moved to New York right after highschool pursuing Graphic Design at the School of Visual Arts. Prior to his first year in SVA, he had been featured by numerous websites and establishments for an infographic piece he designed on manual photography. Mashable, Buzz Feed, Life Hacker, Gizmodo, Tech Crunch, and NASA’s Goddard Space Flight Center were just some of the few that featured the design. This was the begining of a merge between two of his greatest interests.

Miguel Yatco capturing behind the scenes at the atelier of Oscar de la Renta on Madison Avenue. Oscar De la Renta has become a significant source of inspiration for Yatco after his collaboration with the brand in September 2013.

From 2008 to 2011, travel & lifestyle were two of his main choices of subjects in his photography until he made the leap towards the fashion industry in 2012. Tumblr’s Fashion Evangelist, Valentine Uhovski, selected Yatco as one of five influencers in NYC to cover New York Fashion Week. His coverage of Fashion Week began February of 2012 and has continued to shoot the event ever since. Aside from Fashion Week, he has photographed for some of the world’s most prestigious fashion houses such as Oscar de la Renta, Ralph Lauren, Anna Sui, and Jill Stuart. In September of 2013, he represented Oscar de la Renta in an exhibit hosted by Tumblr & Sony, which opened New York Fashion Week at Milk Studios along with nineteen other creatives. The same piece was later published in a book for De la Renta’s collaboration with Shinola in 2014.

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Given that photography plays such a huge role in Yatco’s life, it evidently serves as a source of inspiration for his design aesthetic and body of work. He continues to use his photographic sense as well as his own photography as an accompaniment to his design, merging the two seamlessly as one.

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TELEVISION PROMO BOOKLET

THE ART OF FLIGHT: THE SERIES “It’s the willingness to leave the safety of the nest.”

01 A D V E N T U R E I S W H AT YO U M A K E I T, and every single thing is impossible until it has been done. Travis Rice and Curt Morgan risked it all to make the film of their dreams, and it turned out to be one of the most breathtaking adventure films ever made. In partnership with Red Bull Media House and Brain Farm Digital Cinema, The Art Of Flight took snowsports film making to a higher level. Now, the movie turns into a series. Rice and Morgan take you behind the scenes of the epic adventure in a new documentary series to be aired on National Geographic. Travis headlines a team of legendary riders such as Jeremy Jones, Scotty Lago, and Mark Landvick and their search for the perfect location, the right conditions, and the ultimate shot. Each episode takes the viewer behind the scenes of the most intense snowboard film in history.

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Imagery used in this booklet was sourced from the limited edition Art of Flight photo book produced by Asymbol.

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IDENTITY & PACKAGING

RED FISH COLLEC .TION A Brooks Brothers & Swedish Fish collaboration

02 A S W E D I S H C L A S S I C . Brooks Brothers is the oldest men’s clothier in the United States. Founded in 1818 as a family business, the privately owned company has been owned by Retail Brand Alliance since 2001 and now also features clothing for women, but what happens when a brand as expensive as Brooks Brothers collaborates with an identity that’s a lot less expensive? Red Fish is a concept project taking a brand that’s known to be expensive and merging it with a far more inexpensive brand, in a way creating a unique collaboration. The partnership being with Swedish Fish, a fish-shaped chewy candy originally developed by the Swedish candy producer Malaco, could may as well be one of the most dapper confectioneries to ever hit the stands.


The collaboration also includes a trunk show invitation & clothing tags.

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BRANDING & IDENTITY RE-DESIGN

CLASSIC: SPECS

Brooklyn-made, born of the classsics.

03 T O P Q UA L I T Y C R A F TM A N S H I P, and born from Brooklyn Flea, Classic Specs is a family of designers, geeks, photographers, and artists collaborating on beautiful and amazing products. In 2010, founders Andrew Lipovsky & Richard Ray Ruiz created Classic Specs because they could not find eyewear that was well crafted, affordable, and above all, beautiful. Since then the two have worked hard in building a team responsible for delivering premium quality eyewear and amazing customer care for only $89. Now, thanks to a growing community of customers, they’ve refreshed their image and launched a new Classic Specs, which still brings the same level of care and craftsmanship to everyone’s online experience. A next step to a timeless brand in the making.

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Classic Specs is a real eyewear brand located in Williamsburg.

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Letterpressing by Coeur Noir located on N rd & Wythe Ave.

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A Home Try-on Kit offers a customer 5 pairs of glasses to try for a week, no charge. Box produced with Adam Wahler

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Newsletters for the Classic Specs customers.

