Teo Wex Brandbook 1st draft

Gudelines. Visualisations. Inspiration

Contents

VISUAL IDENTITY Logo Spacing Logo missuse Logo & minimal sizes Cobranding Color palette Gradient File format File naming

GUIDELINES

APPLICATION Stationary Interior & Exterior application Clothing Marketing packages Social Media

TEO WEX

3

BRAND LOGO

Teo Wex logo has a bold appearance, modern, which stands out through its shape and spacing. The main goal was to create a fluid but stable-looking logo that will represent the company’s values. The color plays an important role in perceiving the logo correctly.

TEO WEX

GUIDELINES

Black represents integrity, strength, and even authority. Black is a formal color, it is elegant and prestigious. Depending on the background the logo color varies, but importantly, in order to keep the power of the logo is to keep it monochromatic.

4

LOGO spacing & sizes

Having sufficient space around the logo and respecting an appropriate visual hierarchy, makes our designs look better.

GUIDELINES

The clear space of the wordmark is determined by the “O-height”, which is a typographic unit that is measured from the baseline to the main line.

Minimum sizes The logo should be always visible! While our logos can be resized to fit different types of collateral, it’s important that you never scale them down below the recommended sizes.

TEO WEX

print size 2,5 cm wide

digital size 64 px size

5

BRAND ICON: spacing

GUIDELINES

Our brand icon is a stylistic representation of a solar system. Our main brand philosophy stands for the idea of being in continuous progress in the union with same-mindset people. On the website, as well as on the app there will be an animation of this system showing the so called-planets moving in a circular motion and from one axe to another.

The cosmic concept stands for the futuristic idea of cryptocurrency developement as being something mysterious yet promising enough to be discovered. This way, each planet-union is part of a bigger system that comes together for the currency of the future.

0,5 X

0,5 X

0,5 X

1X

TEO WEX

X

0,5 X

0,5 X

X

0,5 X

0,5 X

6

GUIDELINES

BRAND ICON: colours and animation

black on white

white on any other colour variation or background

Animated brand icon for the Teo Wex app

rotation of the circles

TEO WEX

the dots will move to the next line dowards the middle

reverse the dots to the initial position & rotation of the circles

the dots will move to the next line dowards the middle 7

LOGO- missuse

wrong

GUIDELINES

STRETCH

OUTLINE

SHADOW

never tild the logo for less than 90degrees to the left or right

never stretch the logo out of its original proportions

never outline the logo

never project shadows on or of the logo

correct

TILT

TEO WEX

8

GUIDELINES

LOGO spacing & sizes

teo wex

COLOR

CONTRAST

IMAGES

FONT

never change the logo color other than black or white

make sure that the background is a contrast color so it does not affect the visibility of the logo

make sure that the logo is placed on a quiet background with high enough contrast

do not change any element in the logo with any other font

TEO WEX

9

Cobranding

GUIDELINES

The clear space between the wordmark, dot and the partner logo is determined by the O-height of our wordmark. The partner logo should be set in grayscale and scaled to match the optical size of our wordmark.

TEO WEX

10

Color palette

Our brand identity is represented by the Aurora Borealis/ Northern lights palette on a night sky; a true reflection of our brand- personality. The majority of auroral displays are predominantly green for two reasons, the first of which is that the human eye detects green more readily than other colours.

TEO WEX

GUIDELINES

This is why photographic images of the Northern Lights will often show colours that were not visible at the time to the naked eye. The aurora borealis shimmers overhead, the sky switches tones of somber to lighter hues, making us perceive it as an ever-dynamic phenomenon.

11

GUIDELINES

As we can see in the pictures the green and blue are the most present shades of Aurora, where orange tends to be associated with intense solar activity. Blue and purple are also colours which are seen as part of the Aurora palette, they also tend to appear when solar activity is high.

TEO WEX

The use of color proporttions in any layout or collateral design. Blue, green and orange can be used as accent colours with a corect usage of overlayed text.

Black or white text on core are to be used on any of the contrast colours, and not any others. Do not use the secondary colors for text.

12

GUIDELINES

TEO WEX

13

WHITE

KINDDA GREEN

BLUE

ALMOST PURPLE

#FFFFFF

#33582a

#61a8dc

#3f4565

C:0 M:0 Y:0 K:0 R:255 G:255 B:255

C:78 M:41 Y:100 K:38 R:51 G:88 B:42

C:59 M:21 Y:0 K:0 R:97 G:168 B:220

C:82 M:74 Y:37 K:24 R:63 G:61 B:101

ORANGE

ORANGE

KINDDA GREEN

#808285

#f47d20

#000000

C:0 M:0 Y:0 K:0 R:128 G:130 B:133

C:0 M:63 Y:100 K:0 R:244 G:125 B:32

C:75 M:68 Y:67 K:90 R:0 G:0 B:0

TEO WEX

GUIDELINES

14

Fonts

GUIDELINES

Body font

ROBOTO MONO is the chosen font for theLike the other members of the Roboto family, the fonts are optimized for readability on screens across a wide variety of devices and reading environments. While the monospaced version is related to its variable width cousin, it doesn’t hesitate to change forms to better fit the constraints of a monospaced environment. This is the primary used font for documents, website and any other materials.