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The Fall ‘14 Lookbook Photographed & Designed by Miguel Yatco Featuring eight bloggers from all around New York City


Spring ‘15 Catalog settings & spreads In collaboration with Jana Laidlaw & Diego Zaks

the Cypress FOR THE EXPLORER

the Fox FOR THE INVENTOR

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the Rosalind FOR THE COLLECTOR

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LP RECORD: DOUBLE ALBUM

BLACK BEAR Music & Lyrics by Andrew Belle

04 E U P H O R I C , E N C H A N T I N G , E X Q U I S I T E are just some of the words that come to mind when trying to describe the masterpiece that is Andrew Belle’s ‘Black Bear’. The Chicago based singer/songwriter worked tirelessly leading up to the 2010 release of his debut album The Ladder, doing performances and songwriting work in his field to the point that he was recognized with a John Lennon Songwriting award in 2009, a year before he even had an album out. While The Ladder leaned on the influence of indie folk contemporaries like Bon Iver and Fleet Foxes, its 2013 follow-up, Black Bear, went in a more dreamy and electronic direction, with Andrew Belle citing M83 and Beach House as key influences on the album. Andrew’s nuanced melodies are strengthened by thoughtful, contemplative lyrics, and have served as a soundtrack to numerous hit television shows, including: Grey’s Anatomy, Pretty Little Liars, Castle, and Vampire Diaries.


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. DEVE LOPED &EXPO .SED SURVEY & INFOGRAPHIC

Develop with questions, expose with answers.

05 I N A W O R L D O F T H E D I G I TA L A G E , Shooting film seems like a novelty reserved for grandparents and has become some sort of a trend with the younger demographic, but is film still something we would keep in this generation and the future? We all have our phones accompanied by multiple apps that emulate the look of film, so does shooting film actually make a difference? Can people tell? Developed & Exposed is a survey followed by an infographic about the two different formats: Film and Digital. The survey was conducted by Miguel Yatco, with about 70 participants from all over the world. The survey however does not necessarily pin point a better format, but just gives the reader an idea of what the standing is between the two, as well as our interactions with them, whichever format it may be.

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Most of the 70 participants from all around the world were sourced from Tumblr


The overall project was inspired by the backing paper of a Kodak 120 film roll

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DEVELOPED Develop with questions.

EXPOSED Expose with answers.


The infographic sizes at about 2 x 113 in

ches

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Each question has a corresponding vector illustration to support the information

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Infographic roll produced with Adam Wahler


3D DESIGN

FLOWER BED

A single flower vase. Lay your flowers to rest.

06 A C O N T R A S T O F L I G H T A N D H E AV Y, the Flowerbed is a sculpted pillow made of cement that acts as a vase for a single flower. Inspired by the delicate appearance of a flower and as well as a pillow, the Flowerbed emphasizes the weight of a flower by using cement as the material used to sculpt its container making its appearance heavier than usual. Water is simply applied to the bottom of the indented pillow where the stem of the flower rests.


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The cement is sprayed with Never Wet to prevent the water from seeping into the cement


DIGITAL MAGAZINE RE-BRAND

PEOPLE MAGAZINE

A new and sophisticated digital experience.

07 A W E E K LY A M E R I C A N M A G A Z I N E , published by Time Inc., People Magazine comprises of celebrity and human-interest stories. With a readership of 46.6 million adults, People has the largest audience of any American magazine. Advertising Age named them “Magazine of the Year� in October 2005, for excellence in editorial, circulation and advertising. After 40 years of People, it was time for a new image. The new People is a curation of powerhouses, celebrating the most influential personalities in the world, featuring ambitious journalism and photography of the highest quality. The digital magazine offers a sophisticated interactive experience, keeping the reader inspired and updated on the most significant news unraveling in the world.

NOTE: Please transfer to the iPad accompanied by this portfolio after this project to see the actual digital magazine. Thank you.

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PACKAGING

SWEET BOTANI .CALS

A different take on packaged organic confectioneries.

08 O R G A N I C H A R D C A N D I E S . Sweet Botanicals believes that food tastes better when it is made with organic, natural ingredients and responsible principles. Striving to create delicious, tasty treats that are made in a way that is as health-friendly, eco-friendly and socially conscious as possible, the hard candies are made with all natural ingredients and free of any preservatives, additives, artificial flavoring, chemicals or dyes. Twist wrappers are a thing of the past, Sweet Botanicals focuses on packaging that’s ecofriendly, featuring recyclable paper & plastic.


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ICON-SET & SCREENPRINTS

THE ROYAL TENENBAUMS

You are invited to a remarkable family gathering.

09 FA M I LY I S N ’ T A W O R D , I T ’ S A S E N T E N C E . The Royal Tenenbaums is a 2001 American comedy-drama film directed by Wes Anderson following the lives of three gifted siblings, Chas, Margot, and Richie, who experience great success in youth, and even greater disappointment and failure after their eccentric father leaves them in their adolescent years. The Royal Tenenbaums icon-set features eight of Wes Anderson’s delightful characters in the movie, and also includes a screen-printed set of cards.

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. INNO VATORS OF 901 BOOKLET & DIGITAL TIMELINE

An era of innovation, from one of the most creative addresses on earth.