RUSSO ONE is designed for headlines, It is simple and original, stylish and casual and serves as a bold contrast for Roboto Mono.

Russo One is a Unicode typeface family that supports languages that use the Cyrillic, Baltic, Turkish, Central Europe, Latin script and its variants, and could be expanded to support other scripts.

TEO WEX

Roboto Mono Font Thin Light Regular Medium Bold

Aa Aa Aa Aa Aa

Bb Bb Bb Bb Bb

Cc Cc Cc Cc Cc

Dd Dd Dd Dd Dd

Ee Ee Ee Ee Ee

Ff Ff Ff Ff Ff

Gg Gg Gg Gg Gg

Hh Hh Hh Hh Hh

Ii Ii Ii Ii Ii

Jj Jj Jj Jj Jj

Kk Kk Kk Kk Kk

Headline & title font

Russo One Font Regular

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk

15

Files format

GUIDELINES

It is important to know that there are 2 types of images: raster (also called bitmap) and vector.

VECTOR:

RASTER:

Format AI Native format for Adobe Illustrator, which keeps the layers for later editing.

Format JPEG(Joint Photographic Experts Group) They are not transparent and their quality is not the best. It is not used very often.

Format EPS (Encapsulated Postscript) Format recognized by a lot of other vector editing programs. Widely used by print industries.

Format PNG Can be transparent and placed on any color background, especially in Word or Power Point.

PDF (Portable Document Format) Most commonly used format. A good format for vector images. In essence, PDF files have a strong base of vector graphics, but they can also display everything from raster graphics to formatting fields and tables..

PSD Native Photoshop file, which stores layers for further editing.

TIFF (Tagged Image File Format) TIFF is a raster format - mainly used in photography and computer publishing.

SVG Scalable vector graphics and is an XMLbased vector image format for two-dimensional graphics.

TEO WEX

16

Files format

GUIDELINES

A raster image can be represented by an array of values (pixels). In fact, each component of the matrix retains a number that determines the color of the pixel. These images are proportional to their resolution, which is expressed in dots per inch or dpi (dots per inch). Bitmap / raster images are made up of a fixed number of pixels. If shrinking a raster image does not normally cause problems, as reducing the pixel size increases the quality of the image, enlarging the image may prove to be misleading. Increasing the image size results in creating more color pixels and thus reducing the image quality. Due to this, images may appear out of focus or blurry, losing detail when enlarged or printed at a higher resolution than your own.

A raster image processor (RIP) converts vector images into high resolution raster images. RIP is also used to resize images to be printed. It uses special algorithms to be able to provide large versions without loss of clarity.

Unlike raster images, the quality of vector images is not influenced by dpi or scan resolution, which is why they are ideal for printing.

The advantages of vector images are that they are independent of resolution and can be used in schemes that require smooth curved lines. The size of such files is small, but their main disadvantage is that, being composed of objects characterized by mathematical formulas, both the number of objects and their complexity have a certain limit, the limitation being represented by the library of mathematical formulas that accompanies the program. drawing.

Thanks to the flexibility of the vector images in terms of resolution, they are used extensively to create materials that will later be printed in various sizes, the same file can be used for a logo, business card or billboard, in all these cases, the results being very clear and precise.

In conclusion, when it comes to putting photos and images on a site, raster images (.jpg, .png) can be used, but if you want to keep the site logo aside for changes or use for later, or if you want to make a drawing to print on a t-shirt, it would be good to have it in vector format.

TEO WEX

17

stationery

GUIDELINES

The stationary set is a clasic design package that can be adapted to different situations and still can keep the brand identity. The gradient as the main feature serves as a contrast to the other complementary colors.

TEO WEX

18

GUIDELINES

TEO WEX

19

In use

TEO WEX

GUIDELINES

20

GUIDELINES

TEO WEX

21

GUIDELINES

TEO WEX

22

GUIDELINES

TEO WEX

23

GUIDELINES

Street name street number , RO1234 Bucharest, Romania

Dear Client, Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor Name Surname General Manager

Street name street number , RO1234 Bucharest, Romania

TEO WEX

+44 123456789 contact@teowex.com teowex.com

Bank Name IBAN 1234567890 BIK 123456

24

GUIDELINES

TEO WEX

25

GUIDELINES

TEO WEX

26

GUIDELINES

TEO WEX

27

GUIDELINES

TEO WEX

28

GUIDELINES

TEO WEX

29

application

GUIDELINES

Outdoor appliation of the logo varries on which surface it is places and the objects around it.

TEO WEX

30

GUIDELINES

TEO WEX

31

GUIDELINES

TEO WEX

32

GUIDELINES

TEO WEX

33

GUIDELINES

TEO WEX

34

GUIDELINES

TEO WEX

35

GUIDELINES

TEO WEX

36

GUIDELINES

TEO WEX

37

GUIDELINES

TEO WEX

38

GUIDELINES

TEO WEX

39

GUIDELINES

TEO WEX

40

GUIDELINES

TEO WEX

41

GUIDELINES

TEO WEX

42

GUIDELINES

TEO WEX

43

GUIDELINES

TEO WEX

44

GUIDELINES

TEO WEX

45

GUIDELINES

TEO WEX

46

GUIDELINES

TEO WEX

47

GUIDELINES

Thank you! mihaelanenescu@gmail.com

TEO WEX

48