10 F O R F O U R D E C A D E S , 901 Washington Boulevard in Venice Beach, California was one of the most creative addresses on earth. dozens of gifted young designers cut their teeth within the walls of the studio. The vision for the office came from the top, none other than the duo, Charles and Ray Eames, but what about the other visionaries of the studio? “The Innovators of 901” explores the lives of seven other creatives that had gone through the Eames Office. A sequence of how their paths crossed, the ups and downs of working with the Eamses, and what was in store for them after working in such an inspirational environment. “Eventually, everything connects... The quality of the connections is the key to quality per se.” NOTE: Please transfer to the iPad accompanied by this portfolio after this project to see the accompanied by this portfolio after this project to see the actual digital timeline. Thank you.

Charles said; furniture, toys, architecture, exhibitions, photography, and film, were all outlets that connected the nine different visionaries in the wild and whimsical world of 901.


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IDENTITY & WEB

THE STYLE LINE Bringing storytelling with style, back to the web.

11 B U I LT O N M O V E M E N T A N D E X P L O R AT I O N , The Style Line is a growing global platform which aims to inspire discovery abroad and also foster an appreciation for what’s in our own backyard. They do this through telling stories in which they discover, get to know, and maintain relationships with people and places through a creative lens. Founded originally through Tumblr by Rachel Schwartzmann in 2011, she relaunched and formed The Style Line LLC in August 2013. Since its inception the concept and the name itself was inspired by the idea of movement and exploration–similar to the movement of a train–the idea was to have their stories travel through communities on a global scale making a stop in each place to tell the story and showcase the style of that respective neighborhood. The Style Line is a vehicle for online discovery and offline connection.

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IDENTITY & WEB RE-DESIGN

GOOGLE . RE IMAGINED

Organizing the world’s information.

12 L E A R N W I T H T H E W O R L D : Once described by Larry Page, as the “perfect search engine” and as something that “understands exactly what you mean and gives you back exactly what you want.”, Google has grown to offer products beyond search. With all their technologies—from search to Chrome to Gmail—Google’s goal is to make it as easy as possible for you to find the information you need and get the things you need to do done. A search engine that’s smarter and faster, the new Google aims to highlight the importance of the world’s history, current news, and the vast amount of information that the web has to offer.


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EVENT & EXHIBITION BRANDING

WORLD OF OSCAR Remembering the style, inspiraton, and life of Oscar de la Renta.

13 T H E G E N T L E M A N O F FA S H I O N “World of Oscar: An American Icon” honors Oscar de la Renta’s deep bond and relationship with his clients, his closest friends and family. The exhibition is the first to celebrate Oscar since his passing in October 2014.

“Oscar de la Renta designed clothes for women who wanted to look and feel beautiful, at their most elegant best. Each ensemble in this exhibition comes from the closets of Oscar’s most iconic clients.”

says, Talley.

This exhibition is curated by André Leon Talley, one of De la Renta’s closest friends, and is open to the public at The Museum of Metropolitan Art, with the cost of museum admission. Along with the exhibit, a selection of custom couture dresses are up for Fall 2014 Oscar de la Renta in his office during the Fall 2014 show prep. Photograph by Miguel Yatco

auction on the opening night of the event. Oscar de la Renta is a devoted philanthropist, and his own charity, Hogar del Niño, will receive full proceeds from the auction.

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This flower pattern is an actual pattern from the brand and was in fact the back of a letter sent to Miguel from the people at Oscar de la Renta.

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Imagery was sourced from the Oscar de la Renta book produced by Assouline

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24 x 34 in posters produced with Adam Wahler

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IN HONOR OF

Oscar de la Renta 1932 - 2014

Moments before the final bow at his last show, Spring 2015 Photographed by Miguel Yatco

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. ACKNOW LEDGMENTS A list of all those inspiring & motivating, and to all who made this possible along the way.

A mighty thanks to you, ALEXANDER & CHARITO YATCO GAIL ANDERSON ADAM WAHLER

LOUISE FILI LARRY WRIGHT

SELLERS GRANTHAM

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JOHN CUSTER

AND SO ON...

JUNE PARK

BRYAN FAREVAAG

LESLIE STEIGER

WILL O’CONNOR

HSIN TING KUO SHERRY

OSCAR DE LA RENTA

MARTHA BOTTS

TAYLOR BAKER

SCOTT BUSCHKUHL

KEVIN O’CALLAGAHN

VALENTINE UHOVSKI

SIENA TAN

EPONYM

RICHARD WILDE

JANA LAIDLAW

SONIA PERSAD

ERIKA BEARMAN, OSCARPRGIRL DIEGO ZAKS

YU-KYUNG HWANG

SAMANTHA OH

RACHEL SCHWARTZMANN

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PHOTOGRAPHY BY MIGUEL YATCO

unless stated otherwise

fin.



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